Chapter 716 715 "Oh, my God, it turned out to be a book!"
Some time ago, Nick, who is in charge of marketing operations, had contacted the dealer of the Reuters screen and purchased a MiFi large screen.
MiFi large screen, formerly known as Thomson Reuters large screen, is located in the core area of Times Square in New York. It is one of the most influential and well-known outdoor large screens in New York and even the world.
The large screen is 15 meters high, 36 meters wide, and has a total area of 540 square meters. It is one of the largest electronic displays in Times Square.
The image advertisements of the world's top brands and companies are played 24 hours a day, which is an excellent platform to display corporate strength and enhance brand influence.
After many negotiations with the other party on behalf of the publishing house, Nick finally purchased the right to play the big screen for one month for US$350,000. The advertisement was 20 seconds long and played every two minutes for four weeks.
Nick said with a smile that this is the largest advertising investment since I became the director of the Operations and Promotion Department, which is more than the total advertising expenditure of the publishing house in the past five years.
The two took a plane to New York and checked into the New York Plaza-Fairmont Hotel directly.
This is one of the most classic and complete century-old hotel buildings in New York City. It has always been a place where celebrities and dignitaries stay.
I accompanied Li Li to Macy’s Department Store during the day, buying large and small bags of clothes, and also went to Broadway’s Rhymes Theater to watch the classic musical "Phantom of the Opera".
Li Li sat next to Fang Minghua, clinging to him tightly, and whispered in his ear: "Minghua, I remember, you came to New York in 1988 and watched this musical here with Miss Emily? ”
“You know all this?”
Fang Minghua was slightly surprised.
When he came to the United States in 1988, he did watch "The Phantom of the Opera" with Emily, but of course he would not tell Li Li about it.
"My cousin told me." Li Li replied in a low voice.
Ouch.
It seems that you two sisters really talk about everything.
"Emily is also a famous novelist in the United States now. You haven't met her this time when you came to the United States." Li Li added.
Huh?
Actually, Fang Minghua and Emily have had less contact in the past few years, and they are married and living in New York.
It's okay to call and say hello, but there's no need to make a formal comment
Of course, the happiest thing is to visit Times Square at night.
Today is Christmas, and the Christmas windows of department stores and luxury stores on Fifth Avenue compete with each other in various styles and designs, becoming the most beautiful scenery on Fifth Avenue.
The square was also crowded and lively. Fang Minghua found that the place seemed much cleaner than when he came to New York seven years ago.
The last rays of the setting sun shone over the city, and night was about to fall. Li Li took Fang Minghua’s arm, and the two stood in Times Square, looking at the giant tile in front of the Thomson Reuters building not far away. Electronic billboards.
Li Li looked at her watch anxiously from time to time and muttered: "Why does time go by so slowly? It's not even seven o'clock yet." ." Fang Minghua said.
Li Li didn’t want to leave.
"No, you can see the electronic screen best from this place."
Fang Minghua had no choice but to stand here with her.
The hands of the big clock in Times Square slowly pointed to seven o'clock. The originally dim light suddenly became dazzling. Every night at seven o'clock, the light show started on time. The neon lights in the street windows emitted colorful lights. The lights in front of the building The advertisements on the giant billboard also began to scroll, and the entire square became blurred.
“Look, what kind of advertisement is that?!”
“Oh my god, it’s a book!”
MiFi right in front of the Reuters Building The big screen suddenly flashed, and a huge book suddenly appeared on the screen. The cover exuded sapphire light and there was a mysterious black castle in the middle.
《Harry Potter and the Philosopher's Stone》! (Harry Potter and the Philosopher's Stone)
Written by Minghua (Minghua) AshleyPressPublishing (Published by Ashley Press)"
Three lines of black fonts floated by, followed by a man wearing glasses and a black robe from the middle world young man riding a The broom flew from far to near, and then gradually disappeared.
The unique new advertisement actually overwhelmed the Coca-Cola advertising screen next to it.
The tourists came unexpectedly. were so shocked by the advertisement that they stopped to watch it, and some even took out their cameras to take pictures
Fang Minghua watched from a distance.
Hmm.
The advertising is pretty good. It was specially done by a company in Silicon Valley. Of course, the price is not cheap.
Li Li was very excited when she saw it.
“Wow, it looks better on this advertising screen than on a computer screen. I want to call my cousin!”
After saying that, Li Li picked up the mobile phone from the bag on her back and called Song Tangtang in China.
The time in Yanjing at this time is just after eight o'clock in the morning, working time.
"Cousin, Minghua and I are watching the "Harry Potter" advertisement in Times Square, New York!"
"Yes. It's so innovative. I dare say that today, in Anyone who sees this advertisement in Times Square will definitely remember it, and it will appear as a news item in the New York Times tomorrow!”
“Yeah, yeah”
"Okay, I'll give him the phone."
After finishing speaking, Li Li handed the eldest brother to Fang Minghua: "My cousin wants to say a few words to you."
Fang Minghua took the phone smoothly.
After coming to the United States, Fang Minghua often called Song Tangtang. This time he picked up the mobile phone and said with a smile.
“Tangtang, Merry Christmas.”
"It's not happy at all. In the past Christmas, you and Lili were all at home, and we all spent it together. This time, it's just me and the two kids. It's so lonely." Song Tangtang complained on the phone.
This.
Fang Minghua didn’t know what to say for a while.
"Okay, I'm kidding you. You and Lili have fun. After New Year's Day, when the two kids have a holiday, we will come over and spend the Spring Festival together." Song Tangtang said on the phone.
“Okay, I have never celebrated the Spring Festival abroad, but I heard from Lili that there are many Chinese people in San Francisco and the Spring Festival atmosphere is very strong.”
"Well, let's go shopping in Chinatown then. Also, hurry up and finish the second part. You want to go shopping with me and my baby. I heard Lili say that she goes to school and the company, and you stay at home and code all day." Song Tangtang warned on the phone.
"Don't worry, it's almost finished."
"Okay, I won't tell you anymore, I have a meeting soon, bye."
"Bye. "
The "Harry Potter" advertisement in New York's Times Square immediately aroused heated discussion. The next day, the famous Columbia TV station in the United States first reported the news in the news column.
"The famous Chinese writer Ming Hua's new book appeared in Times Square, New York!"
Soon, American radio and television stations and news media such as the New York Times also reported this matter. This was the first time in Times Square, New York. A book advertisement turned out to be a book by a Chinese author.
"My God, what kind of book is this, worthy of spending so much money to promote it?" The announcer asked the soul.
(End of this chapter)