Chapter 301 Sit firmly on Diaoyutai
It wasn’t until Li Dongling walked into the living room that the host on Hanxi TV finished reading a long list of names of advertising sponsors.
Li Dongling entered the living room and saw his younger sisters Li Dongyue, Yao Luoying, and Wang Xiulan, who had always been less interested in miscellaneous TV programs, sitting on the sofa in the living room, watching the program with continuous advertisements. .
“Second brother!”
Li Dongyue, who has not yet started school, stood up immediately when she saw Li Dongling and shouted to Li Dongling.
He pulled Li Dongling to sit down, greeted Li Dongling with a few greetings, and stuffed a piece of cut fruit into Li Dongling's hand, revealing his little fox tail, "Second brother, lend me your phone!"
< br>When Yao Luoying saw this scene, she couldn't help but smile. Li Dongling looked at the two PHS mobile phones placed on the table, one belonged to Yao Luoying and the other was assigned to Li Dongyue by Li Dongling, and then listened to the host on the TV station. , vigorously advertising, asking the audience to vote for the singer they support via text message, how could Li Dongling not know what this girl Li Dongyue wants to do!
Pinching Li Dongyue’s round little face, Li Dongling still gave the phone to Li Dongyue. Seeing this, Wang Xiulan muttered "a waste of money", but she just muttered one sentence and did not stop Li Dongyue. She used Li Dongling's mobile phone to send text messages to vote. These days, she watched this talent show that had never appeared in China before, and she also watched some top-notch...
"Sister Yao, which number of contestants did you vote for? , I feel that No. 3 may win the championship!”
Li Dongyue asked Yao Luoying while using her PHS cell phone to send text messages.
Yao Luoying glanced at the contestants on the TV, then set her sights on Li Dongling. Then she chuckled and said to Li Dongyue, "You shouldn't ask me this question, but you should ask him. Who will be the champion?" Who!"
Li Dongyue, who was sending a text message to the Super Girl program team, paused for a moment, glanced at Li Dongling in confusion, and then asked Yao Luoying, "Is this program related to Dongling Hi-Tech? ”
Li Dongyue didn’t know much about Dongling Hi-tech. She had never entered Tangling Hi-Tech. She only heard Li Dongling, Li Dongshan, Yao Luoying and Ren Yuefeng mention it after dinner.
On weekdays, I see reports on Tanglin Hi-Tech in newspapers and TV stations, and I also see those who lead Tanglin Hi-Tech, but what industries have Tanglin Hi-Tech and Li Dongling invested in, and many of the current companies? Business, etc., was beyond her ability to guess.
"Super Girl is a program launched by Focus Media. Tanglin Hi-Tech invested in Focus Media before!" Li Dongling said briefly without giving it away.
Looking at the heated scene on TV, and then looking at Li Dongling sitting next to him, Li Dongyue, who was originally chasing stars excitedly, suddenly felt that he didn't want to chase stars so much anymore.
The Super Girl audition was created by Focus Media in conjunction with Hanxi TV and CCTV during the summer vacation. This kind of singer audition variety show that had never appeared before quickly became a hit once it was launched. Hanxi then broke out of the circle and began to attract TV users from outside the province.
Ten years later, talent show variety shows will be the best variety shows in China and will remain popular for a long time, let alone now. The global TV industry has not yet launched a pop idol talent show.
Focus Media is the first to take advantage of this. It is impossible to say how sophisticated the production of Super Girl produced by Focus Media is, but the most important elements of the draft are all in place. .
The first banner, of course, is the universal audition. It claims that regardless of age or appearance, as long as you have a musical dream, you can stand on the stage. This is of course nonsense. You can save fifty places before entering. , it must have been screened at all levels, but this banner gives all the audience a sense of participation, which is very important.
This is to give everyone a chance. This show is to give everyone a chance to pursue their dreams. Through this show, they can become famous overnight and become a singer or even a singer. This gives people expectations.
Then the audience gives their support to the contestants. The contestants PK allows users to vote by text message. In future generations, everyone will know that they are cutting leeks. Super Girl’s text message voting costs one yuan per message, but today It's late, but there are several rounds of voting. After this night, the revenue from text messages alone exceeded one million, or even more.
But this kind of voting gives the audience a sense of cultivation, as if they have lifted up a singer with their own hands.
