Chapter 782 "Under the Banyan Tree" Independence
"Advertising revenue? Dai Jiali and the others have done it on the website, but the income is almost negligible compared with the investment in the website, even if the advertising revenue will increase greatly in the future , but it definitely can’t keep up with the website’s money burning rate.”
Shu Bin replied. "As for charging for reading, I think it is simply impossible."
"Why?"
"The Internet is so expensive now. Do you expect netizens to pay for reading novels? Then I might as well read it in real form Books. And isn’t there a slogan that has become popular online: “The Internet itself represents open source and free! If you dare to charge for reading books, the website will collapse in minutes. ”
Oh.
Fang Minghua didn’t argue with Shu Bin. After all, paid reading was still a few years away. Anyone who mentioned it now would sound like a joke.
After the two of them finished eating, Fang Minghua said to Shu Bin: "Since you have said it, I will not go to the company in the afternoon. I will think about it carefully before I reply to you two."
"Okay, but Minghua, you'd better go to the company. You are welcome to inspect the work."
"Okay. Why should we be polite? Under your leadership, Shengshi Books It keeps developing, what can I see? I want to walk around in the afternoon.”
"That's fine, I'll ask the driver to drive over and let you take care of me."
"Just leave the car, there's no need for a driver."
Sure enough, when I was about to go to work in the afternoon, the driver came. An Audi, Fang Minghua didn't wander around while driving, and went to his old bungalow on Julu Road to have a look. After dinner in the evening, Fang Minghua made a cup of tea and called Zhao Hongjun, who was still in Xijing. Details Talked about the conversation with Dai Jiali and Shu Bin.
"Minghua, what do you mean? Why do I feel that this place under the banyan tree has become useless, eating it has no meat, and discarding it has taste?" Zhao Hongjun asked on the phone.
"No, it's not a piece of chicken ribs, but a big piece of fat. It can not only generate profits, but also provide many excellent IPs for Shengshi Film and Television." Fang Minghua said slowly.
"What is IP?"
"It is IntellectualProperty. It simply means that under the banyan tree will provide excellent online novels in the future, and these contents can be adapted into movies, TV shows and even animations by Shengshi Film and Television in the future, forming a perfect closed loop. . But."
"But what?"
"The initial investment in the website is relatively large. If you want to maintain the advantage of the website, you will continue to burn money, and it is estimated that within five years There is no profit, so Shu Bin’s worries are not justified, he is afraid of bringing down Shengshi Books,” Fang Minghua said.
"Shu Bin also means the same thing. The country is now carrying out reforms in the publishing industry and encouraging the group development of the publishing industry. According to the latest news I have obtained, Shanghai is establishing the Shanghai Century Publishing Group, including Shanghai People's Publishing House. There are eight publishing houses including the Publishing House, Education Publishing House, and Translation Publishing House! There are also similar publishing groups being established in Yanjing and Guangdong Province. Shu Bin feels a lot of pressure.”
"It is understandable that Shengshi Group started by publishing books. It is indeed not easy to develop the country's largest book publishing company in 10 years." Fang Minghua said.
“But Rongshuxia cannot close its doors. This is the future growth point of Shengshi Group, so I want to adjust it this way.”
“Make Rongshuxia independent? Become a subsidiary of the group and Shengshi Books On an equal footing?" Zhao Hongjun asked on the other side of the phone.
"Yes! If you want money to give money and people to give to people, you must make it bigger and stronger!" Fang Minghua emphasized his tone and said: "Red Army, if you think the investment is too big and the money is burned too much, profit There’s no time left, I’ll buy it under the banyan tree with my own money!”
“Oh, what? You don’t want me to make a fortune now? You said, separate the banyan tree! I will rush to Shencheng immediately to hold a meeting to study this matter. Will Tangtang return to China soon?" Zhao Hongjun asked. "Well, she heard me say that she was in Shanghai and decided to take a plane directly from San Francisco to Shanghai."
"It just so happens that the top executives of Shengshi Group are here to discuss this matter!"
Two days later, Zhao Hongjun rushed from Xijing to Shanghai. At the same time, Song Tangtang returned to China. In Shengshi Building, the group's top executives A meeting was held and the final decision was made: to establish Shengshi Online Literature Company as a wholly-owned subsidiary of Shengshi Group.
All the business of the Rongshuxia website will be transferred to the company. Dai Jiali will serve as the general manager of the company, and Chen Wanning will serve as the deputy general manager and the operating director of "Rongshuxia". The group company plans to invest 20 million yuan to support the company in this year and next. develop.
Fang Minghua will naturally not participate in the group's internal meeting. The strategic direction has been set. Let's look at the abilities of these people.
If you have to teach yourself everything, wouldn’t that make you exhausted?
Therefore, the group company has been holding intensive meetings these days, including personnel arrangements, personnel adjustments, financial allocations, and venue arrangements
Fang Minghua drove around the city leisurely by himself. If his wife hadn't insisted on going back to Xijing together, He's long gone.
This morning, Fang Minghua drove to the Zhujiajiao Ancient Town in Qingpu and walked around a lot. He felt the picturesque scenery, visited the former Zhujiajiao Post Office site of the Qing Dynasty with great interest, and tasted the famous local food. After eating orange cakes and begonia cakes, we rushed back to the hotel around five o'clock in the afternoon.
As soon as he entered the room, he found Song Tangtang and Dai Jiali inside, chatting about something.
"Is the meeting over?" Fang Minghua asked.
"It's over, Minghua, Jiali said that he feels a great responsibility and really wants to ask you something." Song Tangtang said.
"Just go ahead and do it. What can I ask you for?" Fang Minghua replied with a smile and sat on the sofa. Song Tangtang poured her a cup of tea and sat next to her.
“Teacher Minghua, the company now wants money to give money and people to give to people, and a whole floor has been dedicated to the office space of Shengshi Literature. I am very excited, but I also feel a lot of pressure.”< br>
"There will definitely be pressure, but I believe you can do well." Fang Minghua replied.
"Teacher Minghua, you think too highly of me. Now I have a doubt." Dai Jiali said.
"Oh, you said."
"The articles now published on Rongshuxia can basically be classified into the category of pure literature, such as poetry, prose, and essays. But I found that the number of views of these articles is not as good as that of Gold The number of views of martial arts novels on websites such as Bookstore and Jin Yong Inn." Dai Jiali said.
“Of course, look at reality, do more people read pure literature or popular novels?” Fang Minghua said with a smile.
“But this involves a question. As Banyan Tree continues to expand, should we continue to approach pure literature in the current model, or should we move closer to websites like Jin Yong Inn, and focus on popular novels such as literature and fantasy in the future? , or both?"
Hearing Dai Jiali raised this question, Fang Minghua took a sip of tea and asked instead: "What are your internal considerations?"
(End of this chapter)