Chapter 384 High Luxury System
And the endorsement system of these luxury goods is very complicated...
Of course, it goes without saying that Hermès, this brand has always adhered to the principle of not establishing spokespersons. .
As for other brands, generally speaking, the endorsement system will include spokespersons, image ambassadors, brand friends, etc.
Here, the brand spokesperson is the closest to the brand, and the spokesperson is closely related to the brand. The brand's image, tone, market and target audience are all closely related.
In most cases, the image of a brand spokesperson will appear in brand advertisements and major events.
Brand spokespersons are divided into regions and product content. Generally speaking, taking China as an example, global spokesperson > Asia Pacific spokesperson > China spokesperson; and full-line product spokesperson > designated product line spokesperson > designated series of products Spokesperson>Product Spokesperson.
Brand ambassadors and brand spokespersons perform their own responsibilities in most cases. They use their social influence and personality charm to carry out relevant promotion and publicity work for the brand in different regions.
Brand ambassador also includes titles such as brand promotion ambassador, brand image ambassador, etc., which need to be distinguished by the content of the cooperation between the brand and the celebrity.
Generally speaking, the status of brand spokespersons in the brand is definitely higher than that of brand ambassadors.
As for brand friends, it is the simplest stage of cooperation between celebrities and brands, and it is entry-level.
In most cases, celebrities with the title of brand friends will bring the brand's products to various promotional activities. The brand achieves brand exposure through the influence of the celebrity itself, and the celebrity also uses the brand's halo to increase popularity. A mutually beneficial way of cooperation.
Here, only brand spokespersons need the brand to pay endorsement fees, and the brand will produce hard advertisements, customized products, etc. for them.
Although brand ambassadors do not receive endorsement fees, the brand will also customize products for them and attend brand events to increase their visibility.
As for brand friends, they can bring the brand's products to promotional events. Well, it can be seen from the name that the relationship between the two parties is just "friends".
At this time, top luxury brands including the Six Blue Bloods and the Eight Red Bloods still have no spokespersons in mainland China.
At this time, Hong Kong and Taiwan stars are still suppressing mainland stars. Top luxury brands will only choose Hong Kong and Taiwan stars as spokespersons in China.
For example, the earliest one was Takeshi Kaneshiro who endorsed Prada men's wear in 1998...
After that, Coco was the spokesperson for Chanel Asia in 2000...but because of her on stage Her "hot girl" image was disliked by some Hong Kong socialites, and she was replaced after only five months in office due to strong protests.
In 2001, Dior signed two HK queens as spokespersons, namely Anita Mui and Kelly Chen.
These are the spokespersons from China that all blue-blood and red-blood top luxury brands have chosen before. They are Hong Kong and Taiwan stars, and the number is still very small, because the brand side will be very careful in the selection of these spokespersons. Coco, who was very popular at the time, was later replaced, which also explains the problem.
As for mainland celebrities, let alone spokespersons and brand ambassadors at this time, there is not even one close friend of the brand. Therefore, if Fan Bingbing can obtain the cooperation of a top blue-blooded luxury brand like Gucci, even if Being a close friend of the brand will be the only one in the mainland at this time...
This is also a very important thing for determining her fashion status among mainland stars.
Speaking of which, Fan Bingbing herself also has potential in this area. In Barron's previous life, she was also very popular with international big names, and she was later called the "Queen of the Red Carpet" when she participated in red carpets. The various shapes of the blankets are also extremely classic. Here, Barron also took Fan Bingbing to visit the Devonshire International School built near the Munger base in Prairie Province.
This school currently has more than 200 students, and these students can be said to be of all races.
Most of the students are orphans from countries including Asia, the Middle East, Eastern Europe and other countries - they were inspected and adopted by the Devon Hill Charitable Foundation in these places.
Most of the teachers in the school were hired from England with high salaries.
Students in this school will receive relevant "gratitude education" - the great Duke of Devonshire saved and raised them, and they must know how to be grateful...
Therefore, When the students were organized and saw the "benefactor" they had seen many times before in photos and video materials, the Duke of Devonshire, came to visit them with many snacks, books and school supplies, all the children They are all very excited...
The Duke in front of him is not only very kind, but also young and handsome, and the lady who came with him is also so beautiful...
Facing these children, Barron also encouraged them to study hard, and he He also made a promise: every year he would select a certain number of children with outstanding academic performance and take them to England or other countries to play, and he would also take the particularly outstanding children to England. He will be responsible for all expenses if he continues his studies.
After hearing this promise, all the children had a look of expectation in their eyes, and their eyes became firmer.
After returning to Loti, Barron met again with Henault Duran, the CEO of the West African Group, and was ready to leave here and return to London.
In the meeting with Hainaut Duran, Barron mainly talked about, on the one hand, the development of the Golden Africa Real Estate Company, not only in the capital Loti, but also in other cities with potential to start land development. of hoarding.
In addition, there is the exploitation of the Colo offshore oil field. Barron hopes that through oil extraction, he will not only obtain huge profits for the Colo government, the West African Group and the British Oil and Gas Investment Company, but also use this to expand the domestic oil-related fields of Colo. As the industry develops - oil workers are often middle- and high-income earners in most countries, but here in Kolo, among ordinary people, they are definitely high-income earners.
Through the development of oil-related industries, he hopes to bring more "oil workers" to Kolo.
In fact, Colo is doing the same thing now. In the contractor contract for oil exploration and related projects signed with China Oilfield Services Group, it stipulates the proportion of local workers employed.
In this way, through cooperation with the other party, a considerable number of local petroleum technical jobs can be cultivated, thus laying the foundation for Colo Petroleum Company to build its own drilling platform.
This can be regarded as Kolo’s version of “market for technology”.
In addition, Barron also suggested that Colo Petroleum Company can sign some smart and enterprising young people from the country, cooperate with universities such as Huayou University in China, and conduct targeted training, and wait until these people return to China after completing their studies. , will become the backbone of Colo's oil industry.
After this conversation, Barron and his party boarded the Devonshire the next day, preparing to return home.
Before returning to London, the Devonshire first landed at Dubai Airport. Here, Fan Bingbing, who looked reluctant to leave, would say goodbye to him accompanied by the entourage arranged by Barron. , transfer to a civil aviation flight to China.
Next, the Devonshire took off again - target, London.
(End of this chapter)