Chapter 599 Buhuhu Series
Mao Dun Literature Prize? !
"Teacher Minghua, are you saying that Chen Zhongshi's "White Deer Plain" can win the next Mao Dun Award?" Zhou Ming's voice became urgent.
"Since everyone thinks that this novel has very high literary value, why can't it win the Mao Award?" Fang Minghua asked rhetorically: "And I think it very much meets the selection criteria of the Mao Award."
< br>"Is there still a standard for winning the top prize?" Zhou Ming was surprised when he heard this for the first time.
"First: realistic works. Second: epic nature. Third: national character." Fang Minghua said three criteria in one breath.
“Look, among the three award-winning works that have been announced, do most of them meet this standard? And does "White Deer Plain" also meet these three standards?!"
Su Bin and Zhou Ming thought about it carefully and found that what Fang Minghua said did make sense.
"Teacher Minghua, why do you think "White Deer Plain" will win the next Mao Dun Literature Award instead of the next World Chinese Literature Award?!" Zhou Ming suddenly asked this question.
Fang Minghua laughed after hearing this.
"The Chinese Literature Award only selects one novel, so it's hard to say. But for the Grand Prize, there are four or five novels. Which one is easier?"
After finishing speaking, Fang Minghua smiled mysteriously: "This is me. Man, it’s quite accurate to predict the top prize.”
Of course, Su Bin and Zhou Ming were dubious about the last words.
But in terms of the quality of the novel "White Deer Plain", there is still a chance to win the Mao Dun Award.
"Su Bin, since you are here today, I just want to give my personal opinions on the future development of Shengshi Books. Of course, it is for reference only." Fang Minghua suddenly changed the topic and his tone became serious.
Su Bin suddenly looked stern.
It was rare for him to see Fang Minghua look so serious when talking about things.
He also understood in his heart that although Fang Minghua said that it was just his personal opinion for reference, was it just for reference?
Others are the real bosses, and I am just a high-level worker at best!
The decision lies with others.
"Minghua, tell me." Su Bin couldn't help but straighten up.
"Under your leadership, Shengshi Books has developed rapidly in the past few years, publishing many best-selling books and achieving huge economic benefits."
Fang Minghua praised first, and then suddenly changed the subject. : "But I think that bestsellers are not limited to popular literature such as romance, martial arts, and female nanny. Pure literature is also very likely to become a bestseller, or even a phenomenal work, and gain huge economic and social benefits. We are absolutely We cannot ignore the treasure of pure literature.”
“For example, when writing this book, the author had already considered how to attract readers and made a good attempt:
"First of all, he uses the theory of cultural psychological structure, and does not engage in image description like traditional realistic novels, but starts from the psychology of the characters, which increases the readability of the novel. ”
"Also, a lot of erotic descriptions are used, which in a way makes the novel more exciting, but I emphasize that this is a serious novel, not an erotic novel, and the author's sexual descriptions are not pornographic. , but to better express the inner world of the characters."
Fang Minghua talked about several aspects in one breath, and Su Bin nodded frequently.
Finally, he said sincerely: "Minghua, you still read deeply."
"Haha, thank you, this is just a personal opinion." Fang Minghua said.
After listening, Su Bin pondered for a moment and said:
"Well, Shengshi Books will publish this book and give Chen Zhongshi 10% of the royalties."
Fang Minghua smiled slightly after hearing this. In fact, he had already prepared for it.
This book must be published by Shengshi Books!
If Su Bin disagrees, it is best to be reasonable and "convince others with virtue."
Still don't listen in the end? You're welcome, I'm the boss and I have the final say!
Of course, everyone is happy with the current situation.
Now that they have decided to publish, Su Bin and Zhou Ming discussed how to promote and publicize it.
Fang Minghua generally does not express personal opinions on these specific tasks such as advertising in appropriate media, new book launches, author book signings, participating in book fairs, meetings with readers, etc. He believes that Su Bin can Do it well.
But today he said a few more words.
"Su Bin, I think we should not only establish the Shengshi Books brand, but also make the published books into series brands to maximize the brand effect."
Zhou Ming was shocked after hearing this and interrupted. : "Teacher Minghua, "How do you turn a published book into a brand? It's not like it was written by one person. "
Fang Minghua smiled slightly: "For example, take this book "White Deer Plain", a long novel, pure literature, and high literary value. These are its three labels. Then we will publish novels of the same nature in the future. , doesn’t this form a series of books? We can give the book series a name, and the name is the brand! When readers see this branded book series, they will know that it is a high-quality pure literary novel! "
"Teacher Minghua, this is a good idea! "Zhou Ming became a little excited after hearing this.
"I think the genre of "White Deer Plain" is called the domestic famous novel series. Mr. Su, Mr. Minghua, what do you think? ”
"It's too long and not eye-catching." Su Bin rejected Zhou Ming's proposal: "Which publishing house does not claim that the novels published now are novels by famous writers? They are already bad."
"Just call it Let’s book a book called Buhuhu,” Fang Minghua said suddenly.
"Buhu? Teacher Minghua, why is it called Buhu? Does it have any special meaning?" Zhou Ming couldn't help but ask.
"Haha, it doesn't have any special meaning. Didn't you, Mr. Su, say you should be eye-catching? I think this is quite eye-catching." Fang Minghua replied.
"Oh" Zhou Ming said oh without saying anything.
Su Bin, who had been silent just now, suddenly said: "Xiao Zhou, you were deceived by Teacher Minghua!"
"Cheated?"
"In fact, his brand name has a very meaningful meaning. Profound." Su Bin suddenly became eloquent: "The cloth tiger exists in ancient and modern times. It is a traditional artistic image with oriental characteristics. It originated from the ancient Chinese tiger god worship culture and is indispensable in traditional culture. Part of it. ”
“It not only represents the people’s totem worship of tigers, but also implies cultural connotations such as dispelling diseases and avoiding evil, peace and auspiciousness. As a book brand, Minghua cleverly combines traditional elements with modernity. The combination of design brings a unique visual experience to readers, seconds, seconds!”
Fang Minghua was stunned when he heard Su Bin’s long speech.
Damn it
Is this really the case?
I just used the book brands that have appeared before.
Perhaps, people really think so?
After everything was discussed, Fang Minghua said goodbye and left, and then went to Bailuyuan to meet Chen Zhongshi in the afternoon.
(End of this chapter)