Chapter 708 Ten Small Goals (Second update, please subscribe)
From taurine to formula milk powder, after a series of soft article marketing, plus the "professional" blessing of the American Nutrition Society.
The common people soon established the concept that "formula milk powder is better than cow's milk".
As a result, many new parents chose formula milk powder. For a time, the sales of formula milk powder in the US market also became better.
As a parent, who doesn’t care about their children. This is a common human problem, or animal instinct.
Faced with the increase in sales of milk powder, the chairman of Wyeth milk powder immediately made arrangements for his secretary after seeing the article published by the American Nutrition Society and the increase in milk powder sales.
“Let’s arrange a grant of US$10,000 to the American Society of Nutrition.”
It’s not just Wyeth that funds the American Society of Nutrition, but also some American milk powder or dairy companies such as Nestlé. In short , This is the case in the business society. As long as you see the results, you will quickly pay out real money.
When the association received its first funding, Zhou Zhimin, a director of the association, was immediately stunned.
“Can this be done in business?”
This is actually how business works. Setting up an association may seem expensive at first, but as long as it develops, the association will also become a very profitable cow. Not only can you endorse your own products, but you can also make money from other companies.
At the same time that the American Nutrition Society began to earn, no, began to accept donations from people from all walks of life, when they turned on the TV, a novel advertisement appeared in front of people.
On the TV screen, a cartoon image of a white cow maid appeared, mixing milk there. In the music, it twisted its body and said,
"Everyone needs to drink different milk powder."
The camera turned and saw several children peeking out from the door and saying.
"Niu Niu Niu, hurry up, we need to drink milk..."
"Okay, take your time."
Then the cow servant walked out carrying a tray, and then the camera turned , in the living room, grandfather, grandmother, father, mother and children, each picked up a glass of milk and laughed happily.
At this time, a voice-over appeared on the TV:
“A cup of formula milk exclusive to you, happiness and health every day!”
The women in front of the TV suddenly felt that the fresh milk they ordered every day suddenly no longer tasted good!
......
Just when Pigeon formula milk powder entered the U.S. market relying on its strong formula advantage, Li Yian had already boarded the plane. During his visit to the United States, in addition to visiting Washington, There, I would meet new and old friends, communicate with each other, and most importantly, get more support. I would spend a few days in New York to enjoy family life, and then I would visit various places in the United States.
The first stop after leaving New York was Chicago. The reason why I chose Chicago was because the International Livestock Exhibition was being held here.
It has to be said that as an old livestock power, the United States is definitely far ahead in livestock breeding. There is no doubt about this. Even in the 21st century, no one can compete with him in this area. There are not many countries.
In the 1950s, Chicago was the largest city in the United States. It was not only the largest steel industry base in the country, but also the largest meat processing industry base. The Chicago Livestock Expo was also the largest exhibition in the world. Here Not only will there be huge cattle and sheep market transactions. There will also be an international cattle show, which is, in fact, the real highlight.
When Li Yian arrived in Chicago, the highlight of the breeding cattle race was already over.
While visiting the livestock exhibition, Li Yian asked as he looked at the fat and strong beef cattle and dairy cows in the cattle pen.
"President Neil, what is the name of this year's champion? Has it been auctioned?"
Neal, who was accompanying him and was the president of the exhibition, said quickly.
"Your Majesty, today's champion is "Prince Eric". According to the long-standing rules, the champion is the last auction, and it will be auctioned tomorrow."
"Prince Eric"
When he heard the name, Li Yian couldn't help but be startled, and an information he had read somewhere in the past immediately flashed into his mind.
"Prince Eric" is the most prestigious champion of the Chicago International Breeding Championship. It is even called "the best breeding cattle of the twentieth century" by breeding experts and is also the main source of high-quality breeding cattle in the United States. one.
Getting good breeding cattle depends largely on the bloodline and quality of the cattle. Good breeding cattle are hard to come by. For example, "Prince Eric" is a rare high-quality breeding cattle for a whole century. Since he won the championship of the international breeding cattle competition, his descendants have almost monopolized the breeding cattle for more than ten years. Tournament champion.
At the most prestigious Chicago International Livestock Exhibition, there were even several championships, runner-up, and third runner-up from his descendants, so much so that "Prince Eric" was called the "American Emperor", even in In the 21st century, descendants of "Prince Eric" will occasionally win prizes, which shows its genetic stability and superiority. Now that it is actually here, how could Li Yian not be excited.
"Is it "Prince Eric"?"
Li Yian asked.
“Yes, Your Majesty.”
Neil asked with a smile.
"Is Your Majesty also interested in breeding cattle?"
Neal said.
“If His Majesty is interested, we can advance the auction to today.”
As the director of the exhibition, Neil knows how to make news very well. If His Majesty the King If you can participate in the auction in person, then it will definitely appear on the front page of the newspaper tomorrow, and it will also be a publicity for the exhibition itself.
"I have always been very interested in agriculture, and even more interested in auctions."
Li Yian said with a smile.
Since you come across such a good thing, you must not miss it. After all, these things are rare.
Soon a group of people entered the auction. Li Yian's arrival did not cause any sensation. Americans may admire nobles very much, but that's it. No one will be excited because of the arrival of the president or nobles. I don’t know why, besides, it’s at an auction now.
Soon, everyone knew that because of the arrival of the king, the championship auction had been moved forward, and those who had originally intended to auction the championship were all excited.
"Now the winner of this international breeding cattle competition - "Prince Eric", he comes from..."
These introductions are not important at all, these days "Prince Eric" is The most handsome boy in the field, the auctioneer wearing a cowboy hat said after a brief introduction.
"The starting price is US$18,000, and each bid is US$500."
As soon as the auctioneer finished speaking, people started bidding one after another, but it only took a moment. The asking price of "Prince Eric" has exceeded 30,000 US dollars. But even so, everyone still had no intention of stopping bidding. It was not until the price exceeded 35,000 US dollars that the buyers became solemn and cautious with every bid. After all, it was more than 30,000 US dollars.
Finally, after several price increases, a buyer raised the sign in his hand, and the auctioneer immediately shouted.
"38,000! Is there anything over 38,000 US dollars? 38,000 for the first time, 38,000 for the second time..."
Just when the auctioneer was about to drop the hammer, Li Yian smiled and raised the sign.
“$40,000!”
Although it is shameful to drive up prices, you have to sell it when you find something you like. Besides, this is still a good thing that can only be found.
Looking at the cow in the field, Li Yian thought of the description in the article he had read - a breeding cow worth a billion dollars!
Because of its stable genetics, most of his descendants have become breeding cattle, resulting in almost one-fifth of the beef cattle in the United States having his bloodline!
There are cows here and there, clearly a hundred small goals!
Li Yian's bid made all eyes turn to him, but the previous bidder hesitated, and finally gave up when he wanted to hold up the sign.
Without him, $40,000 is already an unprecedentedly high price. However, what he didn't know was that in the next ten years, the descendants of "Prince Eric" would dominate the international breeding cattle competition for more than ten years, and the descendant with the highest auction price was sold for hundreds of dollars. A high price of ten thousand dollars!
That was a million dollars in the 1960s!
"$40,000 for the first time, $40,000 for the second time, $40,000 for the third time, deal done!"
"Congratulations, sir,"
Facing the congratulations of others, Li Yian just chuckled road.
“I have never participated in an auction before, I just feel the atmosphere...”
But this atmosphere is a bit expensive, this is a tens of billions of dollars of atmosphere set...
(End of this chapter)