Chapter 369 Drinking Poison to Quench Thirst
Hearing that the big dog health care product company was raising prices, even the tobacco company that had been arguing just now glared at the health care product company personnel.
However, the company representative of Fengtian Feilong was calm about this. The scene in front of him was nothing more than a trivial matter. Not to mention glaring at him with his eyes, it was neither painful nor itchy. Even if he uses a knife, he is not afraid!
In the past few years, those who make health care products have really competed for territory. They cannot sell their own health care products to the other party's territory just by advertising. They also need to be strong.
Otherwise, what are the tens of thousands or hundreds of thousands of offline promoters from companies such as Sanzhu, Taiyang Shen, Fengtian Feilong, Angli, Zhonghua Turtle Jing, and Brain Gold doing?
These tens of thousands of promoters not only need to be sharp-tongued, but also need to know a little bit about boxing and kicking at critical moments, and can go up with a watermelon knife and dare to fight.
Ignoring the representatives of these tobacco companies at all, the representative of Fengtian Feilong waved a bag of money in his hand and said to the staff in the marketing department of the Torch Group in front, "As long as you are willing to give us a lighter, you can If our advertisement is printed on the lighter, the price is negotiable!”
In the health care product industry, the price war has reached an extreme level. Of course, some people will say that it is too shameful for a health care product company to advertise on lighters! Bige, Torch Group’s advertising platform based on the lighter body is certainly not high-end, but it’s better than a pigsty, right?
Sanzhu Oral Liquid, with an annual revenue of 8 billion, has been advertising to the point of craziness in order to sell sales. TV stations, newspapers, magazines, asking health experts, professors to endorse, etc., are these advertisements considered high-end?
There are also more high-end advertisements. Some health product companies have begun to sponsor football teams, sports games, sports delegations, etc., claiming that if you drink their health products, you can win the championship!
But this is a new trick for a health care product company. Almost all health care product companies are following the same example, so the advertising effect will be greatly reduced, and they will have to use some unorthodox methods.
For a big advertisement, the slogan of Sanzhu Oral Liquid was painted outside the earthen wall of the farmhouse, even in the pig pen!
Could it be that Torch Group’s advertising platform for lighters is not as good as those used by Sanzhu Oral Liquid in the village?
Besides, no one can say how effective TV dramas, newspapers, and pig pens are in advertising, but the effectiveness of Torch Group’s advertising is visible to the naked eye.
The Pingyang cigarette factory that cooperates with the Torch Group is now sold out. There are real cases that can make tobacco companies of all sizes in a dozen provinces come over to compete with the Torch Group. Cooperation is the best proof.
Furthermore, the Torch Group's lighter body advertisement really makes people imagine. How many lighters can be sold in China for one yuan a year? It is conservatively estimated to be in the hundreds of millions, or even ten times or thirty times. It's twice as likely!
The scale of the lighter advertising platform with such sales volume is enough to make people imagine. If national advertisements are placed on it, the influence will probably exceed the influence of some provincial TV stations and local newspapers. It is enough Health care product companies that are almost going crazy with advertising now gave it a try.
Now the health care product industry has fallen into a period of fanaticism. People spend crazy money on advertising to sell health care products. Once the advertising stops, the revenue drops to zero. Most of the hard-earned money is actually given away. Advertisers such as TV stations, newspapers, spokespersons, etc. also have to pay salaries to the huge local promotion staff. In fact, the profits of health care products are far less than imagined.
Every health product company also knows that if this continues, it is tantamount to drinking poison to quench thirst. However, by advertising, they can continue to make money, and there may even be opportunities for people with a background in health products such as Taiyangshen, Onli, Taitai Oral Liquid, etc. Just like a company, if it is listed on the market, it will really reach the pinnacle of life.
If you don’t advertise, you won’t make any money at all. Not to mention going public, all your employees may run away, and the health care product company may go bankrupt. In this case, what should the health care product company do? choose?
It's a human being. He probably chooses one path and ends up in trouble. It's better to die than live. What if he can make a comeback?
This is also the reason why major health care product companies would rather spend all their money on product development on advertising than stop advertising when their profits have begun to decline. They simply cannot afford to lose!
Just like the representative of Fengtian Feilong Company who is waving a bag of cash now, he came here this time and clamored for a price increase to buy 3 million lighters. In fact, the cost was less than 3.6 million. This was compared to last year. , for Fengtian Feilong, which spent 100 million yuan on advertising, is it expensive?
It’s simply too cheap, okay? If it really works, Fengtian Feilong can spend tens of millions or even more advertising funds, which is not a problem!
People from Yuzhang Tobacco, Hongtashan and other companies glared at people from Fengtian Feilong Company. Compared with revenue, these tobacco companies almost beat health care product companies, but most of them are state-owned factories with limited budgets. Funding needs to be approved, and it is impossible to increase prices at will like a health care product company. For a while, Fengtian Feilong was really helpless.
But these tobacco companies can't do anything about it, and that doesn't mean other companies can't do anything about Fengtian Feilong.
On the side, Gu Xiguang, He Heng, Li Weimin and others who came from the provincial capital saw a scene that stunned them.
