Chapter 335: Tigers are not harmful to people, but tigers are harmful to people's hearts
Developing a domestic printer project may not make money in the early stage. This is almost certain. If you want to completely catch up with the established players in a new track, It requires time, skills, experience accumulation, etc., and it cannot be achieved overnight.
Opening a chain printing store can not only serve as a sales and after-sales channel for printing equipment, but also earn funds for printer projects, so that printer research and development projects can cost less. Of course, if the operation is good, relying on You may even be able to make money by selling printing supplies, advertising design, selling stationery, repair and after-sales service, etc.!
After all, what is the most profitable thing about printers? The more they sell, the cheaper they get. Even some brands would rather lose money to offset sales. The money they lose comes from toner, ink cartridges, printing chips, printing paper, toner cartridges, etc. After making money from consumables, the profit margin is generally above 30%, and the profit from chips is above 80%. The only one that can compete with them is the famous hyaluronic acid.
Why HP's printers dominate domestic sales? Technology and stability are indeed one aspect. However, when HP printers entered the country, their market share was far lower than that of brands such as Nippon Canon.
But then, HP started a violent road of opening stores in China. For three consecutive years, it added a thousand stores in the country every year. These stores are not only computer sales and after-sales stores, but also sales points for HP printers.
Qualified technology, stable performance, and convenient after-sales service naturally make HP printers invincible in the country. Even in the era of e-commerce, no matter how many printers are sold on online e-commerce platforms, when something goes wrong , and also requires offline after-sales. In this regard, HP's layout in the early years gave it an advantage compared to other brands.
When Wang Jizhi heard that he was going to open a graphics and text printing advertising store and promote the stores to the streets and alleys of major cities in the country, he was stunned for a long time before he realized what he was doing.
"This..."
This is completely different from what he thought. He just wanted to develop a printer, but why did he end up with the job of millions of water workers.
After gathering his thoughts, Wang Jizhi said to Li Dongling, "If you want to open a chain of printing stores offline, I'm afraid the investment will not be a small amount, and... I'm not good at managing this area either!"
Wang Jizhi tells the truth. He said that when he was at Sitong, he was not good at management and was mainly responsible for research and development. Management was mainly handled by Duan Yongji, otherwise how could Duan Yongji take away the power.
And to open so many chain stores is considered a heavy asset investment. The money spent is not a small amount. Sitong has also been involved in real estate. Wang Jizhi is quite familiar with this. .
The total cost of researching and developing printers, opening printing stores, purchasing the equipment, and paying salaries to the staff is by no means a small sum. For such a big deal, Wang Jizhi knew that it was not a small sum at all. You can play it yourself!
After hearing this, Li Dongling felt a little relieved about Wang Jizhi. Wang Jizhi obviously did not have such big ambitions. He only wanted to take care of his own research and development area. So for the printer project, On the contrary, it is a good thing.
What a company is most afraid of is having multiple branches, or all parties competing for the right to speak and power. Then it won’t be long before the internal situation becomes chaotic.
"Gong Wang, after the printer project is established, you will be responsible for the research and development of the printer project, printer brand management, production, and offline printer stores, and hand them over to professional managers!"
As for offline management! For printer stores, Li Dongling plans to use direct sales and brand franchise methods, but store acquisition is necessary. Even franchisees need stores provided by leasing companies, which is euphemistically called brand management.
Acquiring a store may cost a lot in the early stage, and it is considered an asset-heavy investment, but again, as long as the location is well chosen, and the printing store is located next to a school, office building, or city hall, then if you buy it, the store will be It is becoming more and more valuable, and one day, after selling the store, you can make a big profit!
Just like McDonald's, it seems to be selling fast food, but the most profitable thing for McDonald's is to collect rent.
McDonald's buys the stores and then leases them to franchisees. In addition to the licensing fees, McDonald's also earns rent, making two profits at a time.
The same is true for the graphics and text printing store that Dongling Hi-Tech is going to build. It seems expensive now, but in a few years it will be very expensive.
When the time comes, you don’t have to worry about rent. Without this biggest burden, the cost of printing stores will be reduced by at least half. In this way, the printing fees, maintenance fees, etc. provided to customers will be better than those of competitors. There are a lot fewer stores, so we are worried about losing business. If we start a price war, we can kill our competitors, and by the way, other printer brands will have a hard time selling!
Hearing what Li Dongling said, Wang Jizhi felt relieved and looked at Li Dongling as he said confidently, "Mr. Li, the printer is my last project in this life. I will never let Mr. Li down!"
“I believe in Mr. Wang!”
Li Dongling said, "But Mr. Wang, the printer project still needs to be prudent. You can first acquire a copier manufacturer and develop the copier first. As long as it can be developed and put into your own brand of printing stores, there will be no need to worry about sales!"
