Chapter 293: Advertising
“How is it possible!” Wang Yu couldn’t help but exclaimed: “He is bragging!”
I proposed to increase the magazine sales to 24 within three years. Ten thousand copies is actually a bit exaggerated. The other party actually increased it to 300,000 copies in two years!
Hu Cai laughed after hearing this and said: "At first we thought Fang Minghua was talking big words and asked repeatedly, but he was confident and said that the sales volume would not reach 300,000 copies within two years. There was no need to wait for three years. When the contract expires, he voluntarily resigned from his position as editor-in-chief."
Before Wang Yu could say anything, President Wang next to him pointed to a paragraph in the report and said, "Lao Wang, look at this sentence again."
"In three years, the magazine's gross profit will be increased from the current 20% to 35%!"
Increased to 35%?
Wang Yu was stunned and immediately said: "No way? Now the price of each issue of our magazine is 48 cents, and the 35% profit is nearly 17 cents. It is a full increase of 7 cents. How is it possible? He wants to increase the price of the magazine?”
“No, he said it will be based on the current price.”
“Reducing the printing cost? That’s a waste of money!” Don't let him do this!" Wang Yu was a little excited.
"Old Wang, what are you thinking about? How could Minghua do this? He also said that our current paper printing is not beautiful enough. Since it is a national-level magazine, it must look like a national-level magazine." President Huang said with a smile.
"Then how can he increase profits? Reduce the number of employees in the magazine? Reduce personnel costs? It is impossible to fire everyone in the editorial department. Can he do it alone?" Wang Yu murmured.
"I'm still very optimistic about Minghua, he will bring us miracles." Hu Cai said with a smile.
At this time, Fang Minghua returned to his office, and a group of editors who usually had a good relationship with him were congratulating him.
Everyone joked for a while, and Fang Minghua motioned for everyone to go to work. After all, it was still working time.
After everyone left, Fang Minghua thought for a while and picked up the landline phone on his desk and dialed a number.
The call was to my uncle Song Yuemin.
"Brother Yuemin, is your comrade-in-arms Director Wu still in Xijing?"
"Still. What's going on? Minghua, have you already competed for the position of editor-in-chief?" Over the phone , Song Yuemin asked.
“Well, the unit just had a meeting, and Chairman Hu from the Writers Association has announced it in public.”
"Okay, I'll contact my comrades now. Where is the place? Or go to Xijing Restaurant?"
"Okay, I'll wait for your reply."
Fang Minghua hung up the phone. I brewed myself another cup of Longjing tea, which is new to the market this year - Mingqian tea from Hupao Spring in Hangzhou.
Ever since Li Li brought the Longjing tea from Hupao Spring from his grandfather's house in Hangzhou two years ago, Fang Minghua has fallen in love with the taste.
Li Li has now gone to England to study, but Song Tangtang still got the Hupao Spring Dragon Well from Hangzhou through her second uncle.
Before I finished drinking the cup of fragrant tea, the phone rang. It was Song Yuemin's call back, saying that he had contacted his comrades, and it was scheduled to be at Xijing Restaurant at 6:30 tonight.
"My comrade-in-arms said that he is going to host tonight. Congratulations on your promotion to editor-in-chief." Song Yuemin said with a smile on the other end of the phone.
"Why are you embarrassed? I agreed to treat you. Director Wu is willing to advertise in our magazine. This is a big help to me!"
"Forget it, your magazine Just a Qingshui Yamen, it costs too much, and you, President Huang, are also worried. My comrade is the deputy director of sales in the winery, and these expenses are easy to handle."
"Okay, okay, then it's better to be respectful than to obey. ”
Putting down the phone, Fang Minghua crossed his legs, picked up the enamel teapot and drank slowly.
How to increase magazine profits?
Of course it’s just for advertising.
It is now the mid-1980s, and advertising in magazines is nothing new. Advertisements in popular popular magazines such as "Popular Cinema" and "Mystery" are already overwhelming. Advertisements in serious literary magazines, " "Yanhe" is still the first one.
There is always the first person to eat the crab.
In Fang Minghua's impression, many purely literary magazines such as "Flower City" and "Contemporary" have successively published advertisements, but it seems that only one magazine has always refused to advertise.
"Harvest". It is said that Harvest magazine had the idea of publishing advertisements at that time, but Palladium replied, "You can survive without relying on advertisements."
He did not want to be contaminated by literature. Business must retain this pure land of thought and culture.
I admire Palladium Lao.
However, this does not mean that "Harvest" has an easy life. It still has to rely on government subsidies. "Harvest" is backed by Shencheng, the largest city in the country.
Who is behind Yanhe magazine?
Qin Province is a culturally rich province but an economically poor one.
The annual subsidy is pitifully small. It can only keep your basic salary. Don’t think about any bonuses and benefits. You can earn them by yourself, and the subsequent subsidy will only become less and less.
It’s better to find your own way out as soon as possible.
Since you want to advertise, it is best to find a well-known brand with excellent product quality and a good reputation among the public, so as to avoid product quality problems that will affect the magazine itself.
These days, there are still many well-known brands in Qin Province, such as Butterfly watches, Shandandan washing powder, Huashan cameras, Huanghe color TVs, etc.
Although these brands began to decline in the 1990s and finally disappeared, they are still very popular in the 1980s.
Fang Minghua once asked Zhao Hongjun to find several well-known manufacturers to inquire whether they needed to advertise in "Yanhe" magazine. The unexpected answer was almost unanimously declined:
"We The products produced by the factory are in short supply, and many people can’t buy them through the back door. Why are they still advertising?”
Damn it
What a mistake.
It just so happened that Fang Minghua and Song Tangtang went back to their father-in-law’s house for dinner a few days ago. At the dinner table, Song Yuemin accidentally mentioned that he had a comrade in arms who was from Hanzhong, Qin Province and was also a regiment-level cadre. He transferred his job and returned to the local area the year before last. He served as the deputy director of sales at a Chenggu winery in Hanzhong.
Chenggu wine sells well in Hanzhong, and there is also a certain market in Xijing, but it is always outnumbered by Xifeng, so he, a comrade in arms, brought a few people to Xijing to open up sales.
When Fang Minghua heard the news, his heart moved.
How about advertising this Chenggu Liquor?
He once drank Chenggu Tequ once, and it tasted quite good.
After he told Song Yuemin what he thought, Song Yuemin told his comrades, who agreed wholeheartedly.
It’s a good thing to be able to advertise in Yanhe magazine.
However, the results of the competition had not yet come out, so Fang Minghua had to wait for the results.
Now that everything is settled, we can discuss business with Director Wu.
But alone.
Drinking is not allowed in "Closing Mountains for Forestry".
After thinking about it, he picked up the phone again, this time calling the novel team.
"I am Fang Minghua, is Bai Miao here? Ask him to come to my office now."
Within a few minutes, Bai Miao knocked on the door and came in with a smile on his face: "Minghua, you have become the editor-in-chief, do you want to treat me?"
I#￥%...
The corner of Fang Minghua's mouth He twitched, but still said: "It's a treat, not mine, it's someone else. Come with me tonight."
"Yes? Pingwa?" Bai Miao asked curiously.
"No, a friend of my uncle." Fang Minghua briefly explained the cause and effect of the matter.
"What?! You want to place an advertisement in Yanhe magazine?" Bai Miao was stunned after hearing this.
(End of this chapter)