Chapter 620 Butterfly flapping its wings
As the second generation son to inherit his father's business, Brenno Bick, also known as Little Bick, inherited the Bick Group left by his father four years ago.
BAK is one of the most famous brands in France today. Men and women of Gallic Rooster have all used products from the BAK Group.
After World War II, Old Bic started with 5,000 francs and established the Bic ballpoint pen factory. It now produces 16 million pieces per day and sells them to more than 130 regions.
After making a fortune with ballpoint pens, BAK entered the stationery, lighters, razors and other industries. Life was very good. BAK's products were among the best in several major industries in old Europe. Famous.
As a second generation, Brenno Beek also wanted to make a career, but since he took over Beek a few years ago, Beek's lighter business has been in a state of decline.
First, they were impacted by Japanese benzene lighters, then stick lighters, and in recent years, they were impacted by mainland lighters. Bic lighters originally followed the popular route, unlike metal lighters such as Dupont and Zippo. Taking the high-end route, the impact was particularly great.
In the meantime, Bic also developed a patented lighter with a child lock. This patent has caused trouble for many lighter manufacturers, but it still cannot stop the influx of lighters produced in mainland China into old Europe.
Seeing that head-on competition could not be defeated, Bic began to play tricks, uniting with several major lighter manufacturers in old Europe, and in the name of the Old European Lighter Association, filed a lawsuit against the old European Union Court and the mainland lighter industry. An anti-dumping investigation was launched to resolve the trouble once and for all.
After hearing what Brenno Beek said, Antoine, who was also holding a golf club and was responsible for the Beek lighter business, stood aside and held the club high and swung it down hard.
Seeing the golf ball flying up, Antoine showed a proud smile, "My people watched those Asian monkeys fly back with their own eyes!"
"So, those lighters from the mainland will never be used again. It won't cause trouble for Bick lighter, will it?" Brenno Bick asked.
Antoine hesitated for a moment, "Mr. Bic, in fact, this matter is very complicated!"
"The anti-dumping investigation can impose tariffs on lighters from the mainland. But it would be difficult to completely stop it!”
Seeing the unhappy look on Brenno Bick’s face, Antoine quickly said, “The cost of lighters coming from the mainland is higher than our own. The production is really too low.
There will definitely be dealers who choose to import from the mainland, and no one can completely stop it! "
"But," Antoine said with a look of being in control of everything, "as long as the famous lighter brands in mainland China, especially the Torch Group, can be blocked from the door of Europe, then Can ensure Piccolo's advantage! "
"If they cannot enter markets such as old Europe and America, then the mainland lighter manufacturers will have no choice but to OEM for BAK!
BAK can take advantage of the low manufacturing cost of mainland lighters to expand the global market share of BAK lighters! ”
In fact, a large part of the production capacity of BAK lighters is handed over to the domestic foundry in Tongzhou. Antoine is naturally quite familiar with the domestic lighter market.< br>
He also knows how fierce the competition among domestic lighter manufacturers is to grab OEM orders. The more fierce the competition among domestic lighter OEMs, the more advantageous it is for BAK!
Hearing Antoine's plan, Brenno Bick couldn't help but nodded, "Antoine, I know I got the right person. You will have a place on Bick's board of directors in the future!"
Hearing this, even though he knew it was a big cake, Antoine's body bones still couldn't help but soften half of his body.
Having solved his major worry, Brenno Beek is in a good mood when he thinks that in the future, BAK lighters will be sold well in old European countries, and the mainland will continue to produce lighters for BAK, adding to the BAK lighter empire.
But before Brenno Bick swung a few times, Antoine's phone suddenly rang next to him, and little Bick's attention was also attracted.
"What did you say?"
This call obviously surprised Antoine, "Stop accepting our OEM orders?"
"What about other lighter manufacturers, Dupont, Can What about lighters from Lifestyle, Dunhill, Grasshopper and other brands?”
“Manager Antoine, not only our European brands, but also the OEM orders for lighter brands from Nippon and Bangzi are also decreasing or even decreasing in mainland China. Suspension of accepting orders!
This is a request from the Continental Lighter Import and Export Association. This association was proposed and established by Torch Group! ”
The voice coming from the other end of the phone made Antoine's face become confused. He understood that something big was going to happen in the lighter industry.
Seeing Brenno Bick's gaze, Antoine hesitated for a moment, and then said, "It was done by the Torch Group. The Continental Lighter Import and Export Association asked the mainland lighter OEM to reduce or Suspension of accepting our orders!"
The good mood just now was gone. Brenno Bick asked in a muffled voice, "How big is the impact on Bick lighters?"
