Chapter 613
What is science?
It is not only the driving force for human progress, nor just productivity, it is also money. Science and technology can bring a steady stream of money.
As a salesman, Huck can be said to have a deep understanding of this. As a salesman of Global Trading Company, in the past few years, he has been exploring markets across the United States, carrying product manuals. Travel across the United States by train.
In this process, what is the easiest thing to sell?
It is "products with technological content" - such as the world's smallest radio.
"Transistor radio, model TR-2, this is a new generation of radio, it is thinner and lighter! This is a truly personal portable radio that can be carried with you, you know?"
In front of the department store manager, Huck introduced the new generation of radios to him in fluent English.
“A small dry cell battery can provide dozens of hours of excellent battery life.”
“This is a product we have already had, and it is made in the United States!”
Manager Colum wiped the sweat from his forehead and said.
“This is not a new product.”
After the TR-1 transistor radio swept the American market, American companies soon launched similar products. It can only be said that the market The response was prompt. They will also produce corresponding products in the fastest time. Of course, transistors are produced by American companies relying on patent licenses obtained from Nanyang.
“This is different!”
Huck took out another earphone and plugged it into the radio and said.
"In addition to the speakers in the radio, it is also equipped with headphones, so that you can enjoy wonderful music anytime, anywhere. It is exclusive to you. Even on a noisy bus, you can enjoy music that belongs only to you. "My own concert."
Sure enough, Huck's introduction successfully attracted the attention of Manager Colum. After putting on his headphones and listening to the music for a while, he asked.
“How much does this cost?”
“It only costs 35 US dollars. Of course, the earphones need to be paid separately. Each earphone only costs 2 US dollars.”
In After successfully selling 2,000 radios, Huck introduced televisions. Compared with radios, televisions were more expensive, so naturally the salesperson’s commission was higher. In this way, after signing 100 televisions After signing the contract for the machine, looking at Colum who had a little sweat on his forehead from time to time, Huck turned his attention to the whirring fan aside and said.
"Mr. Colum, in order to promote long-term cooperation between us, I think we can give you a gift."
"What? A gift?"
Colum asked without knowing why. road.
“What gift?”
Is it something like a notepad or tableware?
"An air conditioner can keep you cool in the summer."
"Air conditioner!"
Until he left the department store, Jem looked puzzled. He looked at Hank with his eyes, and he didn't ask until the two of them got into the car.
"Hank, why should we give him an air conditioner? This may even make us lose money!"
Hank, who had just started the car, did not answer Jem's question. Instead, he pointed at passers-by outside the car window.
"What do you see here?"
What appeared before them was a typical southern city. Compared to the north, this place is backward and even somewhat dilapidated. The sidewalks were overgrown with weeds. The courthouse stood crookedly in the square.
"The weather here is much hotter than in New York. Look at the men here, they are wearing straight collars and are wilted before noon. Women have to take a shower before noon, three o'clock After Zhong took a nap, he had to take another shower, but when the sun went down, he looked like a cake with frosting mixed with sweat and talcum powder. "
Don't say it's them, it's now. It was as hot as a steamer in their car.
“Air conditioners...even the department stores in Corum are not equipped with air conditioners. Hotels and homes here are rarely equipped with air conditioners. Now we are giving one away just to cultivate their consumption. It’s just a habit. This is also our responsibility as salesmen, not just to sell goods to them, but to open up new markets.”
"But, can they afford air conditioning?" Jem asked with some confusion.
“At least the rich in this city can afford it. They can’t afford large central air conditioners, but small window air conditioners are still very cheap...”< br>
When it comes to the cheapness of air conditioners, Huck can imagine how painful it is for American air conditioner manufacturers. The price of air conditioners made in Nanyang is only equivalent to 90% of American products, and this price still includes With labor charges and tariffs, it was hard for Huck to even imagine how they made air conditioners so low.
In fact, all of this is due to technological progress. It is technological progress that allows Nanyang's industrial sector to produce lower-cost goods. Although the cost is lower, it is definitely not cheap.
In fact, until now, Nanyang goods have not been labeled as "high quality and low price", and some Nanyang goods are not necessarily cheap. However, even so, it does not hinder the market of Nanyang goods. After all, Nanyang goods are the largest Its characteristic is that it is trendy and has high technological content.
"Of course, the most important thing is not that the price is cheap, but that their window air conditioners make less noise and consume less electricity. In the south..."
Holding in hand Huck, who was behind the wheel of the car, tapped the outside of the car with his hand and said.
“The summer in many areas in the South is very hot. They can accept a TV set worth two hundred dollars, and they can also accept an air conditioner worth more than two hundred dollars. And compared to TV sets, the market for air conditioners is larger. After all, a family only has one living room and only needs a TV, but they have several bedrooms, and everyone needs air conditioning to survive the hot summer!”
Listening to his boss’s explanation, Jay! Mu thought for a while and said.
"So, you have to cultivate their consumption habits first and let them get used to using air conditioners, right?"
"Yes, only those who have enjoyed air conditioners know the benefits of air conditioners, Jem, be careful. What do you think of returning home after leaving the company in the hot summer?"
Huck asked cheerfully.
"Hot! Very hot!"
Jem replied.
"I'm not a person who likes to work overtime, but in the summer, if possible, I hope to stay in the company for a few more days. After all, the air conditioner in the company is very comfortable, but at home... it's too hot. ”
The reason why many people stay in the company is that there is air conditioning.
After thinking about it, Jem said,
“I seem to understand that as long as they enjoy the air conditioner, they will definitely want to install one in their home. At the beginning, maybe It was one, then two, three, and eventually... everyone would have several air conditioners in their homes."
"Hey, you're right, it's the same as what I thought, of course. This market needs us to develop.”
Huck pointed his thumb towards the outside of the car and said with some pride,
“Many people here already have TV sets. In the next few years, TV sets will enter all their homes. , perhaps, TVs will be very popular in the market, but air conditioners, air conditioners are the real blue ocean!”
Huck has his own opinions on the market. The difference is that many people focus on TVs. It seems to Huck that the most popular product in the future will definitely be air conditioners.
People can leave the TV, but no one can leave the air conditioner in the hot summer, as long as they enjoy the coolness brought by the air conditioner in the hot summer.
“So, is that why you applied to the company to come to the south?”
At this moment Jem seemed to understand why Huck came here. It was because the summer in the south was long and hot.
"Haha, it's not just that. The south is far more backward than the north. It needs more industrial products here, and air conditioning is just one of them."
Huck laughed.
“Look, the entire South needs all kinds of industrial products we bring...TVs, washing machines, air conditioners, and other finished clothing. As long as they are products that Global Trading Company can provide, here You know, this is the south. Unlike the northerners, they don’t care about anything made in the United States... In their eyes, they are all made in the north, and they have no good impression of the north. "
After clarifying the southerners' thoughts, Huck shrugged and continued.
"So, they don't care whether those products are produced in the United States. Compared with the north, this is the real blue ocean."
(End of Chapter)