Chapter 609: Nonstop, Continuous
Bandai’s International Trendy Toy Exhibition was a huge event, with many art practitioners invited and a large number of media reporting on it.
At this time, the figure and toy industries are still not very clear about what Bandai is going to do. I don’t know what Bandai is going to do with the International Fashion Show that was suddenly launched.
“Today Bandai has invited the world’s top artists, as well as the world’s best figure players, to come here together to witness the coming of a new era in the figure industry!
Bandai held This international trendy toy exhibition is to redefine the meaning of figures. From today on, figures will not only be cheap, surplus, and shoddy toys, they represent art, and are trendy and fashionable products!
Bandai’s newly launched figure will be a work of art, a collectible, a trendy item, and a superstar among figures. It is no less than any star and is worthy of everyone becoming its fan! "
At the Tokyo International Fashion Show, the host invited by Bandai shouted in a hoarse voice. The style of this host is based on the commentary of Japanese sports games or the animation of "Slam Dunk". The second class was full of wind, but it could really arouse the emotions of the people present.
After the host finished shouting, a mist of dry ice appeared on the booth, and then there was a mechanical sound, a two-meter machine. The tall Gundam model slowly walked onto the stage amidst the sound of mechanical footsteps.
Although Yamako Makoto's investment vision is not very good, and the game console he cooperated with Apple was a mess, he is still capable. Above the average level, coupled with Bandai's ability to produce models
Bandai has been preparing for the Bubble Mart blind box for so long, and it is impossible to do nothing. This Gundam model is Bandai's specialty. Prepared for this fashion show
This Gundam mecha is based on the same principle as the Megatron at Yanjing Universal Studios in the previous life. It is a model on the outside and is controlled by a real person on the inside. It can do some simple actions.
Every time an action is made, a pre-recorded sound can be emitted, and the actors inside can speak to the outside world through the microphone.
Compared to the Megatron of Yanjing Universal Studios, technically speaking, today’s Gundam is definitely not comparable and looks a lot clumsy. However, in terms of models, Bandai’s specialty is Bandai’s, so it is very refined. .
But regardless of whether the action of this Gundam was stiff or not, the moment it appeared, the thousands of figurine players present today were immediately shocked, and the whole exhibition hall was filled with screams.
As Bandai’s oldest IP and the most influential brand, Gundam has huge popularity around the world.
Any boy who has watched the Gundam animation will not have a dream of a mecha. This thing not only kills men, but also kills women...
Amidst huge screams, the Gunpla stood on the stand. On the stage, he made his signature moves, and each move caused huge cheers.
After the cheers and screams subsided slightly, the host returned to the booth, "This time Bandai has brought new trends to all users participating in the International Fashion Show. Play with figures, Bubble Mart blind box figures!
Today’s Bubble Mart blind box mainly focuses on Pokémon, Gundam, Dragon Ball, and Ultraman blind boxes. In the box, Bandai has specially produced a certain number of limited edition and collectible blind box figures! "
"For this collectible Gundam blind box, Bandai has adopted a new model process, and Bandai has used a linking ball. Type-shaped joints, glue-free clamping, multi-color molding technology, transparent special effects parts, and variable system technologies, this is a unique Gundam in the world. ”
The host took out a collectible Gundam specially made by Bandai from a blind box. It was obviously different from the Gundam previously sold by Bandai. The workmanship was obviously more refined, and the model could make more movements. It was different from those placed there. The toys that cannot move form a sharp contrast.
Then the host on the stage took out blind boxes of Pokémon, Dragon Ball, Ultraman limited editions, collector's editions, etc. Every time he took out a box, many viewers in the audience were stunned. Eyes widened.
For those who like figures, these limited edition and collectible figures will definitely scratch their itch. If they don’t take them home, they will probably think about them for a long time every night!
After the host left, the Bubble Mart booth was immediately surrounded by people. Although there were other figure booths, their popularity was completely incomparable to that of Bubble Mart.
Looking at the scene at the Tokyo Fashion Exhibition, Yamako Makoto breathed a sigh of relief, and then said to his confidants, "After the Tokyo Fashion Exhibition is over, immediately get these figures and it..."
Pointing to the Gundam model, Makoto Yamashina said, "We are all going to display it in Osaka. The Bubble Mart Blind Box will be toured in major cities in Japan and Japan, and the promotion cannot stop!"
"In addition, Sign as many artists as possible and jointly launch a blind release with Bandai Box, Bandai can give them a proportion of the signing fee and the blind box share!”
Shan Kecheng said that as early as that year, Li Dongling borrowed the hands of Ren Yuefeng, who came to Japan to acquire the controlling stake of Bandai, to sell the blind box! The core principle was taught to Shan Kecheng, which is to use large quantities and control enough!
Blind boxes must be continuously introduced, like a torrent, to attract the attention of more players and buyers.
Different players have different preferences, which requires cooperation with more artists to launch more types of figurine blind boxes. After all, everyone has their own preferences.
But as long as there are enough types of blind boxes launched, under the saturation attack Xu Jin's barrage offensive, there will always be a blind box that can lead players into the ditch!
