Chapter 299 Thirty Years in Hedong
Daniel looked at the newspaper in his hand and felt a headache. He didn’t know why the Silver Sable Mouse and the parent company behind it, Tanglin Hi-Tech, had so much work.
What is a mouse used for? Its original intention was to assist computers in office work, but now, for the first time, the Silver Sable mouse has linked it with industries other than office work, allowing For the first time in so many years of history, the mouse has become one of the professional supporting tools for video games!
This kind of linkage is simply a crooked way for the old guard in the mouse industry. A good mouse is not used for office work, but is used for playing games. It is not a treason.
But the effect of this treason is somewhat unexpected. Silver Sable Mouse has been unable to open up the situation in old Europe before.
Even though the Silver Sable optical mouse has been claiming that it is the world's first optical mouse and its performance surpasses that of a mechanical mouse, no one cares. After all, just by talking about it, one cannot see the real difference between the two.
Daniel is preparing to fly to the mainland, hoping to obtain the patent authorization for the optical mouse from Tanglin Hi-Tech, relying on this confidence.
After all, the Silver Sable optical mouse cannot be sold in old Europe, and users don’t buy it at all. Logitech stepped forward to buy the patent of the Silver Sable optical mouse, and it can bring some blood back to Silver Sable...< br>
The abacus was pretty good, but unexpectedly, Silver Sable actually connected the mouse and the game for the first time, and the effect was unexpectedly good. A Quake game directly made me Old European users saw the performance of Silver Sable, and the Silver Sable optical mouse began to sell like crazy in old Europe!
Silver Sable Optical Mouse sold 87,000 units in a single day, setting a record for the highest single-day sales volume in the European mouse industry.
If it was just a hot seller, it wouldn't be enough to worry Daniel. However, this time the Silver Sable optical mouse was sought after by users. What made him uneasy was that some users began to characterize Silver Sable as a "high-end" mouse!
The reason given by users for this set of rankings is that whether they use mice from third-party brands such as Logitech, Microsoft, Sakura, Avago, and Philips, or original mice from HP, Dell, Compaq, and IBM, Factory mouse, when playing Quake and other games, the experience is not as good as the Silver Sable optical mouse. Doesn’t this explain the high-end performance of the Silver Sable optical mouse? !
When the Silver Sable mouse began to be listed separately by users to distinguish it from other mouse brands, when users regarded the Silver Sable mouse as a high-end brand, Daniel was a little worried, even afraid. !
If the Silver Sable mouse really becomes a high-end brand in the mouse industry, when game enthusiasts or users who have requirements for mice want a high-end mouse with high performance and quality, the first The only thing that comes to mind is Silver Sable, so what's the deal with Logitech and their brands?
Looking outside the airport terminal, Daniel did not know the sales volume of Silver Sable Mouse in Europe today, but he had a hunch that the sales volume would probably reach an astonishing figure.
Daniel knew that this trip to the mainland would not be easy. Logitech was certainly not the only company that wanted to obtain the optical mouse patent from Silver Sable, but Logitech was the one that needed the optical mouse patent the most.
Throwing down the newspaper in his hand, Daniel sighed. Before Tanglin High-Tech launched the Silver Sable, Logitech was undoubtedly the leader in the mouse industry. Even the aggressive Microsoft mouse could not challenge Logitech.
But since the appearance of the Silver Sable mouse, everything has changed. Logitech’s halo has begun to be taken away by Silver Sable. Even though Logitech’s mouse sales and revenue are still far higher than Silver Sable, after all, Silver Sable Mink can only be sold in mainland China, but Logitech sells it all over the world.
But now, Logitech, which has higher sales, seems to be at a disadvantage. The first-generation Silver Sable mouse proposed a completely new concept in the mouse industry, and the mechanical Silver Sable, ergonomics, and wheel mouse were completely overturned. The entire mouse industry.
Before the emergence of the silver sable mouse, the mouse industry was, at best, a hundred flowers blooming. At worst, what kind of mouse users could use depended entirely on the imagination of designers, whether it was square, round, or irregular. Mouse with various shapes and appearances can be seen on the market.
After the first-generation Silver Sable mechanical mouse was released, in less than a year or two, the mice on the market began to look like the Silver Sable mouse. That kind of strange mouse began to disappear on the market. .
But now, the second generation optical mouse wave started by Silver Sable is starting to rise again. Daniel is unwilling to admit that Silver Sable is leading the trend of the global mouse industry, but this kind of thing is happening right now. in front of him.
Silver Sable, which is not very famous in the world in terms of sales volume and reputation, is becoming a benchmark in the global mouse industry, whether it is third-party mouse brands such as Logitech or HP and Dell's own factory mice. , are all imitating the silver sable mouse. Of course, they will not admit this, but Daniel himself knows that this is the fact!
Logitech has made a fortune in the past two years almost entirely by taking advantage of the ergonomic mouse, mechanical mouse, and wheel mouse introduced by Silver Sable.
Not only Logitech, but also other mouse brands are basically like this. They are all studying the mechanical mouse set proposed by Silver Sable.
