Chapter 1262 Nanyang’s Industrial Crusoe (first update, please subscribe)
“He must be using a powerful ballpoint pen!”
Looking at the TV, the South Korean president is holding Zhao Qingxuan, the general manager of Deli Company, immediately picked up the phone and called the marketing manager after recording the scene in a small notebook.
“Be sure to find out whether Park Jung-woong is using our ballpoint pen.”
“Who is Park Jung-woong?”
"President of South Korea! Yes, he is the one who is visiting. Let's see if there is any clearer footage."
After hanging up the phone, Zhao Qingxuan couldn't help but said:
"Really, I As a marketer, why don’t you have a keen sense of smell?”
After that, Zhao Qingxuan picked up a ballpoint pen and said to himself:
“As long as you are capable, you can do it. We can do a wave of marketing..."
Although the ballpoint pen was not invented by Nanyang, after all, it had been widely used by the British and American air forces as early as World War II, it was Nanyang that successfully turned the ballpoint pen into the commercial field. Before Deli entered the field, the pens were extremely expensive, costing as much as $10 each.
But Deli combined plastic with it and developed an industrial process for manufacturing ballpoint pens, which greatly reduced costs. The world's first cheap ballpoint pen was born. In 1947, the company sold ballpoint pens to the U.S. market for the first time. Although there were many ballpoint pens on the market in the United States at this time, consumers did not buy into the new products from Nanyang. , but successfully used the new media of television to promote it and sold it at an ultra-low price of 99 cents.
The TV commercials of Deli back then were also considered creative works. Ballpoint pens would be shot out of rifles, tied to skates, and installed on electric drills...
Soon, Deli's plastic Ballpoint pens have become the mainstream in the U.S. market. In 1948, Deli sold as many as 200 million ballpoint pens in the United States alone.
But later, the price of ballpoint pens also dropped sharply due to competition. Within ten years, it dropped to less than 10 cents. Compared with the earliest price of 10 US dollars, it dropped a hundred times. Today, Deli is the world's largest pen manufacturer.
However, Zhao Qingxuan, the general manager of the company, hopes to further expand the market. The image of the president of a country holding a small notebook and taking notes with a ballpoint pen like a middle school student in front of him made him see a marketing opportunity.
“Perhaps, you can invite him to visit the factory.”
As soon as Zhao Qingxuan finished speaking, his wife beside him said:
“Invite him to visit the factory? But no matter how you say it, you are the president of a country, how can you just invite him?”
“What about the president? Our company’s sales are equivalent to 10% of South Korea’s gross national product. It’s worth it. If he wants to see me, he has to queue up first!”
It can only be said that the company is big enough and he can speak forcefully. Although Deli is just a company, its annual sales of 200 million US dollars are enough for him to say these words forcefully.
Actually, this is also the reason for Nanyang’s toughness - it has a strong economy and tough talk.
The first time Park Zhengxiong entered the Daming Palace, he did not get substantial results. Just like a primary school student, he learned some strategies for governing the country. Then Park Zhengxiong began his tour.
Although Park Zhengxiong had been to Nanyang a few years ago, the inspection at that time was destined to be military, but this time it was more economic. After visiting Nanyang Aviation Industry Company, Taiping Shipbuilding Industry Company, Changhong Electronics After waiting for several companies, he went to Donghai Iron and Steel Company, the key company of this visit.
Although Donghai Iron and Steel Company belongs to Chang'an in terms of jurisdiction, it is exactly 100 kilometers away from Chang'an. After the car drove onto Highway 2, looking at the spacious highway, Park Zhengxiong saw that the speed of the convoy exceeded 120 kilometers per hour. Couldn't help being surprised.
"Is it Nanyang's highway network?"
"Yes, President, Highway 1 and Highway 2 constitute Borneo's ring-island highway. Together with the high-speed railway, they connect the five major cities in the Together..."
During the introduction by the entourage, a large trailer towing a container passed by the convoy, and the entourage introduced:
"Although the five major cities in Nanyang are all ports In cities, sea transportation is very convenient, but for transportation between industrial areas, a considerable number of products and parts are transported through highways. Compared with sea transportation, although automobile transportation is smaller in scale, it is more flexible. If container shipping is the most important factor in Nanyang Industry arteries, then land truck freight is a capillary. The logistics convenience brought by first-class highways has promoted the economic development of Nanyang. This is also the reason why highways were the basis of infrastructure projects in the early construction of Nanyang... ”
Midway, Park Zhengxiong deliberately stopped the convoy in the service area. He even ran to the communication bridge in the middle of the service area and stood there, watching the vehicles and cars passing by. , the truck passed in front of him. The people on the side exclaimed:
"Oh, there are more cars passing by in just a moment than in the whole of South Korea!"
Such emotion made Park Zhengxiong and others change their colors slightly. In comparison, South Korea is really lagging behind!
"The wealth of Nanyang is definitely not inferior to that of the United States!"
Park Zhengxiong pursed his lips and said:
"But Nanyang was only founded sixteen years ago!" It is precisely because people regard this place as "Nanyang" The fundamental reason for "miracle", and for this reason, Park Zhengxiong highly praised Nanyang's development path. It was precisely because he regarded Nanyang as a teacher that he picked up a small book, not only in the "Daming Palace", but also in the enterprise. The same is true when visiting.
