Chapter 528 The forefront of fashion (second update, please subscribe)
Although it is not the weekend, there are still many customers in Chuck's Department Store selecting various products.
Among the white customers, several customers from Asia stood out. They sometimes looked at the products and sometimes asked the salesperson or customers some questions in English.
Most of the questions are about products. In fact, more often than not, they are concerned about sales.
While watching Americans choosing TV sets, Yang Shikai approached and asked:
"Sir, are you planning to buy a TV?"
The white man looked up and saw a yellow man greeting him. He was stunned for a moment, but there was no discrimination.
“Yes, everyone is buying TVs now, and I plan to buy one too. I heard that the quality of this TCL is good, so I came to take a look.”
Listen to the other person’s fluent words Speaking of TCL, Yang Shikai finally understood why many export-oriented products have English names or names that are easy to pronounce in English.
Because it is easier for foreigners to pronounce.
TCL, made in Nanyang!
The praises from foreigners inevitably made Yang Shikai feel proud. What was the most profound thing he felt while accompanying Boss Zhu on his inspection tour in the United States?
That is, Nanyang manufacturing is gradually being recognized by the American market.
After a brief chat, Yang Shikai followed Zhu Yihai and his party through the entire commercial street before entering the first hall restaurant and having lunch.
Zhu Yihai asked during the meal.
"What do you think of this inspection?"
"TV!"
Yang Shikai said directly.
"Manager Zhu, one hundred thousand TV sets are sold in the United States every week. I think that for at least the next ten years, TV sets will be the latest and most popular product."
After thinking for a while, Yang Shikai said again.
"It should be the product with the greatest market potential."
Zhu Yihai also nodded and said.
“You’d think television would be in every home.”
“Yes, suburban life is on the rise in the United States, and more and more American families are moving away from downtown movie theaters . For ordinary viewers, having a TV in the living room means that not only can they watch a movie theater at home without leaving home, but they can also watch live broadcasts of sports events. I think TV sets may even replace movies. "< br>
Replace the movie!
Yang Shikai's judgment made Zhu Yihai stunned.
Is this possible?
You must know that as early as 1946, the U.S. box office reached 224 million US dollars, a total of 560 million movie tickets were sold, and the average person attended the movie nearly 4 times per year. Could this mediocre little box really put an end to it all?
"Is it a theater? Or a living room?"
Yang Shikai pointed at the guests in the restaurant and said.
"Actually, just like a restaurant and a kitchen, the restaurant is always just a backup option. Most of the time, people will cook and eat at home instead of in the restaurant. If there is a TV in the living room at home, people more often... Watch the TV in the living room instead of driving more than ten or even dozens of kilometers to watch a movie.”
The reason why Yang Shikai made this judgment is because the TV in the living room is more useful than watching movies. More convenient.
"Urban suburbanization..."
Zhu Yihai said this term.
“With the suburbanization of cities, people’s lifestyles will undergo great changes. Indeed, compared to going to movies and watching TV a dozen or even dozens of kilometers away, watching TV in the living room, It will undoubtedly be more convenient.”
He first heard the term "urban suburbanization" from Li Yian. It is an urban form in which residents spread to the suburbs. The reason is the deterioration of the living environment in the city center, the development of subway and car transportation, and residents' pursuit of spacious and comfortable independent houses. Subways and cars ensure that people can live casually, travel faster, and expand living space, making low-density living possible. This lifestyle will also be the way of life for Nanyang people in the future. Of course, the premise is that cars are popularized. The subway alone can only meet part of the requirements.
"Well, have you decided to invest in this business?" Zhu Yihai looked at Yang Shikai and asked.
“Transistor TV!”
Nodding, Yang Shikai took out a newspaper and said.
"Boss Zhu, this is the latest TV set launched by TCL. Different from past products, it uses transistors. I dare say that it will definitely become the trend of the future like the TR-1 radio of United Communications, and it will also become the trend of the future." Compared with radios, TVs that can see pictures are the real future.”
Although it is an American newspaper, it reported the news that TCL developed the world’s first transistor TV. This is more. It is an "advertising soft article". In the next month or two, newspapers and magazines in the United States will report this news, which will eventually leave the impression of transistor TVs in people's minds and pave the way for the product to enter the market.
“I believe that investing in the TV industry will definitely yield generous returns. Based on American households, there is a demand for at least 70 million TV sets in the United States, and a demand for at least 30 million sets in Europe. The market for 100 million TV sets... this is definitely a blue ocean!"
Looking at the somewhat excited Yang Shikai, Zhu Yihai said.
"The market space is very broad! It seems that you have made a decision?"
"Yes, Manager Zhu, when I return to Nanyang, I will go to TCL to negotiate the purchase of technology patents, and then invest in a TV production factory."
Yang Shikai said without hesitation that the TV might be his This trip to the United States was the biggest gain.
“Indeed, the production and manufacturing of televisions is indeed at the forefront.”
Zhu Yihai nodded.
"What about you, Manager Zhu?"
Yang Shikai is really worried that the labor group will also join the TV production ranks. In that case, it will be equivalent to two big crocodiles!
A TCL, plus a labor group. Then this business will not be easy to do...but fortunately, the market is big enough!
“I don’t plan to invest in a TV set.”
Shaking his head, Zhu Yihai said directly.
“But your point of view gave me some ideas.”
Hearing this, Yang Shikai asked curiously.
“I don’t know if it’s convenient for Manager Zhu to reveal something...”
As soon as he said it, Yang Shikai regretted a little. What kind of person is he? You let him reveal business secrets , isn’t that asking for trouble!
“If it’s not cheap, forget it.”
Zhu Yihai smiled.
"There is nothing worth keeping secret. I agree with your previous judgment about the TV. In fact, in the hotel these days, as long as I don't come out, I will watch TV in the room, but there are too few TV programs. "
As the general manager of the Labor Group, Zhu Yihai obviously will not live in an ordinary room like Yang Shikai. The independent suite he lives in often provides a TV set to prove the high-end of the room. After all, TV sets are now available. The most fashionable product, providing a TV in the suite can highlight the class of the room.
It was precisely thanks to that television that Zhu Yihai was able to understand television intuitively. He even has a clearer understanding of TV. After all, he watches TV programs for several hours every day.
Zhu Yihai shrugged helplessly and said:
"Although there are many TV stations in the United States, only the four major TV stations, ABC, CBS, NBC, and DuMont Television Network, can achieve this goal. It provides uninterrupted TV programs during the prime time from 8 to 11 o'clock every night. Other TV stations cannot do this. However, with a TV, it is easy to pass the time. ”
When it comes to American TV shows, Zhu Yihai said with a smile.
“However, this also made me think that maybe Nanyang also needs its own TV station.”
This is exactly the business opportunity he saw during this inspection. Currently, there is no TV station of its own in Nanyang. Investing in a TV station can not only seize the limelight, but also control public opinion. This is something he learned from Li Yi'an. After all, Li Nian had already purchased a radio and television company during the war.
“So, I plan to invest in the TV station!”
(End of this chapter)