Chapter 288 Playing hard to get
“You haven’t found out the news yet?!”
Toshi Kawanishi, president of Toshiba Corporation, Toshiba Semiconductor, asked Masaru Murakami, the marketing director in charge of Toshiba Semiconductor asked again.
Go Sichuan Nishi is still "never forgotten" about Donglin Hi-Tech. Since Donglin Hi-Tech launched digital cordless phones, Toshiba Chip has made hundreds of millions of dollars by supplying phone chips for Shenzhou digital cordless phones.
Before, Toshiba did not directly enter the digital cordless phone industry. It could indirectly make a lot of money by supplying chips and technology.
But it was precisely because Sichuan West was so cruel and continuously increased the price of Shenzhou's phone chips that Dongling Hi-Tech finally couldn't bear it anymore and invested huge R&D expenses to form Dongxin Semiconductor, which self-developed the No. 1 phone chip in mainland China. The first landline phone chip "Sirius"!
Previously, Kawanishi Gang had vowed that Toshiba would soon regain the phone chip market, making Donglin Hi-Tech come back and beg Toshiba Semiconductor to continue supplying.
But Kawanishi Tsuyoshi’s rhetoric did not come true. Instead, Toshiba Semiconductor completely lost the global landline phone chip market!
From the moment Sirius was born, this phone chip, just like its model name, has been fighting everywhere in the entire phone industry.
When Dongxin Semiconductor, a subsidiary of Donglin Hi-Tech, was able to mass-produce Sirius, the price of the entire landline phone chip industry continued to drop as if it was just a waste of money.
Now not only domestic landline phone manufacturers, but also overseas phone manufacturers are beginning to look to Dongxin Semiconductor for supply, because Dongxin Semiconductor's production costs are much lower than Toshiba.
As an emerging semiconductor manufacturer, Dongxin Semiconductor now needs to survive, not necessarily how much money it makes. What Dongxin Semiconductor wants now is market share. While maintaining profits, Dongxin Semiconductor needs to distribute as much as possible. .
This has led to the rise of price wars. Toshiba no longer has an advantage in the field of landline phone chips. More than 41% of the global landline phone chip market has been taken away by Dongxin Semiconductor, and this, It was originally the market share of Toshiba semiconductor chips!
If we say that the global landline phone chip can only be regarded as a niche market, the total market is less than one billion U.S. dollars. With the price war starting, there are only seven or eight dollars left in this market. It's just a billion dollars. If Toshiba Semiconductor is lost, it will be lost. At most, it will hurt a little bit, but it is not not distressing.
Toshiba Semiconductor also has more profitable computer chips, memory chips, medical equipment chips and various industrial machinery and equipment chips. Now Toshiba Semiconductor is competing with Intel.
But what happened after Tanglin Hi-tech developed its own phone chip was a little beyond Tsuyoshi Kawanishi's expectations. I thought that the lost order for the Shenzhou digital cordless phone was just a small and insignificant order, but I never expected that... There is even a PHS mobile phone with PHS technology!
Kuanxi Gang doesn't feel bad about losing the digital cordless phone market, but he really feels sad about not getting the PHS order!
The radio frequency chip now equipped on PHS was also developed by the team that previously developed the Sirius chip led by Ni Guangnan. Now the patents and technology of the PHS mobile phone chip are all in the hands of Dongxin Semiconductor.
Feng shui changes, and when people are unlucky, their teeth will be choked by cold water. This is the case for Toshiba. Ever since it was taken care of by America, everything has been going wrong!
Toshiba Semiconductor has taken apart PHS mobile phone chips and studied them thoroughly. With Toshiba Semiconductor’s technology, it is not difficult to produce PHS chips. However, the patents and technologies related to PHS mobile phones are Owned by Dongxin Semiconductor, whether Toshiba can produce PHS mobile phone chips is not decided by itself, but depends on Dongxin Semiconductor's face. But will Dongxin Semiconductor allow it, and will Toshiba compete with it for jobs? !