There are already self-produced copiers in China, but the technology is not as good as that of Nippon Benz. However, it is no problem to acquire a domestic printer manufacturer and launch its own brand of copiers. You can directly let the print shop first Open for business and then improve the technology.
As for laser printers and inkjet printers, they are now two lines. Who will have the upper hand in the future, let alone now, even in more than ten years, it will be difficult to completely determine the winner.
This is the advantage of having your own store. As long as the product developed is not too crotch-stretching, it can be purchased by the store. Don’t worry about whether it is left-handed or right-handed, just ask, the machine is sold. No, have sales been achieved, have taxes been paid, and have jobs been provided? !
"It seems that Lao Wang and Mr. Li have reached a big deal!" Duan Yongji came over and said to Wang Jizhi who was chatting happily with Li Dongling. There was actually a hint of something in his words. It means to be tempted.
“I’ll excuse you, old Duan, for worrying about me!” Wang Jizhi pushed back unceremoniously.
"Mr. Li, would you like to have a meal together tonight? I have a few old friends who I would like to introduce to you!"
Duan Yongji originally said this casually, Li Dongling's rejection just now made it impossible for the two sides to have another chance to become allies. This was just a courtesy, and he was not prepared to really invite Li Dongling to have this meal.
Of course Li Dongling will not go to the Hongmen Banquet. "I have to worry about it if I don't work. I have an appointment with Director Gu of the Economic and Trade Commission tonight!"
Hearing Li Dongling mention Gu Xiguang, Duan Yongji's expression changed slightly. Li Dongling also told him calmly that although he, Boss Liu and others were local snakes in Yanjing, Dongling Hi-Tech also had a strong presence in Yanjing. of.
Sitong and President Duan have many connections in Yanjing and are supported by powerful people, but do they really want to compete with Dongling Hi-Tech to see which thigh is thicker?
A real fight, Li Dongling actually wants to see who the Economic and Trade Commission, Foreign Exchange Department, Development and Reform, Taxation, Electronic Industry, State Investment and other departments will support at the critical moment!
Duan Yongji laughed dryly and said, "Since Director Gu has an appointment, I won't bother him so as not to keep him waiting for a long time."
Li Dongling and Wang Jizhi were sitting down Get on the golf cart and drive outside. After the golf cart left, Zhang Yue saw the smile on Duan Yongji's face disappear visibly, and then became gloomy.
"He refused to join the Taishan Industrial Research Association!"
After making a call, Duan Yongji said directly to the person on the other end of the phone.
"It seems that someone doesn't want to be one of our own, but how can one sincerely shine in the ditch!" A sigh came from the other end of the phone. If Academician Ni was here at this time and heard this sound, he would definitely It will be very familiar.
"Inform the members of the Taishan Industry Research Association in Yanjing that we all get together in the evening to discuss countermeasures!" said the person on the other end of the phone.
Duan Yongji hung up the phone and said to Zhang Yue, "We will hold a member meeting tonight!"
Zhang Yue looked at Duan Yongji's face and was hesitant to speak for a moment. He knew the mentality and character of Duan Yongji and Boss Liu, the old guns. They were all a reckless generation. They had lost their place and they must be found out. of.
But if he really has trouble with Dongling Hi-Tech, Zhang Yue is really unwilling. Just as he said to Li Dongling, only companies engaged in foreign trade know how difficult this industry is.
As for Dongling Hi-Tech, it was a battle to become the most profitable private company in China, and it was a battle with foreign brands. Zhang Yue was really unwilling to face this. opponent.
Seeing Zhang Yue's look, Duan Yongji, a veteran of the Jianghu world, had no idea what he was thinking. He shook his head and said, "People do not harm tigers, and tigers harm people's hearts. Even if we don't treat Dongling Hi-Tech As a rival, do you think that Dongling Hi-Tech will definitely not compete with us in the future?"
Zhang Yue opened his mouth and thought about the members of Taishan Industry Research Association, especially companies such as Stone and Lenovo. , currently has no connection with Donglin Hi-Tech, but who dares to say that Tanglin Hi-Tech will not enter the computer and other industries in the future and become Lenovo’s rival? !
After leaving the golf course and getting into the car, Li Dongling said to Wang Jizhi, "Director Gu of the Economic and Trade Commission will go to Tianya.com to inspect. When you arrive, come over together and talk to Director Gu about the printer project and the plan for a chain of graphic and text printing stores. ! ”
Whether it is a domestic printer or a chain of graphic and text printing stores, it is not a small project, and it also requires the support of the city government and some units, especially chain printing stores. How could the Economic and Trade Commission not care about a large number of jobs?
If the Economic and Trade Commission can take the lead in supporting it and attract support from banks, industrial machinery and other departments, it will definitely be a good thing for the printer project to get funding and policy support.
(End of this chapter)