Chapter 573 Bugle
“Boss Chen, send another batch of Shenzhou electronic dictionaries, we are out of stock here!”
“The electronic dictionary inventory here in Tianhe City is already running low!”
“Wangfujing Department Store is also urging us to deliver goods!”
After Chen Zuhan answered the phone, the first person to call was the manager of the marketing department of Hanhai Trading Company, the largest company in Yangcheng The electronic counters of several department stores have now begun to rush for goods.
Chen Zuhan has put nearly 25,000 machines in Yangcheng Department Store, Tianhe City Department Store, and Wangfujing Department Store, and now they are almost sold out!
Electronic dictionaries are selling so fast that they are nothing compared to the popularity of electronic pet machines back then.
After all, electronic pet machines only contribute to the young market and are trendy products, but they have not captured the market of middle-aged people who are in charge of money.
Electronic dictionaries are different. Parents are the first to take action. It is related to their children’s exams and academic performance, as well as their future children’s future. Which parent dares to neglect it?
Looking at how crazy the parents were after the school district housing was released, you will know that this is really a generous donation for middle-aged children like them!
Especially after it was reported that the stock was about to be out of stock, people in Yangcheng were afraid that they would not be able to buy it, so they directly started the scanning mode.
Before Chen Zuhan could solve the shortage problem in major department stores, dealers from Pengcheng, Jihua Township, Zhuhai and other places also called Chen Zuhan to urge the goods.
After hanging up the phone, Chen Zuhan was confused. So many calls to rush for goods gave Chen Zuhan a headache.
He knows that some of these dealers have really sold out, and some are probably using tricks to hoard the goods, hoping to sell them at a high price after the goods are out of stock.
But regardless of whether it is really sold out or not, as the general manager of Dongling High-tech’s Guangdong Province agent, he has to get more goods from distributors in various places to prevent his subordinates from eating the meat. Who can convince him? !
"Let distributors from all over the country remit today's sales to Hanhai Trading's account as soon as possible. If they don't hand over the sales, they won't be able to get the next batch of machines!"
Chen Zuhan said to the assistant, regardless of that Is it a trick to help the distributor? Money cannot be faked. As long as the sales volume is handed over, no matter how the goods are sold, Chen Zuhan has to hand over the payment for 100,000 electronic dictionaries to Dongling Hi-Tech. OK.
......
"In Guangdong Province, the sales volume calculated on the first day today is 74,000 Shenzhou Electronic Dictionaries!"
Donngling Hi-Tech Headquarters , Li Dongling, Hu Huxian, Ren Yuefeng and others all came to Zhang Ao's office.
In the evening, the sales volume in Guangdong Province was first calculated. The 100,000 machines put into Guangdong Province sold more than 70,000 machines in one day. Most of the sales were contributed by Pengcheng and Yangcheng, but there were also It can be seen that Guangdong Province is now the place with the strongest consumption power in China.
“Focus Media, how many machines were actually delivered today?” Li Dongling asked.
Focus Media’s TV shopping orders sound bluffing, with an order of hundreds of thousands, but the uncertainty is great. To put it bluntly, the return rate is a bit high. Some people are very excited after watching the advertisement and call to make a reservation. But when I woke up the next day, I regretted it and refused it directly.
Only when the goods are delivered and the money has arrived, can the transaction be considered a transaction. Not only in TV shopping, but also in the era of e-commerce and live broadcasts of goods, the return rate is also very high. For example, the return rate of women's clothing in live broadcasts can be Reaching 80% or even more than 90%.
Focus Media has orders for 128,000 units on domestic and overseas TV shopping platforms. To be honest, if 70% of the orders are actually sold, it is considered qualified.
"Li Yan hasn't called yet!"
Ren Yuefeng glanced at the time and found that it was almost evening. Oriental Express had stopped delivering, and it was time for Focus Media's orders to be counted. .
“Ding!”
