Chapter 611 Everyone’s Talk
The scenes on TV are still going on, not only in Tokyo and Osaka, but also in Bandai’s stores in Japan’s third largest city, Yokohama, as well as Nagoya and other places. There was a long queue.
The host’s words came from the background of the video, “Bandai’s newly launched Bubble Mart blind box figure has attracted the attention of many users, especially adult users. This is something that has never been done before in the toy industry. What happened, Bubble Mart is more like
a figurine gift for adults!”
“The emergence of Pokémon has attracted more users to Bandai, especially They are female users, a group that Bandai has rarely attracted before!
Bubble Mart's blind box gameplay, its randomness, collection satisfaction, and sense of achievement make Bandai's figures different from any previous toys! ”
On the TV station, the host and the invited experts analyzed the Bubble Mart blind box that suddenly became popular in Japan.
Masayoshi Son watched Looking at the scene on TV, it’s hard to say whether it was the appearance of Pokémon that made the Pop Mart blind box popular, or whether the Bubble Mart blind box provided a topic for Pokémon.
But now, The combination of the two has exploded with unimaginable power. Pokémon's ratings have continued to soar, and even the theme song album has been put on sale.
Some people in the Japanese record industry even predict that if the game takes place in the future. Pokémon continues to be popular in Japan, and the series of anime continues to be broadcast. It is not impossible that the future Pokémon theme song album will sell more than one million in Japan. An anime theme song will sell more than one million. How many real singers never achieve such results in their entire lives!
As Pokémon becomes more and more popular, the demand for Pokémon peripheral derivatives and figures is also increasing.
Coupled with the Bubble Mart blind box launched by Bandai, the two are added together, and the result is that the blind box is sold out. In the store in Tokyo, 1.2 million US dollars of blind boxes were sold in one day. !
Masayoshi Son withdrew his eyes from the TV. He knew that Nippon Bandai was controlled by Tanglin Hi-tech. Bandai’s operation made Son feel a familiar smell, such as blind boxes. In terms of gameplay, he doesn't feel like he can do anything fancy like Yamako Makoto.
But this set of blind box gameplay is indeed attractive to people. Son feels that Bandai’s revenue and stock price may completely take off.
It’s just a pity that Bandai’s stock is now obviously being targeted by Nippon Benzene and major overseas institutions. Only Bandai’s stock on the stock market was sold, and it was sold out immediately, and the buying orders were far away. Much more than selling orders.
As for Bandai's major shareholders, as long as they are not blind, let alone sell their stocks, SoftBank will not find a chance to take action.
Looking at the stock price trend of Bandai, Masayoshi Son couldn't help but think of the Yahoo Japan website that Softbank is currently vigorously promoting. This website, Li Dongling's Zhixing Foundation, also holds 29% of the shares.
Although I know that Yahoo Japan was stabbed by Li Dongling, but looking at Bandai’s news, if the Bubble Mart project is really created by Dongling Hi-tech for Bandai, then what will Son Masayoshi say about Li Dongling? I have a deeper understanding of my investment vision and methods.
Masayoshi Son wonders whether Yahoo Nippon can be listed as expected and how it will perform after listing...
It was reported from Nippon media that Bandai blind boxes are very popular. From the beginning, Bubble Mart’s blind boxes began to explode in Japan.
On the first day, the Bubble Mart blind box was released in Tokyo, and after earning US$1.2 million in revenue in a single day, it also made US$840,000 in blind box revenue on the first day of sales in Osaka!
Later on, the Pop Mart blind box began to flourish in Japan. Daily sales continued to hit record highs. The stock price doubled in just one week, and the market value exceeded US$3 billion. !
“TV Tokyo News reported that today a rare Gundam blind box from Bubble Mart was sold for 63.2 million yen!”
“Currently Bubble Mart The general premium rate for Bubble Mart’s collectible blind box figures exceeds 21%!”
When Bubble Mart exploded, the sudden news shocked countless people in Japan.
A figure, something like a toy, can be sold for more than 60 million yen, equivalent to a price of 580,000 US dollars, which makes countless Japanese people stunned.
You know, if you buy a large blind box of Bubble Mart, it only costs 1,280 yen, and if you take it out and find the rare figure, it can actually sell for 60 million yen, which is equivalent to a price of 47,000 yen. A thousand times the price!
The news that came out later was that as soon as the Bubble Mart blind boxes were dismantled into collectibles, limited editions, collections, etc., the prices skyrocketed, attracting countless Japanese people. look.
This is the news that Bubble Mart has really emerged from the industry. Even if they don’t care about blind boxes, Japanese people who have never heard of blind boxes before have begun to pay attention to Bubble Mart blind boxes.
As for the transaction of the rare Gundam blind box, is it true or is it news concocted by Bandai? Is it important?
Anyway, after the news came out, the queue in front of the Bandai store the next day more than doubled compared to the previous day. A dark crowd lined up, waiting to enter the Bandai store to buy the blind box.
