Chapter 165 The alternation of old and new
Li Dongling returned to Pingyang from the provincial capital of Hanxi Province and received sales statistics from marketing manager Zhang Ao, as well as reports from financial manager Hu Xian.
Shenzhou Telephone aspires to be the world's number one digital cordless phone manufacturer. The emergence of "Sirius" chips has made Dongling Hi-Tech one of the most reputable companies in the domestic technology industry, including Chrysanthemum Factory, ZTE, and Changhong. The company is much inferior to Donglin Hi-Tech, its revenue is not as good as Donglin Hi-Tech, and Donglin Hi-Tech still earns foreign exchange.
The hot sales of digital cordless phones in America have allowed Shenzhou, coupled with Coolpad and Simon phones, to have shipped more than 7.5 million units in the first quarter, with total revenue exceeding 510 million. $7.5 million.
More than 85% of the revenue comes from overseas markets, especially the markets in developed countries such as Europe and America. The demand for digital cordless phones is quite strong, which is what is earned in these areas. It’s all foreign exchange!
Li Dongling looked at the report in his hand. Although the sales of digital cordless phones were increasing, profits were declining. The war with Siemens still affected Dongling Hi-Tech's profits. This is inevitable. A slap in the face will hurt your hand. Well, how can there be anything in the world without any consequences?
In order to overthrow Siemens, Coolpad and Simon continued to cut prices. Sales increased, but profits continued to decline, especially for Simon. They really only earned assembly fees and hard-earned money, but because they earned foreign exchange , in China, the Simon brand can get a lot of export tax rebates, subsidies, etc. for Donglin Hi-Tech. Many domestic companies are now exporting at a loss, just by earning foreign exchange, combined with tax rebates and even subsidies, but for Donglin Hi-Tech, many companies export at a loss. For Ling Gaoke, it definitely hopes to make high-yield products.
The most profitable one now is the high-end brand Shenzhou Phone. The Shenzhou brand shipped 1.2 million units in the first quarter, but got about 35% of the revenue from the entire phone project. This shows that the high-end brand How big is the profit.
Compared to Shenzhou, Coolpad and Simon seem to have a high sales volume, especially Simon. The sales volume in the first quarter reached more than 3.8 million units, but the revenue and profit are still not as good as Coolpad. , let alone compare with Shenzhou.
“Now, in the digital cordless phone industry, although Shenzhou, including Coolpad and Simon, occupy more than 86% of the market share, with the launch of digital cordless phones from Panasonic, Philips, General Electric and other brands, Our market share may decrease, but it may eventually remain around 70%. Competition in the mid-range brand market may be fierce.”
Zhang Ao said to Li Dongling, although everyone knew that they might not be able to compete with Shenzhou, other brands still gritted their teeth and rushed into this industry. After all, in a multi-billion dollar market, how could such a big piece of meat not be exciting? .
Li Dongling nodded when he heard Zhang Ao's words, "This year, as long as the shipment volume of the Shenzhou series phones can reach 25 million units and stabilize, it will be enough!"
With annual shipments of 25 million units, the Shenzhou series phone alone will contribute approximately US$1.7 billion in revenue to Tanglin Hi-Tech this year. Of course, the final profit will certainly not be that high, but It is also certain that Dongling Hi-Tech's sales this year will exceed 10 billion yuan. How many domestic companies have annual sales exceeding 10 billion yuan now? !
Changhong relies on price wars this year and involves its TV peers in crazy shipments. Sales this year may exceed 10 billion. Other domestic companies in various industries, such as Sitong, can earn more than 7 billion RMB.
For example, Jianlibao’s revenue has almost reached its peak, with annual revenue of more than 6 billion. Chunlan, the air-conditioning overlord, has earned 1 billion yuan in sales this year with its two motorcycles, Chunlan Tiger and Chunlan Leopard. The revenue has almost reached more than 6 billion, and Haier is similar to Jianlibao and Chunlan.
The familiar companies of Li Dongling in his previous life are still in development. Midea's revenue is around 2 billion, Kelon, Vanke, and Juhua Factory's revenue is around 1.5 billion. With the digital cordless phone project, Dongling Hi-Tech's revenue is around 1.5 billion. Collect, has become a big brother in the domestic technology industry!
“Except for digital cordless phones, the only products currently sold by Dongling Hi-Tech are silver sable mice!”
Zhang Ao said to Li Dongling, but his words were a little anxious. The influence of General Electric, the world's largest company, has not only affected domestic companies, but also companies around the world. They are diversifying on the left and globalizing on the right, and are working hard to enter more industries.
Since its establishment, Donglin Hi-Tech has entered the three industries of mice, electronic pet machines, and digital cordless phones. It seems to be a lot, but it also depends on who it is competing with.
General Electric spans dozens or hundreds of industries. Chunlan has entered many industries such as air conditioners, refrigerators, televisions, washing machines, motorcycles, and automobiles. Other companies such as Sitong, Haier, Giant, and Vanke have also entered the industry. Those are just flowers, what about home appliances, real estate, computers, etc. Logistics, real estate, medical care, securities, etc. are all involved. They even have no idea how many industries they have. Anyway, they continue to acquire, recruit, and launch new products. Sitong is in management chaos, and it is the best. Prove...
