Chapter 215 The whole world is ours (Third update, please subscribe)
In fact, before coming to Borneo, Li Yian had already decided to take two paths for future industrial planning. To put it bluntly, one is to develop manufacturing here in Borneo and develop import and export trade by exporting industrial products and importing raw materials. As for the second, it is to develop retail industry in Europe and the United States. Why retail industry, because the money scene is huge.
As for the retail industry at that time, it was clear that it was to take advantage of the information and logistics advantages of multinational companies, especially logistics advantages. The fundamental reason why the European market is currently experiencing a shortage of goods is poor transportation of goods. Because most of the merchant ships were lost in the war, otherwise they would not have reached this point.
Of course, it is not just transportation problems, but also the lack of hard currency. There is no other way. All the gold in the British Empire is used to buy arms. As for Germany, it is either used to buy supplies during the war. Either because they were compensated after the war, of course a large number of them went into Li Yian's pocket.
As for other countries, they were all wiped out by Germany.
The lack of hard currency coupled with a shortage of merchant ships resulted in an extreme shortage of goods in the market.
Pain points are selling points!
Li Yian, who has hard currency and a ship, wants to enter the retail market - open a supermarket.
Nowadays, supermarkets, that is, self-selected supermarkets, do not exist in European and American countries, but Li Yian knows that opening a supermarket has a future. Compared with ordinary grocery stores and department stores, supermarkets are much larger in scale. As long as they are in a good location, well publicized, and have high quality and low prices, they can definitely attract a lot of customers. It is a good business worth doing.
For Li Yian, what is the biggest benefit of entering the retail market?
It is to directly grasp the basic consumption channels and market sales information, and at the same time, we can adjust the production of Borneo products according to market demand. At the same time, Borneo serves as the source of some products. Because the source supplies goods without middlemen, the net profit will be far higher than that of traditional exporters.
Had he not learned about the astonishing profits of this industry, Li Yian would never have come up with this idea earlier. When he was in college, he basically worked part-time during the summer vacation, which gave him a lot of knowledge about the retail industry. , in the future there will be supermarket giants like Wal-Mart, with global revenue exceeding 600 billion US dollars, which shows that the retail industry has great prospects.
Wal-Mart has many products that are its own brands, but its own brands are manufactured by others. Although there is no OEM industry now, Borneo will definitely develop manufacturing in the future. Supermarkets can directly import products from Borneo, thus achieving a one-stop service from source to consumption.
Crossing the river by feeling the stones, under the premise that there are stones to touch that are eighty years ahead of the world, in Li Yian's view, the possibility of losing money is very small, and it is at least worth giving it a try...
< br>“What is the biggest problem now?”
Looking at Mickey sitting in front of him, Li Yian said,
"The biggest problem is definitely the lack of hard currency. The franc, mark, including the pound, will definitely depreciate. This is inevitable. So it is difficult to use it in the international market, but if we use their money to buy the machinery and equipment needed for construction in Borneo, introduce the technology needed for Borneo, or even directly acquire manufacturing companies including What about the factories inside? The hard currency is not important to us.”
When he was studying, Li Yian heard the teacher talk about the devaluation of currencies in various countries after World War II, although the specific details were similar. He returned it to the teacher, but this had no impact on him at all, because he had never thought about taking the money he earned in European countries back to Borneo now. Compared with money, what is more important is machines and technology.
“I understand what you mean. When the time comes, you will definitely buy as much Borneo products as possible in the market, but you still need to import a lot of products, especially now, when manufacturing in Borneo is still a castle in the air. , At this time, where will your funds come from? It is definitely unrealistic to just rely on yourself to subsidize it. "
Although as an investment manager and his sense of smell told him, this supermarket should have something to do, but Mi. Ji also saw the biggest problem - the capital chain. “There is also the American market!”
Li Yian said with a smile.
