Chapter 352 Breaking the Circle
Super Girl is now jointly organized by Central Media, Hanxi TV Station, and Focus Media. The stage of the finals is set in Yanjing. The competition is held on the Central Media Variety Channel and Hanxi Provincial TV Station It's syndicated over there.
If the finals of Super Girl were held in Hanxi, the popularity would still be there, but if you want to quickly become popular throughout the country and attract the attention of countless audiences like now, it may take several consecutive sessions. OK.
But in the hands of the central media, Super Girl has become popular in advance. The ratings and discussion have surpassed all domestic variety shows. Even the TV series broadcast in the same time period as Super Girl are no match. , including the TV series owned by Central Media, have also been horribly robbed of ratings!
This hot scene has attracted the attention of countless people of all ages and professions. Whether they are students, middle-aged people, or people of the older generation, they are all discussing who can win the championship this year. , and even countless people participated in SMS voting.
This explosive scene has made the contestants participating in the competition, even if they have not officially debuted, already have a frighteningly high reputation in the country, including the invited judges and guests, they can gain something every time they appear. A ton of new fans!
Although the joint production team of Central Media, Hanxi TV Station and Focus Media distributed tickets to some users for free, the requirement was that they must be on site during the recording.
However, the number of seats in the recording hall of the TV station is limited, and there are too many people who want to enter the scene to support their favorite singers, so the originally free tickets were suddenly hyped up by scalpers.
Scalpers try every means to find those spectators who have received free tickets, and then spend money to buy the tickets from them. Once they change hands, they can sell them at several times the price. For this reason, the tickets in the hands of scalpers Supergirl tickets are still in short supply.
“My brother gave it to me!”
Hearing Li Dongyue's words, Cui Qianqian raised Li Dongyue's face with her hands, "Dongyue, does our brother still need a sister-in-law?"
Knowing that Cui Qianqian was joking, Li Dongyue still shook her head quickly. Just like a rattle, now she has two sisters-in-law. If she has another sister-in-law, they can play mahjong together directly.
Cui Qianqian originally wanted to tease Li Dongyue, but seeing Li Dongyue's appearance, Cui Qianqian became competitive instead.
"Little rich woman, let me tell you, you must not be biased against me. What if my brother falls in love with me? You will not let your future sister-in-law in now!" Cui Qianqian flipped her hair , said to Li Dongyue fiercely.
But faced with Cui Qianqian's threat, Li Dongyue still refused to let go, and finally said vaguely, "You are different from Sister Yao and the others!"
Cui Qianqian is beautiful in appearance, and has a bold personality, so many people are chasing her at Yanda. But when it comes to appearance, Li Dongyue feels that there is no comparison with Yao Luoying and An Ruxue in this aspect.
Cui Qianqian was so angry that her teeth itched. He originally wanted to tease Li Dongyue, but who knew that this girl could be so unsophisticated.
"Dongyue, what does my brother do? I heard that the tickets for the semi-finals of Super Girl have been sold like crazy. Not only did they advance to the semi-finals, I heard that Hong Kong was also invited. People from the city's four kings will be guest performers, and it's impossible to get tickets!" Fan Xiaomeng asked Li Dongyue.
The current version of Super Girl program, for the sake of gimmick and influence, will invite a guest to warm up the show at the beginning of each episode. In fact, it is to attract more viewers.
Because the ratings of Super Girl continue to soar, the number of companies coming to the program to advertise is also increasing, and advertising sponsorship fees have soared. Focus Media, the Central Media Advertising Department, and Hanxi Provincial TV Station, With the continuous increase in funding, the invited performers are basically celebrities.
Some even smaller celebrities want to pay the Super Girl program team out of their own pockets just to appear on the show as guests. One can imagine how influential Super Girl is now.
“Ah, let’s do some “small business” and get to know some of the staff of the Super Girl program!” Li Dongyue, who was asked by Fan Xiaomeng, opened her mouth and said cowardly.
But Cui Qianqian, Fan Xiaomeng, and Li Dongyue's roommates obviously didn't believe Li Dongyue's rhetoric. It can be seen that Li Dongyue seemed unwilling to mention the Li family's situation, and Cui Qianqian and others did not say anything more. After further questioning, it turns out that those who can get into Yanda University focus on their studies, but except for a few who are too indifferent to emotional intelligence, the emotional intelligence of others is top-notch.
