Chapter 139 The law of true fragrance never goes out of style
"I understand, I will talk to Lan Qi later. Thank you for your hard work this time. If you have a chance to come to Hanxi, I will treat you!" Li Dongling said to the other end of the phone Ning Wenke said.
“That’s not necessary!”
Ning Wenke said to Li Dongling with a somewhat relieved tone, “I don’t want Manager Yao of Feiyan Technology to deal with me again. I have an opinion. I’m afraid Hanxi won’t be able to go to Hong Kong City by then. You’d better come to Hong Kong City if you have a chance. I’ll treat you to a guest then. I don’t know how many people in Hong Kong City, as well as the media, all want to talk to you, the mouse king, Meet the Asian Telephone King!”
Li Dongling just smiled when he heard Ning Wenke over there, “Will the European Wanjia Electrical Appliances City be managed by Lan Qi?”< br>
Lanqi has been recruited into Wanjia Electric City, and after the acquisition, the Blange Electric City was renamed Wanjia Electric City. The new Wanjia Electric City includes the 68 large chain malls that originally belonged to Blange Electric City, and also There are 32 small stores under acquisition, ranking third in the French electrical appliance retail industry, with a total value of more than 200 million US dollars!
Leaving such a chain of electrical appliances stores with a total value of more than 200 million U.S. dollars to Lan Qi, who had just been recruited, was really risky and bold in Ning Wenke’s eyes. If it were placed among the wealthy families in Hong Kong City, In her hands, she didn't believe that any company would dare to let an outsider manage Wanjia Electrical Appliance City.
“Don’t doubt people who are suspicious, don’t doubt those who are employing!”
Li Dongling said this, but still with a sense of helplessness, “Of course it is more convenient to send personnel from Dongling Hi-Tech headquarters to manage it. , it is easier to control the European Wanjia Electrical Appliance City, but if you want Wanjia to completely gain a foothold in Europe and localize Wanjia in Europe, someone who is familiar with Europe must serve as the European General Manager of Wanjia Electrical Appliance City!”
In previous lives, whether foreign multinational giants entered the mainland or mainland companies went abroad and failed overseas, countless companies were hit with bloodshed.
There are of course many reasons why these companies failed in overseas markets, but one thing is particularly obvious, that is, they all want to copy their own set of management, systems, sales, publicity, culture, experience, etc. at the headquarters. Overseas branches will then send headquarters personnel to supervise the implementation.
This kind of gameplay naturally has successful brands, but there are more failures because it cannot be localized because it is not adapted to the local environment and can easily cause resentment among local users overseas.
In addition, all decisions must be submitted to the headquarters. For example, when encountering a public relations crisis, modifying a certain program, or engaging in a price war, you must first report to the headquarters and then wait for the headquarters to make a decision. After implementing this set of procedures, the day lilies are completely cold, and the market has long been robbed by competitors!
Except for some products with luxury attributes and precious materials, which specifically emphasize their place of origin for the sake of Bige, the rest of the truly top foreign brands are all localized, even better than the local ones. The brand is more local, allowing users to feel that the brand they buy is local.
For Wanjia Electrical Appliance City, this is what we need to do. In Europe, we must make Europeans feel that Wanjia Electrical Appliance City is the local electric appliance chain in Europe. The same approach must be implemented in Asia and North America. Strategy!
"Mr. Ning, you will be responsible for the management of not only Europe but also Wanjia Electric City in Southeast Asia, so that Wanjia Electric City can enter the Southeast Asian markets such as Hong Kong City, Singapore, Bangzi, Nippon, and Siam!"
Li Dongling said to Ning Wenke on the other end of the phone that Wanjia Electrical Appliance City will definitely begin to rapidly expand in mainland China, Southeast Asia, Europe, North America and other places.
Lanqi will be responsible for managing Vanjia Electrical Appliance City in Europe in the future. Ningshi Trading Company will become the operator of Vanjia Electrical Appliance City in Southeast Asia, while the mainland market will be built by Dongling Hi-Tech. Directly managed by a vest company.
Ning Wen may be able to tell that Li Dongling attaches great importance to Wanjia Electric City and almost treats it as Dongling Hi-Tech's most important sales channel overseas in the future.
It is definitely not easy to build Wanjia Electric City into a retail channel covering Asia, Europe and North America, and it will cost a huge amount of investment. But with it, Dongling Hi-Tech will no longer have to be controlled by others in the future, or even , wherever there is Wanjia Mall, there are Dongling Hi-Tech products for sale!
"Now, can you tell me who I need to be responsible to?!"
After signing several confidentiality agreements and compensation agreements, Lan Qi couldn't help but ask Ning Wenke.
Suddenly transformed from the head of the European computer department of Texas Instruments to the general manager of Vanguard Europe, in charge of the European Vanguard City worth over 200 million US dollars. For Lanqi, whether it is salary or status, , have improved a lot, and he has now entered the category of top professional managers.
But now, Lan Qi only knows that the major shareholders of Wanjia Electric City are Wanjia Foundation and Ning's Trading Company, but Lanqi does not know who the major shareholders of Wanjia Foundation are. . Ning Wenke looked at several confidentiality agreements in her hand. The regulations stipulated in them were that Lan Qi could not leak information about the major shareholders of Wanjia Electrical Appliance City to the outside world, whether during his employment or when he suddenly ran away. Otherwise, he would be compensated. The astronomical amount of compensation given to Wanjia Electrical Appliance City is something that cannot be afforded in three lifetimes.
