Chapter 629 Sir, things have really changed
When he saw that the police officers who took the lead in seizing black label lighters were also using black label lighters, Rousseau was completely disheartened.
Although I don’t want to admit it, this battle has become a bad battle and cannot be fought at all.
Smokers in France and old Europe, as well as users who need lighters, all use black label lighters that are cheaper than Bic.
Those supermarkets, convenience stores, tobacco shops, and even lighter dealers, scalpers, and gangs also want a share of the pie. Only the black label supply price can make people in the entire industry chain, Everyone gets a share!
When Black Label lighters, regardless of the cost, would rather just make a profit, but also fight a price war with BAK, BAK Group will not be able to fight this battle at all, even in its hometown, because the entire old European lighters The middle and lower reaches of the industrial chain have completely become its rivals!
......
A tennis court in Paris. On the court, an old man in his sixties was playing with a ball game, and he was talking to a hot female tennis coach in tennis clothes. Sparring.
Next to the court, Brenno Bick was sitting anxiously, but he did not dare to disturb the interest of the little old man on the court.
Just looking at the documents handed to him by Antoine, who had just arrived, made Brenno Bick extremely heartbroken.
The BAK lighter market collapsed!
Yesterday, the sales volume of Bic lighters in old Europe has dropped to 110,000 units. This sales volume is equivalent to a total collapse for lighter brands that are daily consumables.
And it was a complete collapse. A price war did not kill Black Label. Piccolo's set of seven-injury punches made him paralyzed.
"Antoine, you disappoint me!"
Brenno Bick first glanced at Senator Lucas on the court, then lowered his voice and turned to Antoine. Wan Nu said.
He came to find the BAK Group’s biggest backer, who has been in the French economic sector for decades and has served in many departments such as the French Industrial Property Office and the French Ministry of Economy. Lucas, who has considerable influence in the field of the French economic sector, .
The premise of Brenno Bick coming to Lucas is that although Bick lighters are at a disadvantage, at least there is a market.
Relying on Lucas's use of contacts and relationships to pull the strings, just like the previous attacks on the metal lighter manufacturers in mainland China, BAK lighters can win this war in the lighter industry!
But now, Piccolo is being beaten to death very quickly, and its market share has been completely lost. Even if Lucas tries to sidestep it, what's the use? It's like two people competing in the ring, among which The one who bribed the referee was punched to death, so let the referee collect the corpse?
Antoine's face was full of despair, "Mr. Bick, our cost to produce a lighter is about two dollars!
The latest supply price of black label lighters is now US$0.1, which means we lose US$2 for each lighter we produce!
To reduce costs, we must increase production capacity, and the more we produce, the more we will lose. If we produce one million lighters every day, we will lose at least two million US dollars a day. .
And we cannot stop, we must continue to increase production capacity! ”
BAK lighters are now trapped in an infinite loop, because in order to reduce costs, they can only continuously increase production capacity. The more they can produce, the more they will lose, and they cannot stop.< br>
If you produce one million lighters every day, you will lose two million a day. If you want to compete with Black Label lighters, then BAK will need to produce more than two to three million lighters every day, and then use Bic to make lighters. The other party's lower price seizes the market.
But Black Label has lowered the price to 0.1 US dollars. Is it possible that Bic gives it away for free?
Three million lighters are produced every day, and each one loses two US dollars, which is nearly 200 million US dollars a month. What else can Antoine do if he does not stop the production line? The entire BAK Group Going in is not enough to make a loss.
“Mr. Bick, this war should be over. Peace talks are sometimes a decent way to exit.
I think now we should find the continental anti-dumping lawyer who came to old Europe last time. Teamwork and reconciliation may not be the worst outcome for Bick..."
Antoine said to Brenno Bick that in France, there is no shame in surrendering. Anyway, the Gallic Rooster, It’s not like I did this once or twice.
That famous saying that spreads around the world, how it is said, no one can occupy Paris before France raises the white flag, surrender and lose half, is engraved in the memory of the Gallic Rooster.
“Shut up!”
Brenno Bick said viciously to Antoine, asking him to bow his head to the Torch Group. He really could not lower his arrogant head.
Furthermore, Brenno Beek knows that if he bows his head this time, it will not just be as simple as bowing his head and admitting defeat. More importantly, Beek will give up his dominance of disposable lighters in the global lighter industry. , this kneeling is equivalent to completely ruining the lighter legacy that I left behind.
When Brenno Beek was about to say something, Lucas on the court finished today's tennis training. After kissing the female tennis coach, he walked towards the court. He hurriedly greeted her. Go up.
"Uncle Lucas!"
"Little Bick!"
Brenno Brick is very familiar with Lucas. When old Bick first started his career, Lucas also Just entered the French official career.
