Chapter 380 Adding fuel to the flames
Zhou Wenyan looked at the design drawing handed over by Li Dongling. The first thing he saw on the drawing was that the complicated pattern carvings on the appearance of the lighter were similar to the current disposable lighters of Torch Group. , almost completely different.
At first glance, what struck Zhou Wenyan was not that the lighter looked gorgeous and the craftsmanship was complicated, but that the lighter looked... expensive!
The drawings Li Dongling took out showed that the entire shell is fully engraved with patterns, and the clamshell structure requires the use of pure copper etching process, including copper shell, inner shell, hinges, cams, springs, and parts such as fire wheels, Flint, cotton balls, thimbles and other parts.
Zhou Wenyan has made countless lighters. This kind of lighter has a somewhat retro style. Although the craftsmanship is different, after a few glances, he also figured out the doorway inside.
"This type of lighter requires many more parts than the lighters currently produced by Torch Group, and it also requires pure copper etching and other processes. I'm afraid the cost will be very high!"
Zhou Wenyan He said to Li Dongling, he didn't say whether it was difficult or not. It was obviously not technically a difficult problem. At least it wasn't as difficult as developing a constant-flow valve lighter.
“As long as the cost can be reduced to less than fifty dollars, it will be enough. From now on, high-end models of Zorro lighters will sell for thirty dollars, or even more than fifty dollars!”
“ Selling a lighter for fifty dollars?”
Zhou Wenyan’s eyes widened. The cost he said was a bit high, but he didn’t expect that a Zorro sold for fifty dollars, which is equivalent to four hundred yuan. Despite the high price, selling one Zorro is almost equivalent to selling four hundred ordinary lighters, and the profit can be several times the difference.
"Nowadays, Dupont lighters from old Europe sell for thousands of yuan each. They are sold as luxury goods. Zorro's pricing is nothing compared to Dupont. In the future, the Zorro brand can be promoted , each lighter is hand-polished by craftsmen, and is unique in the world!”
Li Dongling was going to play the trick of small can tea. When small can tea was launched, the publicity was that each can was made of several The master, who is over fifty years old, gives you the tea made by his own hands.
Although I don’t know how the small pot of tea with an annual sales of 2 billion can rely on the masters and several tea frying masters over 50 years old to fry 1,446 kilograms of tea leaves every day.
This kind of artificially created sign of product scarcity is not a clever method, but it does not prevent it from being sold at a high price. The tea in the silver can is 3,010 pounds, and the tea in the gold can is 6,010 pounds. At least it is for those who buy tea. People have created the reputation of master hype and buying high-quality products.
Similarly, there are also rumors about hand-polished sports cars, Swiss watches made by master craftsmen, etc., without exception, they are all very expensive, but they are better than their counterparts, so obviously buying This is what everyone does.
In the future, Zorro lighters under the Torch Group can also use the same routine to promote Zorro's high-end lighters, which are hand-polished by master lighter craftsmen with thirty years of experience. What, the Torch Group and Zorro have not been established for more than three decades. For ten years, you don't have to worry about these complicated details, as long as it is made by a "master".
"If we implement Zorro lighters, I'm afraid we will need to build a new lighter production line, and we will also need to place orders for new standard parts from parts manufacturers!" Zhou Wenyan said, putting down the drawings.
After hearing this, Li Dongling said directly, "The Torch Industrial Park was originally intended to build the largest lighter industry base in China, Asia and even the world.
Whether it is a disposable lighter or a metal lighter , as well as electronic lighters, waterproof lighters, solar lighters, voice-activated lighters, and portable lighters that can be connected to cars, computers and even mobile phones that may appear in the future.
These types of lighters can be found in the Torch Industrial Park. Provide parts, even one-stop assembly, production, transportation, etc. ”
Fertilizer and water do not flow to outsiders. Torch Group is the largest shareholder of the Torch Industrial Park. The land, water, electricity and other infrastructure of the industrial park are all supplied by Torch Group. The more companies that enter the Torch Industrial Park, the more The more you earn.
