Chapter 498: This matter is going to happen
I took my children to play in the zoo for most of the day, and then went out to find a place to eat. In this era, KFC and other foreign fast food have not appeared in Xijing, so we can only eat roujiamo and mutton puffs. and so on.
After that, I first sent Zhao Hongjun’s children back to his home, and then sent my two children to my father-in-law. After sitting for a while, I drove home alone. Today’s task of raising children is over. Finish.
Practice calligraphy alone at home at night, and revise the manuscript, which is quite leisurely.
At around eight o'clock the next morning, Fang Minghua took out his address book and dialed the number left by Wu Jianye of Chenggu Winery.
At this time, Wu Jianye was convening a meeting with the winery leaders and sales section chief.
Since being advertised in "Yanhe", the Chenggu Tequ produced by Chenggu Winery has quickly poured into Xijing, expanding rapidly in Xijing and even the Northwest and the Central Plains. Sales have doubled in three years. After a while, Wu Jianye was appointed as the head of the winery by the local county government.
Ambitious, he set his sights on Yanjing.
There are many famous wines in the southwest, such as Moutai Wuliangye and Luzhou Laojiao Jiannanchun, etc. It is not easy to gain a foothold when surrounded by a pack of wolves.
Southeast China and South China have never been the main areas for liquor consumption, so he is preparing to enter North China. Using Yanjing as a springboard, we can enter the Northeast market to the north, and enter Hebei and Shandong provinces to the south, which are major liquor consumption provinces.
Some time ago, he personally led more than a dozen elite soldiers from the sales department to stay in Yanjing for more than two months, promoting Cheng Gutequ in major wholesale departments and shopping malls, but the results were not good.
The common people don’t recognize it.
Chenggu special song?
Never heard of it.
From Qin Province?
We only know that there is Xifeng Wine in Qin Province. When did Chenggu Wine appear again?
"Xifeng is produced in Xijing. I come from the Tianhan area in the south of Qin Province, which is known as the northwest Xiaojiangnan."
"What? Aren't you living in cave dwellings in Qin Province? There is loess everywhere. Why? Why did he become Xiao Jiangnan again?”
The promotion failed and Wu Jianye had to go home.
Today’s meeting is to summarize experiences and lessons.
"Director, I think it's really not possible for us to run like headless flies. We need an entry point that can let the people of Yanjing know about the Chenggu Tequ brand in the shortest possible time. Coupled with the quality of our Chenggu liquor, we can Have a place in Yanjing." The person who spoke was Section Chief Zhang of the Sales Department.
“This is not nonsense.” Director Wu glared at the sales section chief: “Where is the entry point?”
“Let’s advertise on Yanjing TV Station.”
Advertising?
Wu Jianye lit up a cigarette. He had indeed considered this issue.
However, I heard that Yanjing TV’s TV advertising fees are not cheap, and the tariffs vary according to different channels and different time periods.
Well, investing in unpopular channels and unpopular times is a waste of money and time. Investing in prime time channels on popular channels is too expensive.
It is calculated based on seconds and play frequency!
In the prime time period after 8pm, a 30-second advertisement usually costs 8,000 yuan to play once, and 240,000 yuan to play continuously for a month.
And based on experience, one month is not enough at all. At least three months of continuous bombing will be effective.
720,000?
A bit too expensive and only played once a day.
Wu Jianye was just thinking about it when he saw his secretary hurriedly walked in and said:
"Director Wu, your call is from a writer named Fang Minghua in Xijing."< br>
Fang Minghua?
"Everyone, wait a minute, I'm going to take a call."
Wu Jianye came out of the conference room and came to his office, picked up the phone and said, "Hello, I'm Wu Jianye, hello, Chairman Fang."
"Hello."
"I heard from President Bai that you resigned as editor-in-chief of the magazine?"
"Yes, it's too tiring, and all the relations have been transferred to the Writers Association."
"Okay, I'll be the chairman of the Provincial Writers Association in two years."
