Chapter 152 Promote Chengdu with "Chengdu"
Chengdu Culture and Tourism Bureau, a group of people gathered in the conference room.
Yang Haonan was sitting at the conference table in a suit and leather tie. He looked like a successful person from head to toe.
The leader said solemnly: "Mr. Yang has brought over the promotional music and the promotional plan. Let's discuss it together."
As he said this, someone gave everyone a copy of the promotional song. information, and the music was played and the lyrics were displayed on the big screen.
""Chengdu""
Name the song after the city, which is a kind of bundled marketing.
“There is definitely nothing wrong with the name. Let’s listen to the song and see if it fits.”
Bundled marketing has both advantages and disadvantages. If the music is classic enough, it will become a cultural symbol of the city. The propaganda effect of this symbol is extremely huge.
The soothing music sounded, and the fresh, simple, smooth and melodious melody caught everyone's ears.
After the song ended, a man hesitated and said: "This song is nice, but it doesn't seem to have much to do with Chengdu."
"Yes, I feel the same, it's like changing the name, changing it There is no sense of inconsistency in the place name.”
“No. Wrong, our characteristics are not reflected at all.”
“It feels like a snake oil song.”
Everyone was talking about being invited to sit in the conference room. People who have some musical literacy can spot problems at a glance.
"Mr. Yang, what do you think?"
Yang Haonan was already prepared. He had asked Xu Nuo the same question before he came.
He chuckled, "We have actually considered this issue a long time ago. Using music IP to create a city business card does not necessarily have to promote local characteristics. Our ultimate goal is to let more people know about Chengdu. Attract them to come to Chengdu."
Yang Haonan gave an example, "For example, the Yellow Crane Tower in Jiangcheng has been relocated and rebuilt many times. It is no longer the Yellow Crane Tower it was back then. It has become a symbol of the city. Anyone who goes to Jiangcheng will definitely go see the Yellow Crane Tower."
"Well, go ahead." Everyone whispered and accepted this statement.
"Back to "Chengdu", the biggest feature of this song is that it resonates with people and provides a carrier for everyone who hears the song, just like the Yellow Crane Tower." Yang Haonan smiled slightly.
“As for whether it describes the real Chengdu, it doesn’t matter anymore. Everyone who hears this song will recall their own stories in their hearts. As for what Chengdu is like, they will think for themselves. Supplement."
"What's more, this song will definitely be popular! Everyone must know who the author is. Of course, this needs to be kept secret."
Yang Haonan said in high spirits. This was the first time that a group of leaders in their forties and fifties were talking to each other.
“We believe this.”
Yang Haonan nodded, "After this song becomes popular, more people will definitely have special feelings for Chengdu because they like this song, and will subconsciously regard this place as a target when considering traveling."
< br>Yang Haonan spread his hands and asked: "Isn't this your goal?"
The conference room became quiet, waiting for the leader to speak.
Holding the thermos cup in one hand, he seemed to be weighing the pros and cons. After a full minute, he nodded, "Just listen to this song!"
Yang Haonan sat upright. Quietly relaxing, a big stone fell to the ground in my heart.
After chatting about the business, Yang Haonan brushed up on his presence and exclaimed seemingly casually: "In fact, during this period, many cities have also thought of using music to create city business cards. After all, compared to using landmark buildings, policies, etc. To build a reputation, music is more widely spread, the most efficient, and the cost is low, but I still chose Chengdu for the first time.”
“Hahaha, I have to thank Mr. Yang for his support of our work. Ah."
Yang Haonan waved his hands, his face full of stories, "After all, I am also a native of Chengdu, and this is what I should do."
"Oh, Mr. Yang is also from Chengdu. ?" Everyone is interested.
“Yes, I am a native of Chengdu. The old man in my family often teaches me that I should contribute more to the construction of my hometown. It makes my ears feel calloused.”
"Oh, who is your father?"
Yang Haonan nodded and said reservedly: "My father, Yang Jingwu."
"Oh? Is it Yang Jingwu and Yang Dong from Sunshine Technology?" Someone thought for a moment and his eyes flashed. Liang, asked.
"It's my father."
Everyone's attitude suddenly became more enthusiastic. Yang Haonan was already well-known for planning plans, but everyone's attitude was normal. They never expected that There is also an old man who is a capital tycoon.
So they had another conversation, and in the evening they warmly invited Yang Haonan to have dinner together, where the host and the guest enjoyed themselves.
The next day, the Culture and Tourism Bureau began to launch all inquiries for publicity.
The official account was updated simultaneously on all major platforms: "The promotional song "Chengdu" created for the city of Chengdu is officially launched. Welcome all tourists to go home, and welcome all friends to travel."
At the same time, news about Chengdu began to be overwhelmingly publicized, including its local customs, places of interest, and humanistic care...
