Chapter 523 If life is just like the first meeting
Bill Gates looked at Li Dongling doubtfully. This time, Dongling Hi-Tech surprised Bill Gates enough. He didn’t expect it. , there are actually new projects.
Stretched out his hand and motioned for Li Dongling to continue. The computer and game console projects were already a surprise to Bill Gates, and the rest was the icing on the cake.
“Television itself does not produce programs. It needs to be connected to other devices to allow viewers to see the picture.
Cable and wireless signals, as well as video recorders, VCDs, DVDs, game consoles, etc. Wait, the Internet era is coming soon, why can’t TV be connected to Internet programs? ”
Li Dongling's words were so shocking that Bill Gates, who had been a little unconcerned just now, suddenly opened his eyes wide and stared at Li Dongling.
In the past two years, when the Internet was emerging in Silicon Valley, Bill Gates and Microsoft did not pay much attention to it. As a result, Microsoft is now very passive, and Netscape has emerged as a deadly enemy.
Now I suddenly hear Li Dongling mentioning the Internet. How dare Bill Gates not mention it? The scene of Himalayan Radio breaking out in America is still vivid in my mind. Bill Gates witnessed Li Dongling’s use of the Internet with his own eyes. How to operate together.
“Feng Shui is changing. Traditional TV programs that have continued to prosper from the day the TV was manufactured will sooner or later decline!
This is not because users are unwilling to watch TV. However, there will be more and more entertainment activities in the future, and the functions of computers, mobile phones and other devices will become more and more powerful. In the future, traditional TV programs will no longer be so attractive to users!
However, there are no absolutes in the world. Users do not want to watch those TV programs that are full of lies and are the same. It does not mean that they do not want families, couples, friends, etc., to sit together in the evening or on holidays and watch what they want. The TV show arrived.
What the stargazing set-top box has to do is to let users return to the TV and watch the programs they want to watch! "
When Bill Gates, Zhou Hualiang, Larson, Ed Fleiss and others heard the word "stargazing", they were indifferent, but Yao Luoying's eyes lit up.
People today may be familiar with the products of Dongling Hi-tech, which may be the electronic pet machine that has become popular around the world, the digital cordless phone that competed with Siemens, and the PHS that changed the pattern of the inland mobile phone market.
But. For the veterans of Tanglin High-tech, the most impressive thing is Stargazing. This brand may be somewhat "unpopular" in the mainland, including those TV home users who have installed stargazing satellite pots. They may not remember it. Hey, what’s the brand of your satellite pot?
The first pot of gold of Tanglin High-Tech came from stargazing. For the veteran employees of Tanglin High-Tech such as Li Dongling, Yao Luoying, Gao Peng, Zhang Ao, etc., stargazing was the beginning of everything!
The satellite pot project has become obsolete. It cannot be said that it is obsolete. It can only be said that the price war is too fierce. Now, if you go to any city in China that has some basic electronics industry, there will probably be a small satellite pot project. workshop.
Sales of satellite pots are still booming in China, but profits are running low due to price wars. Many companies are making this product, and the profit of a satellite pot is less than ten yuan. Except for those made by local companies, other satellite pots have to be sold at a loss!
Many satellite pot production companies even sell satellite pots at a loss, but it is impossible to really lose money. Low price means quality, which must be unsatisfactory.
In the past, the receiver pot surface of the stargazing satellite pot was made of aluminum, and then coated with an anti-corrosion layer. As long as it is stored properly, it can be used for several years. However, for the sake of profit, the current satellite pot manufacturers use Iron pot noodles are cheaper and do not use preservatives. After a rainy season or a winter, pot noodles start to have problems.
Then the user can only call for repairs and replace parts. Even the machine connected to the TV is like paper. If there is a problem every three days, the user can only keep replacing parts, repairing, and finally replacing it with a new one. Selling satellite pots is not possible. Manufacturers that make money rely on after-sales and parts sales to recoup their costs. It can only be said that the wool comes from the sheep after all!
The stargazing brand was taken back by Dongling High-tech after the Shangguan Town Electronic Components Factory, the predecessor of Torch Group, stopped producing satellite pots. It has been idle in the past few years.
But just like if life is just like meeting for the first time, the person you see for the first time, even if you are very old, will probably appear in your mind at some moment.
For Li Dongling, Stargazing is the first brand he established, which is equivalent to the eldest son of Dongling High-tech. How could he forget that if there is an opportunity, he will naturally rekindle it and let more people know about it. , making it explode with even bigger fireworks than before!
Li Dongling is not the only one who likes to play this game. When Tesla’s Musk became famous, he also took back the first website X he established that year at a high price, and finally gave it to Twitter use.
