Chapter 231: Living in the air, nourishing the body
Lighters are fast-moving products. As long as the mainstream countries in the world need to rely on tobacco taxes as military expenditures to manufacture and develop weapons, tobacco will exist, and as long as If tobacco exists, lighters must exist. The two are causally related!
If there is demand, there will be a market. As long as there are smokers around the world, there will be a market for lighters. After all, you can't just drill wood with your hands to make a fire just to smoke a cigarette.
But it is not that easy to sell lighters, not only at home, but also abroad.
It is necessary to establish enough sales channels, dealers, agents, etc. to sell lighters to major cities, counties and even towns and villages in the country. This is similar to today's health care products. , they all eat sales channels.
However, the difference between lighters and health care products is that health care products such as Sanzhu, Giant, Chinese Turtle Essence, and Taiyangshen, as well as beverages such as Jianlibao, Wahaha, and Pepsi-Cola, require overwhelming advertising, and a large part of the money earned is , all fed to advertising agencies, television stations, newspapers, radio stations, etc.
So even if it is true that health care products are high-profit products, as soon as the advertising fees are stopped, sales will immediately return to zero. But for lighters, there is no such scenario. They are just needed and as long as they are sold in stores In the past, there was no need to worry about selling!
When Wu Yaoguo heard what Li Dongling said, he laughed and said, "When the Torch Group was established, he said that the promotion and sales channels of the Torch Group's lighters would be handed over to Dongling Hi-Tech. If Mr. Li is willing to take over, I don’t think anyone would object to the promotion and sales of Torch Group, right?”
“I also think that the sales and promotion of Torch Group should be handled by Donglin Hi-Tech, which is also Torch. The major shareholder of the group!" Yao Zhengru also said.
“If Donglin Hi-Tech is willing to take over, the publicity and sales of Torch Group will be perfect. I have seen Mr. Li’s methods before when he was making stargazing satellites!”
Wu Yaoguo and Yao Zhengru spoke one after another, and Zhang Xiaocheng had no objection. In fact, he wished that Dongling Hi-Tech would be responsible for publicity and establishing sales channels for Torch Group.
When Zhang Xiaocheng mentioned the satellite pot, Yao Zhengru and Wu Yaoguo couldn't help but look at Li Dongling. As Li Dongling's start-up, the name of the satellite pot project was naturally heard by them.
Even now, Donglin Hi-Tech has lost its satellite pot business and only has a stargazing brand left in its hands. However, the influence of satellite pots is still there, and tens of millions of TV users are watching it every day. Watch satellite channels with satellite pan.
When making the stargazing satellite pot, it was the publicity strategy formulated by Li Dongling to help the Shangguan Town Component Factory, the predecessor of the Torch Group.
Especially because of the trick of recruiting TV stations and supply and marketing cooperatives, the satellite pot was covered with a layer of tiger skin, and it was sold out in a short time. Moreover, TV stations and supply and marketing cooperatives were the most active in selling. TV stations from all over Hanxi, and even TV stations from surrounding provinces and cities, sent vehicles to the component factory to pull goods.
That is to say, there are too many counterfeit goods, and the satellite pot market has been ruined due to price wars. There are still a variety of "stargazing" satellite pots on the market, but they are basically fakes. After all, the genuine products have been discontinued. .
There are too many copycat machines, stargazing satellite pots have been discontinued, and TV stations can no longer make money. This has caused TV stations everywhere to change their attitudes towards satellite pots. Yanjing has also formulated There is a document prohibiting the private installation of satellite pots. Although satellite pots are still very popular, it is no longer possible to advertise and sell them everywhere like before.
Even in some areas, TV stations began to take the documents issued by Yanjing Radio and Television and began to confiscate satellite pots, and even fined them.
However, users who purchase genuine stargazing satellite pots do not need to worry about these. As long as they go through the purchase procedures, they do not need to worry about being confiscated and fined. They can even go to the TV station that originally sold the satellite pots. The hall's master came to repair it.
This is an agreement reached before by the Shangguan Town Component Factory, which is now the Torch Group, and the TV station that sells stargazing satellite pots. If the TV station does not abide by it, the Torch Group can pay for it!
