Chapter 53 Fat or Poison
The silver sable mouse sells well in the domestic market and has almost no rivals. However, computers are still almost a luxury product in China. After all, only a few ordinary families can afford them. .
The largest computer buyers in China are now units in Yanjing, as well as departments in various provinces and cities. Most of the purchases are made by these departments. The main customers of computer manufacturers such as Lenovo and Great Wall are also departments and institutions. Public institutions, either hospitals, large companies, etc.
Ordinary families are still unable to cope with computers that cost tens of thousands of dollars. Even if the Silver Sable mouse takes over the entire domestic mouse market, it will sell more than ten or hundreds of thousands of mice a year. IBM , Compaq, Apple and other foreign brand computers, even if the computers are sold domestically, they are not very willing to cooperate with Silver Sable Mouse.
Li Dongling hopes that the Silver Sable mouse can be sold abroad. This year, global computer sales are estimated to exceed 37 million units. Domestic computer sales, whether domestic or foreign brands, add up to only Sales of less than 500,000 units were mostly in overseas markets.
Not to mention Silver Sable's competition with Logitech in overseas markets, even if it gets a scrap, its mouse sales are estimated to be much higher than in China!
Hu Huxian shook his head, "There are currently no overseas computer dealers or agents who have contacted us!"
"To enter the overseas market, we need to find overseas agents and dealers, and we need to invest. A lot of advertising money, in our current situation, the risk of doing this is really high!"
Hu Xian said, his thinking is the same as that of domestic companies these days, he still tends to be conservative, first domestically. In terms of development, if you really can’t make money at home, you can’t make money anymore, so you can look for opportunities overseas.
If we enter the overseas market directly and recklessly, once we lose money, the entire Dongling Hi-Tech may be hurt. Now with the reputation of Silver Sable Mouse, it is not doing well in China, so why bother? adventure? !
Li Dongling took a look, then looked at Yao Luoying, Chen Tao, Gao Peng, Li Dongshan and others. Except for Yao Luoying who seemed to have something to say, the rest of them obviously agreed with Hu Xian's words.
“Whether it is the silver sable mouse or the digital cordless phone that is being developed, other products developed by Tanglin Hi-Tech in the future must go abroad!”
Li Dongling said, the domestic market We definitely cannot give up, but now, at least within the past ten years, domestic income levels and consumption levels have not been as good as overseas.
Of course you can cut leeks anywhere, but you can’t make as much money cutting domestic leeks as cutting foreign leeks. It’s not that domestic leeks can’t be cut, but foreign leeks are more cost-effective!
Listening to Li Dongling’s words, Hu Xian and others all opened their mouths. Nowadays, domestic companies are all eyeing one-third of an acre of land in the country. How can anyone say so straightforwardly like Li Dongling that they want to harvest foreign leeks? of.
"What about the research and development of digital cordless phones?!"
Li Dongling asked Chen Tao, who was in charge of Dongling High-Tech's technical department.
Chen Tao quickly replied, "It is currently under development, mainly due to some technical problems, and performance testing of digital cordless phones, which will take some time. However, it will be available by July this year at the latest. Start trial production!"
Li Dongling glanced at Chen Tao. This kind of research and development speed is really not fast. It is already March 1994. It is said that it was developed in July, but there is uncertainty about research and development. It's too big, and an inconspicuous problem may delay it for weeks or even months.
“Research and development as soon as possible, the technical department can recruit some more R&D personnel, and if necessary, research and development of experimental equipment can also be purchased!”
"In addition, I am planning to let Tanglin Hi-tech, Binh Duong University and Hanxi Jiaotong University jointly establish a laboratory. It is expected that the investment will be no less than 15 million yuan, and the profit will be no less than... 5% or more every year in the future. For research and development!"
Li Dongling said to Chen Tao, hearing this, Hu Xian, Yao Luoying, Chen Tao, Li Dongshan, Gao Peng and others were really shocked.
Now Dongling Hi-tech's account seems to have abundant cash flow. The settlement compensation received from Microsoft, plus the previous income from the satellite pot, add up to a lot, but Li Dongling is almost About one-seventh of the cash flow will be directly used to build the laboratory, not to mention 5% of the profits will be used for research and development every year.
This is shocking in today's China, especially in domestic technology companies. In order to pursue profits, they would like to purchase all parts and components from abroad and are not willing to invest a penny in research and development. , thinking it was a waste, Li Dongling was definitely bucking the trend.
Now, if you invest so much money in research and development, you will not be praised by others. I am afraid that you will be ridiculed by others, especially the two heads of the most famous domestic computer brand this year, because whether you want to invest money The research and development of chips is now in the midst of internal strife.
Even the top technology companies in the country are like this. One can imagine how bold Li Dongling's decision is.
Dongli Hi-Tech is not a state-owned company, and there is no dispute over the equity. Li Dongling has absolute control over Tanglin Hi-Tech, and the matters he decides will not be disputed by Tanglin Hi-Tech.
Establishing a formal top laboratory that can be used to develop new technologies is a must. If Tanglin Hi-Tech wants to compete with overseas technology companies, it must have its own technology. Otherwise, you will always be controlled by others, and you will get stuck at some point.
Li Dongling feels that 5% of profits are invested in R&D every year is not enough. In later generations, major global giants, whether in medicine or technology, generally invest 15% in R&D, and some can even soar to 25%. The above-mentioned technology is completely created by money.
The current Dongling Hi-Tech has definitely not reached that point yet. It is really not easy to spend 5% of the profits on research and development every year. However, in the future, with stable income, Li Dongling will definitely R&D investment will be increased.
