Chapter 713 Advertising in Times Square
The lady has short hair, glasses, and light makeup, giving her a bookish look.
"Everyone, this is Professor Li Li from the School of Liberal Arts at San Francisco State University. She is also the new president of the publishing house."
Fang Minghua gave a brief introduction and then handed the time to Li Li .
"Hello everyone, from today on, I will be responsible for Ashleypress." Li Li said in pure English: "I hope everyone will cooperate with me to do a good job."
"Now, there is a very urgent task." After speaking, Li Li took out a three-inch floppy disk from her pocket.
“Here is Mr. Fang’s latest fantasy novel, which is about 240,000 words. Our current job is to proofread and typeset it as quickly as possible and then publish it to Mr. David.”
Li Li cast her eyes on David: "You are the editor-in-chief. How long will it take from proofreading and typesetting to producing the proof manuscript?"
"President Li, I estimate it will take at least a month." David thought for a moment, Give the answer immediately.
He is in his early fifties, slightly bald, and slightly hunched over. He looks just like the old editors of domestic magazines. He has been working in a publishing house for more than 20 years and is already familiar with this process.
"Can it be completed in twenty days?" Li Li asked.
"Huh? This?" David was about to deny it, but when he saw Li Li's eyes, he couldn't help but nod.
“It can be done.”
“OK!”
Sitting next to him was Jack, the head of the distribution department, who felt happy after hearing this.
"This old man usually works slowly and slowly. Why is he suddenly so active today? Oh, he wants to take credit from the new boss.
Jack was just thinking wildly when he heard Li Li call his name.
Jack, what is the capability of Simpress, which is responsible for the book printing business of our publishing house?”
“Simplex is a very famous printing company in San Francisco, specializing in books and magazines. Printing." Jack replied immediately, and then suddenly added:
"President Li, I have to tell you some bad news - I originally told Mr. Garcia, but now you are in charge. .”
Bad news? !
Li Li's mood suddenly became a little nervous.
Is there bad news on my first day in office? Test my ability?
But keep calm on the surface.
"Mr. Jack, what's the bad news?"
"Yesterday, Andrew, the deputy manager of Simpress, called and said that in recent years, none of the books published by our publishing house has exceeded 50,000 copies, which has greatly increased their company's printing costs. If this continues, they will cancel and Let’s cooperate and no longer print our company’s books.”
As soon as Jack said this, there was a whisper in the conference room.
Even Simpress, which has always had a friendly relationship with the publishing house, is canceling the contract!
When Li Li heard this, her mood became lighter.
"Mr. Jack, you don't have to worry about this. Tell Mr. Andrew that the printing volume of our new book will definitely exceed 50,000 copies. You'd better tell him to plan according to the initial printing scale of 500,000 copies. So as not to be in a hurry.”
"Oh, my God, half a million copies!" Jack couldn't help but scream.
“Isn’t it possible?”
Li Li looked at him, her gentle eyes becoming sharp.
"OK! I will tell Mr. Andrew." Jack replied immediately.
But I am complaining in my heart
At most, I will be laughed at by Mr. Andrew, but if you can’t finish the pie by then, and Simprice cancels the contract, then it’s none of my business
Li Li looks at market operations again Neil from Promotions.
"Mr. Nick, do you have any good ideas for the promotion of the new book?"
The man named Nick was in his thirties. When he saw Li Li calling him by name, he felt clear. The voice said: "President Li, in the past, the promotion of new books mainly included advertising in newspapers, asking famous writers to write prefaces and reviews, and signing books and selling books. Of course, this requires a lot of money."
Li Li shook her head after hearing this.
"That's not enough, Mr. Jack, have you been to Times Square in New York?" She suddenly changed the subject.
"Been there, what?" Jack was a little confused and confused as to what this had to do with the promotion of the new book.
“Did you notice the advertising screens in Times Square? TSX, MiFi, TheBird, Nasdaq big screens?” Li Li asked.