Li Dongling got his first pot of gold with the help of the satellite pot, but he didn't want to cut leeks or anything. Users of the genuine stargazing satellite pot can continue to use it as long as they are willing to use the stargazing satellite pot and don't smash the pot themselves. You don’t have to worry about watching TV, and you don’t have to worry about satellite pots being confiscated, fines, or signals being blocked.
This is why Li Dongling requested that Stargazing Satellite Pot cooperate with the TV station at the beginning. Even if it gives away a part of the profit, it can guarantee the after-sales service and will not leave a piece of chicken feathers after exiting the show!
Facing repeated bans on satellite broadcasts, Yanjing Radio and Television, as well as major domestic TV stations, are all having headaches. Seeing that various copycat and off-brand satellite pots are being banned repeatedly and are difficult to manage, there are rumors that Yanjing Radio and Television and major domestic TV stations intend to launch their own brand of satellite pots. The brand of Stargazing is under consideration. After all, before, Guanxing has been very happy to cooperate with TV stations from all over the world. This time, many TV stations want to let Guanxing cooperate with Yanjing Radio and Television and continue to share profits.
Stargazing satellite pots may have a chance to resume production again, and under the brand authorized by Yanjing Radio and Television, they will return to the world and enter thousands of households again!
Not only domestically, as long as it is recognized by Yanjing Radio and Television, stargazing can also be exported to overseas markets in the future.
Stargazing is the first brand established by Li Dongling. How much money this brand makes is far less important to Li Dongling than the meaning of its existence.
Stargazing was also the first pot of gold that Li Dongling earned openly. Although Li Dongling was still working at Xicheng Wireless Factory No. 1 at that time, the satellite pot project was through the leather bag company established by Li Dongshan and followed Guanzhen. Cooperating with the Component Factory, Li Dongling got the money cleanly. Whether it was patents, brands, technology, or taxes, it was all run through that leather bag company. No one could find fault with it!
This is also the reason why Li Dongling can stand upright compared with the wealthy people in China now. How did they get their first pot of gold? Let alone others, I probably can’t even figure it out. , and dare not clarify it. This is like original sin, which has entangled them all their lives. Every critical moment, they are taken out to be criticized, but for Li Dongling, there is no such thing.
Looking at Yao Zhengru, Wu Yaoguo, Zhang Xiaocheng and others, Li Dongling nodded, "The publicity and sales of Torch Group, as well as advertising and investment promotion, are jointly done by Dongling Hi-Tech and Focus Media!"
It is not easy to build a sales channel covering the entire domestic market for Torch Group. Of course, after it is completed, this sales system will also bring huge benefits.
Focus Media can take advantage of the Torch Group to lay out its own advertising channels, and Donglin Hi-Tech can also take the opportunity to improve its sales channels.
In the future, Dongling Hi-Tech, Feiyan, Focus Media, Torch Group, etc. can all share this set of publicity and sales channels.
After Li Dongling and others left the Torch Group, Zhang Xiaocheng called all the executives of the Torch Group over.
Looking at the group of people below, Zhang Xiaocheng geared up and said, "Notify all employees who have signed contracts with the Torch Group that they must report before tomorrow morning. If they cannot come, the Torch Group will terminate their contracts. Torch Group is ready to start production! ”
The Torch Group has been stuffed with many related households. Of course Zhang Xiaocheng understands, but those who are content are fine. If they are not, Zhang Xiaocheng does not mind kicking them out!
As the general manager of the Torch Group who brought Shangguan Town Component Factory, a small broken factory on the verge of bankruptcy, to Hanxi and even Yanjing, if he has this courage and means, None, Chang Hsiao-cheng should have gotten out long ago.
In the future, as long as the Torch Group does not fall, the reputation of Zhang Xiaocheng, one of the founders of the Torch Group, will never be any worse than that of the leaders of Changhong, Gree, and Chery!
After receiving the news, Li Yan, the general manager of Focus Media, rushed from Yanjing to Hanxi that day.
Living Qi, nourishing the body. A person's appearance may continue to change in a short period of time, but his temperament can change drastically. He may not feel it himself, but others may. Can be felt.
This change is particularly obvious for Li Yan. His current net worth on paper has exceeded 10 million. Focus Media has established offices in ten cities including Yanjing, Yangcheng, Pengcheng, Shanghai, Hanxi Provincial City, and Pingyang. An operations department has been established in the city, with more than two hundred employees, and they all carry a certain momentum with every move they make.
(End of this chapter)