Chapter 637: It all depends on the support of peers
The Torch Group's lighter advertising platform, which is the business of printing advertisements on the lighters, was originally established by Focus Media.
In the past, Torch Group made less money from selling a lighter than the advertising fee. After cooperating with tobacco, alcohol, and health care product companies, it printed advertisements for these products on the lighter body, and then The Torch Group's advertisements are selling like hot cakes by offering a lighter when you buy a product.
Now hand over the Zorro Lighter advertising to Focus Media. At least the Torch Group doesn’t have to worry about being cheated!
“The promotion of Zorro lighters should be promoted according to the style of the luxury goods field. In addition, Zorro should be made a bridge between men and women.
Just like the promotional model of diamonds, chocolates, and flowers, when men think of gifts for women, the first thing that comes to mind is giving these gifts.
In the same way, Zorro should also be made into a gift that, like a watch or a belt, becomes the first gift that a woman thinks of when giving a gift to a man! ”
When Zhang Xiaocheng and Zhou Wenyan heard this theory, they were a little stunned. It was the first time they heard it. How could they advertise like this?
It was originally a lighter for men. It is completely beyond their imagination to let women pay for Zorro.
“In the future, Zorro can also launch some customized holiday gifts, in which the name of the man to be given is engraved on Zorro and received in a customized manner. Patterns, special functions, etc. that the consignor likes.
Of course, you need to join Zorro Global Membership to enjoy these services! ”
Since ancient times, routines have won people’s hearts. Some people feel that membership is just a scam, but some people feel that this is a sign of being valued. They are willing to pay to become a member just to get something different from others. The service of others.
“In addition, Zorro can hold a global fancy lighter performance competition, allowing Zorro users to perform and communicate on stage! ”
Li Dongling said one routine after another. The fancy lighter performance is equivalent to a yo-yo. Some people bought a yo-yo and felt that it was so difficult to play and there was no sense of experience at all.< br>< br>But in the hands of people who know how to play, yo-yos can be played to great effect. Even the animation "Fire Power Boy King" developed with yo-yos feels too conservative compared to real-life yo-yo masters. ……
The same is true for fancy lighter performances. What better way to show off in front of others than to show off in front of girls and gays!
Many non-smokers find it difficult to refuse the opportunity to use a lighter to show off in front of others. It is the same satisfaction as a man getting a straight stick!
Hearing what Li Dongling said, Zhang Xiaocheng looked at the Zorro lighter in front of him. He could never imagine that in his eyes, it was just a lighter that could light cigarettes and make fire. How could it be used in so many ways? Come alive.
“Zorro lighters are different from disposable lighters. We need to establish self-operated stores or franchise stores to provide after-sales service for Zorro!”
If you only plan to make a small fuss, then There is no need to set up a store, as long as the after-sales aspect can be fooled.
But if you want to sell Zorro at the price of a luxury product, you need to build a store.
Just like in the era of e-commerce, obviously luxury goods can be purchased online, and even offline luxury stores have seen a bit of a bleak business, but those luxury brands still rent stores in large shopping malls and bustling commercial streets. , put the sign up there.
How many goods are sold is only one aspect. It is mainly for publicity, so that more people can see its quality. Luxury goods rely on quality to survive. Without quality, it will be worthless. Value, there is nothing irreplaceable about it. The reason it can be sold so expensive is because of its high quality and the aura artificially attached to it.
"Build a Zorro store?"
Zhang Xiaocheng frowned, "It's okay at home, but if it is overseas, it will probably cost a lot of money!"
Torch Group has also been continuously expanding its sales channels. Zhang Xiaocheng knows that building a store is not as simple as just renting a store. It requires the deployment of sales and after-sales personnel, plus rent, etc. Each store is a big deal. cost.
“These stores are necessary to build, not only for Zorro, but also for another project of Torch Group!”
Li Dongling looked at Zhou Wenyan, “The goal of e-cigarettes , mainly overseas markets.
E-cigarettes are naturally rivals to those traditional tobacco companies. It will take some time to get those traditional tobacco companies to recognize e-cigarettes
In the early stage, they want to promote it. For e-cigarettes, Torch Group needs its own stores!”
Hearing Li Dongling mention e-cigarettes, Zhang Xiaocheng's expression became solemn. He had heard Li Dongling mention the e-cigarette project before, and he could also feel the importance Li Dongling attached to the e-cigarette project.
Nowadays, Li Dongling is willing to build stores for Zorro and e-cigarettes, which shows that he attaches great importance to these two projects.
“To what extent has the research and development of electronic cigarettes reached now?” Zhang Xiaocheng also asked Zhou Wenyan.
“Currently, Torch Group has applied for a concept patent for electronic cigarettes including “non-combustible electronic cigarettes”!”
Zhou Wenyan honestly explained that according to Li Dongling’s explanation, Torch Group Since its establishment, the Technology Department has applied for various patents. Regardless of whether it is useful or not, as long as there is a new invention, it will be registered first. The main purpose is not to leave a way for opponents to survive.