Tonight is the semi-final promotion competition of Super Girl. Everyone in Li Dongyue's dormitory changed into new clothes, freshened up and went straight to CCTV.
……
"General Manager Li!"
As the general manager of Focus Media, the company that proposed the Super Girl project, Li Yan will definitely come to the scene today to supervise the operation to ensure that no accidents occur.
As soon as he arrived at the Central Media Variety Show Department, Li Yan heard a sound. He turned around and saw the person coming. A smile appeared on Li Yan's face, "Director Hu!"
Come here. He is the director in charge of the variety show channel of Central Media, and Super Girl is also run by him in Central Media.
"General Manager Li, could you please make a trip in person? The variety show department is fully committed to today's recording, and there will never be any mistakes!" Director Hu said firmly.
After Li Yan heard this, he quickly said, "I have heard about Director Hu and the famous names of the Central Media Variety Show Department for a long time. However, Super Girl is about to reach the finals. How can Focus Media not pay attention to it? After all, The parent company Dongling Hi-Tech and Director Li also attach great importance to this program.
Before leaving Yanjing, Mr. Li specifically talked about this project with me. Focus Media did not agree. Don’t you dare not take it seriously!”
I heard that Li Yan moved out of Focus Media’s parent company Dongling Hi-tech and Li Dongling. Faced with all the domestic TV stations and media organizations, they were absolutely Director Hu, the superior central media manager, also looked a little more solemn.
Li Yan really did not deceive Director Hu in front of him. Li Dongling did talk to Li Yan once before leaving Yanjing.
Although we mainly talked about Focus Media’s advertising and TV shopping projects, we did mention the Super Girl program.
The talent show and singer PK promotion competition can be said to be enduring. If a variety show brand can be established, it will continue to bring huge profits.
Just like the "Singer" variety show more than ten years later, under the operation of a certain TV station, it frequently appeared in hot searches, which made the topic of this variety show continue to increase and attract countless attention from the outside world.
Most of the viewers go to variety shows where domestic singers compete with foreign singers, or go to watch the fun, but behind these hot searches is Mango, the organizer of the "Singer" variety show The TV company, with this variety show, received more than 6 billion yuan in revenue, or even more than that! Before the singer's variety show became popular, it seemed that the advertising revenue was not much. There were only six advertisers, and the total advertising sponsorship was only 300 million, which seemed to be unsatisfactory.
But after the show became popular, the number of Mango TV members increased by more than 15% in a few days, because the singer, like the current Super Girl, has strong interaction with the audience , the audience is required to vote for the singer they support and help them gain votes to advance.
Today's Super Girl program relies on text messaging to vote, but singers more than ten years later will rely on members voting in the Mango TV APP. The routine has not changed in almost ten years!
The gameplay is basically the same, trying to get the audience to support their favorite singers. The cost for a user to sign up for a Mango membership is about 64 yuan. Just the singer program, for Mango The few new members brought by TV members can bring over 600 million in revenue. Adding in advertising sponsorship fees, this variety show can bring in over 900 million or even 1 billion in revenue.
In addition to these apparent profits, Mango TV is also a listed company. After the show became popular, the stock price soared by 5 billion in market value. With the market value plus advertising sponsorship and membership income, one variety show can It can increase the revenue of over 6 billion for the producers!
In the future, if Focus Media also uses this method of play, it will probably make more money. If it is cutting leeks, the sickle will not be too fast...
"I don't know. , Focus Media’s second Super Girl program next year, how are you preparing?”
This year’s first edition of Super Girl is not over yet, but Director Hu has already mentioned to Li Yan the second batch of Super Girl next year. How much are you looking forward to this variety show? In other words, the central media, for Super Girl You can imagine how much you value the income.
This is the copyright of Super Girl. In the hands of Focus Media, if we change to another company, the central media will not care at all who owns the copyright of Super Girl. Even many domestic TV stations will rush to grab it. There are various versions of the Super Girl show.
But now, CCTV and various TV stations have a very special attitude towards Focus Media. What matters most to Focus Media, including CCTV, is not Super Girl, but Japan. Enter the lucrative TV shopping business!