In the future, Li Dongling does not plan to let stargazing become synonymous with country bumpkins, but rather a representative of technological trends and fashion.
In the future, the phrase from which the brand "Stargazing" comes from, about watching the sky at dawn and watching the clouds at dusk, admiring the light clouds during the day and watching the stars at night, will still appear on the equipment packaging boxes of countless families.
Even, it is impossible to say, there is a chance to separate and list separately, and at the same time complete the listing on Nasdaq, Hong Kong Stock Exchange, European Stock Exchange, and Big A, becoming the most handsome guy in the technology industry!
“Stargazing?” Bill Gates muttered. He didn’t know what was special about this brand, but looking at Li Dongling’s solemn look, it seemed that this brand was very important, and he didn’t want to argue. meaning.
"Li, what do you mean, use the Internet to provide TV programs to users?" Bill Gates asked Li Dongling.
“You can say that, but the Internet is only a means, not an end!”
Li Dongling pondered for a while and said the concept of Internet set-top boxes, “Nowadays, several major media giants in America are stuck in their ways. , unwilling to let other opponents enter their territory
Many TV users need to subscribe to different channels if they want to watch NBA, football, ice hockey and other games, and may even not receive signals at all locally. !
What the star-gazing set-top box needs to do is to gather all these programs and channels together, and let the user decide which channel to watch and which game and TV series he is willing to pay for. ”< br>
"Traditional TV station subscriptions can only provide a maximum number of channels. In the future, stargazing set-top boxes can provide channels from traditional TV stations, and can also provide Internet programs such as podcasts on Himalayan Radio to users.
Even more than just Provides local TV programs in America. A user who uses a stargazing set-top box can also choose to watch programs from Canada, England and other places in America after stargazing opens to other markets. Then what TV channels can he watch? How many, five hundred, one thousand, or even two thousand TV channels?
So many TV channels, even with specially recommended channels, can't attract users to the TV?
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In the future, star-gazing set-top boxes can also recommend sports games, TV series, and movies of the same type to users based on their habits and movie-watching hobbies to increase user stickiness. Of course, they can also place advertisements in this industry! ”
Hearing what Li Dongling said, Bill Gates, Ed Fleiss and others couldn't help but take a breath of cold air.
If the star-gazing set-top box can really do this, it can provide users with NBA basketball, European football, Canadian ice hockey and other projects at the same time. It can also watch TV series from Fox, ABC, HBO and other TV stations across platforms, even if the user If you subscribe yourself, you will be inferior to those traditional TV stations.
“Of course, in terms of technology, the set-top box may not be mature yet, and the set-top box cannot yet meet the Internet speed requirements.
We also need to win the authorization cooperation from the TV station, and in the future Agreements are required for advertising sharing with TV stations, but star-gazing set-top boxes are definitely the future of the TV industry and should also be part of Microsoft’s living room strategy!”
Li Dongling complimented Bill Gates and said, The credit for the living room strategy has been given to Microsoft. Tanglin Hi-tech wants this thing to be useless, it is just a gimmick, and now it is just about expectations.
But this gimmick is a panacea for Microsoft. Believe it or not, as long as Bill Gates formally proposes the living room strategy at the Microsoft board of directors, Microsoft's stock price will definitely rise!
The outside world is also observing what Microsoft will do next. If it fails to take the step of expansion, then Microsoft will be trapped in the software industry, and its revenue and performance will become predictable. You can’t give people surprises. What is being speculated in the stock market is expectations, the future, and amazing returns of dozens or hundreds of times in the next year. If the results are stagnant, then how can Microsoft’s stock price be hyped and its market value increased?
In the past life, it seemed that Microsoft was obsessed with game consoles and suffered huge losses. However, the stock price rose because it was expected that as long as it captured the market, the annual revenue of game consoles and games would be one to two billion. USD earnings.
In fact, this is indeed the case. The game console business can earn Microsoft nearly 20 billion U.S. dollars in revenue every year. Compared with the more than 10 billion U.S. dollars lost when expanding its territory, it is worth it. of!
“However, Stargazing can launch a digital video recording device as a transitional period before launching the set-top box project.
Using this device, when users encounter their favorite TV programs, they can Record and watch at any time, and provide automatic, pause, skip and other functions, allowing users to skip the plots they do not want to watch.
In addition, a search function can be added to the device to facilitate users to find recorded programs!
Donngling Hi-Tech can cooperate with Microsoft first to test the stargazing digital video equipment, and then jointly develop the Internet set-top box project! "Li Dongling said with a smile, seeming to be very considerate of Microsoft.
(End of Chapter)