Chapter 632: Covering one’s ears and stealing the bell
“Will Bic really agree to such conditions?”
“Can it really win the pricing power in the old European lighter market?”
“What if? If we can capture the old European market and the lighter market in America and other places, there is hope!”
After Antoine and Rousseau left the table and reported to the BAK Group headquarters, Gu Xiguang, Wang Yongyu, He Heng, Wu Yaoguo, Li Weimin and others couldn't help but talk in low voices, and they couldn't hide the excitement in their expressions.
If we can really reach an agreement with the BAK Group in accordance with Li Dongling's request, the Torch Group will lead the domestic production of lighters and occupy 70% of the old European disposable lighters.
In addition, 30% of BAK and other old European lighter brands are also manufactured domestically, which is equivalent to domestic contracting for the lighter needs of old European smokers!
This is a market share of at least 800 million or even one billion disposable lighters per year.
And unlike the previous era of metal lighters, domestic lighters were sold in the past and were labeled as dumping, and domestic brands were not allowed to sell them at all.
Once the agreement is reached, the standard and pricing power of the old European disposable lighters will be in the hands of the Torch Group and the Lighter Import and Export Association. There will no longer be domestic involution as before, or even loss-making OEMs!
With this market, Torch Group can instantly increase a large number of jobs and foreign exchange income. It is also a feat worthy of special mention for the Economic and Trade Commission, Foreign Exchange Department, State Administration for Industry and Commerce, Hanxi Industry Department, Hanxi State Investment and other departments. !
Seeing everyone's eyes turned towards him, Li Dongling smiled and said, "It's not easy to say yet, but there is hope, but we must set some rules after all!"
I heard Li Dongling The implication in the words was that Gu Xiguang, who represented the Economic and Trade Committee, immediately said, "I am here today, fully representing the Economic and Trade Committee. As long as the Economic and Trade Committee is required to do it, I will never shirk it!"
"The Foreign Exchange Department is also doing its best. Support!”
He Heng also expressed his stance, even with a hint of murderous intent in his words. In China, anyone who dares to stop the Torch Group from entering the old European market will have trouble with the Foreign Exchange Department.
By winning the old European lighter market and exporting lighters, we can bring back at least nearly one billion U.S. dollars in foreign exchange income every year.
Whoever dares to delay this foreign exchange, the Foreign Exchange Department must let that person learn a lesson. The Iron Fist of the Foreign Exchange Department will determine whether it is his head that is strong, or the Foreign Exchange Department’s fist that is stronger!
The Economic and Trade Commission and the Foreign Exchange Department expressed their stance, and naturally others also expressed their full support for the Torch Group.
“If Torch Group can enter the old European disposable lighter market, the domestic metal lighter market will definitely need to be rectified. In the future, metal lighters will become high-end products in the lighter industry, just like luxury goods.< br>
Copycat, pirated, and counterfeit domestic lighters must no longer be able to copy foreign brands and circulate them to overseas markets as they did before! ”
Li Dongling said to Gu Xiguang and others that Li Dongling had discussed this with Zhang Xiaocheng and other Torch Group executives.
The disposable lighter market is occupied by Torch Group. If other overseas lighter manufacturers want to survive, they can only avoid the edge and enter the high-end metal lighter market.
With the Black Label lighters supported by the Torch Group, in this battle with BAK, all lighter manufacturers in the world know that in a price war, the Torch Group can lift them up. Even if they all merge, Not enough for the Torch Group.
As for the Torch Group, if it wants to enter the old European, American, Japanese benzene, stick and other markets, it cannot kill them all, and it cannot destroy everything. It can only let those overseas lighter manufacturers see that there is still hope for survival. I won’t fight with the Torch Group!
The high-end metal lighter market is for those overseas lighter brands, like a cabbage hung in front of a donkey cart. It’s hard to say whether they can eat it, but it always gives them hope!
In fact, in its previous life, Zippo also faced siege from domestic low-priced metal lighters, and then began to transform and start selling metal lighters as luxury goods.
Now, if Torch Group wants to occupy the disposable lighter market, it must drive Zippo and other brands into the high-end metal lighter market.
Of course, in order for Zippo and other brands to vacate the mass consumer lighter market, Torch Group and the Inland Import and Export Association also need to make a statement, such as stopping domestic copycat, pirated, and imitation metal lighters. .
We cannot allow these domestic metal lighter manufacturers that rely on involution to earn foreign exchange subsidies to continue to dominate the global metal lighter industry.
Those domestic metal lighter manufacturers and small workshops can launch their own brand of metal lighters, but they cannot copy other brands of metal lighters like before and then rely on shoddy production to sell them at cabbage prices. In the end, not only the genuine products sold could not be sold, but also the counterfeit products were sold at a loss.