The TV shopping craze started by Focus Media in China has now spread to more than ten provinces. Among them, the most popular, the most profitable, and the most recognized shopping brand by users is still the Focus Selection shopping channel.
Even the Central Media is not exempt from this. They are already preparing to cooperate with Focus Media to launch a TV shopping channel under the Central Media. Compared with the income brought by Super Girl, the income brought by the TV shopping business Revenues are even more direct and huge profits!
All TV stations have obviously made a calculation and will not lose a big thing for a small amount. If they miss out on the TV shopping cooperation with Focus Media for a variety show, it is like losing the watermelon and picking up the sesame seeds.
Hearing Director Hu ask about the second phase of the Super Girl project, Li Yan laughed and said, "If the central media is willing, Focus Media will of course be willing. We will continue to use this year's cooperation model next year. It will still be held by Focus Media, Hanxi TV and other media, jointly with Focus Media!”
Hearing this, Director Hu was very satisfied. Now, Focus Media and all TV stations undoubtedly like it! The partners can cooperate with TV shopping business, and can also launch influential variety shows like Super Girl. In addition, Focus Media also has SMS advertising, outdoor advertising and other businesses, which can complement the resources of TV stations. With such a company, which TV station would not Want to cooperate?
Li Yan also has a bright smile on his face. It is definitely a good deal to use a variety show to bring the central media onto the Focus Media chariot.
Before the popularization of Internet portals, forums, and self-media, domestic advertising resources, including public opinion, were controlled by television stations, newspapers, radio stations, magazines and other media, and all of them were state-owned units Follow the company.
This leads to the fact that those who do domestic advertising and publicity must "take advantage" of the TV station.
Now, Focus Media has brought TV stations including Central Media, Hanxi Provincial TV Station, Shanghai, Pengcheng, Yangcheng and other places into Focus Media’s camp through TV shopping, Super Girl and other businesses.
The SMS advertising business has also allowed telecommunications companies, China Unicom, etc. to become partners of Focus Media. The warehousing, logistics and other businesses involved in TV shopping have also allowed Focus Media to cooperate with supply and marketing companies.
Central Media and other TV stations, telecommunications and other major operators, supply and marketing companies have all become supporters of Focus Media. This has almost transformed Focus Media into a company with the most media resources in the country. , even if it is listed now, there is probably a chance!
……
Li Dongyue entered the recording hall with Cui Qianqian and Fan Xiaomeng from the dormitory. There was still a lot of time before the start, but the hall was already full.
Cui Qianqian, Fan Xiaomeng and others, who were visiting the TV station for the first time, could not help but talk excitedly and discussed whether they should ask the singer for an autograph after the meeting was over.
Li Dongyue and the others’ tickets were near the front row. A group of people passed by Li Dongyue and the others in the dormitory, and one of them suddenly stopped.
Looking back, I saw Li Dongyue who was with her little sister. The man was stunned for a moment, then quickly returned, smiling at Li Dongyue with a smile on his face, "Dongyue, what are you doing here? Don't tell me in advance so I can send someone to pick you up!"
The person who spoke was Li Yan. Seeing this, Director Hu on the side thought that Li Dongyue was a relative of Li Yan's. He didn’t pay much attention at first, and just casually asked Li Yan, “Didn’t you know that this is Mr. Li’s...?”
Li Yan glanced at Li Dongyue, turned to Director Hu's ear, and whispered something. The smile on Director Hu's face first solidified on his face, and then his expression when he looked at Li Dongyue suddenly changed.
"Li..." Director Hu never expected that Li Dongyue would come over to watch the Super Girl competition, and he couldn't help but be stunned for a moment.
"My classmates and I came here to watch the game!"
Li Dongyue was afraid that Li Yan and Director Hu would say something, so she took the lead in speaking to them.
To be able to climb to the current position in a TV station, who is not a talented person, not to mention that he is in the media industry, not to mention his sharp eyesight.
When Director Hu heard this, he looked at Cui Qianqian and the others next to Li Dongyue, and immediately changed the topic, "Classmate Li, right? From now on, when you come to the variety show department of the TV station, just give me a call.
< br>Today’s TV program list After finishing, classmate Li can come with a few friends and take photos with our staff, including the singers!”
(End of this chapter)
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