"One dollar and a half each, Sanzhu Oral Liquid costs five million lighters!"
"The Sun God offered a dollar and a half!"
"Our 505 vitality bag, I want to contract the Torch Group’s lighter advertising this year!”
A bunch of health care product companies popped up all of a sudden, with wealthy people asking for prices. You must know that Weicheng, one of the ten cities in western Han Dynasty, was known as the inland health care product capital in the past two years, with the birth of 505 Yuanqi Bag and Qinlongzhuang Yuanshen. There are more than 600 health care product companies, large and small, such as bags. At its peak, not only the health care product companies were making a lot of money, but also the vendors who resold these health care products and sold snakeskin bags of health care products made a fortune.
Even in the previous life, the founder of one of these hundreds of health care products companies was listed on the Hurun Rich List and became a Han The richest man in Hanxi, and when being interviewed by the media, the richest man in Hanxi, who was born in health care products, also looked confused. He didn’t know where the 7 billion worth on the Hurun Rich List came from, and what the How did you figure it out!
Gu Xiguang, He Heng and others looked at each other in confusion for a moment as they looked at the group of companies waving banknotes in front of them, wanting to purchase a large number of lighters and advertising through the Torch Group's advertising platform.
Before the Torch Group started construction, Gu Xiguang and the others were worried that no one would care about the lighters they produced, or that they would not be accepted by users. But now it seems that they have worried too much. The Torch Group's lighters are not It cannot be sold, but demand exceeds supply!
In the few minutes that Gu Xiguang and the others had been standing here, the tobacco company and the health care product company had already placed an order for lighters with the Torch Group worth tens of millions. They had long heard that the tobacco, alcohol, health care products and other industries were making huge profits. They finally saw it today.
When the reception staff of Torch Group came to introduce Gu Xiguang and others into the office building of Torch Group, Gu Xiguang and He Heng also heard that there was a liquor company and ran over to join in the fun.
Big wine brands may be concerned about brand influence, or may want to operate high-end wine brands and will not advertise through the Torch Group, but those small and affordable wine brands do not care.
The drinks they sell are what most local people drink, and they don't care about brand influence at all. As long as they can sell more drinks and earn more income, it is enough.
And lighter advertising, just in line with the appetite of these beverage brands, can help these beverage brands expand their influence locally, especially in urban and rural areas. This is enough!
When seeing this scene, the inspection personnel from the Economic and Trade Commission, Foreign Exchange Department, Development and Reform, Industry, Industry and Commerce and other departments who came from Yanjing actually had a good idea.
In the three major industries of tobacco, alcohol, and health care products, the lighters and advertising produced by Torch Group can almost be completely covered in the early stage, so there is no need to worry about orders!
“Director Gu!”
“Director He”
“Director Li!”
When Gu Xiguang and others came to the conference room, Yao Zhengru and other Pingyang City Government personnel, who had been staying at Torch Group for the past few days, came up to follow Gu Xiguang and others.
Since the Torch Group started to receive huge orders, Yao Zhengru transferred a group of people from various bureaus of Binh Duong City to come to Torch Group. Basically, they will handle special cases, as long as Torch Group needs help or solutions from Binh Duong City. The matter was handled on site, just to allow Torch Group to increase production capacity as quickly as possible.
The local city banks in Binh Duong have set up a special business office at Torch Group to handle tens of millions of revenue sent by Torch Group from all over the country every day, as well as hundreds of lighter upstream and downstream industry chain companies. transactions, salary payment and other businesses to ensure that New Oriental Yu Minhong will not be robbed.
"Senior Brother Gu!"
Li Dongling also shook hands with Gu Xiguang, who was also from Hanxi Jiaotong University. Unlike others, Gu Xiguang acted completely like one of his own when facing Li Dongling. Putting it on Li Dongling's shoulder, he became more and more satisfied with his junior fellow student from the same family.
Ever since Li Dongling debuted and was noticed by the Economic and Trade Commission, Gu Xiguang has regarded Li Dongling as a foreign aid. Not to mention the foreign exchange earned by Dongling Hi-Tech, the Torch Group is definitely a great gift. For Gu Xiguang, now Gu Xiguang is a member of the Economic and Trade Commission. Among the directors, the one who is currently the most influential, the most powerful, and the one most promising to make further progress is inseparable from Hanxi's side.
"Junior brother Li, you must have been working hard during this time!" Gu Xiguang said to Li Dongling.
“The hardest part is for Manager Zhang and the staff of Torch Group. The city government, provincial government, and Hanxi State Investment Corporation have spent much more thought, energy, and resources on Torch Group!”
The people carrying the sedan chair were carrying people in front of so many people from Yanjing, especially when there were obviously people from the Publicity Department taking notes at the back, even though Dongling Hi-Tech was the number one company holding 40% of the shares of Torch Group. The major shareholder, Li Dongling, still gave his share of the credit to those who supported the Torch Group project from the Binh Duong City Government and the Hanxi Provincial Government. People in official careers such as Yao Zhengru need this credit even more!
(End of this chapter)