Chapter 508 Gucci-Hermès Group
“So you have been ready to acquire the Hermès company for a long time?”
“Yes, when I found out that the LVMH Group was earlier , I had quietly started to purchase a portion of Hermès shares, and I knew that if I didn’t do it as soon as possible, Then they will make Hermès a prey, or in other words, they have already made relevant plans..."
Barron held his mobile phone and said with a smile:
"But all this, You also need to be careful, after all, the Hermès family still has very tight control over the company.”
"To be honest, I was really surprised when I saw this report. But at that time, I also knew that since you made the acquisition public, you must be confident..."
"So you You have so much confidence in me, baby, by the way, how is it going at the Android company?”
Hearing Barron’s question, Ivanta’s voice came from the phone:
< br>"The latest prototype has been completed and is being tested to ensure that And The Android system can run smoothly in it... In fact, I think we can launch the Android system and new mobile phones before Christmas, which will definitely be a sensation in the world..."
You can hear it, Ivanta They are very confident in the Android system and their smartphones - which is not surprising, after all, anyone who tries to use a real smartphone after getting used to using current feature phones will be impressed.
To be honest, Barron had not had such an impulse at first...
But...
"This is not safe, honey. I have to admit that in many aspects, Compared with Apple, we are still slightly behind. According to my information, Apple's projects similar to ours will be released early next year. Whether it is Android or Honor Electronics, they are still lagging behind in terms of brand and appeal. Some, so the best strategy is for us to follow Apple closely and let them clear the obstacles for us.”
Although Barron’s words are indeed true, there are other reasons. , but he couldn't tell Ivanta.
That is, in terms of cross-generational smartphones, Barron is still prepared to maintain a certain degree of respect for Jobs and give this honor to him - he does not need this false reputation, and this is what the pioneer deserves. .
After hanging up the phone on Ivanta, Barron lowered his head and looked at his assistant Wang Wanting who was busy under the desk...
The sunshine was good today. He pulled the female assistant up and asked her to hold on to the floor-to-ceiling window. , and then behind her, they happily enjoyed the scenery outside the window.
……
Gucci Group CEO De Sol’s trip to France was still very effective.
Perhaps seeing that it was difficult to recover, the Hermès family was finally persuaded by him and handed over most of the company's shares.
In addition to the more than 50% of Hermès shares they originally bought through those offshore companies, after losing the possibility of holding the company, many members of the Hermès family sold their shares to them—— After all, the current Hermès family has more than 200 members, and only a few of them are still working in the Hermès company. Most of the other members still have their own careers.
In this way, Gucci Group’s shareholding in Hermès exceeded 65% in one fell swoop, completing the acquisition of Hermès.
However, according to Desol's commitment to the Hermès family, after acquiring the Hermès company, they will still have a certain degree of independence, and the company's operations will not change much - this is also the case for the Hermès family. Agree to give up part of the shares and merge into the Gucci Group.
After completing this acquisition, the Gucci Group will be renamed Gucci-Hermes Group, referred to as GH Group, which also shows their respect for the Hermès brand. After being defeated by the Gucci Group and seeing no hope of acquiring Hermès, the LVMH Group reluctantly sold nearly 5% of their shares in Hermès to the Gucci-Hermès Group after negotiations, making a small profit in tears. Pen.
In this way, GH Group's shareholding in Hermès has reached 70%, giving it absolute control over the company.
Although GH Group will not interfere with the specific operations of Hermès, after merging into this group, both parties will also make comprehensive considerations in terms of brand promotion and strategy, just like Hermès. After the Gucci Group enters the Chinese market in a big way, it will promote the overall revenue. In the future, it will also increase its investment in the Chinese market through the channels of the GH Group.
Dessole will serve as CEO of Gucci-Hermès Group, and former Hermès CEO Patrick Thomas will not only continue to hold this position, but also serve as vice president of Gucci-Hermès Group.
After acquiring Hermès, Barron knew that in the original time and space, next year, there would be another luxury brand on the sales counter, and that was the Italian brand Valentino.
Well, Beatrice Borromeo, whom Barron had met once before, her uncle is the president of Valentino.
But acquiring Valentino now may not be considered a good business.
Because the current Valentino can be said to be at the peak of this brand, in Barron's previous life, Permila Fund acquired most of the shares of the Valentino brand for 2.6 billion euros in 2007.
But Valentino was affected by the subprime mortgage crisis around 2009 and suffered a financial crisis.
Then when the brand was acquired by the Qatari royal family in 2012, they only spent 700 million euros...
Speaking of which, Barron’s investment in luxury brands is more Refer to the future development of these brands in the original time and space.
For example, the Gucci and Hermes he acquired are companies with good growth potential in the future, which shows that the management of these companies are reliable.
After all, Barron did not have much experience in luxury brand management in his previous life. He would still leave such professional matters to professionals...
Why is the tradition What about European private investors or private funds who are not keen on investing in the fashion industry?
In addition to the difficulty in grasping market conditions, more importantly, running a luxury brand requires considering too many irrational factors.
Among them, finding a successful designer for the brand is particularly difficult, even for experienced fashion industry entrepreneurs.
Just like Gucci, it regained its glory after finding the right designer - this kind of stock market where a designer saves the entire brand is not uncommon in the luxury goods industry.
At least Barron has some understanding of well-known designers of certain brands because he has had many "confidantes" in the past.
But designers still have their own tonality. A designer who is suitable for this brand may not be able to save another brand - because a brand also has its own personality and heritage.
As far as the Valentino brand is concerned, in Barron’s previous life, since the retirement of Valentino Gravani in 2007, the Permilla Fund has been worrying about finding a suitable designer for this brand, although It remains a popular choice for celebrities on the red carpet, but it has never regained the international glory it once achieved.
Therefore, Barron still has a wait-and-see attitude towards Valentino.
(End of this chapter)