Chapter 465: Building an Industrial Aircraft Carrier (Third update, please subscribe)
When will the market in the north be opened?
After leaving Tianfeng Chemical, this thought flashed through Li Yian's mind again.
Thinking that Tangshan was about to undergo earth-shaking changes, he couldn't help but cast his eyes out the car window.
The mountains and rivers there will soon take on a new look.
Just like Nanyang, when I last came to Sarawak, most of the roads on both sides were still plantations, but now?
But there are factories everywhere.
Subsequently, Li Yi'an inspected some other enterprises in Sarawak. Among those enterprises, there were large enterprises directly or indirectly invested by the Borneo Company, as well as enterprises invested by the government, and of course there were also private enterprises. .
Thanks to the implementation of the General Agreement on Tariffs and Trade, Nanyang's foreign exports have surged. Under the favorable stimulus, private investment has increased day by day. These industrial and commercial enterprises of varying sizes have provided a large number of jobs and absorbed Massive immigration.
In the workshop of a clothing factory, female workers are sewing various women's shirts amidst the sound of electric sewing machines running.
"Now the shirts produced by our factory are mainly exported to the United States. The U.S. market has a huge market space. It is estimated that the export output value this year can reach 3 million US dollars!"
Listening to the introduction of the factory owner, Li Yian nodded slightly. It is not easy for such a small clothing factory to be able to export products worth US$3 million.
At present, many private factories are mainly engaged in various daily commodities such as clothing, shoes, toys, etc. Firstly, these products have low technical content, and secondly, because such factories have small investment, That’s why it has become the focus of private investment. After all, private capital is still relatively limited in general, and few people can make large investments of tens of millions.
"Director Zhu, does your factory have its own fashion designer?"
Hearing this, Director Zhu, who spoke with an accent from Zhejiang Province, said.
"Your Excellency, our factory is small and currently we mainly produce imitations. However, in the future we will definitely ask costume designers to design our own costumes."
Li Yian nodded slightly and said.
“Well, you can also build your own brand by then. No matter it is clothing or any product, the brand has added value. This brand is not something that can only be started when the company’s business becomes big. "Brand" should be done from the beginning, and you can start with quality. Only when the brand occupies a place in the minds of consumers, brand loyalty begins to build, and continues to help companies gain profits, can the brand be gradually established."
Li Yian has an understanding of the importance of "brand" that far exceeds that of people in this era. The reason why he emphasizes the importance of "branding" is because in another world, national businessmen, especially small businesses, attach great importance to brands. ignore.
Compared with spending time building a brand, they prefer to make quick money. If a brand is bad, you can change it to another one. The key is profit. In fact, because of vicious competition. There is a fierce price war among manufacturers, which makes them unable to guarantee even the most basic profits. They can only guarantee profits by sacrificing quality. Ultimately, the products of domestic small companies are of mixed quality, which even affects the overall reputation of Tangshan manufacturing.
"Quality is the key to a brand. You have to remember that your lotus is not just a lotus, but a part of "Made in Nanyang". Your reputation is related to the reputation of the entire "Made in Nanyang"." Although Li Yi'an actually He has no business experience, but this does not prevent him from forming his own industrial concepts with a vision beyond the times.
“Nanyang is a small country. If it wants to develop its economy, it must take “building a country through trade” as its basic national policy. This “building a country through trade” means exporting, but how to win its own share in world trade? Where is the place? "
After a pause, Li Yian looked at Director Zhu and the officials accompanying him.
“If world trade is regarded as the sea, if the factories in Nanyang go out to fight alone, they will be small boats and sailboats. Such small boats will definitely not be able to go far, so we must build our own What is this industrial aircraft carrier? It is a whole! Nanyang's industrial industry is not an isolated individual, but a whole. All factories and enterprises are part of this industrial aircraft carrier. ”
This is Li Yi'an's industrial outlook. Japan and South Korea in the other world have done very well in this regard. They have always advanced and retreated together in the development of overseas markets. When they are fighting for foreign orders, if there is competition, They will even communicate privately and reach a gentlemen's agreement on price. What they ensure is not only corporate profits, but also the country's development potential. On the other hand, when Chinese businessmen compete with each other in overseas markets, they can become involved in making themselves doubt their lives.
