Chapter 1154 Subverting the Balance
Unexpected, 100% unexpected——
Who would have thought that the number of participants in the media review of "Butterfly Effect" would actually exceed that of "The Fight"?
From any point of view, 20th Century Fox’s determined promotion and distribution has firmly gained the upper hand, suppressing New Line Cinema in all aspects.
Regardless of the comprehensive review results of the media and the box office figures, at least at the promotional level, "The Fight" is undoubtedly a monster of the week.
However, things still happened, in an incredible way.
Recall that when Anson dropped the bombshell at the premiere that "The Butterfly Effect" had five endings and were released randomly, all of Hollywood laughed.
They believe that New Line Cinema is self-inflicted. It is killing the box office prospects of the movie by itself. The market will not buy it and will slap it back.
What now?
At the beginning, the general public was really disgusted. People generally resisted such a sense of confusion, making things mysterious and inexplicable; especially for obsessive-compulsive disorder, even though they knew there were five endings, they could only see them. One, that kind of unresolved feeling is really repulsive.
Opposition and complaints are the mainstream.
However, the publicity strategy of "Butterfly Effect" is clear. The general public has never been the target group, but is aimed at senior movie fans who like science fiction movies and suspense movies. The movie completely ignores the objections of the general public and instead targets Accurate delivery and targeted publicity to specific groups.
So, within these audience groups, things are completely different.
The "five endings" have instead become a gimmick, an adventure, and a unique way of publicity, breaking the fourth wall. The ending of the movie is reflected on the big screen and enters reality. The influence and reflection are still continuing. Just like "Purple Rose of Cairo", the audience becomes a part of the movie.
Avid movie fans took action one after another, and then formed a trend, mobilizing young audiences who are curious and energetic.
Then, something magical happened.
With much fanfare and overwhelming attention, the "Butterfly Effect" is becoming a hot topic during this year's holiday season -
Controversy?
Controversy itself is a manifestation of popularity. The difference is whether it develops in a negative direction or in a positive direction.
Obviously, the "butterfly effect" belongs to the latter.
There was a lot of discussion, starting from the premiere, and continuing to simmer slowly until Sunday. The movie market suddenly became interesting.
Is this a good thing?
Of course.
After all, it is a good thing to be noticed, and it is a good thing to be in the public eye.
Is this entirely a good thing?
not necessarily.
In the gushing professional comments from the media, it was not clear for a while whether they were positive or negative -
For example, if you shout loudly that appearance is justice, the whole movie is Anson, Rachel, and Heath looked good-looking, but in the end they were given seventy points.
So, should this be fun?
For example, he scored 20 points with a deadpan expression, but praised Anson's personal charm for saving the entire movie, and said that he would watch all five endings.
So, does this need to be complained about?
Similar situations abound. It is difficult to tell whether it is an enemy or a friend. It is also impossible to judge whether the effect of the movie is more positive than negative or negative than positive.
The situation is slightly chaotic.
Because of this, although the popularity of "Butterfly Effect" continues to rise, the response of the box office market is still difficult to predict.
At least, before Saturday, "The Great Fight" has been the biggest highlight of the movie market this week. Since a few months ago, 20th Century Fox has launched an overwhelming publicity and a huge momentum. Accumulated bit by bit until now, it is not easy for the "Butterfly Effect" to overtake in a short time.
But there's no doubt that things are getting interesting.
After the commotion, comprehensive comments on the "Butterfly Effect" from 48 professional media finally settled on 68 points. pretty!
Cheers, one piece.
The overall media review increased slightly again. Although the range is limited, the review score is still approaching 70 points step by step; it also shows the trend of media reviews gradually tending to be favorable, and clearly shows the curve of word-of-mouth recovery. There is no doubt that, This is cause for celebration.
So.
The "butterfly effect" is out of the circle.
First of all, the movie's reputation has recovered amidst the controversy. Although the room for improvement in media reviews is limited, a recovery is a recovery and a reversal of the disadvantage.
In an instant, curiosity gathered: What's going on? what happened? How does the movie turn things around?
Secondly, "Five Endings" continues to spread its influence among young audiences. Countless young people can be seen rushing between cinemas throughout the weekend -
Like a competition, Let’s see who can collect the five endings first. Don’t rely on spoilers or friends, and explore the city entirely on your own.
A trend is quietly rising, and more and more eyes are gathering, curious about what new things have emerged in the youth cultural trend.
Thirdly, the surrounding areas of the "Butterfly Effect" premiere sparked heated discussions, which Anson himself never expected.
The premiere movie peripherals were originally just a small interactive link to increase the connection between the audience and the movie. All peripherals and activities are related to "time", which is equivalent to an introduction before entering the cinema. The real focus is still on the movie.
In Anson’s view, the North American movie peripheral market was in its infancy in 2003. Only senior movie enthusiasts were willing to collect posters, DVDs, soundtrack vinyl records and other peripherals, while other peripherals had not yet developed.
So, those peripherals are just a gimmick.
However, they turned out to be a pleasant surprise and became popular among veteran cinephiles.
Especially after learning that all the peripheral art designs came from Anson, the bustling discussions among fans could no longer be controlled.
In just a few days, details of the premiere were widely spread.
Ingenious formats, unique peripherals, and an engaging experience that broke the fourth wall, everything made that night a legend -
Every audience member who attended the premiere became everyone The object of envy.
When an application for a "Butterfly Effect" peripheral transaction appeared on the black market, things gradually went off the rails. Someone tried to sell a bookmark -
One hundred dollars.
In an instant, there was a sensation.
Although one hundred dollars is not much, the peripherals of the premiere are even cheaper, either free or only one dollar, but now they are a hundred times more.
The market went crazy.
Then, the topic craze became unstoppable and spread in all directions.
The "Butterfly Effect" movie peripherals have become a popular item among senior movie fans. The peripherals designed by Anson personally won a round of applause and cheers.
With various circumstances intertwined, the "Butterfly Effect" was able to break the framework and make a strong exit. Even people who had no interest in movies began to hear the name of this movie one after another, and things suddenly became interesting——
Anson. Butterfly effect. Chaos theory. Five endings. Break the fourth wall. Reversal plus reversal of the plot.
The fragmented keywords were pieced together and successfully ignited the curiosity of the people. The holiday movie market suddenly became unpredictable.
(End of this chapter)