Ren Yuefeng’s cell phone rang. After answering the call, Ren Yuefeng said to Li Dongling and others, “Today, Focus Media received 12,000 domestic calls. The payment for the order!”
Hearing Ren Yuefeng’s sales volume, someone immediately wrote a series of numbers on the whiteboard in the office.
When the sales volume in Guangdong Province and Focus Media's today's sales volume are released, Li Dongling, Ren Yuefeng, Zhang Ao and others can see that today's sales of Shenzhou Electronic Dictionary in China exceeded 100,000 on the first day, which is basically a certainty!
The first-day sales volume can exceed 100,000. This achievement has basically set a new record for the first-day sales volume of domestic electronic products. Let’s see how high Dongling Hi-Tech can push the record this time. !
“Dongli Hi-tech Yanjing Company reported that today the sales volume of Shenzhou Electronic Dictionary in Yanjing exceeded 41,000 units!”
After the sales report in Yanjing was reported, Dongling Hi-tech Company A huge cheer immediately came from the headquarters.
Before today’s sales volume has not been fully calculated, the sales volume of Shenzhou Electronic Dictionary has exceeded 100,000, which has already broken the sales record of domestic electronic products!
Of course, for the employees of Tanglin High-tech who have been working overtime these days, this cheer is also a celebration, and they will receive generous bonuses next!
When the sales exceeded 100,000, for the electronic dictionary research and development team, the efforts were finally not in vain.
It also means that the members of this R&D team will receive a sum of money just like their predecessors, the digital cordless phone R&D team, PHS mobile phone R&D team, etc. R&D personnel of other peer companies who have spent more than ten years Bonuses and dividends that you may not be able to get can be regarded as achieving financial freedom for those who are more Buddhist-minded!
At night on Pingyang, the temperature is already a bit low, but there are still many media and reporters squatting outside the Tanglin Hi-Tech headquarters, waiting to get first-hand information.
These reporters also heard the cheers from Tanglin Hi-Tech Headquarters, and immediately stood up.
"The sales volume of Shenzhou Electronic Dictionary on the first day exceeded 100,000 units, and not all statistics have been collected yet!"
A media reporter who has a good relationship with members of the marketing department of Tanglin High-tech received the news that Tanglin High-tech The marketing department and the media often cooperate. After all, the marketing department also needs to advertise in the media, and the people on both sides are more or less related.
"Sales have exceeded 100,000 units?" Upon hearing this news, the media reporters were also shocked. Although Li Yan, the general manager of Focus Media, was interviewed by the Central Media Finance Channel today, Speaking of TV shopping platforms, orders for hundreds of thousands of units have been received.
But that order is just an order. You only need to make a phone call and register to make a reservation. Whether it can be concluded or not is a matter of time.
But the sales that Donglin Hi-Tech gets are from users who paid real money to buy the machines, which is a real sales of 70 million!
After hearing the news, there were already reporters who were unwilling to wait any longer and left in a hurry, preparing to report the news to their media and report the news in advance to grab a wave of popularity first.
But there are still many media, especially the local media in Hanxi, who are waiting and will not leave until Tanglin High-Tech has calculated all sales on the first day.
I don’t know what other TV stations, newspapers, and magazines think, but if Hanxi’s local technology, finance, and current affairs media don’t report on Donglin Hi-Tech, they may not be able to survive in Hanxi in the future.
“Sales volume in Shanghai exceeded 30,000 units!”
"The sales volume in Hangzhou exceeded 8,000!"
The headquarters of Dongling Hi-Tech is still busy gathering sales statistics from companies, distributors, and dealers from all over the country.
"The sales volume of Shenzhou Electronic Dictionary in China on the first day was 176,000 units, and the sales of the units exceeded 123 million yuan!
Plus The total sales of SD cards, spare batteries, casings, USB data cables and other accessories on the first day were about 140 million!”
