Chapter 97 The performance is not bad
When Bonnie asked the players to rank them according to their confidence in them reaching the end, for a moment, the expressions of the 22 players on the opposite side were very strange. It's wonderful.
Because since we have come to this competition, everyone must hope to win the prize of 250,000 pounds in the end. As for confidence-since we choose to participate, how can we not have a certain degree of confidence? ?
But here comes the question. It is only the first day of the competition and we have just entered Chatsworth Manor. So, should we choose to stand in a more forward position and have a What about the giant target?
Or choose to keep a low profile for the time being and stand at a later position to avoid attracting attention?
But similarly, if you choose to stand at the end, you will inevitably be considered to have ulterior motives and hope to survive until the end...
So for a while, what choice to make, this question lingers among these players in the mind.
Although there will be entanglements, after a period of time, everyone still made their own choices, and 22 players lined up in a team.
“Okay, you have all made your own choices. On one side, you think you are most likely to make it to the end, and on the other hand, you think you are least likely to make it to the end...”
After saying this, Bonnie chose a few players and asked simple questions, especially the players at the head and tail of the team.
Finally, she said:
"Every decision you make has its consequences. So you two..."
She faced the two people at the end of the line, among whom One was a black guy wearing a light-colored suit, and the other was a middle-aged white man who looked very elegant... They chose the most "low-key" of the two, and Bonnie asked:
" Do you think you two will lose?"
Seeing the two people's slightly unnatural expressions, Bonnie continued without waiting for their answer:
"I choose to believe your words, so I'm afraid I have to say goodbye."
Hearing her words, all the contestants had confused expressions on their faces, because if I understood correctly, the stunningly beautiful person in front of me The beautiful host, now, directly eliminated these two people?
At this time, Bonnie still had a calm expression:
"I hope you will leave the venue immediately..."
"NO!"
"What??"
"Nonononono..."
Faced with the surprise of the other contestants at this time, Bonnie glanced at them and showed a charming smile:< br>
“I remind you again, this program is called “Traitor”!”
……
When seeing this scene, Barron and Bonnie looked at each other and smiled.
It can be said that this scene gave the audience watching the show a huge surprise.
Before this, there had never been any program where a contestant was eliminated so "hastily".
Of course, in fact, they made this arrangement just to increase the topicality of the first episode of the program. Although the two contestants left the scene at that time, they did not go home. Instead, they were arranged by the program team in a town not far from Chatsworth Manor and will rejoin the competition at a later time. .
Subsequent reports including "The Independent" and "London Evening News" will also use this incident to promote the reality show "Thetraitors".
In particular, the "London Evening News", from before the broadcast of "Thetraitors" to the following broadcasts, will dedicate an entire page to publishing relevant information on two days every weekend. News on and behind the scenes of "Thetraitors".
The next morning, Barron and the others obtained the data from the previous night's "Thetraitors". This reality show received a 26% premiere ratings.
Generally speaking, the period from 19:00 to 22:30 in the evening is considered to be the prime time for viewers to watch TV programs. Therefore, the time period from 22:00 to 23:00 when "Thetraitors" is broadcast can be regarded as half of the time. During prime time, if the program is attractive enough, it will definitely keep the audience watching.
The 26% ratings means that about 6.5 million people in the UK watched this program last night - the total number of people watching TV programs in prime time in the UK is currently around 25 million, and there will be more on weekend evenings Slightly higher than this number.
This is pretty good for a new variety show. Of course, compared with the most popular variety shows at this time, it is still slightly insufficient. However, this is only the first episode and further observation is needed.
For Summit Media, as long as it can only maintain this number after "Thetraitors", it will be considered a success.
Because according to the sponsorship contract at the time, the ratings exceeded 25%, then Infiniti's sponsorship fee alone had reached 15 million pounds, which basically covered the production cost of this program.
So far, "Thetraitors" has signed a total of three brands for sponsorship. Among them, Infiniti is the most wealthy and is also their main sponsor. The remaining two brands have maintained an average ratings of 25 % of the time, it can bring a total of 10 million pounds in sponsorship income to "Thetraitors", which is already considered a good profit.
“Can we contact more business contracts?”
Fegal, the manager of Summit Media, asked on the phone. It can still be heard from his tone that he is in a good mood. After all, it seems that "Thetraitors" has already achieved success, and in addition to increasing the sponsorship of the program, , during the one-hour broadcast period, they can also have at least ten minutes of advertising time and earn revenue.
Before this, he had no idea how effective their program would be, so there would be some difficulties when recruiting investment, but the current situation gave him more confidence.
“Whether it is an embedded advertisement in the program or an interstitial advertisement in the middle, if a flexible advertising agreement can be made based on the ratings, then it can be finalized. Otherwise, you can wait for later programs. The performance..."
"Okay, Lord Duke, actually when we talk about these ads now, they are more inclined to set flexible pricing based on ratings. After all, the other party doesn't have much confidence in our program yet."< br>
They all understand that they cannot be said to have succeeded even now. This is just the beginning, and a reality show like "Thetraitors" has just been broadcast.
At other times, according to Barron's opinion, "The Werewolf of Miller's Valley", a seemingly simple werewolf-killing competition show, will be broadcast every day. Everyone is still concerned about whether this show can sustain the ratings. There is no bottom yet.
Since the program "The Werewolf of Miller Valley" is very simple, it can be said that a few people are organized to play the werewolf killing game in a prepared competition room, then filmed and finally edited. Just fine.
The selling point is the newly popular werewolf game - although the werewolf game is already extremely popular in London and has begun to spread among students and white-collar workers first, in the form of a TV show, can it be Audience acceptance is still a problem.
(End of this chapter)