Now Dongling Hi-tech has sold off the electronic pet machine project, leaving only two projects: digital cordless phone and mouse. This makes Zhang Ao a little anxious. This is also the current state of domestic companies. It seems that there are fewer industries to enter, and they are losing money. Money!
“But we have a lot of new projects!”
Hu Xian couldn’t help but glare at Zhang Ao. Hu Xian, who is in charge of Dongling Hi-Tech’s money bag, could not help but stare at Zhang Ao. It’s stressful.
"Silver's new generation optical mouse, PHS mobile phone project, USB flash drive project, and the mini radio from Feiyan Technology will all be launched within the next two years.
Another 10,000 Home Appliance City has also opened stores in Europe, Southeast Asia, Yanjing and other places. This is a huge investment. In addition, projects such as Dongxin Semiconductor and Dongfang Optoelectronics are waiting for Donglin Hi-Tech to invest money. Donglin Hi-Tech's products There are really a lot of projects!" Zhang Ao, who was scolded by Hu Xian, felt a little embarrassed on his face, but it flashed over. His butt determines his head. Zhang Ao is the marketing manager, and he has a lot of people at home and abroad. The sales staff are all waiting to earn commission from selling goods. Naturally, they hope that the more product lines Donglin Hi-Tech has, the better!
"It depends on who you compare with. Compared with companies like Stone, Giant, and Haier, the current products of Dongling Hi-Tech are indeed not many, or even less." Zhang Ao muttered.
“The more you eat, the more you’ll have to spit it out!”
Hu Xian looked at Zhang Ao and sneered and said, he had experienced it in Yazhou After playing the game of beating the drum and passing flowers, the numbers on his account doubled and soared, and then returned to zero overnight, the experience that was like experiencing life and death almost reshaped his outlook on life and vision.
Since joining Tanglin Hi-tech, Hu Xian has been said to be dedicated and dedicated. He is especially stubborn about the cash flow of Tanglin Hi-tech. The cash flow has been running for more than half a year, and recently he is planning to increase this cash flow to a year or even longer!
In other words, even if Tanglin High-tech's entire business line is no longer profitable, Tanglin High-tech can still survive for more than a year relying on the cash flow in its account.
This can be said to be a sequelae left over from Yazhou Real Estate, not only by Hu Huxianyou, but also by Boss Wang of Vanke. After Boss Wang came back from Yazhou, he continued to shrink his product lines and hoard a lot of products. Cash flow has allowed Vanke to survive through decades of ups and downs, while peer companies, even if they have enjoyed endless success, will eventually be wiped out.
Li Dongling stopped Zhang Ao and Hu Xian from continuing to argue, "Donngling High-tech will still focus on current projects in the short term. In the second half of the year, the sales department will be busy!"
Li Dongling also tends to support Hu Xian. He hoards cash flow with Li Dongling's approval. No one knows which one will come first tomorrow or death.
Moreover, Li Dongling clearly remembered that in two years, Soros of America would cause a turmoil in Asia, destroying the economies of Bangzi, Siam, Cochin, Malaysia and other regions. It collapsed, and many domestic companies were also deeply affected, especially those exporting to the southeast, which were almost wiped out.
If there is not enough cash flow, Li Dongling feels that Dongling Hi-Tech will be in trouble by then!
However, again, crises are also opportunities. As long as you have enough cash flow in your hands, Tanglin Hi-Tech may be able to earn profits in that storm, such as Bangzi LCD For patents and production lines such as panels, the leeks that should be cut must still be cut...
After talking with Zhang Ao and Hu Xian, Ren Yuefeng, Chen Tao, Gao Peng and others came one after another. Li Dongling's office, even though there is the general manager Ren Yuefeng and the managers of various departments to handle affairs, there are still many documents that need to be handled by Li Dongling personally.
After Li Dongling signed the contract, Dongling Hi-Tech started a new round of recruitment and announced the introduction of a new group of talents. Now Shenzhou Telephone and Dongxin Semiconductor are at their most famous, and they will definitely want to Take this opportunity to recruit talents to join!
Many media are still reporting on Shenzhou Telephone, Sirius, etc. The news is still hot, but Tanglin High-tech is now in a busy state. Various projects and department personnel are not only for Tanglin I am busy with high technology, but also for my own wallet and pocket.
Tanglin Hi-Tech does not have a special Lenovo newspaper or something like Lenovo to promote itself. However, after Tanglin Hi-Tech's project team or individuals make contributions, Tanglin Hi-Tech will also notify everyone within Tanglin Hi-Tech. .
This report is not about poisonous chicken soup or learning spirit, but a reward. A reward for Chi Guoguo. Members of the R&D team led by Ni Guangnan received a reward last year because of the successful development of the Sirius chip. , after Li Dongling went there, he distributed another bonus. Adding up the two bonuses, the bonus alone exceeded 50,000!
That is, each of the dozens of R&D team members who follow Ni Guangnan can get this money, and there are also incentives such as priority in applying for staff housing.
As soon as this announcement came out, it was enough to stimulate the major departments of Tanglin Hi-Tech, especially the R&D department. If you really make something, you can really get rewards!
(End of this chapter)