In the office, Zhang Ao raised the sales statistics table in his hand. After a pause for a few seconds, Li Dongling, Ren Yuefeng and others also applauded.
The SD cards launched by Donglin Hi-Tech are memory cards in two sizes: 32M and 64M. Like the previous Shenzhou USB flash drive, the SD memory card patent also belongs to Shenzhou Storage. It is also a "high-tech" product. The 32M size SD card , priced at $20!
Li Dongling took the sales list and glanced at it roughly. He could see that today's sales were basically contributed by several major cities such as Yanjing, Yangcheng, Pengcheng, and Shanghai.
Shenzhou Electronic Dictionary has not yet penetrated into the small and medium-sized cities and urban markets, which is also in line with expectations. To conquer small and medium-sized cities, it takes time and more publicity, which is generally one cycle slower than that in big cities.
"Promotion must continue, especially on Focus Media, which must not stop!
In addition, tell Duan Youli that production capacity must be increased as soon as possible!"
Li Dongling told Ren Yuefeng, Zhang Ao and others that in order to invade small and medium-sized cities, Focus Media's overwhelming TV shopping advertisements are necessary. Advertisements are unavoidable.
“Shenzhou Electronic Dictionary’s first-day sales exceeded 140 million yuan, setting a new first-day sales record for domestic electronic products!”
The Electronic Science and Technology News reported on the front page the next day The report on the Shenzhou Electronic Dictionary was printed, and then Yanjing Business Daily, Huaqing Daily, Computer News, Financial News, 21st Century Economic Report, China Securities News, Economic Observer, Yangcheng Evening News and other media began to cover it overwhelmingly. Report.
As for the local media in Hanxi, not to mention Hanxi Provincial Daily, Binh Duong Daily, Huashang Daily, etc., all publish it on the front page.
For domestic companies in the electronics and technology industries, whether you turn on the TV, open a newspaper, or the latest issue of a special science and technology weekly, you will basically find news from the Shenzhou Electronic Dictionary!
A product that generated sales of 140 million yuan on the first day was a huge hit in the domestic technology industry, and it also made many domestic companies ready to take action.
“The Shenzhou Electronic Dictionary, an electronic educational auxiliary product independently developed by Dongling Hi-Tech Company, went on sale yesterday. This product set a new industry record for the sales of domestic electronic products on the first day!
But yesterday, there were rumors of insufficient supply from Shenzhou electronic dictionary agents in Yangcheng and other places. Some industry insiders predicted that Shenzhou electronic dictionary may be out of stock in the short term.
However, Dongling. Zhang Ao, general manager of the Hi-tech Marketing Department, declared in an interview with relevant media that the production capacity of Shenzhou Electronic Dictionary is increasing, and users do not need to worry! "
Cao Taizheng, a little scalper who was eating rice rolls in the room, looked at Watching the morning news on Guangdong TV station, he couldn't help but wave his fist excitedly.
The news on TV continued, and another expert appeared, seriously analyzing the reasons why the Shenzhou Electronic Dictionary sold so well on the first day.
"Shenzhou Electronic Dictionary has a certain necessity. Since 1984, English has been included in the college entrance examination subjects, but most of the domestic English enlightenment is late. The electronic dictionary is easy to carry, has fast query speed and rich functions, and is very useful for learning. English is indeed helpful to some extent.
But learning mainly requires diligence, hard work, and hard work. Electronic dictionaries do not improve performance. Necessary conditions, parents do not need to be too anxious
Shenzhou electronic dictionary is currently mainly favored by parents, students, international students, and foreign trade and translation practitioners. In the short term, the demand for electronic dictionaries may continue. Increase! ”
In the past, Cao Taizheng read all the expert comments that seemed like nonsense, and wished he could hear more of them.
"Tai Zai, do you have a batch of Shenzhou electronic dictionaries over there?"
While Cao Taizheng was watching the news, his phone suddenly rang. After the call was connected, the other party hurriedly called out.
(End of this chapter)