Of course, as a price for signing these agreements, Wanjia Electric City will compensate Lanqi with a large additional bonus every year.
"You will know soon!" Ning Wenke put away these documents and said to Lan Qi.
The phone on the table suddenly rang. Ning Wenke nodded to Lan Qi, then turned and left. Things on the European side were almost settled. After handing over the European Wanjia Electrical Appliance City to Lan Qi, Ning Wen is about to return to Hong Kong City.
Just as Li Dongling said to her on the phone, Ning Wen may clearly feel that the market situation in Europe is completely different from that in Hong Kong City and Southeast Asia. If she stays here, she may have trouble with lay leadership. From an expert's perspective, it would be a disaster for the newly acquired and reorganized European Wanjia Electrical Appliance City. It would be better to return to Hong Kong City and build an Asian Wanjia Electrical Appliance City in Southeast Asia!
"Congratulations Lan Qi, the future president of the largest electrical appliance chain mall in Europe. I am Li Dongling from Donglin Hi-Tech!"
As soon as Lan Qi answered the phone, a man's voice came out. The voice was gentle and magnetic. He drew a pie for Lan Qi as soon as he came up. But Lan Qi didn't pay attention to the pie. He heard Li Dongling After hearing the name, my scalp suddenly went numb, and I felt like my heart was about to explode.
“Dongli Hi-Tech, the one that launched the Shenzhou Phone?!”
Lan Qi’s voice changed a bit when he heard that the parent company of Wanjia Electrical Appliance City, the majority shareholder, is When he was at Tanglin High-Tech, Lan Qi couldn't help but raise his voice several points.
As the European electronics and electrical appliances industry this year, the most popular drama among Lezi people is that Shenzhou defeated Siemens with random punches, which really opened the eyes of European Lezi people. Lanqi, what do you think about the name of Donglin Hi-Tech? Maybe you haven't heard of it.
But it was because he had heard it that he felt numb. Wanjia Electric City was actually a retail channel created by the parent company of Shenzhou Telephone. The amount of information was too great. Lan Qi felt that Dongling Gaoke was so audacious that he dared to play tricks under the tiger's nose.
If Metro, Carrefour, Wonder City, Media, Saturn Electric City and other European retail channels knew about this, I am afraid they would immediately attack Wanjia. The entire European electrical appliance brands, including Siemens , Philips, Electrolux, Bosch, AEG and many other electrical appliance brands will refuse to cooperate with Wanjia!
Because whether it is the channel dealers like Metro or the electrical appliance brands like Philips, they are all nominally competitors with Vanguard Electric City and Shenzhou Telephone. Who would be willing to help their rivals develop? Well, if the price is raised If the price is high, it is still possible. After all, as long as there is a 300% profit, the person selling the rope will still dare to sell it even if he knows the rope is to be tied around his own neck...
Lan Qi smiled bitterly, Now he regrets it a little. He would rather he didn't know anything. It's better now. Looking at Europe, there are all opponents, and they are all opponents that Wanjia Electric City and the parent company want to kill.
Li Dongling no matter what Lan Qi’s mind is thinking now, “European Vanjia Electrical Appliance City will operate independently in the future, and there is no need to have anything to do with companies such as Dongling Hi-Tech and Shenzhou. You have full control over Vanjia Electrical Appliance City in Europe. Responsible, you only need to be responsible to me, no one else has the right to interfere with your decision!
In the first five years, European Wanjia Electric City did not need to pay any profits to the parent company. On the contrary, the parent company Here, through the Wanjia Foundation, we will continue to provide funds and support to the European Wanjia Electrical Appliance City. Lanqi, there is only one thing you have to do, and that is... push Wanjia to major cities in Europe. I need See Wanjia become the largest electrical chain store in Europe! ”
Li Dongling's voice suddenly became a little louder, which made Lan Qi's heart skip a beat. This time he was not scared, but a little excited. Li Dongling was completely empowering him and letting him flex his muscles in Europe. As a professional manager, Who doesn’t want to completely prove their ability!
“Your salary and bonus are all linked to the scale and revenue of Vanjia Electrical Appliance City. If Vanguard Electrical Appliance City can become the largest chain of electrical appliance malls in France, then you will get the European Vanjia Electrical Appliance City With a 3% equity reward, if you can enter the top five electrical appliance chain malls in Europe, you will also get another 5% equity reward. In the future, the European Wanjia Electrical Appliance City may also be listed on France or other European exchanges..."< br>
Money and silk are touching people's hearts. After hanging up the phone, Lan Qi still couldn't calm down. He knew that Li Dongling was drawing a pie for him, but the pie was really delicious.
The entire European Wanjia Electrical Appliance City is completely managed by Lanqi, allowing him to use his talents. In the first five years, Lanqi does not need to worry about how much profit to pay to the parent company, as long as the scale of Wanjia Electrical Appliance City is expanded , he will be able to receive equity rewards, and there may be essential differences between working as a worker and working as an emperor!
When he first heard about Dongling Hi-Tech, Lan Qi was still a little worried. Now Lan Qi feels that it smells really good. He no longer has any dissatisfaction with Wanjia Electric City, and even has some expectations. With Metro and Wande Let’s fight against those opponents in the city!
(End of this chapter)