Chapter 86 Planning the Rubik's Cube
"Southeast Asia?" Zhao Liming thought for a while and said: "Brother Dong, speaking of Southeast Asia, I talked with Zhao Sheng, a trader from Southeast Asia last time, about our sticky mouse board luck. After that, some people started plagiarizing in the local area.
However, some of these countries do not have patent laws, and even if they do exist, it is difficult to enforce them. It is not cost-effective for us to file a lawsuit. ”< b r>
Yang Wendong smiled nonchalantly and said: "In developed countries such as Europe and the United States, we have to use patents to protect our interests.
But in places like Southeast Asia, South America, and Africa, patents are not enough. What we need to rely on is low cost and high efficiency. As long as we can industrialize and standardize production in large quantities and beat those small workshops on price.”
This is a basic rule of many commercial competitions. Patents may be invalid in many cases, especially in countries and regions where there is no patent law or where there is a patent law but it is difficult to enforce it.
The basic principle of business is cost-effectiveness. As long as the price is cheap, it will defeat all competitors.
As for the tariff issue, this low-end industry will not be taken as seriously by the government as automobiles and home appliances, and generally it will not be specifically targeted, or it can be said: it is not worthy!
Lin Haoyu said with a smile: "It seems that Brother Dong has already thought of a countermeasure. Liming, I will say that Brother Dong must have a comprehensive plan."
"Yeah." Zhao Liming smiled. laughed.
Yang Wendong said: "Haoyu, you have learned Chinese very well during this period. Do you know the word Wu Yi Ce? That's amazing!"
Lin Haoyu said with a smile: "I deliberately learned some idioms, so that in When communicating with people in warehouses and office buildings, you can look a little bit cultural, otherwise you will always feel a little out of place."
"Well, that's right." Yang Wendong. He nodded and said: "Even if it's useless now, you will be useful in the future.
The end of the year is coming soon, and I will assign you a hard task next year. You must learn Chinese and be able to read most newspapers independently. , can write the most basic characters, and at least a few hundred idioms."
"Okay, Brother Dong, don't worry," Zhao Liming promised immediately.
As the factory's business grew, the two of them began to gradually come into contact with many people, and naturally they could feel the importance of literacy, writing and culture.
The company has only been established for half a year, and it has already grown to a large scale. If it continues to develop, they will definitely not be able to keep up with the progress.
Yang Wendong nodded and said: "Well, learn Chinese well next year, continue the year after that, and then add a little English."
He must have strict requirements for his brothers, Otherwise, you will really be unable to keep up with yourself in the future.
Besides, even if they go out independently in the future, they still need to be educated. In Hong Kong or anywhere, they don’t have to go to school, but they must always learn and make progress.
Otherwise, even if you really become a nouveau riche one day, it will be difficult to keep this money; there is a saying in later generations that a person is not worthy of having wealth beyond his ability to understand for a long time...
...
In the following week, Yang Wendong could only wait for the equipment from Japan, and at the same time, he paid attention to the situation at Dongsheng Equipment Factory.
In the future, the global demand for post-it notes will definitely be in large quantities. They may become one of the daily office supplies like pens and paper. Of course, the order of magnitude cannot be compared.
One day, Su Yiyi came over with some sticky notes and asked: "Brother Dong, the demand for sticky notes in the Hong Kong market has begun to pick up again recently."
After Yang Wendong listened, he raised his head and said with a smile: "Oh, it seems that in two months, the first batch of companies purchased have been almost used?"
"There is a reason for this, but it is not yet "More." Su Yiyi took a sip of water after sitting down: "Zhao Chengguang has also opened up relationships with many government departments and hospitals recently, and has started to sell sticky notes.
Some department stores have also started selling them. There are post-it notes, some like us These small companies have also begun to use it."
Yang Wendong nodded and said, "Zhao Chengguang has a very strong relationship, and he can actually connect so many departments with department stores."
Su Yiyi. He said with a smile: "Relationship is just one thing, but it may also be our post-it note itself. It is very practical. People who have used it think it is good, and it can also improve work efficiency. Both the boss and the employees are willing to use it.
< br>
The original sticky mouse board has never been sold in department stores, so it is probably useless even if it has something to do with it. ”
“Yes. Yang Wendong nodded: "The characteristics of a thing itself will also affect the convenience of resource channel relationships." ”
Of course everyone wants good things, so as long as you have some connections, you can easily enter some big shopping malls. On the other hand, if you can’t sell things, it will be difficult to operate no matter how strong the connections are. Even if you have such connections Such a strong relationship will not be foolishly used on things that cannot be sold.
