Chapter 618 Chapter 623: All roads lead to Rome
Suddenly hearing Li Dongling’s words, Qi Ming and Gu Dayang were obviously startled, and then their faces suddenly turned red at these words. It's really exciting.
After Zhang Xiaocheng was stunned, he couldn't help but think of what Li Dongling said to him when the Torch Group formed a legal team. At that time, Li Dongling once said, don't expect too much from the old Europe. If you just talk about reason, those people may not be willing to listen!
And now, the experiences of the legal team represented by Gu Dayang in old Europe have also proved Li Dongling's judgment.
The so-called Western gentlemen can pretend to be gentlemanly etiquette when their interests are not harmed, but when their advantages are gone and their interests are harmed, they immediately show their barbaric and bandit side. , which makes no sense at all!
It was unimaginable for Gu Dayang and Qi Ming to be shocked when they heard Li Dongling's words.
In their subjective consciousness, they have a certain respect for the giant companies of old Europe, as well as the European Trade Commission, the old European Union Court of Justice, etc. Convince people.
But now, Li Dongling pointed out another way for them, which is to flip the table and directly overthrow the old European lighter manufacturers such as Bic and Dupont. The plaintiffs are bankrupt, and old Europe does not use domestic lighters. , where else can it be used?
Qi Ming has not had too much dealings with those foreign congressmen, companies, etc. He has only one thought in his mind now, how can he play like this?
“Is this...is this appropriate?”
Gu Dayang, who has studied law and been a lawyer for so many years, has always followed the rules. When he couldn't win by following the rules in old Europe, he became a little desperate.
But now, Li Dongling told him that since the old Europeans didn't abide by the rules, there was no need to reason with them. It just depends on who has the harder fist!
“Of course, this does not mean that Torch Group will terminate negotiations with the Old European Lighters Association or anything like that.
The purpose of Torch Group has always been very simple. Old European Lighters will cancel internal The anti-dumping lawsuit for Chinese-made lighters is a fair competition for everyone.”
Li Dongling said, “This is a last resort. We sell the Torch Group’s lighters to Old Europe, just to Old Europe. A small "response" from the lighter manufacturer.
Next, Professor Gu needs to continue negotiating with the Old European Lighter Association to win the due benefits for the Inland Lighter Import and Export Association! "
Zhang Xiaocheng, Qi Ming, and Gu Dayang were all lost in thought. They knew that only Li Dongling's path seemed to be feasible at the moment.
Obviously, Bick and others The European Lighter Association, composed of old European lighter manufacturers, will not give domestic lighters a way out. It does not make any sense at all. It is useless to rely on words. We can only look at fists to see if they can find a way out.
"But. , how do Torch Group’s products enter old Europe? "
Zhang Xiaocheng asked a worried question, "Once Torch Group's lighters enter old Europe, they will be charged high anti-dumping duties. Compared with BAK, Clifford, Dunhill, Grasshopper and other old lighters, they will be charged high anti-dumping duties." Local lighter brands in Europe don’t have any advantages! ”
"All roads lead to Rome!"
"Money moves people's hearts!"
Li Dongling looked at Zhang Xiaocheng, "In this world, there is not only one way to go, as long as it is profitable, there will never be any." Lack of adventurers"
"If the Torch Group, enter directly. If you enter the markets of old European countries, you will definitely be fined and charged high tariffs.
But if Torch Group is just a manufacturer, there are dealers in old Europe who buy lighters from Torch Group and sell them all over Europe. , does Torch Group have the right to interfere with the other party? ”
Zhang Xiaocheng was confused for a moment. He knew each of these words, but when they were connected together, he couldn't understand them.
“Parallel import?”
Gu Dayang frowned and said one word.
“No!”
“That is just the personal behavior of the local dealer and has nothing to do with Torch Group!”
Li Dongling firmly denied that the Torch Group would never do things like smuggling parallel imports. Wouldn't that just cause trouble and keep people's mouths open?
“Torch Group can establish sales companies in Laomaozi, Eastern Europe and Africa that have joined the European Trade Commission.
Torch Group is only a lighter manufacturer, because Torch Group failed to enter the old European market. Therefore, the lighter market in old Europe has nothing to do with Torch Group!
As for users, do they purchase lighters from Torch Group’s sales companies in Laomaozi and other places for their own use or sell them to somewhere and at what price? Selling is a personal behavior of the user and has nothing to do with the Torch Group!" Although this statement sounded a bit confusing, Zhang Xiaocheng and others understood clearly that it was the Torch Group that sold lighters to Lao Maozi, Eastern Europe and other places. .
As for whether people in these areas will resell the lighters produced by the Torch Group bought from Lao Maozi to England, Germany, France, Italy and other places in order to make a profit in marks, pounds, etc., then that is the same as Torch The group has nothing to do with it.
The old European Trade Commission and the old European Lighter Association, no matter how long they stretch their hands, they can't control the countries that are not in the European Union, right?