“Of course I noticed.” Jack said casually and suddenly realized: “My God, you want to advertise your new book in Times Square?”
“Yes, in Times Square, New York. Advertise!" The conference room was in an uproar again.
Not to mention the small Ashleypress Publishing House, even publishing houses as big as Langdon and Simon have not advertised any author's novels in Times Square!
Li Li didn’t seem to hear it, and just looked at Nick: “As for the content, time, and frequency of advertisements, which advertising screen is the most cost-effective? Give me a plan after you finish reading the novel. "Mr. Nick, how long will it take for you to come up with a plan?"
Jack looked at Li Li, then looked at David next to him, and gritted his teeth: "Twenty days!"
"Okay, in addition, we also need to advertise this book on the Yahoo website. Mr. Nick, you are also responsible for this matter." Li Li continued.
"OK!"
Jack quickly agreed.
But I was muttering in my heart.
Yahoo?
What website?
Never heard of it.
But how dare he say this in front of his boss now?
Go back and check online
Li Li emphasized a few other things and then announced the adjournment of the meeting.
Everyone left while discussing, leaving only Fang Minghua and Li Li in the office.
"Minghua, how am I doing?" Li Li asked.
“Very good!” Fang Minghua gave a thumbs up.
“Can you compare to my cousin?” Li Li asked playfully again.
“Comparable.” Fang Minghua said with a smile.
"Okay, don't praise me. I know that I am much worse than my cousin. Many of your ideas today came from you. You just used my mouth to express them. Do you really want to Advertising in Times Square?”
"You have already arranged your work, can you have a vacation?" Fang Minghua smiled: "You must spend what should be spent."
"Okay then, I will go and tell David about the proofreading and editing of this book and Cover, I thought of several cover layouts last night." Li Li stood up and walked out.
Fang Minghua shook his head.
You have to do it yourself even though it has been arranged for your subordinates?
Why is this the same as Tangtang?
But that was up to her.
When it was almost time to get off work, Li Li drove her Ford car, and Fang Minghua drove the company's black Buick Electra Park Avenue, which is considered a luxury car in the United States, but it has been driven for ten years.
It’s okay to use transportation.
Time passed by so lightly. Fang Minghua also went to Stanford University to find his brother-in-law Liu Jianjun, who was studying for a Ph.D., and chatted all afternoon. Before leaving, he left him a check for US$100,000.
Although Liu Jianjun is sent here by the government, he still has to pay for his daily living expenses.
"Don't think about work-study, it's just a waste of time. Your task now is to study hard and learn as much as you can, so you can use it when you go back!" Fang Minghua patted Liu Jianjun on the shoulder before leaving, speaking with sincerity.
It is already the beginning of December. Fang Minghua has been in the United States for two months. The main thing is still coding at Li Li's house. He occasionally visits the company and handles some matters.
Phillips has sold out all Apple stocks, totaling US$13.58 million after paying stamp duty and handling fees.
Of course, according to the contract, Phillips will be paid a commission of 98,500.
The acquisition of Ashley cost 4.1 million U.S. dollars, leaving about 9.3 million U.S. dollars. Fang Minghua added 3 million U.S. dollars to the company for company operations, and deposited the rest into his personal account.
Li Li is mainly responsible for the affairs of the publishing house. Apart from attending classes, she spends most of her time in the publishing house during the day, while Fang Minghua has nothing to do all day long.
That afternoon, Li Li came back from the publishing house and told Fang Minghua that the proofreading and editing of the new book was basically completed, and the next step was to enter the printing stage. Nick had already led people to New York to contact him about advertising in Times Square. .
Everything went according to plan.
Fang Minghua nodded after listening.
“Thank you for your hard work, let’s eat.”
The food was cooked by Fang Minghua, and it was all Chinese food. Li Li liked it very much and enjoyed it very much.
"Lili." Fang Minghua suddenly said: "I'm going to Seattle tomorrow."
(End of this chapter)