From then on, Old Bic and Lucas supported each other. Lucas was able to achieve today's status because Old Bic spent a lot of money. To this day, the Bic family is still the largest family in Lucas. one of the donors.
Similarly, Lucas has also protected the BAK Group to its current level, especially large bank loans, interest-free, etc., all due to Lucas's handiwork. "It seems you are in big trouble this time!"
As soon as Lucas sat down, he took a sip of black tea and looked at Brenno Bick who forced a smile and said.
Knowing that he could not hide it from Lucas, Brenno Beek also said directly, "Bick lighters have encountered malicious competition. The other party is completely dumping. This is not a fair war!"
"Little Brick!"
Lucas looked at the aggrieved Brenno Brick and shook his head, "What kind of fairness do you want?"
"Do you have evidence to prove that this malicious dumping of Black Label lighters by Bicker is directly related to the Continental Torch Group you mentioned?"
Lucas' words made Brenno Bee Ke opened his mouth wide, but couldn't say anything. He had evidence of fart.
Even faced with Brenno Bick’s accusations, Global Trading Company, the parent company of Black Label, had something to say.
It’s those people in France who buy from me and sell to France, but I don’t deliver them there. Even Black Label doesn’t have a store in France. The French don’t want to use Bic lighters, so they want to Using the black label is a spontaneous act by the French. Can it be blamed on global trade?
It’s hard to get involved with Lianhuanqiu Trading Company, let alone the Torch Group. They can definitely push 256, so just sell the goods as hard as you can.
"However, Bick Lighter has indeed encountered malicious competition..."
Brenno Brick knew that the one he could rely on now was Lucas, a very powerful figure in France.
Looking at little Bic and thinking of the old Bic's behavior, Lucas could only shake his head helplessly.
"Little Bic, you should have heard a saying, what can't be obtained on the battlefield, can you get it at the negotiation table?"
"The most I can do is let France trade Department, came forward to accuse Black Label lighters, and the French side could also lobby the old European Trade Commission to support BAK lighters.
But it is difficult to expect the old European Trade Commission to go to war with Hungary and the mainland because of a lighter, little Bic!
And, can these really change the situation of Bic Lighter? "Lucas asked, staring at the son of his old friend in front of him.
He stood up and waved to the female coach who was waiting for him in the distance, indicating to wait a moment. Lucas patted the cloth. Lenno Bick's shoulders.
"Little Bick, you know, I am on your side and I am willing to solve your troubles, but there are some things that you need to make your own decisions! ”
After that, Lucas walked towards the female tennis coach, preparing to have a candlelight dinner.
As for Brenno Beek, Lucas really wanted to help, but in the current situation, how could he help? Bick was defeated by himself.
The French themselves abandoned Bic, and Lucas also used his connections to get the French Customs, Police, Anti-Smuggling, Coast Guard and other departments to seize black label lighters through various channels.
However, the French chose to use Black Label. Where there is a market, there is a demand. They are caught in the French war. No matter how many people they send, it is useless. This is no longer about who can directly make a comeback.
……
BAK, the world’s largest consumer lighter brand, collapsed!
Even though BAK did not announce its lighter sales, the nearly halved share price still explains everything.
Whether it is France or lighter manufacturers in Nippon, Bangzi, America and other places, they have all witnessed with their own eyes how, in a very short period of time, BAK lighters were used to the extreme by another brand. The price war will lead to collapse.
This is also the global lighter industry. We have seen that the cost of lighters has been compressed to the extreme. What a scene!
There are even rumors that a certain lighter giant in mainland China has reduced the cost of producing a lighter to US$0.0375, which is about 0.3 RMB, due to the increase in production capacity, new materials and new processes. Cthulhu appeared in front of the world for the first time.
“Call the lawyer sent by the Continental Lighter Import and Export Association!”
Within the Bic Group, Brenno Bick spoke to Antoine in a reluctant but helpless tone at the board meeting.
......
In England, Gu Dayang, who has returned to old Europe, is traveling with his people all over old Europe, trying to change the way inspection agencies and commercial departments across Europe treat domestic products A lighter attitude, and then file an anti-dumping lawsuit.
After a busy day, Gu Dayang came to a Chinese restaurant, served a bowl of noodles, and started to devour it.
The funds provided by Torch Group were sufficient, but Gu Dayang did not squander it. He did not know whether he could win the anti-dumping case, and he was not willing to squander the funds at will.
The phone rang, and Gu Dayang picked it up casually, but the voice coming from the phone almost made Gu Dayang, who was snarling, almost unable to catch his breath.
"BAK Group?"
"What did you say, reconciliation?"
(End of this chapter)