Chapter 666 Advertising from the ground to the sky
The next day, the pre-sale box office of "The Secret That Cannot Be Telln" came out, with a total of 190 million.
It almost exceeded 200 million in pre-sales.
This pre-sale box office is simply terrifying. "Lost Youth" is said to be a star-studded movie, and it spends crazy money on promotion. The first-day pre-sale box office is only 120 million.
All summer movies were slapped down by "The Secret", and some movies had their withdrawal notices written overnight.
If you can't offend me, you can't afford to hide.
Early in the morning, the program team was awakened by a huge roar.
When everyone walked out of the yurt, they found two helicopters parked outside.
The leader of the Culture and Tourism Bureau stepped off the helicopter excitedly ""I have prepared a surprise for everyone."
He said he had prepared a surprise for everyone, but his eyes were always on Xu Nuo, Everyone knew that this surprise was probably for Promise.
"What's the surprise? Can we take a helicopter ride today?" Xu Nuo asked a little puzzled.
"Hey." The leader of the Culture and Tourism Bureau smiled and said nothing, and greeted everyone to get on the plane.
The audience in the live broadcast room scored 666 that filled the screen.
“Come on!”
“Hey guys, the helicopters are already on the move.”
"Alxa has spent a lot of money."
"What is VIP treatment?"
"It is indeed a surprise to see the desert and grassland from a helicopter."
Everyone boarded the helicopter with three parts curiosity, three parts surprise and three parts apprehension.
The leader of the Culture and Tourism Bureau had a mysterious smile on his face, "Everyone should keep an eye on it with wide eyes."
Everyone looked at each other, not knowing what to see.
With a huge roar, the helicopter slowly took off and flew from the grassland to the desert.
The leader of the Culture and Tourism Bureau always maintained a mysterious smile, and glanced at Xu Nuo from time to time, as if he had done something big and was waiting for others to discover him.
His demeanor made Xu Nuo feel even more strange. What was he doing?
Wait!
Xu Nuo suddenly remembered something. Yesterday, the leader of the Culture and Tourism Bureau said they wanted to give him a surprise.
Yes, the Bureau of Culture and Tourism decided to write in the desert.
Xu Nuo suddenly turned around and met the proud expression of the leader of the Cultural Tourism Bureau.
Xu Nuo knew it, and it seemed that he had guessed it.
The Bureau of Culture and Tourism is really interesting, and they actually take it seriously.
"Thank you, I will try to sing more songs." Xu Nuo solemnly expressed his stance.
“Hahaha, it’s a small matter.” Sure enough, the leader of the Culture and Tourism Bureau waved his hand magnanimously, smiling like a flower.
The Bureau of Culture and Tourism has indeed put in a lot of effort. In one night, they just put up large characters of 50 square meters in the desert.
Writing in the desert, if you draw it out directly, the writing speed will not be as fast as the speed of being submerged by the wind and sand.
They worked all night, and finally found a place with a lot of rocks in the desert, and used the rocks to form huge characters.
Of course, they will definitely make it right. This piece of stone will become an attraction.
Not to mention the songs promised to stay in these two days, there are five songs, each one is wonderful.
"What's the surprise?"
The two of them were playing riddles here, and the others couldn't hold it anymore.
“Everyone will know in a moment.” The leader of the Culture and Tourism Bureau chuckled.
Xu Nuo smiled and said nothing.
The plane continued to fly forward, and the huge roar on the plane made it difficult for everyone to hear each other clearly, so everyone simply enjoyed the scenery in the sky.
We are all familiar with airplanes, but taking a helicopter is still a very new experience for many people.
Flying, Bingbing suddenly screamed.
“Ah!!! Look below!”
Others looked down in the direction of her gaze and saw a patch of rocks in the desert. If they looked carefully, they found that these rocks seemed to be some kind of characters.
“Fly higher.” The leader of the Culture and Tourism Bureau laughed and ordered the pilot to increase the distance.
The helicopter continued to rise and adjust its angle, and everyone finally saw the words in the desert clearly.
"The first word is "no"".
"What is the second word? It seems to be "can"?"
"A secret that cannot be told!"
The others were still distinguishing each word word by word, but Xiao Sa reacted quickly and shouted out directly.
The cameraman found the right angle and took a sharp shot at the rocks on the ground.
From the perspective of the helicopter, overlooking the ground, everything seemed so small. At this time, six huge characters suddenly came into view. This shock made everyone unable to recover for a long time.
“Yes, it’s ‘The Secret That Can’t Be Told’.” said the leader of the Culture and Tourism Bureau proudly.
"It's so shocking."
"In the Great Gobi Desert of XJ Hami, I once saw the five characters "Serve the People", which made my heart unable to calm down for a long time." Xiao Sa sighed, "I didn't expect that Today I actually saw the great power of human beings."
The leader of the Cultural Tourism Bureau waved his hands and said seriously, "I dare not compare myself to Hami."
Xu Nuo looked at the sudden appearance in the desert. The big characters solemnly said: "This is really a huge surprise, but it will be a bit overwhelming and cause a lot of inconvenience to your work."
This wave of operations by the Culture and Tourism Bureau made Xu Nuo a little uncomfortable. Lived.
This is too big a gesture.