Su Yiyi said again: "In the past few days, I have made some return visits to the first batch of post-it note companies. They didn't. Few people say that half of it is used.
And it’s not really worn out. Many people’s sticky notes have disappeared inexplicably, and then they are used very quickly. It is estimated that in a month or two, those big companies will repurchase them again. ”
Yang Wendong smiled and said: "Well, normally, the main cause of loss of office supplies is loss, not actual use."
Iron rule of the office in the previous life: No ballpoint pen actually contains ink Used; most of them are just used and then gone.
The smaller the things, the more so. In the office, money may not be lost when placed on the table, but pens and snacks may be lost with a high probability.
Even in many workshops, huge wrenches and screwdrivers are often lost. These are huge things, but even if dozens of them are lost, the bodies are gone.
Office supplies are so popular around the world, this reason accounts for at least 70%.
Su Yiyi asked again: "There is already 3M in the US market. Should we also use the method of sending free mail to big companies to open up markets in other markets? Especially Japan."
"No." Yang Wendong He shook his head and vetoed: "Our production capacity may not even be able to satisfy the US market for a long time, so we won't consider it for the time being. I will not consider other markets.
If it were not for financial pressure and quality control, I would not be able to buy 50 devices at a time. ”
The US market is at least several hundred times that of Hong Kong. , although the population alone may not be a hundred times higher, the United States is now the global economic center, with factories and office buildings everywhere.
The density of office workers is far higher than that in Hong Kong today. Coupled with the good economic conditions in the United States, and the price of post-it notes, American customers will definitely use them more casually.
Therefore, for some time in the future, I need to wholeheartedly satisfy the American market.
Although the sticky note has a simple structure, it does not mean that there will be no quality problems. If there is too much or too little glue, it will cause disgust among users.
"Oh, yes." Su Yiyi nodded.
Yang Wendong added: "There is another advantage of leaving other markets now, that is, we can renegotiate cooperation conditions based on feedback from the US market in the future."
After Su Yiyi listened, After thinking for a while, he asked: "What Brother Dong means is that if the sales in the US market are good, then dealers in other markets will have to give us a large amount of profits."
Yang Wendong nodded and said: "Yes, when we faced 3M before, we were actually at a disadvantage. They are a large company and have channels.
If two other dealers had not contacted me, let me With confidence, we have made a slight comeback, but overall, we still do not have the advantage.
Channel is king, this is modern business. The basic principle of society is that unless it is a best-selling and well-known product like Coca-Cola, it can in turn suppress the channels. Therefore, with the help of 3M's strong channels, the more popular post-it notes are, then we will negotiate for the market in Japan, Europe and other regions. I feel more confident."
"That's it," Su Yiyi said with a smile.
"You will think of it when you have more experience in the future." Yang Wendong smiled and said: "I didn't give exclusive distribution rights to the sticky mouse board at the beginning because I knew that our ability to find those two channels was not very strong; < br>
As long as they have the ability to cover a large market, then I will give one of them the exclusive distribution rights.”
“Now should we find an exclusive distributor for the sticky mouse board? ?" Su Yiyi asked again.
Yang Wendong shook his head and said: "Developed countries still need it. We must rely on strong dealers and give them profits to ensure the validity of our patents. Otherwise, we will not be able to keep our patents.
< br>In ordinary countries, it depends on the situation, and we can’t say for sure now
When doing business in the future, whether it is a small business within Hong Kong or a large international business, you must cooperate with people who have the resources, connections, and abilities to grow bigger and make money together, so that you can develop in the long run. "
Su Yiyi thought for a while and said, "Well, it seems that Brother Dong, you have been doing this since you started making mouse traps. "
"Yes, if you don't benefit others, you can't do much yourself. Yang Wendong smiled and said: "Many times, even if I have resources, I still need to share the market with others. Even Coca-Cola cannot do it alone."
Hong Kong's Swire Group is Coca-Cola's largest partner. Sugar production, beverage production, and channels are all owned by Swire. Coca-Cola also needs to rely on Swire's influence in Hong Kong and Southeast Asia. ”
Hong Kong in the 1950s was not the same as it was in the 1970s and 1980s. At this time, Hong Kong was not yet the era of the four largest giants, Jardine Swire and Wong Wheelock, but Swire and Jardine have always been. Wheelock and Hutchison are coming to the younger generation
"Swire is a big foreign company." Su Yiyi said with a smile.
