Chapter 371 Sword Holder
Seeing the expressions on the faces of Gu Xiguang, He Heng and others, Li Dongling could guess what they were thinking, and said directly, "Torch Group wants to establish a lighter import and export association. It’s not that I want to suppress any peer company. , but as a last resort!
The resources of the Torch Industrial Park are not unique to the Torch Group. In the future, domestic lighter manufacturers can move in and use the resources and parts industry chain of the Torch Industrial Park. , "fair" with Torch Group Competition!”
“But,” Li Dongling changed his mind, “Torch Group wants to achieve its initial goal of shipping three billion, five billion or even ten billion lighters. By that time, to achieve the goal of 300,000 jobs, we must Open overseas markets!
This requires an end to the chaos, disorder, and loss-making price wars in the domestic lighter industry. The gun must be consistent with the outside world, and the Lighter Import and Export Association needs to restrain the entire industry! ”
Just now Yao Zhengru mentioned that the Torch Group will provide 200,000 to 300,000 jobs in the future. Now Li Dongling has directly stated that he does not support the establishment of a lighter import and export association by the Torch Group. The future export target of the Torch Group is hundreds of thousands of jobs. It may be ruined...
The choice is left to the Economic and Trade Commission, Development and Reform, Industry and Commerce and other departments to see how they decide.
Gu Xiguang smiled bitterly. What kind of choice did they have? The Torch Group was related to the career of countless people. The more money it made, the more taxes it paid. The more jobs there are, the more benefits and credits people related to this project, whether they are investors or people from the city government, will get!
Many people from Binh Duong City Government, Han Tay Provincial Government, and Yanjing departments all want to rely on the Torch Group to further their career. Anyone who blocks the Torch Group will become enemies of everyone and lose people and money. Road and official career, they will become mortal enemies!
“Of course we support the establishment of the Lighter Import and Export Association to end the chaos and disorder in the lighter industry in the past, but this matter still needs to be decided by the Economic and Trade Commission, the Foreign Exchange Department, the Customs Department, the Industry and Commerce and other Yanjing departments. , to be sure! ”
Gu Xiguang said that his statement basically represented the attitude of the Economic and Trade Commission and other departments, but this kind of thing definitely requires a process.
“The Torch Group will definitely live up to expectations!” Zhang Xiaocheng also expressed his position at this time. He also knew that once the Lighter Import and Export Association is established by the Torch Group, the Torch Group will almost become the standard setter for the entire domestic lighter industry.
Form the Lighter Import and Export Association. If any lighter manufacturer dares to disobey the Torch Group's orders, the Torch Group will have plenty of ways to deal with them.
In the future, lighter standards in China will be set by the Lighter Import and Export Association. There will no longer be that kind of lighters that are exported and are of good quality and safe. Those sold domestically will put them in their trouser pockets. The kind of thing that might explode.
All lighter manufacturers must pass the review of the association before they can sell their products. What to do if they do not meet the standards? They can only be sold as cold dishes. Don’t even think about selling them in China!
The most important overseas export of lighters, export share, and minimum export price guidance are also formulated by the Lighter Association. Any company that wants to export lighters must ask the Lighter Import and Export Association for a share, otherwise it will never even think about going overseas for a single lighter!
"Junior Brother Li, you have posed a difficult problem for us!"
After the meeting, Gu Xiguang smiled bitterly at Li Dongling and said, "Once the Lighter Import and Export Association is established, we don't know. How much trouble it will cause and how many people will oppose it!”
Gu Xiguang can imagine that once the news comes out, a group of domestic lighter manufacturers, as well as some units and departments behind them, will probably be dissatisfied. .
The Torch Group is currently making disposable mass lighters. Other domestic lighter manufacturers mainly make metal lighters, all of which sell for more than ten yuan. Domestic consumption power is not very strong, at least ten yuan. During this year, not many smokers and families would buy more than ten or even dozens or hundreds of metal lighters just for one lighter. It is destined that most of these metal lighters must be exported to be sold.
Once the Lighter Import and Export Association was established, hundreds of domestic lighter manufacturers and family workshops would be controlled by the Torch Group and could no longer export overseas at will. It’s no wonder these lighter companies are happy. Their local departments and units , I'm afraid I won't be happy, after all, it is related to local taxation.
“If you don’t want to destroy, you can’t establish. If domestic lighters want to compete with overseas lighter giants, they must solve the scattered situation!
The Torch Group is not trying to kill all these metal lighter manufacturers. On the contrary, the import and export of lighters The establishment of the association may be an opportunity for them!" Li Dongling said.
A group of people came to the Torch Group's restaurant. Although they did not go out to eat, the chef in the kitchen still showed his full skills and cooked a table of hard dishes.
Gu Xiguang had been on the road for a day. Although he was hungry, he had no intention of eating at this time. After hearing Li Dongling's words, he put down the chopsticks he picked up and asked directly, "Junior Brother Li, what's this?" What does the word mean? ”
Li Dongling's stomach was already empty, and he was about to take a bite of gourd chicken, but looking at Gu Xiguang, He Heng, Li Weimin and others who were looking at him, Li Dongling had to give up temporarily.
