Chapter 1191 The Era of Technological Monopoly (Second update, please subscribe)
The Olympic Games competition is in full swing outside, but in the conference room of Nanyang Paper, there is constant laughter.
With the signing of the contract, Max has become a strategic partner of Nanhai Paper. At this time, Max was very ambitious and wanted to flex his muscles in the fresh milk market. With the support of Tetra Pak packaging, he extended the shelf life of milk from a few hours to several months and made efforts in the normal temperature milk market.
Nanhai Paper sees the US dairy market, which is rudimentary but has huge room for imagination, and even markets around the world.
After Nanhai Paper signed its first strategic partner, Liang Yong looked at the contract in his hand in the company's office with a faint smile on his face.
Looking at the smiling manager, Sun Changyue thought for a while and asked:
“Manager, there is something I don’t quite understand.”
“Say.”
“ As we all know, because fresh milk is mainly packaged in traditional glass bottles and cans, the short shelf life makes it difficult for local milk brands to expand to further areas, and it is difficult for enterprises to expand. Therefore, there is no big market in the milk market. Brand, why don’t we enter this market, or in other words, don’t support Nanyang companies like Pigeon to enter this market, but instead support outsiders?”
Faced with the assistant’s inquiry, Liang Yong said:
"Can Nanyang companies like Pigeon control the milk market around the world?"
Faced with such a rhetorical question, Sun Changyue was silent for a moment, then shook his head and said:
"This is obviously not true. Probably, most milk companies have their own farms. In any case, there will be a large number of brands in this market, especially some local brands, and the local recognition is much higher than that of foreign brands.”
“So, Pigeon and the others can only control part of the market, and there is no way to change this, but what about us?”
Liang Yong said with a smile:
"If we want the world's market, every Tetra Pak in the world is provided by us. Of course, other people can also provide Tetra Pak. But this is difficult. First of all, the cost of building a production line is very high, and ordinary companies cannot afford it. , Secondly, it involves patent issues. Tetra Pak owns more than 5,000 patents from packaging to filling lines. If it is infringed by accident, the price is very heavy. After all, we have the best patent lawyers in the world. ”
The “we” in Liang Yong’s words of course refers to Nanyang. Nanyang spares no effort in safeguarding corporate patents. It even has special agencies in the United States and the United Kingdom to litigate patent lawsuits. In the past ten years, they have been involved in patent infringement lawsuits.
In fact, compared to many countries, the United Kingdom and the United States are the countries that pay most attention to patents, and they are very fair in patent lawsuits. This fairness is fairness in the "legal" sense, because they need this This kind of fairness protects themselves.
After all, Britain and the United States are the largest patent owners in the world. If their court is in a patent lawsuit, because the patent holder is a foreigner, they confuse right and wrong and ignore the other party's patent rights.
The price is the collapse of the entire patent judicial system. After all, both the UK and the United States have case law. As long as there is a case legalizing infringement, all corporate patents will not be protected.
For the United Kingdom and the United States, patent law is the fundamental basis for safeguarding their innovations. No one dares to touch this foundation.
Even during World War II, when the country was facing life and death, all Washington could do was to coordinate various companies to open patents to each other, but this was limited to the period of the war.
After the war, a series of patent lawsuits arose. After all, those companies that produced and designed products during the war would inevitably use the patents of other companies, and this gave rise to a series of problems.
In short, patents are very important!
Being able to litigate patent lawsuits is more important. After all, the most common way for large foreign companies to usurp patents is to drag the other party to death through long lawsuits until the other party is willing to reconcile and make concessions. Even until the patent expires. As for the possibility of "Pizza Hut", it rarely occurs. After all, lawyers have the opportunity to bear infamy, so why would a judge have to step forward and make himself a joke in the entire legal profession and affect his or her future?
Because of this, Nanyang has a professional team of patent attorneys. The team includes lawyers trained by Nanyang itself, as well as patent attorneys from the United States and the United Kingdom. Their responsibility is to protect the patent rights of Nanyang companies.
They have indeed fulfilled this responsibility over the years, allowing the world to see the power of Nanyang’s patent legal team.
So when it comes to patent lawsuits, Nanyang companies have never been worried because the national team is behind them.
“This is the benefit of technological monopoly. What is the technical content of fresh milk? Any company can do it, but Tetra Pak has thousands of patents. Because of patents and technological monopoly, we are the only ones. Supplier! ”
In fact, this may be the reason why Pigeon is unwilling to open up the fresh milk market - compared with formula milk powder with certain technical content and high profit, the profit of fresh milk is not only low, but also There is no technical difficulty. No technical difficulty means there are no barriers to entry, which means the market competition is more intense and profits are lower.