Rectifying the domestic metal lighter industry is not only for Zippo to make way for America and other disposable lighter markets, but also for Torch Group's consideration. Once a metal lighter is positioned as a high-end lighter, its sales volume will not be as good as that of a disposable lighter, but its profit will be more than a hundred times that of the latter.
The Torch Group has now established its own metal lighter brand Zorro. If we don’t get rid of those metal lighter copycat factories, wouldn’t it mean that the Zorro brand will also be copied in the future?
As for the brand positioning of Zorro, Li Dongling will definitely move towards a high-end lighter brand, just like Zippo in his previous life, shaping it into a gift from women to men!
What was the most powerful thing about Zippo’s advertising in the previous life? It was not that men accepted it, but that 70% of non-smoking women took it as a gift to men and made women pay for Zippo. !
The gifts that women can generally think of for men are watches, belts, and lighters. If you have one of them, you are basically invincible.
Now Zippo has not reached that point yet and is undergoing a difficult transformation. Zorro will basically follow the path of Zippo in his previous life, leaving it with nowhere to go...
So for the Torch Group Zorro lighters, we also have to get rid of the domestic copycat metal lighter manufacturers.
Hearing that Li Dongling wanted to rectify the domestic copycat metal lighter market, Gu Xiguang and Wang Yongyu looked at each other and nodded to each other.
What if we can capture the overseas disposable lighter market and eliminate the small metal lighter workshops in China that only know how to copycat and infighting!
Gu Xiguang and the others were able to sort out the big ones and the small ones. Those knockoff metal lighters were also ridiculously cheap, with profits lower than disposable lighters, and they had ruined the reputation of domestic lighters.
The Economic and Trade Commission and the State Administration for Industry and Commerce cannot affect the Torch Group for their sake. They must be killed for the jobs, taxes, and foreign exchange that the Torch Group brings!
“BAK Group is willing to cooperate with...Lighter Import and Export Association!”
Antoine and Rousseau returned after returning, “However, some cooperation details need to be redone. It’s finalized. BAK Group is willing to help the Old European Lighter Association withdraw its anti-dumping lawsuit against mainland lighters!
We are also willing to let Torch Group’s products enter Old Europe, but we hope that these cooperation can pass. You...Sorry, it was the Hungarian global trading company that completed the cooperation.
Torch Group and other mainland lighter brands will enter the old European market through it. BAK will recommend Global Trading Company to join the Old European Lighter Association.
There are also some things. BAK will fully support Global Trading Company in terms of the distribution of the old European lighter market, as well as the standards and pricing power of the old European lighter market in the future.
However, BAK Group really cannot sign any paper documents for these things, if it does not want to be investigated by the old European Trade Commission for antitrust..."
To be honest, BAK Group I also want to save face and don’t want to be accused of being a traitor. I do all this through the Global Trading Company. Although everyone knows that the BAK Group is cheating, there is still a layer of veil between the BAK Group and the BAK Group can still quibble. .
Li Dongling and Zhang Xiaocheng looked at each other and nodded slightly in agreement.
“What Torch Group and the Inland Lighter Import and Export Association want is fairness!
In order to express the sincerity of the inland lighter industry, next, the Inland Lighter Import and Export Association will conduct a review of the metal lighter industry Rectify and shut down copycat and counterfeit lighter workshops and companies. Inland China will no longer engage in extreme price wars in the metal lighter market!
But similarly, in order to maintain order in the metal lighter industry, old Europe will Orders for metal lighters in inland areas also need to be supervised by the Lighter Import and Export Association!"
What Zhang Xiaocheng said was obviously beyond the expectations of Rousseau and the two of them, and there were obvious looks of surprise on their faces.
This amount of information is too great. If the Continental Lighter Import and Export Association really takes over the inland copycat and imitation metal lighter workshops, then the metal lighter industry will be given over to various overseas lighter manufacturers. A way out.
Of course, the last sentence of Zhang Xiaocheng is that in the future, foreign metal lighters must go through the Inland Lighter Association to be OEMed in China. Only in this way can the Lighter Import and Export Association maintain its control over the industry.
If this condition is met, it will be relatively easy for BAK to operate global trade, join the old European Lighter Association, and give up the disposable lighter market!
However, before Antoine and Rousseau had time to be happy, Li Dongling said again.
“However, in the metal lighter market, inland lighter manufacturers including Torch Group should promote their metal lighter brands to old Europe and compete fairly, and they won’t encounter any more obstacles, right? Li Dongling asked, looking at the two of them.
“This...this is nature!”
Antoine laughed dryly and said, but he felt that as long as there was no price war and only design, marketing, branding, etc. were compared, could it be possible that the old European lighters could still be feared?
(End of this chapter)