Chapter 425 Expanding the Market
“It seems we still need to recruit more workers! Our sales staff are obviously not enough. I didn’t expect that we would encounter this kind of situation again after the outbreak of the economic crisis.” Personnel of Austrian Hechingen Tobacco Company said the department manager.
Heisingen Tobacco Company, as a tobacco giant that has just emerged in recent years, has encountered an economic crisis for the first time, so it has some insufficient experience.
“Yes, market research results show that after the outbreak of the economic crisis, workers’ unemployment pressure and cost of living pressure have greatly increased, the social environment has become increasingly depressed, and the uncertainty of future expectations has made people The demand for tobacco and alcohol has greatly increased, especially the sales of cheap tobacco and alcohol products. Now as long as there is enough convenience If we use the right raw materials to produce enough low-priced products, we can make more money.”
“However, we should set up more sales outlets, especially street stalls, rather than professional sales. Members, smokers don’t want anyone to scream like flies in their ears at this time.”
"It's like this. The current social atmosphere is not very good. If you hire professional salesmen, I'm afraid it will have the opposite result."
Salesman is definitely a job that can easily arouse disgust. In normal economic conditions, , it’s good to say that everyone is more tolerant, but the mood of the entire society is not stable now, and those salesmen with average eloquence will only cause conflicts.
After the economic crisis, the life of the Austrian Hechingen Tobacco Company was quite comfortable. The need for cigarettes among the empty-spirited Austrian unemployed has increased significantly. This situation is the same as that of the Hechingen winery, especially the cheapest ones. of vodka, sales increased significantly.
Before the economic crisis broke out, the employees of Hechingen Tobacco Company were quite panicked, because all walks of life were laying off employees and cutting wages, and they were crying out loud, fearing that their company would follow in the same footsteps.
The impact is still there. The emergence of a large number of unemployed people has indeed lowered wages, especially for unskilled positions. Competition is very fierce, which forces company employees to spend more energy than usual and work hard. I am afraid that my job will be robbed, and now having a stable job is better than anything else.
Of course, the company will not lay off workers at will. After all, older employees have more work experience, but the company is also happy to see competition. Some veterans who were good at fishing in the past have begun to actively engage in work, which has greatly improved the efficiency of Hechingen Tobacco Company.
“Since we have our own tobacco production area, we have discovered how profitable tobacco is. The price of raw materials sold to us by foreigners before was too high.”
“You can’t say that. Tobacco growing areas are concentrated in the tropics and subtropics, requiring a large amount of investment. However, many tobacco-producing areas are colonies, and the labor costs in the colonies can be almost negligible. If these colonies did not exist, the price of tobacco leaves on the market would have been It’s reasonable.”
“We don’t care whether it’s a colony or not. We’ll buy the raw materials from whichever is cheaper and of better quality.”
“You can’t say that. Now our raw materials are actually delivered from East Africa for free, so we no longer have to shop around and worry about everything as before.”
"Hahaha, this happens to be our advantage. The company is also expanding production in Africa. In a few years, we will really be far ahead of our peers. But it is a pity that our tobacco farmers in East Africa have little experience in tobacco cultivation. Compared with other traditional tobacco-producing areas, there are obviously many shortcomings, so tobacco The taste of grass is also worse than other tobacco-producing areas.”
“There is no need to worry about this. The area of East Africa is large enough, the tobacco fields are large enough, and tobacco has been cultivated for some time now. The taste and output have been greatly improved, and ordinary people can They don’t know much about the taste. They only think that the taste of Hechengen’s cigarette brands is getting better and better. This is a great thing for us.”
“With the development of East Africa in recent years. When tobacco was put into production, we were completely constrained in terms of raw materials by tobacco giants from the United Kingdom and the United States and other countries. Once the tobacco leaves from the Matabele Plateau officially enter the market next year, I believe our business will be even better."
"Well, this is a sample of gold leaves from the Matabele Plateau. , let you take a look." He handed out a bag of gold leaves in his hand.
The packaging of the sample is enchanting yellow, which looks very conspicuous, and has a golden gold leaf trademark, which leaves a deep impression on people. As the manager dispersed the cigarettes from the cigarette box, everyone looked carefully at the so-called "high-end goods."
“Manager, can I take it apart and take a look?”
“Of course, it’s okay to try smoking it directly. You can describe the taste in detail.”
The old smokers in the company were not polite. They took out lighters and lit cigarettes, and the whole conference room became filled with smoke.
Under normal circumstances, for safety reasons, smoking is prohibited in companies, mainly for fear of causing fires. As for the issue of smoking being harmful to health, I am sorry that people nowadays do not have this concept.
"The taste feels very soft, with great stamina, and the aroma seems too strong. I think this kind of tobacco should be mixed with other tobaccos, and the effect will be better."
"With this taste, I feel that we Can it be used alone to produce cigars? In fact, the taste of cigars is nothing more than this. To greatly enhance the competitiveness of our high-end products.”
“Cigar is an area that we have not touched at all, and I heard that the manufacturing process of cigars is very complicated and cannot be produced mechanically on a large scale like cigarettes, so the cost is high. Much higher than cigarettes.”
“Actually, we are not at all. Because of this, people on the market only recognize Cuban cigars, and although the tobacco leaves from the Matabele Plateau are also very high-quality, they really have no reputation. What our company should do most is to package the brand, such as gold leaf, to It is a perfect high-end product that makes the Golden Leaf brand familiar to ordinary people.”
“Essentially, we still need to use high-end products to drive sales of low-end products. If ordinary people don’t have access to high-end products, it will give them the illusion that this thing must be good. Then we use high-end products The brand effect brought by the product can promote the sales of low-end products.”
For products of the same quality and price, ordinary people will naturally trust big manufacturers and famous brands more.
"Then increase advertising investment?"
"Of course we have to do it, but not now, at least until after the economic crisis is over. Now consumers have no time to pay attention to advertising. , At present, we still need to increase market sales, especially at lower prices.”
Although the tobacco industry has been affected by the economic crisis, it has shown unprecedented sales. Tobacco companies are not very happy.
The main reason is that the Heixingen Tobacco Company, the sixth largest, has absorbed a large amount of market with its independent supply and low-priced raw materials. In the past, everyone did not need to roll, but now they have to roll inward.
(End of this chapter)