Murakami Masaji could feel that his immediate boss was very concerned about Tanglin Hi-Tech, and asked with some confusion, "President Tsuyoshi Kawanishi, if you are worried that Donglin Semiconductor, a subsidiary of Tanglin Hi-Tech, will pose a threat to us, Then why do we still need to license flash memory technology to other parties?
Our Toshiba Semiconductor’s memory chips and storage devices account for more than 50% of the global storage market. In the future, Donglin Hi-Tech may become one. Our opponent, this may be a recipe for disaster!”
Hearing Murakami Shoji question his decision, Kawanishi Tsuyoshi felt that his authority was being questioned in the strict hierarchy of Japan’s workplace, and his face immediately sank. Toshiba failed to defeat Toshiba, and Dongxin Semiconductor, which stole its orders, still caused Kawanishi Tsuyoshi's prestige within the company to plummet.
"Are you afraid that Toshiba can't beat a small company like Toxin that has been established for less than two years?!" Kawanishi Tsuyoshi stared at Masaji Murakami in front of him with a scrutinizing gaze.
“I don’t dare!”
Murakami Shoji's scalp was numb from being stared at. He lowered his head and did not dare to look at Tsuyoshi Kawanishi. "President Tsuyoshi Kawanishi must have his own motives for making such a decision, which cannot be guessed by others!"
Hearing this, Kawanishi just snorted and stopped staring at Murakami Shoji.
“Flash memory technology is in the hands of Toshiba, but now there are many manufacturers who have their own flash memory technology, although they are not as advanced as Toshiba’s technology.
Even if we don’t license it to Tanglin Hi-Tech will also obtain authorization from other companies. It is only a matter of time. If we authorize it, we can also keep an eye on Tanglin Hi-Tech. No matter what Tanglin Hi-Tech wants to do, we can respond immediately!"
Looking at Tsuyoshi Kawanishi, Murakami Shoji was hesitant to speak. He didn’t know that Tanglin Hi-Tech had obtained the flash memory technology, and was doing the same thing as PHS mobile phone chips, and registered all the patents. , what should I do if Toshiba is not allowed in?
But looking at Tsuyoshi Kawanishi, who was full of confidence and very confident in Toshiba's technology, Murakami Shoji swallowed the next words in his belly.
In the final analysis, Tsuyoshi Kawanishi has absolute confidence in Toshiba Semiconductor's technology. He believes that no matter what tricks Dongling Hi-Tech plays, Toshiba can push it all the way through with its technology.
Including the current PHS mobile phone chips, Toshiba Semiconductor can also bypass Tanglin Hi-Tech's patent wall and develop its own PHS chips. However, the cost is too high. Just because it can be developed does not mean that it can be measured. Produce.
But Tsuyoshi Kawanishi believes that Toshiba Semiconductor will not step into the same trap again. He does not believe that Donglin Hi-Tech can still play tricks.
In the technology industry, sometimes, it is not whoever makes it first, but the industry belongs to him. If this is the case, there will be no competition. When a new industry emerges, who will ultimately rely on it? Only those with strong fists and the most advanced technology can dominate the industry.
The PHS mobile phone chip was taken advantage of by Donglin Hi-Tech, but Nishi Sichuan is confident that within two years at the latest, with the development of new technologies and mobile phone functions, the PHS mobile phone RF chip developed by Toshiba Semiconductor will definitely occupy a place. . As for what Donglin Hi-tech is planning to do this time, West Sichuan is ready to keep a close eye on it, and even prepare to intercept it. With the help of Toshiba Semiconductor's technology, it will be forced to compete with Donglin Hi-Tech for the market in order to avenge it. This trick I played this time is called playing hard to get!
“I heard that Tanglin Hi-Tech has sent invitations to many media and mainland technology companies for new product launches. Maybe it has obtained the flash memory patent, which is related to the ones at this launch. It’s about the product!” said Murakami Masaji.