Yang Wendong nodded and said: "One day, we can also become a company of this level."
Su Yiyi asked curiously: "We Chinese companies can also be so big. ?”
“It’s difficult, but it’s not impossible.” Yang Wendong smiled. Said: "The Hong Kong government still needs to maintain fairness on the surface. However, smart Chinese will not be stupid and go head-to-head with your British-owned foreign companies when they are not strong enough.
Overseas markets are the Chinese Main areas, such as factory product exports and shipping industry. ”
In the 1950s and 1960s, and even in the 1970s, none of the top Chinese in Hong Kong were engaged in real estate. One was because the real estate market had not yet taken off, and the other was that British capital still monopolized the market for various high-quality land. The main reason for Chinese capital was The focus is still on industry and shipping.
In another ten years, Hong Kong will have various Chinese business stars including industrial kings and shipping tycoons, but none of them will be in real estate.
Of course, it is also possible that it was precisely because of the large-scale inflow of Chinese capital into the real estate market in the 1970s and 1980s that the Hong Kong real estate market went crazy 20 years later.
The causal relationship here, who is the cause and who is the effect, is a bit difficult to judge.
"Brother Dong will definitely be the best in Hong Kong." Su Yiyi said with a smile.
Yang Wendong smiled lightly and said: "We can be rich with sticky notes, but it is not enough to be number one. We also need the help of other people."
Post-it notes are a good thing. , but the market itself is still limited. If you want to become a super giant, you still have to choose some industries with large markets.
"What help?" Su Yiyi asked.
Yang Wendong said: "In the past few days, I will be interviewing some people for structural design. I need these people to help me complete some designs.
Not everything is like sticky notes or It’s as simple as a sticky mouse board, and my brain power is limited.”
"Oh..." Su Yiyi nodded.
......
In the following days, Yang Wendong personally interviewed several structural design engineers. Some were introduced by Wu Gong from Dongsheng, and some were found through other channels. .
During the interview, Yang Wendong also tested their drawing ability. In this era, there were no computers, and all kinds of designs needed to be drawn with pen and paper, especially three-dimensional drawings, which greatly considered the spatial imagination ability of the designers.
As for what he will design after coming in, Yang Wendong will naturally not say anything.
The time soon came to the end of December, and the three people who had been interviewed before were gradually hired.
In Hong Kong in this era, there is obviously no labor law. If you are not a senior manager, you only need to hand over your job.
After a morning of getting acquainted, in the afternoon, Yang Wendong called over Hong Xuefei, the leader of the three, a man in his forties who had worked in a machinery factory for more than 20 years. M During the Anti-Japanese War, he also worked in a military factory.
"Hong Sheng, please sit down." Yang Wendong said with a smile.
Hong Xuefei immediately said cautiously: "My boss, please don't call me Shengsheng. Just call me Lao Hong. Everyone calls me that."
"Yeah, that's fine." Yang Wendong smiled, it was more convenient, and then asked: "Lao Hong, how do you feel about our factory?"
"The food is very good, better than my previous factory That's good." Hong Xuefei said with a smile.
"Yes." Yang Wendong nodded and asked: "What about the product?"
"The sticky mouse pad and sticky notes are very creative and look simple, but they have great market potential. "Hong Xuefei said: "Actually, I bought it a few months ago. After using a few sticky mouse boards, I also caught the mice in the house and threw them away after catching them. It is much more convenient than mouse cages and mouse poisons.
I have never heard of sticky notes, but I have never heard of them. I used two this morning and it was very convenient.”
"Yes, these two products are very good." Yang Wendong smiled and said: "However, I personally hope that Changxing Industrial can have other products. This is why I recruited designers like you. .
I have some ideas, but they involve some structural issues and I can’t do them. This is your task later.”
When Hong Xuefei heard this, he quickly asked formally: “My boss, I don’t know what kind of structure it is.”
“Look at this.” Yang Wendong took out a piece of paper from the drawer and said, “This is a large cube composed of 27 small cubes. I need you. Design a structure so that it can rotate in three different directions."
This thing is naturally a Rubik's Cube.
……
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(End of this chapter)