Chapter 706 Standard! (Fourth update, please subscribe)
Florida has more than just sunshine and beaches!
And money!
As long as they go there to attend seminars, they can earn a considerable amount of income. Of course, this kind of income is absolutely legal - they deserve labor fees for attending the seminar.
This is a method of bribery in this era. It is definitely a dimensionality-reduction blow. After all, in another world, this approach had to wait until the 1960s and 1970s, when the drug industry became very complicated, before anyone adopted this approach. Later, it became out of control and became The system is regulated.
But people in this era are simple. When have they ever felt such attention? No, this is not about their personal importance, but recognition of their professional level. After all, only a very small number of top people can receive such an invitation.
This kind of invitation is not just money, but more of an honor and recognition.
These experts and scholars have no idea that when they happily attend these seminars, they begin to become tools of learning invisibly.
They will engage in some research under the deliberate guidance of the society, and even formulate industry standards, and then build the market through these industry standards.
What role do these experts and scholars play in this process? Just to endorse the society!
Of course, people will choose to believe them. After all, they are all experts in this field. If the most authoritative people in this field do not believe them, who will they believe.
It’s just that no one knows that from the beginning, this society has been controlled by others, and even they are being used by others.
Of course, people who are taken advantage of will never tire of it. After all, taking advantage not only means money, but also status.
Because, coming to Florida to attend the seminar itself is a recognition of their academic status.
In addition to well-known professors and experts who have received invitations to hold seminars, many scholars and doctors have also received letters from the Nutrition Society,
What is different from those invitation letters is that these letters are solicitation letters for prizes.
The first prize is two thousand dollars!
It is equivalent to the annual income of many professors!
It is indeed tempting!
The second prize is US$1,000, which is enough to cover the salary for the first half of the year.
For many people, even if they cannot win the first or second prize, they can still get a third prize. Although the bonus is not much, the advantage is that there are more places to win. There are 60 places in total. If you are lucky, you can get it. An encouragement prize, also worth $100!
At the very least, you can take your wife to a few high-end restaurants.
Of course, the most important thing is the topic of this prize-winning essay competition. It is neither difficult nor easy. It describes the benefits of taurine to the human body. Although most people don’t know what taurine is, for these professors and doctors, even for taurine, which was used more than a hundred years ago, I don’t have much research on what I discovered, but I have a certain understanding of it. As for nutrition, most of the time it is a metaphysics. If you write about it casually, you can write a lot of things.
Of course, whether it is really effective, I am afraid only God knows.
But for those who aspire to win gold, the focus is not on nutrition, but on prize money. As a result, many people, in the spirit of serving the health of all mankind, wrote articles and sent them to the newly released American Nutrition Society.
...
Although the American Nutrition Society is a newly established organization, with funding from Pigeon Company, it not only set up a shelf immediately, but also prepared to publish its own magazine.
“The magazine is free at the beginning and is mailed to all members for free.”
In the office, Michael looked at the sponsor in front of him. No, it should be said to be the person behind the scenes. said.
“The most important thing now is to increase visibility.”
In fact, Michael has selfish motives. By opening up the reputation of the American Nutrition Society, he will also become famous in the United States.
This is why he will concentrate on the establishment and operation of the society, because there is indeed a future...
No, it should be the money path.
"You're right, Mike, I'm glad you got into the role so quickly."
Zhou Zhimin asked again with a smile.
"How's it going? Have you received any good articles in the past two days?"
Hearing the donor's inquiry, Mike said quickly.
“There are indeed some good articles.”
While speaking, Mike picked up a few articles and sent them to Zhou Zhimin.
"Mr. Zhou, these articles are very well written and of high quality. Can you choose one as the first prize and the rest as the second prize?"
Although he is the chairman of the Nutrition Society, Mike knows very well that the real boss is Mr. Zhou in front of him, even if Mr. Zhou is only the director of the society.
Taking the article, Zhou Zhimin started reading it from the first one. Having graduated from a missionary school, he had no problem reading English at all. And this is why he was sent to the United States.
Mike next to him introduced:
“This article was written by Professor Anderson from Yale University School of Medicine. He has done some research on endocrinology and nutrition. This article The writing is also very professional. He focused on analyzing the nutritional potential of taurine..."