As the same saying goes, you can’t become fat by eating in one go. A journey of a thousand miles begins with a single step. Tanglin Hi-Tech started investing in research and development. It’s better than buying parts and building a machine, right? !
“One more thing,” Hu Xian said, “Should Dongling Hi-Tech build its own production plant or acquire a production company, it can increase the production capacity of mice and produce digital cordless phones in the future. ! ”
Building your own factory or acquiring a production plant requires a large initial investment, but once it is produced, you can save costs significantly. You no longer need to use an outsourced processing company, and you can earn all the steel and copper in your own pocket. Li Dongling thought for a while and said, "Finance side, let's calculate how much it will cost to build a factory. You can also ask someone to find a suitable production company to acquire!"
Seeing that Hu Xian and Chen Tao had finished their reports, Li Dongling knocked on the table lightly, "I have two more things to announce!"
"The first thing is that Dongling Hi-Tech will make some adjustments to its management in the near future, and new executives will join!"
Li Dongling was venting his words in advance, and many people actually didn't respond to this. Strangely, Tangling Hi-Tech actually had a grass-roots team model before. Yao Luoying, Hu Xian, Gao Peng and others all held multiple positions, so personnel adjustments must be made.
“The second thing,” Li Dongling stood up and said with a smile, “Everyone has worked hard during this period. The logistics department purchased some TV sets, air conditioners, pagers, etc. as prizes for distribution. In addition, more department staff were given out. One month’s salary will be used as a reward, and a bonus of 10,000 yuan will be given to department heads and above. At the end of this year, a year-end bonus will be given!”
Li Dongling almost said this to Hu Xian when he first joined the company! , he proposed an annual salary of 50,000 yuan, which seemed to be a lot, but he did not expect that Tanglin Hi-Tech could reach this point and signed a two-year contract, which was simply a cabbage price contract.
However, Li Dongling will definitely not treat Hu Xian harshly. If it weren’t for Hu Xian’s help, Dongling High-tech would not know what trouble would have occurred when Li Dongling was away. The salary is not high, but compensation will be provided in terms of bonuses and year-end bonuses. To Huxian.
Hu Xian had a smile on his face, as did Yao Luoying and others. It was not about how many bonuses Li Dongling paid them this time, but it was proof that Li Dongling was not one of those hard-core bosses who earned a million and was willing to give it to his subordinates. Every person gets a penny more.
Before walking out of the office, Yao Luoying suddenly said to Li Dongling, "Director Li, Vice Mayor Yao who is in charge of Pingyang's industry and commerce, will come to our company for an inspection in the afternoon!"
Hu Xian glanced at Yao Luoying. , without thinking too much, Yao Zhengru and many Pingyang municipal leaders came to Tanglin High-Tech for inspections during this period.
The main reason is that I am afraid that Tanglin Hi-Tech will be poached or moved away. These days, for a city like Binh Duong, it is really not easy to start a company that earns foreign exchange. You must watch It was tight. I was afraid that my home would be stolen by a certain provincial city or a city from other places. Qin came to Tangling High-Tech, which seemed to make sense.
A moment later, when Yao Luoying announced to the staff of Dongling High-tech that this month, one month more salary would be paid as a bonus, including the interns who had just joined the company, and they would also receive bonuses. The entire Dongling High-tech A burst of cheers suddenly came from the office building.
In the afternoon, Yao Zhengru brought only one secretary and came to Tangling Hi-Tech in a simple car.
"Boss Li, you are really young and promising. The waves behind you in the Yangtze River push the waves ahead, and you have done things we never dared to think of!" Yao Zhengru shook hands with Li Dongling.
“Mayor Yao has given you the award!”
Yao Zhengru has come to Tangling Hi-Tech not once or twice. Except for the laboratory where digital cordless telephones are developed, he has never been to other places. After seeing it, I went directly to Li Dongling's office this time.
Seeing Yao Zhengru's posture and knowing that he wanted to talk to Li Dongling alone, the others withdrew.
"During this period, Luoying, I have caused trouble for you at Dongling High-tech!"
There were only two people left in the office. As soon as Yao Zhengru sat down, he suddenly made it clear to Li Dongling.
Li Dongling was slightly surprised, but he was not too startled. He immediately guessed the relationship between Yao Luoying and Yao Zhengru, "Mayor Yao was joking, Dongling Hi-Tech could not have reached this point without Assistant Yao!" "
Yao Zhengru glanced at Li Dongling for a few times, and then said directly, "The city hopes that Dongling High-tech can stay in Pingyang. Whether it is taxation, loans, land use or other aspects, it will give Dongling High-tech the greatest support. ! ”
In order to retain Tanglin Hi-tech, Pingyang Municipal Government also spent a lot of money. They would rather not collect taxes for a few years to keep Tanglin Hi-tech.
"The headquarters of Tanglin High-tech will not leave Pingyang!"
Li Dongling also said that as for the businesses and laboratories under Tanglin High-tech, it is not certain where they will be placed.
Yao Zhengru could also hear the meaning of Li Dongling's words, but he still nodded in agreement. Even if he is just a headquarter head, as long as he stays in Pingyang, it will be of great benefit to Pingyang Municipal Government!
"I'm here today, and there's one more thing I want to tell you in advance. Mayor Luo will meet with you in person tomorrow. By then, he may mention the Xicheng Wireless Factory No. 1 to you!"
Hearing this, Li Dongling looked at Yao Zhengru with some surprise, not knowing what he meant.
(End of this chapter)