Sichuan Xi just pondered for a moment, then said decisively, "Fly to the mainland yourself. At this press conference, no matter what Tanglin Hi-Tech comes up with, it must be reported immediately!"
……
Product launches are still a new thing in the domestic technology industry. No company has ever done it before. Donglin Hi-Tech has set a precedent this time.
In the past, when domestic technology companies developed a product, they would not dare to invite a group of domestic colleagues to visit it first. Most of them would rush into mass production after development, and then advertise and sell it overwhelmingly.
Otherwise, believe it or not, after inviting those old six companies to visit today, maybe the pirated products will go on sale the next day before the genuine products.
Feng Miaoyu of Yanjing Business News, who has reported first-hand news about Dongling Hi-Tech many times, also came to Hanxi together with her newspaper colleagues who carried cameras and acted as assistants and bodyguards.
When preparing to go to the Tanglin Hi-Tech press conference, Feng Miaoyu saw many colleagues. In addition to a bunch of local newspapers, she also heard from the reception staff of the Tanglin Hi-Tech Logistics Department that entrepreneurs Reporters from the Daily News, Economic Daily, Industrial and Commercial News, and Yangcheng Evening News all came to participate.
In fact, most of these media, like Yanjing Business Daily, came to see what Tanglin Hi-Tech was doing out of curiosity.
“Are you also a reporter who came to attend the Tanglin Hi-Tech press conference?”
Feng Miaoyu saw a short-haired man with a Nikon camera hanging around his neck. He looked around and asked There were girls around who were curious about everything and couldn't help but want to take a few pictures. Feng Miaoyu couldn't help but smile. She remembered that when she first started working and came out for an interview for the first time, she was almost the same as the girl in front of her.
Going over, Feng Miaoyu asked the girl, and then introduced herself, "Feng Miaoyu, a reporter from Yanjing Commercial Daily!"
"Lu Shan!"
Lu Shan, who was holding a Nikon, was a little flustered when she heard Feng Miayu's words, and shook hands with Feng Miayu, "Hello, Sister Feng, I am Lu Shan from Science and Technology Digest!"
"Science and Technology Digest under Science and Technology Daily ?" Feng Miayu couldn't help but ask when she heard Lu Shan introduced herself.
Just by hearing the name, Science and Technology Daily will tell you where this newspaper comes from. It is an official media in the science and technology industry. It was co-founded by the National Science and Technology Commission, the Commission for Science, Technology and Industry for National Defense, the Continental Academy of Sciences, and the Continental Association for Science and Technology. It has a pretty big background. Some big names in the technology industry were also interviewed by Science and Technology Daily first.
“It’s just an internship.” Lu Shan said.
The people from the Tanglin Hi-Tech Logistics Department who were responsible for picking up the media reporters began to shout, asking Feng Miaoyu and the other reporters to get on the bus to the venue.
Tanglin Hi-Tech now has a mature process and plan for dealing with media reporters, including bus transfers, hotel accommodations, meal subsidies, and transportation fees. Although it is not the company that pays the most transportation fees, it does provide all the necessary benefits. Feng Miaoyu and others were invited this time, and the expenses were borne by the Logistics Office of Dongling Hi-Tech.
“Is that the construction site of Oriental Times Mall?”
On the bus, Lu Shan sat next to Feng Miayu, full of curiosity about everything in Pingyang, “I read the report that , this shopping mall requires an investment of hundreds of millions of yuan!”
“More than that!”
Feng Miaoyu knows a lot more than Lu Shan, and she also has a small business. The engineering team knows much more about the engineering industry than Lu Shan.
"Oriental Times Mall, coupled with the warehousing and logistics center, cold chain center, and subsequent office buildings, community housing and other projects, this project is much larger than what the media reported!"
These things , it was Feng Miaoyu and her father who talked to her in their spare time. Feng Miaoyu's father traveled all over the world and traveled to many places. He was said to be well-informed, but when the Eastern Era project was mentioned, he couldn't help but be surprised.
(End of this chapter)