< br>“Not sure yet!”
“However, our lighter production costs in old Europe and other places are definitely higher than those in mainland China!” “Then find a new foundry!” Brun Nobic said.
Antoine was silent for a while, "I'm afraid it's difficult. The labor cost in mainland China is currently the lowest we can find!
In addition, there are materials and equipment. China can produce all lighters. Parts and components of lighters are difficult to produce in other places.
Even in France, some lighter parts need to be imported from other regions.”
Brenno! ·When Piccolo heard this, his face was full of surprise, and he laughed angrily, "That means Piccolo can't leave the mainland, right?"
"The mainland lighter industry is not irreplaceable, but if we leave the mainland and re-establish the lighter industry chain, the cost will be very high!"
Antoine's scalp feels a little uncomfortable just thinking about how high the cost will be. Damn, he felt that producing a lighter outside the mainland would probably be more expensive than in France.
"Mr. Bick, the Torch Group is just doing this out of desperation. It is an action that hurts each other. Without our orders, how long can the mainland lighter industry last?
I will solve this matter. When the time comes, those mainland manufacturers will still beg us for orders as before. They will need to pay a heavy price for this recklessness!"
Antuo! Wanxiang Brenno Bick swore to teach the Torch Group a lesson and let the Torch Group know that some jokes are not allowed and they have to pay the price!
A butterfly flapping its wings may not attract attention, but when this wind spans time, space, and distance, it may be thousands of miles away, and a hurricane will appear.
A lighter may be an inconspicuous small object in the world. Except for practitioners in the industry, no one pays much attention to it. Only those who come into contact with it will suddenly Discover the big changes.
When the inland lighter industry, which supplies lighters to the world, changes, the outside world will see the influence of the domestic lighter industry in the global lighter market!
New rumors about old European lighters being sold out. I don’t know where it came from, but old European lighter dealers who heard the news, as well as tobacco shops, convenience stores, shopping malls, and bars Places that sell lighters have begun to stock up on lighters.
This caused the lighters circulating in the old European market to suddenly become in short supply. When the lighter inventory was tight, the most direct reaction of large shopping malls such as Carrefour was to start to increase the selling price. It originally sold for four dollars. The price of a lighter has risen to five dollars, and in these large shopping malls, lighters are basically sold starting at five!
…
“How do I look?”
Behind Dongling High-tech Headquarters, in the courtyard bedroom where Li Dongling lives, he is wearing a women’s suit, which makes him look more like an urban beauty. Yao Luoying stood in front of the mirror and asked Li Dongling.
As Feiyan Technology’s listing approached, Yao Luoying inevitably became a little nervous. The day of listing was the most glorious moment of her career.
“On the day Feiyan Technology goes public, you will be the focus of the entire Nasdaq hall!”
Li Dongling hugged Yao Luoying's waist from behind and said to her.
Yao Luoying looked at the two people in the mirror and leaned against Li Dongling, "I still hope that the focus will be on Feiyan Technology. I don't know what will happen to Feiyan Technology's stock price on the day of listing..."< br>
“The stock price of Feiyan Technology will definitely rise that day, believe me!”
Li Dongling said that Li Dongling was not worried about the stock price of Feiyan Technology on the day of listing.
Although the Internet has not yet reached the fever stage, it has already gained momentum, not to mention Feiyan Technology, an Internet company that is very popular in Silicon Valley and has outstanding "performance". The stock price will generally rise sharply.
As the saying goes, the emperor is not in a hurry and the eunuch is in a hurry. Feiyan Technology and several major shareholders of America, such as Sequoia Investments, Citigroup, Netscape and other companies that have taken shares of Feiyan Technology, must protect Feiyan Technology if they want to recover their capital. The stock price of Yan Technology is the best!
Yao Luoying looked at Li Dongling in the mirror, raised her head, and stamped on Li Dongling's face. When she was about to dry firewood and encountered a fierce fire, the phone in the room suddenly rang.
Seeing the scene in the mirror, Yao Luoying picked up the phone with a blushing face, picked up her clothes, and pushed Li Dongling to the phone, "I'll go change clothes, you answer the phone first!"
Looking at Yao Luoying running out, Li Dongling wiped his lips, remembering the softness of the corners of his mouth just now, and Li Dashan, who was disturbed by his elegance, picked up the phone angrily.
“Mr. Li, I didn’t disturb your enjoyment, did you?”
Listening to the voice coming from the other side, a figure appeared in Li Dongling's mind, "Director Wang?"
Li Dongling did not expect that Wang Yongyu, director of the State Administration for Industry and Commerce, would actually call him personally.
(End of this chapter)