Moreover, lighters are a niche industry after all. Manufacturers like Bic have some influence in old Europe, but they cannot let Germany and other regions go to war over a lighter!
“According to last year’s data, the number of lighters imported by old Europe from domestic and overseas countries, plus the output of local lighter manufacturers, the annual consumption of lighters in the old European market ranges from 700 million to 90 million pieces. Between 100 million pieces!”
“And old European lighter manufacturers such as Bic sell lighters with the same specifications as Torch Group, which cost between 4 and 5 US dollars. Their production costs in Europe are the lowest. Not less than two dollars, even more than two dollars.
Moreover, in many old European supermarkets such as Carrefour, lighters are rarely sold individually, and are usually sold in combinations of five or ten lighters! ”
Li Dongling didn’t seem to say anything, but he seemed to have said everything. If the Torch Group puts on a show and sells them for two dollars a piece or even one dollar a piece in Laomaozi and other places. What will be the result?
If an old European manufacturer sells an ordinary lighter at a higher price than the Torch Group, then it is still a joke!
And what if? If you buy a lighter from Torch Group's Eastern European sales company and resell it to Old Europe, you can make a profit of one dollar, or even two dollars, or three dollars. Combined with the consumption of more than 700 million lighters in Old Europe a year, will there be any The scalpers, dealers and even gangs in old Europe are all eyeing this piece of meat to resell lighters?
Of course, in this way, the lighter manufacturers in old Europe will basically be destroyed. But whether they are abolished or not, what does it have to do with the Torch Group? Anyway, they will not let the Torch Group enter the Western European market in old Europe.
If BAK lighter manufacturers bow their heads, reconcile with the Torch Group, and come up with a countermeasure, everyone will still have a chance to play in the old European market. If they don't compromise, then just let them die.
When they are dead, and the plaintiffs who sued for the dumping of domestic lighters are dead, the Torch Group can just come in and take over the site.
As for whether you need to worry about the proliferation of fakes in the old European lighter market in the future, there is no need to worry at all, because the production of fake lighters is much more expensive than the Torch Group!
The Torch Group is now concentrating the upstream and downstream industrial chains of lighters in the Torch Group Industrial Park. The current cost of producing a lighter is about 0.5 yuan, which is about 0.06 US dollars.
This is made based on the entire domestic industrial chain, and the labor cost is not too high now.
If placed in Japan, Bangzi, Lao Europe, America and other places, the labor cost alone is higher than the production cost of Torch Group.
In the previous life, the domestic lighter manufacturers were internalized, and the wholesale price supplied to old European dealers was US$0.06. Even at the lowest price, there was a supply price of US$0.03.
It is equivalent to making hard-earned money. Sometimes, you even have to pay for each one you sell, and rely on foreign exchange subsidies to cover the cost. Domestic lighters are not profitable at all, and the bulk of the money is left to the old European dealers. .
But now, Torch Group has taken the lead in forming the Inland Lighter Import and Export Association. Although many small domestic lighter workshops can no longer easily accept orders from overseas lighter manufacturers and have a lot of complaints against Torch Group, the involution is not that big. After the epidemic became serious, the profits of domestic lighter manufacturers soared.
"I think we should try it. To end the war with a fight, we can have peace. If we hit with one punch, we will avoid hundreds of punches!"
Zhang Xiaocheng hammered the table hard and said.
“Not only entering markets such as Laomaozi and Eastern Europe, but also Southeast Asia, the Middle East, South America and other markets, Torch Group must also start trying to enter!”
“To go overseas, Torch Group must definitely go out. , the market is there, the Torch Group is competing openly, and there is no subsidy from the Hanxi Provincial Government. Why should the Torch Group bear the name of anti-dumping? "
"In addition," Li Dongling looked at Zhang Xiaocheng, "It's time for the Inland Lighter Import and Export Association to take action. Before the Torch Group completes its overseas expansion, domestic lighter manufacturers should accept fewer overseas orders, or stop accepting orders!"
In fact, China is already the largest lighter manufacturer in the world, but it has been inward-looking before, almost to the extent that it was given to overseas lighter manufacturers for free.
Zhang Xiaocheng is the president of the Inland Lighter Import and Export Association. He has the right to issue industry "suggestions." As for whether domestic lighters are obedient or not, it depends on the Economic and Trade Commission, the Foreign Exchange Department, the Commerce Department, and the Customs who originally supported Torch Group in establishing this association. The department and other departments have the final say.
For the time being, those lighter manufacturers are not allowed to accept overseas orders, which will definitely lead to infamy, but it is better to be scolded now than in the next few decades, working for overseas lighter manufacturers for nothing, and being criticized for the quality of domestic lighters. Not strong!
“I don’t know how much trouble this time will cause!”
After Qi Ming and Gu Dayang left, Zhang Xiaocheng smiled bitterly and said to Li Dongling.
(End of this chapter)