Chapter 347 Shifting to e-commerce
The reason why he decided to acquire Yingyun Logistics is that Barron knew that in the original time and space, EXEL would be acquired by Deutsche Post for 3.6 billion pounds in September next year.
Also, as mentioned before, on January 1, 2006, the British postal regulatory agency will begin to implement new rules, allowing various postal companies to compete openly and "share" the British postal service market. cake.
Prior to this, as a state-owned company that has monopolized the British postal business for 350 years, the Royal Mail enjoyed many privileges, making it difficult for other logistics companies to compete with it.
Next year, the British postal regulator will issue long-term operating licenses to 13 postal companies. This move will clear the way for them to compete fairly with the Royal Mail.
No one knows about this move now, so the market value of Yingyun Logistics is only about 2.5 billion pounds.
After the new policy is promulgated next year, the market value of British Express Logistics, the largest logistics company in the UK after the Royal Mail, will rise to 3.3 billion pounds, and it was eventually sold by Deutsche Post at a premium of 3.6 billion pounds. acquisition.
Of course, if Barron’s acquisition of Yingyun Logistics is just for such a small premium, it is definitely impossible.
The main reason is the "Speed" logistics company currently owned by DS Capital. Its development speed is still a little slow, and it is currently only limited to delivery in London and surrounding areas.
According to the plan, starting from New Year's Day in 2005, the official website of Argos Retail Group, Argos.com, will no longer be limited to the area around the store, but will be open to include England, Ireland, France and Germany. Global express delivery services in four countries.
In this case, it is necessary to have a logistics company that can match it. Then the most suitable partner is Yingyun Logistics, which has logistics and distribution capabilities around the world.
In Barron's plan, Argos Retail Group will start next year to complete the transformation from a "mail order" sales network to a sales model that combines e-commerce and offline sales.
According to later statistics, in Europe, the main market for e-commerce is in Western Europe.
Therefore, Argos Retail Group must first occupy the online sales market in Western Europe to compete with Amazon in the future.
There is not much time left for Argos Retail Group. Next, they will occupy Western European countries such as Germany, Italy, and Spain at a rate of one country per year. They will first use warehousing and logistics, and then gradually improve delivery. In the form of outlets, we will first capture the market in Western Europe.
Therefore, logistics is a very important part of this strategy, and it is also the reason why Caesar Fund first acquired Yingyun Logistics.
……
Christmas is coming, and just at this time, snowflakes are falling in London, which also adds a bit of Christmas atmosphere.
Barron and Rebecca’s daughter Jennifer is already over seven months old. The little girl is plump and very cute.
This made Barron couldn't help but pick up his daughter and kiss her on her pink face.
The fireplace in the room was burning brightly, and the whole room was extremely warm, which was in great contrast to the snowflakes falling outside the window.
Rebecca, on the other hand, was wearing silk pajamas and lazily leaning against Barron's side.
Now, her figure has completely recovered and she looks just like a girl. She can't tell that she is a mother at all.
"You are going to the United States in a while, right? My dear."
"Yes, I have promised the commander-in-chief of the United States that I will go to the White House for the New Year's banquet..."
Rebecca had heard about this before. She rested her head on Barron's shoulder, her big eyes flashing:
"Will she go with you?"
"Well..."
Barron naturally understood what she meant, turned his head, kissed her on the face, and asked:
"Are you in London? Feeling bored again? "It's quite peaceful to go to school during this period, but compared to London, I prefer the climate in Los Angeles, which is not so cold..."
"Well, after two months, I will take you to Los Angeles. Then I can take your mother and daughter with me, and you can live there for a while."
Hearing Barron's words, Rebecca showed a smile on her face:
"Really? That's great, my dear."
......
Just like what Barron said, after Christmas, he and Bonnie took the Devon Hill and arrived in the United States.
The first place they went to was New York, where they stayed in the penthouse of the Woolworth Building.
“Where is Bonnie?”
Hearing the news that Barron and Bonnie came to New York, Jenny Butt also came here immediately.
"She is resting in the bedroom. Well, she needs to catch up on the jet lag..."
In fact, she could have had a good rest in the bedroom on the plane, but Bonnie, who originally wanted to rest for a while, because Barron wanted to experience the feeling of "thousands of miles a day" again, ended up feeling exhausted.
After arriving at the penthouse, she continued to "catch up on her sleep".
It’s just that Jenny’s eyes clearly lit up a lot after hearing Barron’s words...
“I originally wanted to go shopping with her, but now I can use other exercises. What's the method..."
As for what kind of exercise it is, Jenny has already taken Barron's hand and entered a guest room...
Then, she eloquently began to "denounce" Barron...
...
I have to say that women's acting skills are indeed amazing.
When Bonnie woke up, Jenny Boot, who was looking very good, and like a good sister, took Bonnie's hand and wanted to go shopping on Fifth Avenue together.
Barron left the two women and went to the New York branch of DS Capital on Wall Street.
Since it started operating in February this year, until now, in ten months, the Zeuss Fund’s income has exceeded 35%!
In other words, the Zeuss Fund, which each invested US$500 million from Goldman Sachs Group and DS Capital, with an initial capital of US$1 billion, has earned more than US$350 million.
This result makes Goldman Sachs Group very satisfied.
After the high-frequency trading of the Zeuss Fund has become more stable, Goldman Sachs Group also intends to continue to increase investment. By February next year, it will invest an additional US$500 million in the Zeuss Fund. Barron's will also approve it by then. If DS Capital adds an equal amount of funds, the total size of Zeuss Fund will be close to US$2.5 billion.
In addition, now that the Global Industrial Investment Fund has completed the acquisition of the London Stock Exchange, Barron's is also preparing to copy a high-frequency trading fund from London next year that specifically operates on the London Stock Exchange stocks. , this fund does not need to cooperate with Goldman Sachs Group, it can be completely funded by DS Capital itself.
(End of this chapter)