Chapter 636: Old Qin people can also create hype!
Yu Hua himself understands this.
All promotional activities of Shengshi Books to promote his book were centered around Zhang Yimou's film winning an award at the Venice Film Festival.
But the further back and closer to the opening of the Venice Film Festival, the more nervous Yu Hua became.
What if Zhang Yimou’s movie really doesn’t win the award? !
Fang Minghua naturally understood Yu Hua's worries, patted his shoulder and comforted him with a smile:
"Yu Hua, what are you worried about? Zhang Yimou participated in three major foreign film festivals. Which time did he come back empty-handed? It’s just about winning some kind of award. If you win the Golden Lion Award, you’ll get it right away!”
“Thank you for your blessing.”
Yu Hua replied with a confused expression. He seemed a little unconvinced.
Fang Minghua didn’t dwell on this issue anymore, let’s let the facts speak for themselves.
"Hey, Yu Hua, are you in a hurry to buy a house? If you don't have enough money, I'll lend you some." Fang Minghua said with concern again.
“No, no, no need to worry, we’ll talk about it in a year or two.” Yu Hua said.
Although he is eager to live in a new house with his new wife, he is even more eager to live in the house he bought with the money he earned.
After having a meal at Yu Hua’s house, Fang Minghua took a taxi back to the General Political Courtyard. The next day, he went to Xinhua Bookstore in Wangfujing to sign books and sell books. After that, he worked with Dai Jiali and other Shengshi Books The people took the train back to Xijing together.
It was already the second night when we arrived in Xijing, but Fang Minghua did not stay in the hotel, but went home directly. After opening the courtyard door, Song Tangtang came out of the living room and quickly took the suitcase in his hand. With a sweet smile on his face: "Husband, are you back from the Eastern Expedition?"
"Have you also read Guangming Daily?" Fang Minghua asked.
"It's not "Guangming Daily", it's our "Qin Provincial Daily". "Qin Provincial Daily" forwarded the full text of the press release from the "Guangming Daily" reporter, and even reported it as news on the provincial TV station ”
Oh, it’s so vigorous?
These days, not many ordinary people watch Guangming Daily and Qin Province Daily, but they watch TV and read a lot of news.
This kind of publicity was originally just an internal play in the literary world, but it suddenly broke out of the circle.
It turns out that the Propaganda Minister of Qin Province is named Wang Jucai. He graduated from the Chinese Language and Literature Department of Qin Provincial Normal University. He once worked as a newspaper reporter and editor. He has been engaged in cultural propaganda work for a long time and is very concerned about every move in the literary world.
After he saw the article "Shaanxi Army's Eastern Expedition", he immediately felt keenly that this was a great opportunity to promote Qin Province's literature and writers! Immediately, with a stroke of his pen, the instructions were requested to be reprinted in full by the "Qin Provincial Daily".
And forward it to the Provincial Radio, Film and Television Bureau, and broadcast it as a news item on the TV station!
The provincial newspaper reprinted it, and various prefecture-level and city newspapers followed suit. The provincial TV station reported it, but of course the city TV stations refused to let it go. For a while, the "Qin Army's Eastern Expedition" became a hot topic among the people.
This was unexpected by Fang Minghua.
"I heard from Bai Miao that the provincial TV station also wants to produce a program to bring together six of you writers for an interview or something, to talk about your creative feelings. I'm waiting for you to come back now," Song Tangtang said.
Ouch
The people from Qin Province, who have always been honest and honest, also know about the hype.
Fang Minghua looked at his smiling wife and suddenly said in her ear: "Hey, husband, I have returned from the Eastern Expedition, and now I want to conquer you!"
"Disgusting! You stink all over, first of all Go take a shower!”
The book signing event in Xijing continues.
The next day, Fang Minghua felt refreshed and got up early. He first went to have a bowl of spicy soup outside Chaoyang Gate, and then drove straight to the Xuecheng Bookstore near Bianjiacun.
The first stop for book signings in Xijing was at the Xuecheng Bookstore in Lei Xuecheng.
In the past few years, Lei Xuecheng has concentrated on running his own bookstore, and it has become the largest private bookstore in Xijing City. It not only has four front rooms, but also the backyard of the bookstore - originally the yard of his daughter-in-law Wu Meimei's home, now It has also been opened up as part of the bookstore, where tables and chairs are placed, accompanied by tea and beautiful music, for readers to read and rest after buying books.