“The three-day Bandai International Fashion Show has ended. On the last day of the exhibition period, the Bandai International Fashion Show attracted more than 30,000 figure players to the exhibition hall in a single day!”
< br>"Bandai announced that the first batch of Bubble Mart blind boxes will be sold first in Tokyo stores!" Toshi Iwamoto, a consultant at Nippon Telephone and Telegraph Company, felt vaguely a little bit when he saw the Bandai news reported in the media. Something was wrong, and he wanted to get up and report to President Nakamura Nakamura, but remembering Nakamura Nakamura's attitude towards Bandai, he had no choice but to sit down again.
When he got off work the next day, Satoshi Iwamoto was originally going to drive home, but he remembered the news he saw yesterday, turned the car around, and rushed towards Akihabara in Chiyoda District.
Just a few years later, Akihabara, which was once Japan's No. 1 electrical appliance shopping street, has been replaced by the anime and game paradise street. Except for the locals, they still remember the glorious electrical appliance industry here. Tourists from out of town have begun to regard this place as a street of Japanese anime and manga.
To put it simply, many people may not be impressed, but if you compare it, it is like Huaqiangbei, the largest electronic street in the country in the previous life. One day, both sides of the street turned into various comics, games, and board games. , the script has been sold out to other stores, how will people who see it feel?
This is what Satoshi Iwamoto felt when he came here. Nippon Electronics Industry has not declined yet. There are still a large number of famous brands, but Nippon’s local electrical appliance market has slowly begun to become saturated. Today, Japan's electronics and home appliance industry production lines are also constantly being relocated.
Any home appliance giant brand needs to have its own basic base, so that it can advance, attack, retreat and defend. When Sony, Sharp, and their home markets in Japan begin to slowly decline, once overseas As the market declines, how long can Japan's electronics and electrical appliance industries maintain its dominance?
Toshi Iwamoto came all the way to the Bandai store in Akihabara. He recalled that when the electronic pet machine promoted by Tanglin High-tech appeared in Akihabara, it was very popular here, attracting thousands of buyers to queue up. There are even places such as electronic pet machine custody centers.
When he saw the scene at the Bandai store in Akihabara, Toshi Iwamoto couldn't help but be startled. He saw dozens of buyers queuing up there, and they were discussing animatedly with each other from time to time, with eyes full of anticipation.
But what surprised Iwamoto Satoshi the most was not that there were people queuing up, but that among the people queuing up, in addition to boys and girls, there were actually many adults.
This made Toshi Iwamoto instinctively feel that something was unusual. As a consultant for Nippon Telephone and Telegraph Company, what he had the most contact with was the various reports and data sent from below. Then he analyzed these data to provide Nakamura Weifu made corresponding suggestions.
Toshi Iwamoto is particularly sensitive to user data, and what was Bandai’s previous positioning? Toys, at most, were prefixed, exquisite toys, and there were more male buyers than female buyers. After all, Bandai’s previous IPs were mainly aimed at teenagers.
But now, what Satoshi Iwamoto saw was that the number of boys and girls in the queue was almost equal. What made him more concerned was that he saw the figures of adult men and women!
Iwamoto Satoshi knew what this meant. Iwamoto Satoshi couldn't help but look at the Bandai store. He knew that Bandai must have launched figures that can attract adults, so that these people would come here to buy them after get off work. They represent the real consumption power of society!
After hesitating, Iwamoto Satoshi lined up into the crowd. Iwamoto Satoshi's joining made the people in the queue look at him. After all, he was really old.
But he just regarded him as a father who bought handicrafts for his children, and didn't pay much attention to it.
The people who were queuing up squeezed forward for a while. Only then did Toshi Iwamoto know why they were queuing up. He saw that Bandai’s store was packed with people, and screams of surprise could be heard from time to time. There are sounds and sighs, but mostly the latter.
Following the queue of people entering the store, Iwamoto Satoshi, like others, also took a shopping bag with the Bandai LOGO printed on it. Looking around, Iwamoto Satoshi saw that there were Bandai items placed inside the store. Various figures and toys that have been released.
The area where the largest crowds gather is the Bubble Mart blind box area, where many people make careful selections, and some put their hands together to pray before buying.
"How much does this cost?"
Toshi Iwamoto came to the Gundam blind box and asked a store clerk. He had watched the Gundam animation with his son and was familiar with this thing.
“This small and medium-sized Gundam blind box is priced at 780 yen, and the large Gundam blind box is 1,280 yen.
Today, Bandai launched several new blind boxes. The limited edition blind box, if used as a gift, maybe the person receiving the gift will be surprised!" the Bandai store clerk said to Iwamoto Satoshi.
When hearing about the pricing of the blind boxes, Satoshi Iwamoto felt that it was acceptable. Although equivalent to RMB, the small blind box costs 59 yuan and the large blind box costs 99 yuan.
But now the average monthly income per capita in Japan is 410,000 yen, which is one day’s income. You can buy more than a dozen blind boxes.
“I got it!”
“It’s a collectible Pokémon figure!”
When Toshi Iwamoto was about to pick up a blind box, he suddenly heard a sound There was a shout, and then the eyes of everyone present turned to the girl who took out the collector's item. The people who were selecting the blind box all showed extremely envious expressions.
(End of this chapter)