The sense of participation, the sense of expectation, the sense of cultivation, plus the time cost of watching the program, the cost of voting, these sunk costs, plus these three senses of expectation, even if Super Girl’s stage is very simple , but for viewers who are watching this kind of program for the first time, it is a feeling that they have never experienced before, and it naturally attracts enough attention.
Now in Hanxi, people are already discussing this program and the voices of the singers on it. The popularity of the most popular contestants in Hanxi is no worse than that of celebrities. As for schools, companies, Not to mention, there was a lot of discussion in the factory. It wasn't even the national finals yet, otherwise the excitement would be frighteningly high.
This time Super Girl created by Focus Media, under the name of ten provincial auditions, conducted auditions in ten provincial capital cities, including Hanxi Provincial City, Yangcheng, and Shanghai, to select the provincial champion first, and finally compete for the national champion.
At the peak of Super Girl's previous life, the ratings were comparable to those of the Spring Festival Gala, and the advertising fees received were in the hundreds of millions.
But now, even if it has not yet reached the finals, the Super Girl finals in Hanxi Province are already quite high, attracting countless eyeballs and attracting many brands such as Rising Sun, Wahaha, and Changhong. Advertising on the Super Girl show.
By the time of the finals, it is expected that Super Girl will attract more advertising sponsorships, and even some international brands that want to enter the mainland market will place advertisements on this show.
Now, people in the TV industry can see that Super Girl has the potential to become a gold mine. The income from SMS voting, coupled with advertising sponsorship fees, compared with the funds invested, The return rate starts at almost ten times.
Originally, Hanxi Provincial TV Station and the central media did not care much about this variety show produced by Focus Media. Hanxi Provincial TV Station had the mentality of giving it a try, mainly because of the popularity of Donglin High-Tech, a Han In terms of reputation as the biggest local gangster in the west, the central media only has a name.
But now as this variety show continues to be popular, Hanxi TV Station and the Central Media are paying more and more attention to it. Its ability to attract money is really too strong.
In one provincial finals, the income from text messages exceeded millions. Including advertising sponsorship fees, Super Girl’s income in Hanxi alone exceeded millions, and subsequently, from the draft If the singers who come out can release records, tapes, and receive advertising and endorsement fees, they can bring more income. No TV station can remain indifferent to this gold mine, not even the central media!
Focus Media doesn’t want to be alone. What Li Dongling needs Focus Media to do most is to establish a set of publicity channels for Dongling Hi-Tech, which must be consistent with TV stations, newspapers, magazines and various advertising platforms. Good relationship.
To launch a program like Super Girl is to establish ties with major TV stations. With programs like Super Girl that attract money, these TV stations will maintain a good enough relationship with Focus Media. Of course, it would be an unexpected surprise to be able to generate sufficient revenue while maintaining relationships with these media platforms. This variety show will not only bring current advertising and text message revenue, but also future copyright revenue, and it may also bring to Focus Media. Make big profits.
"No. 3 Shen Yunjun, can you win the championship?" Li Dongyue wrinkled her face, and after struggling for a while, she couldn't help but ask Li Dongling.
Li Dongling looked at Shen Yunjun, whom Li Dongyue said. She was a Hanxi girl with good looks and a somewhat bold personality. She had advanced all the way through the Hanxi auditions and was quite popular.
Li Dongling saw Li Dongyue's expression and laughed and said, "The winner is decided by the judges and the audience through voting. This is a relatively "fair" competition!"
After Yao Luoying heard this, her eyes moved. Li Dongyue, who was still in the ivory tower, listened half-comprehensively, and her little face became more and more tangled.
After taking a look at the TV, Li Dongling stood up and left. If it were to be an absolutely fair competition, it would not be possible on TV. For the sake of program effects and gimmicks, as well as topicality and contestants with backgrounds, TV competitions would definitely create some Sao operation.
If everything was carried out in an orderly manner, without any conflicts or accidents, and everyone could predict the result, would anyone continue to watch? Although I don’t want to admit it, the fact is that dog bites people are not news. , only when a person bites a dog will attract onlookers...
As long as the competitions organized by Focus Media are as fair as possible and do less behind-the-scenes operations, they will become a breath of fresh air in the future circle. Besides, Focus Media does not rely on this kind of bad job to make a living. , wait until it is listed on the Nasdaq, then cutting leeks is not better than just rotten rice?
The emergence of the Super Girl talent show has brought a little difference to the summer in Hanxi and even China this year. In addition to previous TV series, the variety show talent show has also appeared in the public eye for the first time. For countless boys and girls, this year may be the most profound year in their memories.