When one thing is sought after by everyone, it is scrap metal, and stones picked up casually on the roadside can become rare treasures and be snapped up by countless people.
When the Pop Mart Blind Box started to break through the circle, not only people who like animation and figurines came to Bandai to buy blind boxes.
In addition, gamblers who used to play pachinko parlors in Japan began to go to Bandai stores to buy blind boxes, trying their luck, and when they became rich overnight, the "value" of Bubble Mart began to soar. .
The Bubble Mart blind box was sold out less than three hours after the Tokyo Bandai Akihabara store opened!
This was almost like a signal. Bandai’s stores in major cities in Japan and Pop Mart’s blind boxes were sold out. In the market, for a blind box bought for 780 yen, as soon as the limited edition was revealed, someone immediately bid twice as much to buy it. As for the collector's edition, rare edition, etc., they are even more valuable.
There are constant news "revelations" about which lucky person has dismantled a blind box with collectible value, how much it sold for, how much he can buy an apartment in Tokyo, etc., and more It stimulated the nerves of countless people!
The explosive sales of Bubble Mart blind boxes have caused Bandai’s revenue to continue to double. Bandai stores sell more than just Bubble Mart blind boxes.
There are also various Bandai comics, game cards, toys, figures, models, as well as necklaces, watches, nameplates, T-shirts, backpacks, postcards, mugs, badges, clothing and other peripheral products.
These people who run into Bandai stores, even if they are going for the Pop Mart blind box, there will always be more or less people buying other products.
This makes it rare for some Bandai stores in Tokyo and Osaka to have products sold out!
Reflected on the stock price, that is, Bandai’s stock price is about to be skyrocketed. Bandai’s stock price is like it will never end, and it continues to explode.
Whether it is investment institutions or small leeks, they are all vying to grab Bandai shares. As for Bandai President Yamako Makoto, no matter how harshly he was scolded before, he is now being touted!
"President Makoto Yamashina has surpassed Naoharu Yamashina who founded Bandai. He has given Bandai figures a soul and become works of art!"
The Yomiuri Shimbun placed a bust of Makoto Yamashina on its page. In the photo, Makoto Yamashina looked into the distance, showing an image of a man with a far-reaching mind and great ambitions. The Yomiuri Shimbun touted Yamashina Makoto as having surpassed him and redefined toys. meaning.
“Pokémon is becoming a new phenomenon-level anime. Bandai has created a product that may far exceed the imagination of the Japanese animation industry. Its popularity spans age, class, and gender.< br>
There are already many publishers including Bangzi, Singapore, America, and the United Kingdom, who want to introduce this anime!” Japan’s Asahi Shimbun is also touting Pokémon.
“Nomura Securities analysts believe that the current popularity of Pokémon has brought new vitality to Bandai gashapon machines, coupled with the popularity of Bubble Mart blind boxes, as well as the popularity of other peripheral products Income, Bandai’s current single-day income from Nippon has exceeded nearly 10 million U.S. dollars!”
Media such as Nippon Economic News, Nippon Mainichi Shimbun, and Kobe Shimbun also touted Yamako Makoto’s work! The wise and powerful man has no memory of who scolded Yamako Makoto so much and made him commit seppuku in the past two years!
...
“Bandai and some artists are preparing to launch some more artistic, trendy, and collectible figures!”
“Next, Bandai will try to enter Siam, Bangzi, and Ami Liga and other markets.”
“What do you think of Bandai’s stock price?”
After many years, Yamako Makoto officially accepted an exclusive interview with Nippon TV media and was asked by a reporter. When looking at the skyrocketing stock price of Bandai, Yamako Makoto said with a calm and calm tone that has experienced many vicissitudes of life, "I have said it a long time ago, Bandai's stock price will rise!"
"By promoting Bubble Mart, Bandai is going to create another Bandai!"
"Nihon has many financial groups, why can't the next one be Bandai?"
I was scolded so much. For a long time, Yamako Makoto felt proud and proud. Naturally, he "blown" Bandai and threatened to make Bandai a new consortium.
Yamako Makoto wanted to make Nippon say something. In Nippon, money is not everything, but money belongs to Bandai...
In the past, Yamako Makoto dared to say this, I am afraid that I will be laughed to death by the Japanese media, but now that Yamako Makoto has said it, it has been interpreted as saying that he wants to lead Bandai into an empire.
In the end, Shan Kecheng did not forget to express his loyalty to the big sponsor. The current performance of Pokémon and Bubble Mart blind boxes made Shan Kecheng feel more in awe of Li Dongling and Dongling Hi-tech. Bandai can bring back the dead, but... Rely on these two projects.
“On behalf of Bandai, I would like to thank Mr. Li Dongling, Bandai’s major shareholder, for his support. If it weren’t for him, Bandai would have fallen into quagmire and chaos. He gave Bandai a new lease of life!”
… …
“Mr. Li, yesterday Bubble Mart’s revenue in Japan reached US$16.54 million, setting the best single-day result since the founding of Bandai!”
(End of this chapter)< br>