Why do you always say that? Fang Minghua made a few modest words and then turned to the topic: "Director Wu, my friend has invested in a TV series. Are you interested in advertising?"
"TV series?"
Fang Minghua explained the whole process.
Played on Yanjing TV Station?
Oh, isn’t this the market you are preparing to conquer?
Also, advertisements are played at the end of TV series, which is novel.
These days, apart from advertising, the easiest and most cost-effective way for companies to promote themselves on TV is to sponsor a certain TV series.
Invest tens of thousands and hundreds of thousands, and embellish the words "XXX Factory Sponsored" at the end of the TV series. This is also a disguised advertisement.
But that's not what Fang Minghua said!
When the subtitles are played, an advertisement is inserted. A wine bottle with Cheng Gute Qu written on the package is slowly rotating, and the familiar slogan of the winery can even appear: A glass of wine, a lifetime of love. , Chenggu special song! "
Wu Jianye was immediately moved.
"Chairman Fang, how much does this advertisement cost? "
"I just gave you a suggestion. I can't decide the advertising fees. You have to talk to my wife. She has gone to Yanjing now. I will give you her pager number. 伱Contact her directly. But I think it should be cheaper than advertising directly on the TV station. ”
"Okay! I'll contact Mr. Song right away."
After hanging up the phone, Wu Jianye rushed back to the conference room happily.
"The meeting is over, Section Chief Zhang, you and I will go to Yanjing immediately!"
Four days later, Wu Jianye appeared in Zheng Xiaolong's office at the Yanjing Television Art Center, the sofa next to him Also sitting were two white-collar beauties, one large and one small—Song Tangtang, the general manager of Shengshi Film and Television Company, and her secretary Xu Hui.
"Mr. Song, do you want to advertise at the end of the film?" Zheng Xiaolong frowned after hearing the news.
"Yes, not many. There are three in total. One of them is our Chenggu Winery in Qin Province. This is Director Wu. He asked to watch the TV series before deciding whether to invest. Isn't this request too much?" Song Tangtang said with a smile on his face. Smile.
"It's not too much, but the contract doesn't say that your investors will invest in advertising in the play." Zheng Xiaolong replied.
“But the contract doesn’t say we can’t do it, right? According to the contract, our Shengshi Company owns the copyright, and you are just the producer. Besides, we only add about 15 seconds of advertising in the end subtitles, which does not affect the TV series. Integrity and the audience’s viewing experience, otherwise, where will our loss of 500,000 be made up?”
Holy shit!
It turns out you planned it in advance.
Back then, Zhao Hongjun said impassionedly in front of me that he would rather lose money in order to promote patriotism and provide the masses with excellent spiritual food. Now it seems like pure fart!
In fact, I have already thought of ways to make money.
But this method is quite good and we can use it in future filming.
Of course, if they play a 15-second advertisement at the end of the film, will it have any impact on the effectiveness of the advertisements played after the TV series on our TV station?
Zheng Xiaolong was thinking in his mind, and suddenly raised his head and looked at Song Tangtang.
"Mr. Song, I heard that your grandpa is the retired leader of the General Political Department?"
"Yes, I grew up in the General Political Department. Later, my father was transferred to the Qin Provincial Military Region to work, and my brother and I Follow me." Song Tangtang didn't hide anything.
"Haha, I am in the General Logistics Courtyard. When I was young, I often went to the General Political Department to play." Zheng Xiaolong said with a smile.
"The General Political Courtyard is in the Gongzhufen area. There are more compounds there. The Air Force Courtyard, the Navy Courtyard, and the Signal Corps Courtyard are more lively than ours."
"Yes." , it was quite lively, I didn’t go to school at that time, and I would often ride a bicycle and drive a jeep around,” Zheng Xiaolong said with a smile.
Xu Hui, who was sitting next to him, was a little confused.
Aren’t we talking about advertising?
Why are you suddenly talking about a compound?
What is Mr. Song doing?
But Wu Jianye, who was sitting on the sofa opposite, had a smile on his face.
This must happen.
(End of this chapter)