"No company in the world has launched an e-cigarette yet, and the technical department can only explore and develop it on its own. The main components of e-cigarettes, such as e-cigarette oil, chips, atomizers, molds, etc., all require a technical department Developed by ourselves.
Currently, the technology department has produced test products that can simulate the taste of tobacco, and is also developing fruit and mint flavored e-liquids.
The most important thing is the technology department. Here, we are cooperating with pharmaceutical companies and pharmaceutical research and development institutions to evaluate the impact of e-cigarettes on users. This will take some time!”
The Torch Group is still too conscientious and has not done anything about safety. Test it and then put it on the market.
The technical content of e-cigarettes in the previous life cannot be said to be low, but it can only be said to be non-existent.
The ones with a little technical content are metal heating wires and cotton wicks. Then you can mix the e-liquid at will, find a small workshop to assemble it, and sell it for 599. This is still the cheapest. The average price of e-cigarettes in the early stage was thousands. Yes, the most expensive one can be sold for ten thousand or twenty thousand.
Just like this, it was sold to America, and the truck driver there yelled to buy it. Even in America, entrepreneurs who wanted to make e-cigarettes ran to Pengcheng with money in their sacks. Place an order from a small electronic cigarette workshop.
After America’s FDA, also known as the Food and Drug Administration, lost the lawsuit over e-cigarettes, America completely lost control of e-cigarettes, and e-cigarettes began to pour into America like a torrent.
America’s tobacco giants also put aside their reserve and went directly to the country to let their e-cigarettes be manufactured for them. This is even more chaotic. In one year, more e-cigarettes were exported to America than Six billion dollars.
As for safety testing, pharmaceutical company audits, etc., I have never heard of them. Compared with those companies, Torch Group is already conscientious enough.
Regarding the safety of use of e-cigarettes, e-liquids, atomizers, etc., the Torch Group's technical department is conducting medical-level testing and adjustments.
“The electronic cigarette project must be accelerated, and a patent wall must be established!” Li Dongling said.
Li Dongling and Zhang Xiaocheng stayed in the technical department for a long time to determine the path of the Torch Group in the next few years.
Winning the disposable lighter market in old Europe, and going one step further, even the market share of disposable lighters in America and other places can be successfully won. The disposable lighter market has basically become the successor of Torch Group. Garden and base.
With the basic base, we can advance, attack, retreat and defend. The Torch Group can start to promote Zorro and e-cigarettes. If it fails several times, it will have the capital to make a comeback, so that it will not be completely defeated after one failure. .
However, the Torch Group cannot forcefully promote e-cigarettes. The old tobacco giants are not easy to deal with, and they can use any means.
The best way is to win over the support of powerful people in old Europe and America, and then find cooperation with several tobacco giants. Only by winning over one faction can you fight against the other!
Zhang Xiaocheng, who was supposed to have dinner together, left in a hurry. In the past few days, leaders from Yanjing and the provincial capital have been coming to the Torch Group to inspect, and many people need Zhang Xiaocheng to receive them personally.
Seeing that the Torch Group is about to expand again, a number of new positions will appear. There are many people in Yanjing and the provincial capital who need to be arranged. A company like the Torch Group can fill thousands of positions at once. There aren't many opportunities.
There are even people from other provinces around Hanxi who want to let Torch Group arrange some jobs. It can be seen that the current state-owned factories are really having a hard time.
Li Dongling and Zhou Wenyan walked towards the Torch Group's restaurant. It was dinner time, and tens of thousands of people took turns to dine. The entire Torch Group Industrial Park was noisy, and the restaurant was even busier.
Even though there are five restaurants in the Torch Group Industrial Park, it is still very busy when meal time comes. This is still taking turns to eat. If they eat at the same time, they may not be able to find a place to stay.
Four of these restaurants are for employees of the industrial park and provide two free meals every day.
There is also a small restaurant, which is at one's own expense. It is mainly provided to the factory management. It also provides meals for reception inspections and visitors. It is also open to ordinary employees of the industrial park, but they need to pay. .
Li Dongling did not go to that small restaurant, but went to several restaurants with Zhou Wenyan. Looking at the scene of queuing in front of him, Zhou Wenyan said with emotion, "Every time I come here, it reminds me of The old canteen of Xicheng Wireless Factory 1! ”
"Xicheng Wireless Factory No. 1 does not have these meals!"
Faced with the arrival of Li Dongling and Zhou Wenyan, the logistics manager of the restaurant was naturally discerning and brought the meals to the two of them.
Although there is no queue and the portions are larger than those served by ordinary staff, the food is the same.
Li Dongling took a bite of the stewed mutton with radish and said, the taste is not very good, it just tastes like a big pot of rice, but there is oil, water and meat in it, at least it is not boiled in boiling water.
This is a radish cooked with a little oil and water. It is somewhat similar to the mutton finger rice in the Western Regions.
Looking around, Li Dongling saw the food in the bowls of the people around him. The portions were smaller, but they still contained pieces of meat. In terms of food, Torch Group had already surpassed a large number of companies.
(End of this chapter)