When returning to the service area from the bridge, Park Zhengxiong was so shocked that he took another look at this highway. This is the first-class highway in the world, both in terms of construction and design.
South Korea should also have such a highway!
Park Zhengxiong muttered secretly in his heart, almost subconsciously, he thought of building a highway connecting Seoul and Busan in South Korea.
Whether it is for military or economic development needs, such a highway is needed.
Afterwards, the convoy continued to drive towards the East China Sea. On the way to the East China Sea, they visited a hydropower station. Although the hydropower station was small in scale, as the first hydropower station in Nanyang, it opened the door to the development of hydropower in Nanyang.
Of course, we also visited the Donghai Nuclear Power Plant, the world’s first nuclear power plant. Although its purpose is to produce weapons-grade plutonium and power generation is only a by-product, it still undoubtedly became the world’s first nuclear power plant. Nuclear power plants put into commercial operation.
In the past few years, Nanyang, which has always attached great importance to the development of nuclear power, not only developed light water reactor nuclear power, but also verified its economic efficiency, and thus built three nuclear power plants, laying the foundation for the commercial promotion of nuclear power
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What was going through Park Jung-woong’s mind when he visited the nuclear power plant?
Not only South Korea also wants to have nuclear power plants, but also nuclear weapons. This is inevitable.
Just like that, even though it was only a hundred kilometers away, after visiting the companies that needed to be visited along the way, dusk had already fallen when approaching the East China Sea. Even so, Park Zhengxiong still insisted on visiting the Donghai Steel Company first. After all, there is the world The first 20 million tons steel enterprise in the world.
As the car drove towards Donghae Steel Company, the accompanying Korean Ambassador to Nanyang Kim Deok-kang introduced Park Jung-woong.
“...Nanyang Iron and Steel Industry originated from equipment dismantled from Japan, which makes it economically and technologically far behind the advanced countries in the United States and Europe, especially the gap between it and the United States in terms of production technology and equipment. Significantly.
So it grasps the United States’ economic interests in Southeast Asia in a timely manner. With the opportunity of economic support, a large number of advanced technologies and equipment were introduced from the United States to transform the steel industry, realizing the modernization of the steel industry and laying the foundation for subsequent development.
During this period, with the help of German engineers. Next, Nanyang's steel technology has been further developed, not only Launched a more energy-saving ironmaking blast furnace, and also successfully developed the world's first oxygen top-blown converter. The construction and production costs of the oxygen top-blown converter are low: its construction cost is only equivalent to 50%-70% of the same capacity open-hearth furnace, and the production cost It is only equivalent to 20%-40% of the open-hearth steel... Nanyang steel. The iron industry has basically completed the transformation of old factories and the update of old equipment, and has developed into a modern large-scale steel plant with an annual steel output of more than 10 million. It has also formed two major steel industry bases in Donghai and Dongning, which has also increased its steel output. Breaking through 20 million tons for the first time.”
As the ambassador, Jin Dekang even had his eyes shining when he mentioned the great development of the steel industry in Nanyang. Can he not be surprised? It only took Nanyang a dozen years to build the world's third largest steel industry from scratch.
"In the past five years, Nanyang has started construction of 13 large blast furnaces with an area of more than 2,000m3. 7 have been completed and put into operation, with a maximum volume of 2,657m3, and there are 4 such blast furnaces. In addition, 15 blast furnaces have been expanded, four of which The furnace capacity was expanded to more than 1000m3.
In the 1960s, the steelmaking capacity of Nanyang's steel industry reached 40 million tons, and the steel rolling capacity exceeded 32 million tons! It can produce various types of steel for various purposes. >
The two major steel companies in Nanyang are both at the most advanced level in the world. As large steel complexes, they have all designed large blast furnaces, large oxygen top-blown converters, advanced continuous casting equipment and continuous rolling units, and even adopted The world's most advanced production facilities composed of electronic computer control and management systems, with deep-water docks for raw materials and finished products and modern loading and unloading equipment..."
During the ambassador's explanation, suddenly a bright pearl appeared in the dusk in the distance. Catching their eyes and looking at the night scene outside the car window, Park Zhengxiong said quickly:
"Stop! Hurry, park close to the roadside."
Afterwards, Park Zhengxiong and his party got out of the car. They stood on the side of the seaside road, and what they saw in front of them was Donggang Steel Company.
Feeling the night view of the factory in the distance, they seemed to have entered the time and space tunnel and arrived in the future. It even gives people the feeling of being in a different space and a science fiction world.
At night, this place is no longer a single factory. The huge blast furnaces, dense pipelines, and cold artificial landscapes are projected on the sea under the light, forming a strong contrast with the daytime.
The factory in the dusk shocked everyone, making Park Zhengxiong and others feel the unique charm of industrial civilization and the power stored in it.
"This is Donghae Steel Company...the largest steel company in the world."
While feeling emotional, Park Zhengxiong couldn't help but said:
"When will South Korea have such a steel company?" A steel company! "
As I said this, the voice in my heart rang again - South Korea must have one too!
(End of this chapter)