Many people in later generations said triumphantly that once companies in Tangshan broke the technology monopoly of Europe, America, Japan and South Korea, they would be able to turn the sky-high prices offered by their peers into cabbage prices. The simplest example is the shield machine. After Tangshan companies broke the monopoly of shield machines in Western countries, they immediately cut their prices in half.
This has even been widely spread by many people as a classic for Tangshan to break the technology monopoly. Whenever the price of cabbage is mentioned, the shield machine will inevitably be mentioned. But no one noticed that behind the low price of TBMs, it was not only Western countries that were involved in doubting their lives, but also colleagues in Tangshan who had been producing TBMs for many years. They used price wars to involve each other. It’s time to doubt life. Although in the end it was true, as they said, that domestic TBMs relied on cabbage prices and almost took away the entire market from Western TBM manufacturers, but what then? They are still selling at cabbage prices, and even those manufacturers can't sell dozens of machines. Others make more money selling one machine. In order to defeat their competitors, which are actually just domestic counterparts, they continue to negotiate prices among themselves.
Behind the overseas expansion of domestic shield machines are extremely small profits, which actually overdrafts the overall profit margin of the company. Because of the reduction in production profits of the company, company managers will reduce costs and make the first cut. The increase in labor costs has resulted in the inability of technical designers to increase their salaries and the inability of workers to increase their incomes. In short, everything is done to kill the "opponents". This is the truest aspect of the "cabbage price". Behind the seeming brilliance is the vicious competition and "tradition" of domestic businessmen competing against each other, at the cost of compressing labor costs to the extreme.
In terms of high-end technical equipment, major manufacturers compete with each other and draw high-end equipment to the point where both outsiders and themselves are suspicious of their personnel. In low-end production, Chinese businessmen have gone to the extreme. Li Yian had heard of small hardware companies such as "Yangshan Machinery". The factory was opened in a self-built house and the labor was done by himself. The profit is basically your own salary. They make money from the iron scraps left over from making small hardware! And in order to reduce costs, some factories operate at night to take advantage of the cheaper electricity bills at night. There are two people in the factory who work in turns at night.
Whether this self-rolled "cabbage price" is good or bad is a matter of opinion. While this "cabbage price" seems to be killing others, it is actually killing itself. How long can the production method of "Yangshan Machinery", where labor and iron filings are the profits, last?
And what is certain is that the little profit that can be made entirely by working as a cow or a horse cannot be made in developed countries.
It is for this reason that Li Nian has always emphasized that "Nanyang is a whole, and vicious competition between Nanyang enterprises is strictly prohibited." He even does not hesitate to use banks, companies and other industry institutions to ensure that Nanyang enterprises will not compete with each other. Vicious competition using low-price dumping. This ensures that all companies can obtain appropriate profits. If any company dares to break this taboo, it will inevitably be suppressed by the entire industry.
Of course there is quality. In fact, compared to price, Li Yian hopes that Nanyang manufacturers can improve quality and win the market through quality competition, rather than competing on price. Ground chicken feathers.
Of course this is relative. In fact, until now, Nanyang goods have relied on low prices to compete. However, this low price is controlled within a certain limit, and even experts and scholars from the Ministry of International Trade and Industry have targeted it. Accounting for foreign products.
"There are hundreds of thousands of companies in Nanyang, but in fact, Nanyang is just one company, and we have 33 million employees! Therefore, every factory and every worker is part of "Made in Nanyang"! Only in this way can we become one. Rope, sail an industrial aircraft carrier and go out to sea to make money!"
After a pause, Li Yian continued:
"And what is "Made in Nanyang"? —Don’t seek the most expensive, but seek the best!”
(End of this chapter)