Chapter 426 Opening the Door to American Emperor (Third update, please subscribe)
“Ma, you are indeed a very good salesman. It reminds me of many excellent salesmen. This is what they are like. , always creates sales opportunities in unexpected ways."
Tom said in admiration.
“Thank you for your compliment.”
Ma Zhihao then asked:
"Sir, are you interested in my product? Do you think this cordless electric shaver will have a market in the United States?"
Tom did not answer immediately, but frowned. Think about it. After all, cordless electric shavers are a new thing.
“Sir, you should know that for those of us who often go out, it can be used anytime and anywhere, avoiding the possibility of us bringing messy beards to see clients. This thing is useful to many people. There is still a market for people. Do you want to consider purchasing a batch? "
Ma Zhihao asked.
Tom has personal experience of not having time to shave due to certain special circumstances.
Tom also understands that there is still a market for this kind of thing, and Americans still cherish their own image. And with the company’s sales channels, this electric shaver should not be difficult to sell. It might even be very popular.
Just when Tom was hesitating, someone from the side came over and asked.
"How much does this thing cost?"
Seeing that someone had beaten him to it, Tom also asked the price again, but this time, he asked for the product price of the electric shaver.
In an instant, Ma Zhihao's heart was relieved. He knew that the deal had been concluded!
The most important thing is that their cordless electric shaver has entered the US market!
Ma Zhihao immediately replied:
“This electric shaver includes a spare blade and a charging socket. The price of the whole set is US$15.”
“15 dollars? So expensive!”
Tom looked like he was about to give up. Another person who inquired said directly.
"Other electric shavers are only five or six dollars."
As he said this, the man showed no sign of flinching. Apparently it was just a counteroffer.
Ma Zhihao said quickly:
“15 US dollars was our quotation at the exhibition. For customers like you who are really interested in purchasing, our quotation is certainly not that high. 12 US dollars "
Tom shook his head:
"This price is still too high. For $12, I can buy two ordinary electric shavers!"
The other person just looked at this cordless electric shaver with interest. shaver.
"Sir, the price is not high, and it is very reasonable."
As Ma Zhihao said, he took out a battery from the bag, handed it to Tom's hand, and then said :
"Please see, this is our patented product. It is the only rechargeable battery in the world. With ordinary AA batteries, it is not even enough for one shave. The battery is exhausted. But after using Our battery can be used five or six times. If you use two AA batteries every day, how many batteries will you need in a year? So my quotation is definitely very reasonable.”
That’s their real trump card, and their trump card isn’t just for cordless electric shavers. It's this rechargeable battery. According to the company's registration, this battery alone has more than 50 patents.
“Are you sure his patent belongs to your company?”
Another salesman asked bluntly.
The reason why he asked this is simple and nothing more than - as long as the patent belongs to this company, then other manufacturers in the United States or other countries cannot copy it.
And this also means that they are likely to obtain higher profits.
"Of course, we have applied for a patent in the United States! Its patent is protected by law."
Taking a deep breath and looking at the several buyers around him, Ma Zhihao said,
" In addition, the most important point is that this cordless electric shaver is a brand-new product that has never appeared in the U.S. market before, which means that you will have it. Pricing power. Since there is no other product to compare with, you can sell it for 20 US dollars or more! Just imagine, this novel product may have double, double, or even triple the profit even before the war! In the age of wine, profits were not so high, right? "
The best way to do business with Americans is to make a profit. As long as money is involved, everything is easy. And Ma Zhihao's last words just hit the point of excitement for Tom and others.
In this era, the profits of the retail industry are probably only 30 to 40% at most. If a certain product can bring 100% profit, no retailer can resist such temptation.
However, this does not prevent them from continuing to lower the price, but Ma Zhihao still insists on his offer. Since the other party has shown interest, only a fool will make concessions now. Finally, Tom sighed softly and said.
"You are such a great salesman! But the price is still too high. I think eleven dollars is a very appropriate price."
Ma Zhihao saw that the time was almost right , he continued to increase the price and said:
“The price cannot be lower. But for customers who purchase in large quantities, we There are also additional discounts. If you purchase more than 100,000 pieces at a time, we will give you an additional 5% discount on the original price! ”
The 5% margin is already considered very large in the retail industry. The retail industry is inherently an industry of small profits but quick turnover. Any retailer is willing to re-select a supplier for a 5% discount.