“The most important rivals of domestic metal lighter companies are American, Old Europe, and Nippon lighter manufacturers, not Torch Group!” Li Dongling said, “Disposable lighters are the most important player in the mass consumer lighter industry. , it is only a matter of time to replace metal lighters. Without Torch Group, other companies will appear!
Popular lighters have sufficient market size, but the profits are not high. It is true that it can provide jobs, but it does not make much profit.
Metal lighters need to enter the mid-range and high-end lighters with higher profits to survive. In the future, Torch Group is also determined to launch mid-range lighters. High-end lighter!
In the future, a high-end metal lighter, equipped with a brand, endorsement, and product story, will become a product like a work of art, symbolizing love, friendship, a representative of men, etc., the starting price may exceed 500 yuan, and the profit can exceed 80 %above.
If the transformation of domestic metal lighters can be successful, the income may be much greater than in the past. If cheapness is used as a bargaining chip, it may be stuck in the quagmire forever. Even users who buy this product may not remember it. Stay with this brand! ”
Li Dongling made it clear that he would not kill all domestic lighter manufacturers, but would also leave them with a way out. If they try to conquer the mass consumer lighter market in China, they will definitely not be able to conquer the Torch Group. A one-dollar lighter. How can domestic lighter manufacturers compete with the Torch Group?
It is better to transform into mid-range or high-end lighters, whether it is domestically or overseas, as long as it can gain a firm foothold, it will be better than rolling out products all day long. A few cents of profit, but a lot of money to be made!
In the future, Torch Group will definitely enter the high-end lighter industry and build a brand. Compared with history, Torch Group can refer to the pre-Qin period and claim that Torch The group's high-end lighters originated from the Huozhezi in the pre-Qin period. Isn't it longer than Zippo?
As for Bige, you need to advertise, embed Torch Group's high-end lighter ads in the movie, ask superstars to endorse, etc., so that the Torch Group's high-end lighter brand can be linked to love, just like a man giving a woman a diamond to symbolize love. Same, what if a high-end lighter designed by a woman to give a torch to a man also represents love?
Zippo played this trick in the previous life, linking the lighter brand with love, creating the rumor that if you love a man, you give him a Zippo lighter.
Let the prodigal women in America go crazy and buy Zippo as gifts for their boyfriends or husbands, let people who don’t need lighters go crazy and buy more than 70% of Zippo lighters, and force Zippo out of the hardware store. Brought to the gift shop.
In addition, Zippo promotes that it can stop bullets on the battlefield. Using it, it has become a symbol of men. There are also joint products launched in cooperation with Harley, Marlboro, and Playboy, etc., making it the most popular product. Sales took off. In the previous life, Zippo's revenue exceeded one billion US dollars a year and its profits exceeded 600 million.
In this regard, Nvidia’s Lao Huang is obviously a step behind. If he lets the graphics card be related to love and lets women pay for the graphics card, then it is estimated that the sales will be soaring, and there is no need to wait for the artificial intelligence era. Once he arrives, he will be able to ascend to the throne of the richest man in the world.
"In addition, after the establishment of the Lighter Import and Export Association, the first thing to do is to respond to the anti-dumping lawsuits against domestic lighters from America, Old Europe and other places. Torch Group wants domestic lighter manufacturers to win this lawsuit!"
Li Dongling’s words made Gu Xiguang, He Heng and others on the side change their expressions. Nowadays, domestic companies, not to mention private companies, even state-owned factories, are afraid of facing overseas lawsuits, for fear of losing. When a lawsuit is filed, they usually pay compensation, but there has never been one who dared to initiate a lawsuit.
If the Torch Group engages in this kind of thing, it will be a pioneer. It dares to go to America and old Europe to take the initiative to file a lawsuit.
If we really win, then domestically produced lighters will be able to be sold almost unimpeded all over the world.
Looking at Li Dongling, Gu Xiguang's expression was a little complicated. He had seen Li Dongling's behavior today, and now he understood why Dongling Hi-Tech dared to fight with those giant companies overseas, which made people fear them like tigers. When it comes to Li Dongling, it's just like an ordinary matter...
"Today, I got to see Junior Brother Li's style. Regarding the Lighter Import and Export Association, the Economic and Trade Committee will help the Torch Group to get rid of it as soon as possible!"
Gu Xiguang said, obviously preparing to support Li Dongling. As for the other lighter manufacturers, as well as the pressure from local departments and units behind them, the Economic and Trade Commission is preparing to shoulder the burden for Torch Group.
"Thank you, Senior Brother Gu!" Li Dongling said to Gu Xiguang.
He Heng on the side spoke at this time and said meaningfully, "If Director Gu is willing to take action regarding the Lighter Import and Export Association, it can definitely be done!"
(End of Chapter) )