But who would have known that Yin Sable, the sixth child, had no martial ethics and was only responsible for digging pits, but not burying them. He came up with the concept of a mechanical mouse, but he "secretly" built an optical mouse, and then Logitech and others dropped it. In a pit.
Because we have not developed an optical mouse at all, it is not that easy to transform from a mechanical mouse to an optical mouse. If we can get the optical mouse patent from Silver Sable, it will take Logitech at least half a year to understand all the technology. Then it developed an optical mouse with Logitech characteristics and copied the name of the copycat. Logitech couldn't afford to carry it. Once it did, the Logitech brand would be completely ruined.
If we can't get the patent, it will be a disaster for Logitech.
The most important thing is that now, the bonus period of mechanical mice seems to be over. Logitech, a self-proclaimed master of the mechanical mouse industry, met Silver Sable, a "master", but found that the apprentice could not do as well as the master. !
Thinking of the trip to Hanxi in Mainland China, Daniel felt dizzy. He didn’t know how much Logitech would have to pay this time. He just hoped that he wouldn’t be cut off by the silver mink. The cuts were too harsh. ……
“Silver Sable optical mouse has exploded in the European and American markets!”
“With the light of domestic products, Silver Sable’s overseas sales exceeded 190,000 units in a single day, plus Greater China The single-day sales in the region, the global daily sales of Silver Sable mouse exceeded 240,000 units, and the single-day revenue exceeded 3.6 million US dollars!”
“The British Guardian announced that the Silver Sable optical mouse continues to After the mechanical mouse, a new mouse trend has been created, and the Silver Sable Mouse is leading the global mouse trend!”
“A source revealed that the Silver Sable Mouse Company is in the process of reaching an agreement with the relevant mainland departments to hold the event in the mainland. The first Quake game competition
This is currently the most popular team shooting video game overseas. According to rumors, the prize money for this overseas competition is as high as 50,000 US dollars. It is not clear whether the competition is currently held in China and whether it will compete with foreign teams in the finals! ”
Domestic media are constantly digging for news from Hanxi, and they are also paying attention to reports from overseas media. As long as the news is related to Silver Sable and Shenzhou USB flash drive, it will be quickly reprinted in domestic newspapers.< br>
Because these news are really popular, as long as newspapers report news about these two products, they don’t have to worry about selling. Sometimes, all the printed copies are sold out
......
"What's going on with that Quake game competition?"
Yanjing Foreign Exchange Department, this is not the most eye-catching among the units and departments in Yanjing, but it must be said that as long as it involves domestic For those who go to foreign trade companies and are involved in the use of foreign exchange, whether it is a state-owned enterprise or a private enterprise, who does not tremble at the mention of the foreign exchange department?
The fate of many domestic companies is actually decided by the Foreign Exchange Department. It allows a company to obtain enough foreign exchange to purchase technology, equipment, and parts from overseas, so that the company can The company came back from the dead and became the dominant player in the industry. It was also able to get stuck in its foreign exchange quota and forcefully drag the company into bankruptcy.
“Bureau Pei!”
He Heng from the Foreign Exchange Department, who had been to Hanxi many times, placed a cup of tea on the table for his immediate boss, who was obviously in a good mood. before.
"I asked Tanglin High-tech. This is a game created by Americans. This game can bring out the performance of the Silver Sable optical mouse, which is why the Silver Sable mouse is so popular overseas.
Thankfully there is this game, otherwise the mainland would have lost another product that can earn foreign exchange!”
He Heng said with a smile, the foreign exchange department always supports domestic companies that can earn foreign exchange! Yes, the Silver Sable optical mouse can generate US$3.6 million in overseas revenue in one day.
What is this concept? In one month, Silver Sable Mouse can earn a small goal from overseas, a small goal in US dollars!
If we calculate it in one year, then in theory, just Silver Sable Mouse can earn over one billion US dollars in foreign exchange in one year.
Of course, this is basically a theory. The reality is that if after this period of time, the sales of the Silver Sable mouse remain at half or even one-third of the current level, it will be very popular, and the annual revenue will be one-third of a billion US dollars. One or a quarter, He Heng and the people in the Foreign Exchange Department can laugh out loud when they sleep at night.
For He Heng and the Foreign Exchange Department, there are really too many companies that spend foreign exchange. As soon as they come to the Foreign Exchange Department office building every day and open the door, there are people with all kinds of money everywhere. Large projects approved by the National Development and Reform Commission and major local manufacturers are asking for foreign exchange, and they need to use foreign exchange to purchase foreign equipment.
But the key point is that it is true that the Foreign Exchange Department is in charge of foreign exchange, but it cannot print dollars by itself. Where can He Heng find so many dollars to meet so many big projects? As for outsiders, he is Yanjing Among the major departments and units, He Heng had no objection to the one with the stinkiest face. If someone else sat in his seat, he would probably have the stinkiest face.
But this stinky face refers to those companies that reach out and ask He Heng for dollars to spend. For companies that can make dollars, ask Dongling Hi-Tech. What kind of face does He Heng have every time he goes there? The wrinkles on my face made me laugh every time when I was at Tanglin Hi-Tech.
(End of this chapter)