At the same time as the official news was released, the song "Chengdu" appeared on the big screens in various commercial streets and alleys. The official video promotional materials had been prepared for a long time, and there was no sense of violation when paired with this song.
Chunxi Road, Taikoo Li, Kuanzhai Alley, Jinli... any place with a large flow of people, the video was played at the same time and the song was played.
Taikoo Li, the naked-eye 3D large screen that originally played various advertisements suddenly dimmed, and when it lit up again, it showed a 3-minute countdown.
The countdown on the screen immediately aroused the curiosity of passers-by. Everyone stopped and waited for the countdown to end. There were more and more people in the square.
People who come to shop love to watch the excitement, and soon the square is filled with people.
“10!”“9!”
I don’t know who took the lead, but someone started counting down loudly along with the big screen, and the whole square began to become lively.
“1!”
The screen suddenly turned off and then turned on again the next second. The smart man had already taken out his mobile phone and started taking pictures. No matter what he did, he would take pictures first, in case something happens very soon. It's wonderful, and you can send it out immediately to get a wave of traffic.
The anchors were keenly aware of the traffic and started live broadcasts one after another.
The big screen shows pictures of the streets of Chengdu, with song information in the middle,
[Chengdu]
[Singer: Zhao Yang]
[Lyrics: Xiake]
[Composer: Xiake]
Yes, this is the promised vest. He hopes to walk around the world like a knight. After all, he also has a martial arts dream.
When the guitar intro played, everyone had an amazing feeling. The first reaction was that it was comfortable and nice to listen to.
With the freshness and simplicity of folk songs, ears that have listened to a lot of fanatical electronic music feel like they have been baptized, giving them a sense of tranquility from the inside out.
There was a touch of melancholy in Zhao Yang's singing, as if he was missing something.
“Last night’s wine was not the only thing that made me cry.
What makes me reluctant to leave is not only your tenderness,
How long will it take to walk, you hold my hand,
What makes me feel embarrassed is the freedom of struggle. ”
The entire square was suddenly enveloped in a touch of sadness, and everyone stopped and listened quietly.
Zhao Yang’s voice was not high-pitched, and the sound in the square was not loud. It's not deafening, but it seems to attract passersby to stop.
Without being arrogant or impetuous, neither in a hurry nor in a hurry, there were more and more people in the square, and it didn't take long for it to be filled with people.
Everyone was quiet, not making any noise, and seemed to be lost in memories.
"Separation is always in September, memories are the sorrow of longing,
The green weeping willows in late autumn kiss my forehead
In that rainy little town I never I haven’t forgotten you,
The only thing Chengdu can’t take away is you..."
Music without any aggression makes it easier for people to fall into it.
Zhao Yang led the audience with his slightly hoarse and mellow singing voice Recalling the Chengdu in their memories.
Both tourists and locals are immersed in the emotions created by the music. Who doesn’t have a city like Chengdu in their hearts?
You miss it. Is it that city or that person?
It’s not Chengdu that can’t be taken away, but the person who wants to be taken away but can’t.
The regret in the singing swept through everyone present.
The sky was a little gloomy, and it seemed like it was going to rain. However, the people in the square remained motionless, showing no intention of finding a place to hide.
In the live broadcast room, the anchor moved the camera to include the big screen and the quiet crowd.
“Take a walk with me on the streets of Chengdu...
You will hold my sleeves, and I will put my hands in my trouser pockets,
walk to the end of Yulin Road and sit at the door of the tavern..."
In the square, a couple originally The young couple who were having an awkward moment subconsciously held each other's hands when they heard this. The wind blew, and the two smiled at each other, leaning against each other for warmth, and listening to the song quietly. >
There are no gorgeous words in the whole song, and there is no crying and crying. Zhao Yang tells it like a story in a rich voice, full of affection and reluctance.
What touches people's hearts is never skills, but true feelings.
The square was crowded, but it was extremely quiet and orderly. Even the cars stuck on the roadside stopped and opened their windows to listen quietly.
The melody is melodious and sweet, and Zhao Yang’s singing continues.
“Take a walk with me on the streets of Chengdu,
and don’t stop until all the lights go out...”
The small details in the lyrics, the trivial things in life such as pubs, Yulin streets, street lights, you holding my sleeves, my hands in my trouser pockets, and the plain lyrics vividly depict the throbbing deep in everyone's heart. , that little expectation, that little memory, and a little touch and sadness.
"Don't stop until all the lights go out..."
The final children's singing hit the softest part of the audience's hearts.
When the song ended, some people looked sad, some lowered their heads with red eyes, some couldn't help crying, and some gently hugged the people around them.
I don’t know what they remembered when listening to the song, whether it was bits and pieces in Chengdu, or certain people and things.
I don’t know who took the lead in applauding in the square, and everyone also applauded.
No singer, no star, just applause for the song.
(End of this chapter)