Chapter 823 The Law of True Fragrance (Second update, please subscribe)
What kind of products are the best-selling?
No matter what product, as long as the price is low enough, it will be welcomed by the market.
This has been true from ancient times to the present.
It doesn’t have to be of high quality and low price. In fact, people who buy cheap goods are mentally prepared and have a certain psychological preparation period!
Good products are not cheap, and good products are not cheap.
At least in Tom Husted's view, this is a basic principle. Of course, this definitely does not include Nanyang's products - Nanyang's products are definitely high-quality and low-priced.
Of course Nanyang goods are not cheap. In fact, it is only 10% cheaper than similar products in the United States, but the quality is definitely not worse than American products. The quality of some products is even better, and Nanyang also has many unique products of its own.
A few years ago, Tom joined Sears due to the success of purchasing Nanyang's "Longwei" electric shavers. After that, he fell in love with Nanyang products.
After all, there are many bargains in this world, but there are not many products like Nanyang goods that are relatively low-priced but of very good quality.
This year, she came to Dongning again to participate in the China-East China Fair.
A major feature of the East China Import and Export Fair is that there will be a food festival outside the East China Fair. Hundreds of vendors come to the food festival to set up stalls. Here you can eat all kinds of food from all over the world. Of course, you can also eat some Japanese snacks in Tangshan. Although there are not many European immigrants in Dongning, there are quite a few Japanese brides.
Every year when he comes to Dongning to attend the China-East China Fair, Tom will have a hearty meal at the Square Food Festival before going to the exhibition hall.
In the exhibition hall, a row of models wearing Hanfu, with advertising ribbons indicating manufacturers and products, walked uniformly through the aisles.
These are specially hired models, quite a few of them are of European origin, each of them is over 1.7 meters tall, and some even have long legs of 1.8 meters. However, Tom has no interest in these models. , all he cares about is the commodity.
Here he once again met an old acquaintance he met at the Chicago Electrical Appliances Show.
"Mr. Ma, we meet again."
As soon as he entered the "Longway" booth, Tom greeted Ma Zhihao with a smile.
“How are you, Tom? What new snacks have you tried this year?”
“There are so many kinds that I can’t even remember them. Every time I come to Dongning, I don’t want to leave. By the time I leave, I will have gained at least a few pounds. Mr. Ma, what new products does your company have?”
Today's "Longwei" has long been a well-known brand in Europe and the United States. Its products include not only electric shavers, but also a variety of small electric products. However, electric shavers are still its main product, and new models are launched every year.
“This is the new model we launched this year. Unlike ordinary electric shavers, it can be washed...”
After seeing the product demonstration, Tom immediately felt refreshed. and Ma Zhihao placed an order of 500,000 pieces. After saying a few more polite words, Tom continued shopping. After a round, as a representative of Sears, he and other colleagues threw money there as they did in previous years - a total of 50 million US dollars in orders were thrown away. .
For ordinary companies, this is absolutely unimaginable, but for Sears, which has more than 300 department stores in the United States and annual mail-order sales of more than 500 million US dollars, 5,000 An order of 10,000 US dollars is not a big one. After all, it involves hundreds of products. In the end, if nothing unexpected happens, Sears will place an order of at least 100 million US dollars.
The reason why Sears is willing to spend a lot of money at the East China Import and Export Fair is, to put it bluntly, because of the "high quality and low price" of Nanyang goods. For any department store, they cannot ignore the 10% Similar price differences not only mean larger profit margins, but also mean that their products are sold at lower prices than their peers.
For consumers, the most attractive product is always the cheapest.
This is also the reason why Sears gives more than 50% of its orders to Nanyang Enterprises every year. Who doesn’t like the high quality and low price?
In the next time, Tom separated from the other purchasing managers and went shopping alone. Department stores will naturally sell clothes, and clothing has always been Nanyang's dominant industry. It is not only of high quality, but also There are many brands, even the less famous brands, the quality is outstanding.
Although he didn’t know much about clothing, after entering the clothing exhibition area, Tom still went in and out of some booths from time to time to understand their prices, which was just limited to understanding. While Tom was shopping, But I saw that there was a booth crowded with people, and everyone looked very excited. They were shouting loudly in English, French, or German. It seemed that everyone was rushing to buy something.
“What product is it?”
For a moment, Tom's memory seemed to go back to the Chicago Electrical Appliance Show, the scene where they rushed to buy "Longway" electric shavers. It was very similar to the scene in front of him, except now there were more people crowded here.
"I want 1 million pieces, sir, 1 million pieces..."
"I want 2 million pieces,"
As people scrambled excitedly, Tom saw He was dumbfounded and doubtful in his heart.
“What kind of product is it that makes these people grab it like this? It’s just clothes... Is this necessary?”
This is the clothing exhibition area. Do you need to rush to buy clothes?
When Tom was confused, a person suddenly squeezed out from the crowd. It was Collins, the company's clothing purchasing manager. As soon as he saw Tom, he shouted excitedly. "Oh my god, they're crazy, they're crazy..."
"What? Collins, who's crazy? What did you say?"
Collins was excited shouted.
"Tom, do you believe it? 62 cents, only 62 cents!"
"What 62 cents? What are you talking about?"
Tom asked confused.
"I mean they..."
"And if the purchase volume is large, the price can be negotiated." Collins added.
"It's already 62 cents, and it can get even cheaper!"
For the first time, Tom experienced the charm of being extremely cheap!
62 cents a shirt!
Tom felt so delicious instantly!
Tom seemed to hear his heart shouting:
"It's so cheap. You'll make a profit if you buy it. Place your order quickly!"
But despite this, he still asked.
“These clothes are so cheap, but are they from Nanyang?”
The reason why they have this doubt is because the price of Nanyang products has always been relative, which is lower than that of some countries. The price of Nanyang products is not low, but Nanyang products focus on quality. In comparison, the price/performance ratio is still very high.
When did Nanyang goods become so cheap?
When asked by his manager, Collins spoke straightforwardly.
“When have Nanyang products ever been so cheap? They are all products from Malaya and Mindanao, and they are all overseas exhibitors.”
When mentioning those manufacturers, Collins even He also said with some emotion.
“Although it is not a Nanyang product, the price is cheap enough. The most important thing for the manager is that it is cheap. God, I really don’t know how they do it. They can make the product so cheap, so cheap. "
Collins sighed while holding a sample and said to the manager.
"Tom, you see, although the workmanship of such a shirt is a little worse, although the fabric is a little worse, when we sell it in department stores, it only costs one dollar. You can buy a shirt with only one dollar. Those women and men We'd all buy it by the dozen... because it's so cheap."
Taking the shirt from Collins' hands, Tom was speechless for a moment. He didn't even know how to describe his feelings.
It’s really cheap, outrageously cheap.
As a salesman, he knew very well that such a shirt would surely set off an unprecedented storm in the entire United States.
A cheap shockwave, but it may even be more powerful than the hydrogen bomb that exploded in Bikini.
"But this is not a Nanyang product."
Tom was a little confused. As a supporter of Nanyang products, he was still more inclined to Nanyang products. After all, the quality of Nanyang products has always been the best. Very reassuring.
“But the price, the price!”
Collins emphasized his tone.
“We don’t need to consider so many issues, we only need to consider the price. This price is enough to shock the entire United States and will make everyone crazy to buy them, just like them.”< br>
Collins set his sights on the merchants who were shouting out the checks waving in their hands. There is no doubt that the brightest stars at this fair are these bargains...
(End of this chapter)
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