Chapter 270 Learn from the foreigners and develop skills to control the foreigners
The relationship between Ericsson and the mainland is very old. In the last century, the two sides had dealt with each other.
In 1892, when the Qing Dynasty was still missed by all the great powers, it placed an order for two thousand telephones with Ericsson. At that time, Ericsson had only been established for about 16 years. For Ericsson, This order is not a small number.
Of course, in the future, two curses related to the Qing Dynasty were born. The first one was the curse of Yehenala. All the great powers that received compensation from the Qing Dynasty would eventually become The Qing Dynasty.
The second is the silver curse of the Qing Dynasty. Any empire that takes away the silver will eventually become that decadent empire that the great powers miss so much.
The Qing Dynasty, which was already dead, never dreamed that hundreds of years later, there would be an empire borrowing its soul...
At that time, Ericsson was not a giant company. In its hometown of Sweden, it only had The market share is less than 5%. The first manual switch in mainland China was developed by Ericsson. Later, the first automatic switch was also developed by Ericsson in mainland China.
In recent years, Ericsson entered the domestic market on a large scale in 1983. Ericsson is also currently the largest supplier of communication base station equipment in China. The development of GSM technology in mainland China is led by Ericsson.
Not only in mainland China, but now all over the world, except for America's self-contained CDMA communication technology, most of the other places that implement GSM communication technology are related to Ericsson. After all, most of GSM technology , patents, and base stations are all in the hands of Ericsson. It has naturally become the largest communications equipment manufacturer in the world.
Today's Ericsson, to a certain extent, is the representative of communication equipment. Ericsson teamed up with Nokia, GSM base stations and mobile phones are also in full swing around the world, but now, this kind of fire is cooking oil , sweeping the world, there have been some accidents in Asia, especially Southeast Asia, which made Ericsson headquarters very dissatisfied.
Carlson, who held the handbrake and stopped his bicycle, looked at the several Ericsson Continental executives in front of him, took a sip from the water glass, and looked at them sharply, "You should call me by my mainland name!"< br>
Carlson is the new president of Ericsson Greater China. The domestic communications industry has undergone earth-shaking changes this year. Seeing that Ericsson, which is in great shape, is at risk of being destroyed in the mainland, some Ericsson people can't sit still. Continental Carlson was sent to take over the mainland market.
Carlson is a scholar-type professional manager who is proficient in multiple languages. He is not the kind of superficial language learner, but really studies the local customs, customs, thinking, etc. .
Carlson, who has been in office for more than half a month, has not made any big moves. Instead, he takes time out every day to ride a 28-inch large sedan through the streets of Yanjing.
Looking at the people in front of him, Carlson said, "In the future, everyone at Ericsson Continental Company must use Chinese names, and they must also use Chinese in daily office work. I don't want to hear English in Ericsson Continental Company." , German, Swedish, etc., I need to localize Ericsson! ”
Carlson shook his head. He really couldn't figure out why these Ericsson mainland executives were so obsessed with the culture of old Europe and America. They all gave themselves English names and liked to say a few words from time to time during meetings. English words seem to be so advanced.
If it were another overseas company, they would probably be very happy to see this situation, because it means that the company's personnel are committed to overseas, but Carlson is different.
What he wants is for Ericsson to be localized in the mainland, not for any face. What he wants is for all major cities in the mainland to purchase and install Ericsson base stations, all using Ericsson switches, landlines, and mobile phones, rather than asking everyone here to speak English.
If you want to make money from local people, you also have to make local people worship your own culture, especially in a country with profound heritage and ancient history. Carlson has never thought about this bullshit logic. Do you have to think too hard to think of playing like this? !
Carlson has carefully studied the history of the mainland. He has been to the mainland several times before, and after taking office this time, he spent so many days in Yanjing. He is the most representative of the continent in Yanjing. With a deeper understanding of the sex city, he saw that this land was undergoing a visible recovery, so he wanted to speed up Ericsson's localization in the mainland. Only in this way, he felt, could Ericsson gain a firm foothold here. , making the mainland Ericsson’s largest market outside of Europe!
These days, Carlson has not been idle. He has been collecting information on the domestic communications industry, combined with his own knowledge, sent multiple faxes to Ericsson headquarters, and put forward many suggestions and plans.
Just last night, Carlson called Nelson, the current president of Ericsson, and reported his plan. He wanted Jinling Ericsson Panda, a joint venture between Ericsson and Jinling Panda, to start producing GSM systems. Base stations, that is, let GSM start local production in mainland China!
This is definitely a bold decision, and Carlson’s reason for persuading Nelson is simple. The mainland’s market is large enough and there are enough users. It is a market with more users than the entire Europe combined. Enough for Ericsson.
Of course, Carlson also issued a military order to Nelson. Within three years, he would make Ericsson's sales in mainland China exceed 10 billion yuan, and within five to eight years, he would double this sales. times, reaching more than 2.5 billion US dollars!
Carlson believes that after localized production of GSM base stations and communication equipment production bases in mainland China, they can suppress mainland communication equipment manufacturers such as ZTE, Juhua Factory, Julong, and Datang.