The viewers in the live broadcast room also felt that this method was a bit excessive.
"Shocking is a shock, but it's a bit too much." "As for mobilizing troops and people like this?"
"Tsk, tsk, this Culture and Tourism Bureau is a bit too licky, isn't it? ”
"To do this on a large scale in one night, how many people would have to be mobilized and how much would it cost?"
"It's all taxpayers' money that is wasted."
The gangsters seemed to have found something. The new angle was very exciting, and for a while the comment section was full of doubts.
The leader of the Culture and Tourism Bureau shook his head and said loudly: "This plan was formulated after we discussed and studied it. It is only in the early stage. Later we will build this place into a desert maze and will not waste manpower and material resources. Financial resources."
Xu Nuo was a little impressed by this leader. Good guy, the routine is one step after another.
By doing this, he not only promoted "The Untold Secret", but also advertised their desert maze project.
There are actually many maze projects in various places now, and they are very playable, but there has never been a good way to promote them.
Ala is good at using this method of publicity, not only to win the favor of Xu promise and help him advertise, but also to make this desert maze well known to everyone.
“You still have the foresight, and your foresight is admirable. I wish the Desert Maze can get better and better.”
Everyone was full of praise for this operation by the leaders of the Culture and Tourism Bureau. It’s really It's not something that ordinary people can think of.
This wave was a complete win-win situation. The leaders of the Culture and Tourism Bureau gained fame, Alxa Tourism gained resources, and "The Secret That Cannot Be Tellable" received the most shocking publicity.
Any advertising on airplanes should be carried forward later. I will place advertisements directly on the ground on airplanes. If you don’t accept it, you have to accept it.
The helicopter hovered over the "Untold Secret" for several times, taking in the full view of the camera before slowly landing.
The helicopter flew away, and everyone had not yet adapted to the noise.
Zhao Lei shouted at the top of his lungs: "Awesome!"
Old Zhao was swearing. After all these years, he had never seen anyone with such a big face.
The Bureau of Culture and Tourism does not treat Xu Nuo as a distinguished guest, but as a biological father.
“Keep your voice down.” Xiao Sa yelled, “It’s making my head buzz.”
“Your voice is not too quiet!”
After a while, everyone got used to the noise.
"Awesome."
"This is the first time I've seen this kind of operation."
The leader of the Culture and Tourism Bureau laughed, "It's all for development. The desert maze is just a prototype now. I Let me show you around.”
The group walked into the desert maze. It is called a maze because these words are connected and not completely separated, with various passages opened in the middle.
“Amazing!”
"You've been busy this night, haven't you?"
"Not bad, I've been working from the afternoon to six in the morning." The leader of the Culture and Tourism Bureau yawned.
He stayed up all night just to seize the time to maximize the popularity brought by the program crew.
This time he invited "Singing China" to be a once-in-a-lifetime opportunity. If he didn't seize it, he would be stabbed in the back.
And the program team will only stay in each place for two or three days. If you miss it, you will really miss it.
Everyone wandered around the maze and took a long time to get out.
“If you add some murals, symbols and other elements to the maze, it will be more playable.” Xu Nuo suggested.
"That's natural. We will reserve a place for tourists to check in later, so everyone can play freely."
The Culture and Tourism Bureau took the opportunity to introduce the desert maze and desert concert.
“I hereby solemnly invite you to attend the Tengger Desert Concert.”
Xu Nuo and others expressed their willingness to participate if there is a schedule.
At this time, the staff of the program team also rushed over.
Xu Nuo looked at the camera, "When you come to the Tengger Desert, you have to leave something behind. I wrote a BGM for the Tengger Desert."
As he said that, he went to leave something behind. The matouqin was taken out again.
Zhao Lei and Xiao Sa looked at each other and saw the fear in each other's eyes.
The two of them turned around and left, as if they had made some kind of determination.
This is a desert. There is no grass to eat, so we can't eat sand.
“Hurry and catch them.” Xu Nuo laughed out loud.
Several staff members rushed up and twisted their arms with their backhands.
“Let me go!”
"Let me go, I can win glory with the show, I can sweat with the show."
The two of them were struggling in a decent manner, like they were about to be captured and sacrificed to heaven.
Everyone laughed so hard that their stomachs ached, and the audience in the live broadcast room went crazy with laughter.
"I felt fear from their eyes. This song must be a bit scary."
"No, they glanced at the ground before running away. I suspect they felt that there was no grass in the sand. Delicious.”
"Nonsense, there are a lot of people eating grass, but I've never seen them eating sand."
Xu Nuo hugged the Morin Fur with a sincere face: "Don't panic, everyone, this piece is pure music, about the desert. "It's definitely not bitter."
Zhao Lei struggled even more when he heard this, "How can I not be bitter when Matouqin appears?"
"It's spicy!" His face was ashen and he looked dead.
The Morin Khuur thing left a huge psychological shadow on him last night, and now he was frightened when he saw Xu Nuo taking the Morin Khuur.
The audience was also ready to run, "The wind was blowing hard."
"If you don't run, you will cry!"
"The new comers should listen to my advice and run away quickly."
>
It’s just that not even one out of ten people listens to advice, but more people become more enthusiastic the more you persuade them.
(End of this chapter)