“We can also sell European products to the United States and South American products to the United States. We are a multinational company. What is the biggest advantage? It is information, such as the price of sugar in Cuba. , one-tenth that of the United States. Even after deducting tariffs, the profit margin is still very large. This is also the case in Europe. However, some European products have broad space in the United States and South America. What we have to do is, Put aside the middlemen, and set up offices directly from the source, that is, in Europe, the United States, and South America, to supply directly from the source, and through the company's logistics deployment, from purchase to inventory, distribution, delivery, shelves, and sales Control the entire process, build huge warehouses in various places, store goods purchased in batches at low prices, and then transport them to different places as needed, and even transport them to all parts of the world. Well, this is a bit like now The logistics deployment of the US military. "
One thing I have to admit is that the US imperialism does have its advantages. At present, the US imperialism has the largest army in the world - 13 million people, which is the largest in history. armies, and they are scattered around the world. From Europe to Africa, from Africa to Asia, and then to the Pacific, just the supply of materials is enough to collapse any country. However, the United States has solved the problem of material production just through proper control of civilian materials. This is certainly the United States. It is proof of the abnormal productivity of this era, but what is more important is logistics - hundreds of private logistics experts in Washington have established the most advanced logistics deployment system of this era. Through this system, they can always make decisions based on All kinds of materials are supplied to meet the needs of the US military in various places. Even during the most difficult stage of the Ardennes Counterattack, frontline soldiers were able to smoke cigarettes and use toilet paper. The most awesome thing is that they airdropped them in Bastogne. In addition to arms, ammunition and medicine, the supplies actually include fucking toilet paper. Because of this, Li Yi'an has an extremely deep understanding of the logistics supply of the US military, because no army will give anything to those who are surrounded. Troops airdropped toilet paper. The devil is in the details!
The collection and distribution of logistics information is what Li Yian needs to learn. After all, until the twentieth century, large enterprises in many countries were still learning this model.
Thanks to the system, Li Yi'an activated the "Logistics" skill when preparing supplies for the police force, and learned that the Pentagon actually has such advanced business science, which can naturally be used in supermarkets and shipping companies for logistics and distribution.
Of course, the more important thing is intelligence collection. I once saw a popular saying among Japanese entrepreneurs in a book: "Intelligence is money." Therefore, Japan's large companies have strong intelligence capabilities, and the intelligence capabilities of large consortiums even far exceed those of the country. Large consortiums often have intelligence agencies that integrate trade, finance, and information functions. They collect and analyze capital through intelligence collection. The profits gained in the market far exceed what the world imagines.
And this sentence has always been deeply imprinted in Li Yian's heart. In the future, the company will definitely establish a corresponding business intelligence agency to use the advantages of information to make business decisions for enterprises including supermarkets. Provide advice on business operations.
But at the moment, no one has noticed the information advantage of multinational companies. Just an information gap is enough to make a lot of money. If you seize the opportunity, it will only be the funds provided by the European and American retail markets every year. , enough to support the industrialization of Borneo.
While Borneo's industry is rising, it will also have an unprecedented retail giant in Europe and the United States, and it will even directly control the consumer side of European and American countries,
Whether he said that newborn calves are not afraid of tigers, or that they have a big appetite and are insatiable, in short, Mickey felt extremely complicated after hearing Li Yi'an's idea. Because he had an intuition that in the next few years, an unprecedented business giant would rise in front of the world.
Until now, he realized that he had underestimated Li Yian's courage again. Once upon a time, he thought that the other party just wanted to take advantage of the post-war opportunities to become a successful businessman, but the other party unexpectedly A country was created! Just when he thought that the other party just wanted to be a king and enjoy all the wealth in the world, he never thought that the other party was actually creating an unprecedented business giant!
After being shocked, Mickey said to Li Yian:
"How about... let's try it in Germany first?"
Why Germany? Because Germany was Exploded into red ground, there are more opportunities and it is easier to succeed!
"Why only try it in Germany? We want to spread it all over the world, at least in Europe and the United States..."
Li Yian said with a smile.
“After all, the whole world is our blue ocean right now!”
(End of this chapter)