When he heard that there was still a 5% discount, Tom finally made a decision.
"You convinced me!"
Tom took out a business card, handed it to Ma Zhihao, and then said: "Formal introduction, my name is Tom Husted, I am from the United States Buyer of Sears. ”
Sears is definitely the largest private retail company in the United States and the world. Its founder, Richard Sears, began experimenting with mail-order goods in 1884 and specialized in mail-order business. By 1900, it ranked first in the U.S. retail sales rankings. It entered the department store business in 2025 and has successively opened more than 300 department stores.
Meeting such a big customer as soon as you get started is almost like prying open the door to the American market. After all, this is a large retailer with a sales network all over the United States.
"Hello, Mr. Tom! My name is Ma Zhihao. Nice to meet you."
Ma Zhihao also took out his newly printed English business card and handed it to Tom. At the same time, an invitation was sent to him.
“Sir, if you have time, you can go to Nanyang’s booth and have a look. There are many very novel products there.”
“Like this cordless electric shaver Same? ”
"Maybe even more novel than it!"
......
Even if it is a novel product, someone must know about it. Soon, under the leadership of Ma Zhihao, Tom and several others Buyers from all the companies came to the exhibition area. Seeing that a customer finally came to the door, Zuo Xiaohan stepped forward and asked.
"Mr. Ma, who are they?"
"Chief, they are the buyers I invited from outside. This is Mr. Tom Husted of Sears Company. They Very interested in our company's products..."
Before he could finish speaking, Song Yunchu had already walked over and asked when he saw Ma Zhihao.
"Chief Ma, where is your beard?"
They noticed that the carefully groomed mustache on Ma Zhihao's lips had now disappeared.
"I just did a live demonstration in the dining area. No, I finally attracted the customers..."
Hearing this, everyone was stunned, and they were able to pass. This method attracts customers to your door?
"This is a good advertisement! It seems that we are too conservative. The smell of wine is not afraid of deep alleys, but no matter what, we must let others know first!"
While praising, we are afraid of neglecting the merchants. Zuo Xiaohan turned to Tom again and asked:
"Mr. Husted, are you interested in our cordless electric shaver?"
"Yes."
< br>Tom looked at the products here - there were washing machines, toasters, telephones, desk lamps... There seemed to be nothing new.
They are all very common products.
"Excuse me, Mr. Husted, how many cordless electric shavers do you plan to purchase?"
Zuo Xiaohan then asked.
“I plan to purchase one hundred thousand pieces.”
Tom said.
"One hundred thousand pieces!"
Zuo Xiaohan took a breath of air, and he even wondered if his ears heard it wrong.
One piece costs 12 US dollars, and 100,000 pieces is equivalent to 1.2 million US dollars!
Originally, in his opinion, being able to sell a million dollars in Chicago this time was considered a great achievement, but he never thought that a small electric shaver not only achieved a zero breakthrough, but also achieved a breakthrough. And he made millions of dollars.
What shocked him even more was what came next, when Tom continued:
"At the same time, I will also sign an intention contract for 300,000 pieces, and we will confirm it based on the market sales."
When the other buyers who followed heard this, they all cursed in their hearts.
“Tom, this profiteer!”
Why are you scolding like this? Because... One hundred thousand plus three hundred thousand is equivalent to covering up the production capacity of this factory. Sears Company , this is because he wants to monopolize the market rhythm!
We must not let him get his wish!
Another buyer who had been following him said straightforwardly.
"Ma, I also want to purchase 100,000 pieces, and my discount is only 3%!"
Wow, someone actually increased the price!
Although the discount is only reduced, it is still hundreds of thousands of dollars!
“Can your supply be guaranteed?”
Zuo Xiaohan asked quickly.
"No problem, no problem..."
Thinking of selling 200,000 electric shavers in one fell swoop and earning millions of dollars, Song Yunchu instantly turned into a He looked like a licking dog, looking at Tom expectantly, and said:
"Mr. Tom, can we sign the contract now?"
Faced with such a sponsor, no matter how he licks That's what he should do.
(End of this chapter)