In addition, the mainland's production costs are much lower than those in Sweden. Jinling can be used as a production base to radiate Ericsson's equipment to the entire Asian region.
At present, Ericsson headquarters has not responded to Carlson, but Carlson feels that Ericsson President Nelson will agree to this plan. In order not to lose the base station market in mainland China or even the entire Southeast Asia, Ericsson must take action. The development speed of PHS in Asia must be suppressed. "President Carlson, the mainland representatives of Nokia, Alcatel, Siemens, Fujitsu, Panasonic, Toshiba, Samsung and other companies are almost here. Do we want to go back to the Ericsson Building now?!" an Ericsson executive asked Carlson road.
Hearing this, Carlson immediately asked, "Where are the people in charge of Motorola and Qualcomm in China?!"
The director hesitated for a moment. , are now theoretically rivals of Ericsson.
Qualcomm has not officially entered the domestic market at the moment, but it also has offices in the country. It has been negotiating with several major communication operators in mainland China about the introduction of Qualcomm CDMA technology. However, Qualcomm is Ericsson's mortal enemy. Ericsson is present all over the world. Desperately suppressing Qualcomm.
Seeing his look, Carlson knew what the executive was thinking. He suppressed his dissatisfaction and snorted, "Invite the executives of Qualcomm and Motorola's offices in Yanjing. Come here and attend this meeting!”
Looking at Yanjing, which is in the midst of a transition between high-rise buildings and old buildings, Carlson said with emotion, “Too many sages were born in this land. They wrote all their philosophies in books, which is unimaginable in Europe, but future generations have no time to take care of these books."
Several Ericsson executives on the side were struck by Carlson's words. I was confused, and I didn’t know what this foreigner, who was obviously different from other foreigners, was talking about.
Seeing this, Carlson no longer sighed, but said directly, "Now, the most important thing for Ericsson is that we need to know who the most important opponent is, what the main trouble is, and who They are our allies and can be used by us. Who is our real opponent? ”
"It's true that Qualcomm is Ericsson's opponent, but in mainland China, the most important opponent now is PHS technology and base stations. This is the most trouble Ericsson needs to solve at the moment!"
Carlson said that in order to suppress PHS, He would rather let Ericsson temporarily join forces with Qualcomm in the mainland, and then bring together Nokia, Motorola, Siemens, Panasonic, Kyocera, Samsung and other companies that are suppressed by PHS to jointly put pressure on the Post and Telecommunications Bureau to suppress both PHS and PHS. Promote Ericsson's GSM technology in mainland China.
It has to be said that Carlson is indeed a mainland expert. He did not yell for help as soon as he came up. Instead, he worked step by step and worked together to deal with PHS.
……
“Jinling Ericsson Panda Company officially announced that it will put into production GSM system communication equipment in Jinling. Carlson, President of Ericsson Greater China, declared that this will be the localization of GSM in mainland China. The first step is that mainland China is the most important region for Ericsson’s overseas market, and Ericsson will never give up..."
Soon there were media reports that Ericsson was producing GSM equipment in China. This was a big impact on the domestic telecommunications and mobile phone industries.
Everyone knows that once GSM is produced in China, the cost of base stations will be significantly reduced, the speed of GSM promotion will be greatly accelerated, and mobile phones that support GSM will also be likely to sell well.
However, Ericsson's domestic production of GSM equipment did not make the country the most calm. The subsequent rumors caused an uproar in the outside world.
“Some sources revealed to the media that the Postal and Telecommunications Bureau is considering further restricting the wireless frequency band of PHS mobile phones for the sake of communication security. Some cities are temporarily not allowed to lay PHS base stations. This is interpreted by industry insiders as PHS may be banned!”
The media suddenly broke the news. I don’t know whether it is true or not, but after the news came out, it was like a nuclear explosion for the PHS market that was in full swing.
Later, news came out that Nokia, Motorola, Ericsson, Qualcomm and other mobile phone and communication equipment giants jointly complained to the Post and Telecommunications Bureau about unfair competition in PHS, which accelerated the PHS turmoil this time. Foreign businessmen in China are now It has huge influence. Suddenly, so many foreign giants jointly accuse PHS, which is a big disturbance for the entire foreign investment.
On the domestic side, the situation has not subsided yet, and there are rumors coming out from Japan and Japan. Kyocera, Panasonic, Sony, Sharp, Hitachi and other mobile phone manufacturers have joined forces to sue PHS to the Tokyo Court of Japan. Malicious dumping, demanding a ban on the sale of PHS in Japan.
For a time, PHS seemed to be in turmoil. Even the sales of PHS were affected. After all, everyone is afraid. Today, I spent thousands of dollars to buy a PHS, but it turns out that I can’t use it tomorrow. Okay, so it’s no longer a waste of time?
In the midst of public opinion, Pingyang Metropolis Daily suddenly published a report, which directly detonated public opinion.
“Dongli Hi-Tech, the parent company of PHS mobile phones, is only one step away from bankruptcy!”
(End of this chapter)