Chapter 793 WWS Cloud Service
In fact, in terms of mobile payment technology, there is not a big gap between China and overseas.
As for why the gap between the two sides will be so big ten years later?
First of all, in terms of demand, it is true that mobile payment only requires a mobile phone - a mobile phone is a must-have for everyone when going out, but in terms of paperless payment, Europe and the United States already have complete credit cards Whether they are large shopping malls or roadside shops, they have popularized related credit card machines, which are relatively very convenient. Even in many cities in Europe and the United States, checks can be used very conveniently.
Generally speaking, they don’t need to bring much cash with them when they go out, they only need to bring a credit card.
In China, this aspect of development is slightly behind compared to European and American societies. Only some shopping malls and specialty stores can accept credit card payments. Ordinary stores and roadside stalls do not have such conditions.
Therefore, it is easier to promote mobile payment in China.
And in terms of resistance, it is precisely because the credit card and check businesses in Europe and the United States are very complete, and there is a whole line of related supporting companies and institutions to serve these, so the promotion of mobile payment will also be affected. Resistance from companies dependent on the credit card payment system.
When mobile payment is not popular, let those banks and credit card companies choose between mobile payment and their traditional payment customers, the result is obvious.
This also makes the development of mobile payment in Europe and the United States slow and the resistance is very high.
But no matter what, Barron knows that mobile payment will become a trend. In the future, many countries in Europe and the United States have already developed relatively well. Although it is not as popular as China, it is still very popular in terms of share growth. Considerable.
And Barron himself also has relevant resources, such as Standard Chartered Bank, a subsidiary of Merrill Lynch Group, which he controls, as well as some American banks where he holds shares and can exert influence, which can all affect KlarnaPay. Supported.
This is also the main reason why KlarnaPay can grow rapidly in the proportion of mobile payments. Although at present, the total amount of mobile payments is still far behind traditional credit card and check payment methods.
Based on the fact that the current proportion of users of touch-screen smartphones is not that large, and the popularity of mobile payment is not something that can be achieved overnight - even in China, it will be after 2015 in the original time and space. After that, Alipay and WeChat began to vigorously subsidize offline payments to compete for the mobile payment market.
This not only made people in China accustomed to using Alipay and WeChat for daily offline consumption, but also established the situation of China's top two in the field of mobile payment.
Therefore, even China, where mobile payment is developing the fastest, still needs four years to popularize mobile payment, not to mention Europe and the United States, which have more stubborn old card swiping habits.
In this regard, they still have time, but now is the time to plan in advance.
But another pressing matter for Woaw is the launch of their cloud service.
Today’s cloud services were first launched by Amazon, which launched AWS in 2006, Google launched the PaaS service AppEngine in 2008, and Microsoft also launched their cloud service last year Azure.
Globally, Amazon's AWS occupies the vast majority of the market share of cloud services, and more than half of the cloud services belong to them. However, after the entry of Google and Microsoft, the two parties also began to compete fiercely. .
In fact, Amazon and Microsoft are different in their cloud service businesses.
Amazon Cloud mainly focuses on IaaS (Infrastructure as a Service), which is the infrastructure service of cloud computing. This means that Amazon needs to build data centers in various regions, purchase servers, storage and other infrastructure, and then rent these computing power to customers - the essence of IaaS business is to rent servers.
If you want to achieve continuous business growth, you must continue to purchase new servers and expand data center clusters. This is a very asset-heavy business, and the investment will be relatively large. In the current competition When there are not many competitors, you can still make good profits. Once more competitors join, profits will inevitably be diluted.
From the customer's perspective, the customer's motivation for using IaaS services is also very clear, which is to reduce costs, because renting is cheaper than buying.
Moreover, because computing power and computing power are universal, just like electricity and electricity are the same, there is no difference for customers. Of course, whichever one is cheaper can be used.
This is why the future cloud service market will mainly be dominated by giants competing with each other. After all, on the one hand, these Internet giants themselves have the need for cloud services. In addition, they are also more able to withstand the corresponding investment and have economies of scale. , can survive the future price reduction war.
Unlike Amazon, which mainly does IaaS and will take the low-price route in the future, Microsoft, as an old software giant, entered cloud computing from the beginning with PaaS (Platform as a Service).
PaaS means that it not only provides customers with cloud computing infrastructure, but also configures operating systems, middleware, runtimes, etc. on the infrastructure, thus building a software development platform. Customers can To develop your own applications on the Internet, you only need to focus on your own business logic, not the bottom layer.
Even in the future, in addition to PaaS, Microsoft is also vigorously developing SaaS. This is what is often called "software as a service" in the future. Customers simply do not even need to develop their own applications, but directly use software deployed in the cloud and The data is just fine.
For example, cloud computing vendors are like landlords renting out houses, IaaS is equivalent to a rough house with "water, electricity, and three connections", PaaS is equivalent to a finely decorated room, and SaaS is a hotel-style apartment that you can move in with your luggage. The services provided are getting better and better, and the fees charged are of course getting higher and higher.
For Woaw, before encountering Microsoft, Barron had already instructed them to set up a cloud computing-related research center and invest in the development of cloud technology.
Their upcoming WWS (Woaw Web Services) will first be used to meet the cloud service needs of themselves and other industries controlled by Barron.
For example, Woaw's own user photo storage, YouTube's video storage, and related needs of companies such as Argos.com, DailyVedio, and O2 Telecom.
Of course, because Woaw does not have as strong a software development foundation as Microsoft, WWS will choose Amazon AWS's IaaS method at the beginning...
But next, they will also try to cooperate with companies that are better at software, such as IBM, Oracle, SAP and Penguin, to improve their WWS services and transition to PaaS.
“Next, we will first invest US$5 billion to build new cloud computing data centers in North America, Europe and East Asia, and prepare to double the number of our data centers within 5 years...”< br>
Barron knows that the US$5 billion Khalid mentioned will only be Woaw’s first investment in cloud computing data centers, and will continue to increase investment in the future.
For example, Microsoft plans to invest more than 15 billion US dollars in the purchase and construction of cloud computing data centers within five years...
Soon, in this field, various giants Their arms race will also become more and more intense.
(End of this chapter)