The prototype of the book bar was born. Fang Minghua drove to the bookstore and saw a red banner hanging in front of the door, which read, "Warmly congratulate Mr. Minghua, the leader of the Qin Army's Eastern Expedition, for signing autographs and selling new books in our store."
A long queue had formed at the door of the bookstore. Fang Minghua entered through the side door. Dai Jiali, the staff of Shengshi Books, and Lei Xuecheng were all there.
They are all acquaintances, no need to be polite, just chat for a few words, and Fang Minghua gets into work mode.
Have a lunch break, and we don’t have much appetite on a hot day, so everyone ate at a snack bar outside the Qin Province’s “three-piece set” - Liangpi, Roujiamo, and Bingfeng.
After that, I went back to the bookstore to have a rest.
There are still readers in the bookstore. In order not to disturb readers while reading, Lei Xuecheng specially arranged a vacant room for Fang Minghua and Dai Jiali. They all blew the fan and drank tea and chatted.
Perhaps it’s because the bookstore is so profitable, Fang Minghua discovered that the tea prepared by Lei Xuecheng has become more high-end, and what he drank today was Bamboo Leaf Green from Sichuan Province.
It is flat and smooth, emerald green, shaped like a bamboo leaf, and bright green in color. Although it is both green tea, it is still somewhat different from the Longjing tea that Fang Minghua often drinks.
Longjing has a fresh taste, long fragrance and sweet aftertaste, while Bamboo Leaf Green has a refreshing and mellow taste, slightly bitter and long aftertaste, which is very suitable for relieving the heat in summer.
The three of them naturally talked about literature, and the Qin Army’s Eastern Expedition, which is the biggest topic in the literary world now.
Lei Xuecheng sat on a wicker chair, crossing his legs and talking.
"There are six books in total on the Eastern Campaign of the Qin Army. I think the most outstanding ones are "White Deer Plain", "Abandoned Capital" and "Gang's Qin"."
"Then from the book What about the marketing perspective?" Dai Jiali asked a question.
“I don’t know much about other cities, but these three books are still in Xijing’s book sales market.” Lei Xuecheng said: “I dare say that this year’s sales champion of Xijing’s literary books should be Within these three books.”
“Boss Lei, which book do you think will eventually win the sales championship?” Dai Jiali asked.
Lei Xuecheng pondered for a while and said with a smile: "In my personal opinion, Minghua's book is quite good, and it writes about some things happening in the current society. It is easy to resonate with each other. However, it suffers from the fact that it was released too late. In the past six months, It was only published in the past, which will definitely affect the sales volume for the whole year - of course, it is possible to catch up from behind. "
"Well, Xuecheng, we are friends, you don't need to flatter me, be realistic," Fang Minghua said with a smile. .
Lei Xuecheng smiled after hearing this and continued: "In addition to "Gang's Piano", I think "Dead City" should have slightly better sales."
"Why not "White Deer Plain" "What about"? Is it because it was released in October last year and sales are weak this year? Or is it because the writing is not as good as "Dead City"?" Dai Jiali asked.
“No, no, from a literary point of view, I personally think that "White Deer Plain" is still higher than "Abandoned Capital", but "Abandoned Capital" has its own advantages: it writes about the present! More importantly It’s some of the sensitive plots in his book that attract people’s attention. To be honest, most of the people who come to our store to buy this book are young men.”
Dai Jiali certainly agreed with Lei Xuecheng's evaluation of the abandoned capital.
If Fang Minghua hadn’t warned him in advance to promote the book not to use erotic stories as a gimmick, perhaps he would have made a bigger fuss in the promotion, and the effect might have been better.
“I’m worried about a problem now.” Lei Xuecheng changed the subject and said suddenly.
"What's the problem?"
"It's about "The Wasted City". Wait, I'll show you something." After speaking, Lei Xuecheng turned around and left the room. It didn't take long. Just take out a magazine: "Literary Review"
Huoran published an article above, which was a review of "Abandoned Capital".
Yenjing University Professor Meng Fanhua's "The Style of Antiquity and the Wonders of the East": ""Abandoned Capital" is a poor continuation of the literary legacy of the Ming and Qing Dynasties, and is a model for splicing classics... The sense of disillusionment revealed in the book The words coincide with the mentality of the declining intellectuals, which is the best reason for it to receive applause. "
The intensity of the words is simply staggering.
(End of this chapter)