Zhou Wenyan couldn't help but be stunned when he heard the types of lighters mentioned by Li Dongling. He didn't expect that there would be so many types of lighters. Although they haven't appeared on the market yet, he didn't know if they could be used. After it was developed, Zhou Wenyan couldn't help but feel a little itchy. "I will start the research and development of Zorro lighter as soon as possible!" Zhou Wenyan said.
“There is another project!”
Li Dongling said again, Zhou Wenyan looked at Li Dongling doubtfully, looking at the serious look on Li Dongling’s face , he felt that what Li Dongming said might not be a trivial matter.
"This project requires the technology department to conduct research and development in confidentiality. In addition, it needs to be developed together with medical schools, medical research and development institutions, and pharmaceutical engineers to develop an electronic cigarette designed to quit smoking addiction!"
Occupy a great sense of justice Importantly, the research and development of any product must nominally benefit users rather than harm them. Even guns are developed for hunting and to protect one's own safety, never for evildoing!
E-cigarettes also need righteousness. They are developed to help users quit smoking, not to harm health. They require professional medical practitioners to conduct experiments to ensure the safety of users.
Seeing Zhou Wenyan's surprised look, Li Dongling said, "The e-cigarette project must be kept confidential. The safety of the product must be ensured. In addition, the research and development also needs to be kept confidential!
If it can be developed in the future Success, the main market for e-cigarettes will be America, Old Europe, Japan, Bangzi and other overseas markets! ”
As early as when Li Dongling mentioned the e-cigarette project to Zhang Xiaocheng, he was preparing to sell it in overseas markets.
In this regard, we definitely need to cooperate with overseas tobacco giants, otherwise it will be impossible to distribute goods overseas and not let out a certain amount of profits. The tobacco giants in America and England will not let the Torch Group do it at all. E-cigarettes appear on local sales counters.
The electronic cigarette patent, in the hands of the Torch Group, has the qualifications to negotiate with those overseas tobacco giants, but if it wants to sell the goods, it needs to make a large profit, or even let it go Those overseas tobacco giants take the lion's share.
There is nothing we can do about it. Think about how powerful domestic tobacco companies are, and what kind of behavior overseas tobacco companies have. They are even more domineering, because tobacco is related to taxation all over the world, and then To extend a bit, most of the military expenditures, weapons research and development and other funds come from the taxes brought by tobacco.
If you want to touch the cheese of those overseas tobacco giants, you will be beaten to death before you even eat the cheese.
As for Torch Group's e-cigarettes, if they want to gain a foothold overseas and be sold in places such as America and old Europe, they need to share a certain amount of profits with local tobacco companies. Otherwise, it will be useless. What can those tobacco giants do?
Only by pulling them into the same camp can Torch Group's e-cigarettes be successfully promoted overseas, and with the help of the sales channels of overseas tobacco giants, e-cigarettes can be quickly promoted, and then everyone will cut leeks together. That’s the kingly way!
If you want to sell e-cigarettes in America, England and other places, you will definitely need the help of Wall Street and London financial institutions.
How much money can it make by just selling cigarettes? Torch Group only needs to launch an e-cigarette concept stock, get support from Wall Street institutions and London financial institutions, and complete listings on the New York Stock Exchange and the London Stock Exchange. How about listing? Finally, doesn’t it smell good when you cut leeks?
This is not groundless. In the previous life, a certain domestic e-cigarette giant company completed its listing in America, and its market value exceeded US$45.8 billion, which is approximately 320 billion yuan in market value. There is a lot behind this It’s hard to say that there was no push from Wall Street.
Torch Group can also do this in the future, launch an e-cigarette brand, complete the listing in America, and follow Wall Street in cutting leeks.
However, Li Dongling asked Torch Group to launch e-cigarettes mainly for the future of Torch Group. Torch Group needs new industries to provide jobs for so many employees. E-cigarettes will support the future for more than ten or twenty years. Not a problem at all.
(End of this chapter)