But for Logitech CEO Daniel, who has been in Pingyang for a few days, these days have been like a year.
"Mr. Li, when can I see you?"
Logitech CEO Daniel asked Li Dongling's assistant Su Chicheng. Even if there was another city, after several days in a row, Daniel couldn't hold it in anymore. .
He has been in Pingyang for a few days. Dongling High-tech has given him adequate treatment for his arrival, but Daniel has never seen Li Dongling and Ren Yuefeng.
The news coming from Europe and overseas made him anxious and angry. With the popularity of Quake and other computer games, the Silver Sable optical mouse has become as famous overseas as The degree of acceptance is getting higher and higher.
Countless game fans have begun to regard the Silver Sable mouse as their first choice. People with office needs also choose high-performance Silver Sable mice for assistance. This has made Silver Sable sales continue to increase overseas. Continuous improvement.
If he just lost these game users and high-performance mouse user groups, Daniel could still hold it in. But the key is that after it was reported that Apple chose Silver Sable as its mouse supplier, there was news that Compaq You may also choose to cooperate with Silver Sable Mouse and let Silver Sable manufacture optical mice for you!
The optical mouse patent is in the hands of Silver Sable Mouse, and Silver Sable Mouse is unwilling to license the optical mouse patent to other manufacturers.
In this case, Compaq chose to cooperate with Silver Sable. In fact, Silver Sable Mouse OEM produced the optical mouse, and then put the Compaq logo on it, allowing Silver Sable to earn an OEM fee. , come as payment for optical mouse patent fees!
Logitech has done this before. It first manufactured mice for HP, and then received orders from other mouse manufacturers. This is where it is today. Otherwise, it would only sell mice and it would not be able to compete in e-sports and computer 3A. Before the era of game masterpieces, no matter how strong the Logitech brand was, it was impossible to sell millions of mice a year.
Once Silver Sable got the order for Compaq mice, Daniel was worried that computer manufacturers such as HP, IBM, DEC, and Dell would also leave Logitech.
For these computer manufacturers, there is no essential difference between the mouse orders given to Logitech and Silver Sable. Which one has better mouse technology and lower costs will naturally be the OEM.
But for Logitech, if it loses mouse OEM orders from brands such as Compaq and HP, then Logitech will be completely defeated. How can this not make Daniel angry?
But now for Silver Sable and Dongling High-tech, they are sitting firmly on the Diaoyutai. Whether it is Shenzhou USB flash drive or Silver Sable mouse, they are unstoppable overseas, so they can naturally stay calm.
“Please tell Mr. Li that Logitech and Silver Sable are still allies. Logitech saved Silver Sable last time!
If Logitech falls, it will still be the next time it faces Microsoft. With opponents like other giants, Silver Sable will never have an ally!" Daniel said as he looked at Su Chicheng with bloodshot eyes.
Su Chicheng was stunned for a moment. He didn't expect that Daniel in front of him would actually say such words that his lips were dying and his teeth were cold.
Su Chicheng remembered what Li Dongling had told him that although he would let Daniel go for a few days, he did not mean to drive him away.
Nodding, Su Chicheng said to Daniel, "I will convey President Daniel's words to Mr. Li!"
...
"Is your lips broken and your teeth cold?"< br>
Hearing Su Chicheng's words, Li Dongling couldn't help but laugh, and then said to Ren Yuefeng in front of him, "It seems that Daniel and Logi can't hold on any longer!"
"Silver Sable has been in Europe during this period. The sales of America and America are indeed quite good. If we can win mouse orders from computer giants such as Compaq, then Silver Sable will really enter the overseas market. "
Ren Yuefeng said with a sigh, Compaq will follow suit! The news of Silver Sable's cooperation was concocted by Tanglin High-tech Europe through the media. Silver Sable is indeed in contact with computer manufacturer giants such as Compaq, but it is unclear how long it will take to win an order. , concocting this public opinion, and more importantly, putting pressure on Logitech.
“However, Daniel is right. Silver Sable does need Logitech as an ally. Compared to Logitech, Microsoft is more worrying!”
Li Dongling sighed and said, Although Tanglin High-tech is currently fighting with Microsoft, the thing Tanglin High-tech is most wary of is Microsoft. If you seek skin from a tiger, you also have to worry about being swallowed by a tiger.
(End of this chapter)