Liang Yong leisurely picked up a cigar, lit it, took a sip, and said:
“We provide packaging equipment and production lines to companies almost free of charge. The only requirement is that we must purchase our packaging materials. They get free equipment, and we have to get the market - turning a one-time deal into a lifelong deal!"
Actually, this is what Liang Yong admires most about you, because of this business model, It is exactly what you proposed. In fact, this business model has been applied by companies in many fields. "The free ones are the most expensive. In a box of milk, the cost of milk is also 20%, and the wrapping paper is also 20%. They are as expensive as the cost of milk. We provide equipment to milk companies around the world. In fact, it is equal to the cost of all milk companies in the world. All the milk companies are working for us!”
This is exactly the marketing method of Tetra Pak in another world!
"In the future, the market demand for milk will fatten a large number of milk companies, but what's even fatter is us behind the scenes. We will monopolize the global market, and every time a Tetra Pak is used, we will make certain profits."
Listening to what the manager said, Sun Changyue realized that something was wrong.
"Manager, isn't this forced bundling? One company dominates, such a monopoly? What should we do if regulatory agencies from various countries intervene?"
"What should we do? Accept the punishment and support it. It’s just a small fine. As for the rest... we have a patent! Even if it’s a fine, we can litigate with them.”
When he said “patent”, Liang Yong said. His expression seemed quite comfortable.
"As long as we continue to research patents and ensure monopoly sales, then every sip of milk taken by people on earth will create profits for us, and milk companies around the world are actually working for us!"< br>
Listening to the manager's words, a word suddenly appeared in Sun Changyue's mind - vampire!
The company is like a vampire, making huge profits from those milk companies.
Looking at Sun Changyue who was stunned and speechless, Liang Yong said with a smile.
"Chang Yue, now do you know why you have repeatedly emphasized "building a nation through technology"?"
The manager's question made Sun Changyue nodded.
If you didn’t understand it in the past, you definitely understand it now.
“Founding a country with technology” not only means that new technologies can bring higher profits, but also has a core factor - technological monopoly is the highest form of all monopolies.
And this form of monopoly is often the most secretive, because it has a "forced" form... My original intention is to bring new technologies to mankind and improve human life, but Because of the patent law, a monopoly has been formed. This kind of monopoly is not my original intention.
Well, the intention is good!
Only people who have tasted the sweetness of patents will know how wonderful this monopoly is. In the past ten years, Nanyang has indeed reaped the dividends of patents.
On the one hand, the German patented technology was opened under the order of the Allied Command, allowing Nanyang to use those German engineers to copy German patents and German technology unscrupulously to develop itself.
The other side is to use some product samples or advanced concepts provided by Li Yian to research and create new technologies, obtain new patents, and then use the United Nations patent law to form industrial protection, and then create a patent monopoly , making huge profits from it.
Of course, most of the time, some professionals and most ordinary people will ignore these. Even people like Sun Changyue are not aware of those far-reaching industrial layouts. I can only say... This is the trend of the times. limitation.
This is just an episode during the Olympic Games. In fact, in addition to Tetra Pak, tourists from various countries have also come into contact with many very fresh and even futuristic products in Nanyang.
For example, ordinary plastic bottles - at the Olympic Games, athletes and tourists from various countries came into contact with Fanta and mineral water bottles made of plastic for the first time. This light and flexible bottle was favored by various countries as soon as it was put on the market at the Olympic Games. It is welcomed by athletes and tourists. After all, before this, it was too troublesome to return the bottle even after drinking a bottle of soda.
But with the advent of disposable plastic soda bottles, everything has changed. People can bring drinks into the arena, and they can take them with them anytime, anywhere. After drinking, they can just throw away the bottle. .
It is so convenient that before the Olympic Games are over, this transparent, futuristic plastic bottle has become the darling of the market and even the news media.
News reporters from various countries actively or passively advertised Nanyang's drinks - after all, they had never seen such a technological consumer product before.
When mineral waters such as Fanta and Bingquan appeared in newspapers or TV screens around the world, these products also entered the world's attention.
What attracts them is not the taste of these products, but the bottles full of technology!
In fact, this is exactly the impression this Olympic Games has brought to the world - technological innovations are endless. When people come here, they even have the illusion that they have arrived in the future world.
Although this future world seems not much different from their world, they clearly feel that they are in the future.
(End of this chapter)