Potential?
Potential is useless.
If you need potential, is it necessary to spend this money?
After reading it once, Zhou Zhimin shook his head and put the article aside.
Understand, understand.
Potential is definitely useless, even if it is written by a well-known scholar!
Michael quickly pointed to another article and said. "This article was written by Dr. Stone from Colson Memorial Hospital in New Jersey. The content is somewhat unique and the insights are unique. He believes that taurine is good for vision."
Michael continued to explain.
However, Zhou Zhimin still shook his head and was still dissatisfied with this article.
These people are obviously here for money, so why don’t they know what to write?
Really - it seems they have not yet experienced the power of capital.
"There is also this article about Virginia..."
Michael introduced again.
I read all these articles, but none of them caught Zhou Zhimin’s eyes.
As the head of the Nutrition Society, Michael couldn’t help but wonder. These articles were carefully selected by him. Although they were a bit exaggerated, the professionalism and logic of the articles were impeccable. of.
Isn’t it just the words they need?
So, Michael asked:
"Mr. Zhou, these are not appropriate, are they?"
"No,"
Shaked Shaking his head, Zhou Zhimin explained:
"These articles are indeed very professionally written and suitable for publication in the Nutrition Journal, but they are for professionals. But what we need is not just academic research, but also popularizing beef among the general public. The benefits of sulfonic acid.
So there is no need to write in such a professional way, and there is no need to use professional words. Ordinary people cannot understand these words at all. It is best to use the simplest and most straightforward ones. Even people with no medical background can immediately understand the meaning of the words when they see it.”
Anyone who knows a little bit about English knows that most people don’t know many professional words at all. If they don’t have a medical background, I can't even read these articles.
Michael nodded immediately and said:
"I understand, then I will go back and select a new batch."
Michael, who owes the casino a loan shark of US$20,000, knows what is most important.
The most important thing is the sponsor dad!
Of course we must comply with the request of the sponsor’s father.
Although this prize-winning essay competition is conducted in the name of the Nutrition Society, it takes two lines. One is a self-run magazine, and the other is a professional line. In order to establish academic prestige, of course it cannot Use exaggerated language.
As for the other line, it is the popular line, which is to let ordinary people understand professional knowledge. What's the point of exaggerating it appropriately for these people?
What is a major? This is professionalism!
Well, it’s not shabby to get paid to do things.
Although Zhou Zhimin didn’t know much about advertising or anything like that, he still gave some suggestions and spoke directly.
"Mike, I hope the article can highlight its advantages. This expert said it is good for the eyes. This should be written. This person said it is good for the brain. Of course, this must also be written. Not only must it be written, And it can be a little exaggerated.”
Hearing this, Mike was a little confused, and he asked:
"Exaggeration? How to exaggerate?"
"Exaggeration means proper creation. It's just processing and creation!"
Looking at Mike, Zhou Zhimin made his words clearer:< br>
“Let me give you an example. For example, taurine is good for eyesight, and what about eyesight? It is also very important to humans, so we can think about it a little bit and think that taurine is good for eyesight. It is said to be an indispensable thing for the human body.”
“But we also secrete taurine ourselves!”
Mike didn't react for a while.
“Of course I know, but what we secrete may not be enough. And didn’t I say it before? It can be exaggerated appropriately. The main thing is to highlight its role.”
Then, Zhou Zhimin continued to talk about creation, things like exaggeration and prominence, mainly to tell Mike that what he needed was an exaggerated advertisement similar to that in broadcast news.
"It can also make people live longer, sir. Who would believe it if I said it?"
"Not many people would believe it if ordinary people said it, so it would be useful if it was said by experts. ! ”
Zhou Zhimin continued;
“Just follow these ideas and look for similar articles to see if there are any similar articles. It doesn’t need to be very professional, even if it is taken out of context, it doesn’t matter. The key is to be able to brag. !”
“Can you blow it?”
Mike was stunned.
"Yes,"
Zhou Zhimin nodded quickly:
"We just have to blow hard to bring out the effects of taurine! Even if it is said to be an "elixir" that can delay aging, there is no problem. After all, sometimes people will believe it only if it is exaggerated.”
(End of this chapter)