Chapter 124: Price Increase and Construction Commencement to Worship
Yang Wendong nodded and said: "It's time. The University of Hong Kong is also well-known. We can use this gimmick to officially advertise."
During this period, his main focus is still on the expansion of the production capacity of the new post-it note factory. This is the most important thing. As for the Rubik's Cube, there is no rush.
And even if the Rubik's Cube is successfully promoted to the world, the scale of the industry may not be comparable to sticky notes. After all, one is just a toy, and the other is a consumable that hundreds of millions of people may need for a long time.
He makes the Rubik's Cube, and what he values more is that it is a stepping stone to enter the toy industry. As long as the Rubik's Cube sells well, many toy dealers will come to you, or it is easy for him to talk to them, and that will help him. Obtaining a good dealer channel is the most important thing.
Compared with the entire toy industry, sticky notes are not enough. However, this industry is highly competitive and it is not easy to do well, but it has greater potential.
Wei Zetao said: "Then I will contact the newspapers in Hong Kong. Is there any newspaper that Yang Sheng likes? I will place an advertisement."
"Mingpao, have you heard of it?" Yang Wendong asked road.
"Ming Pao? Never heard of it." Wei Zetao thought about it seriously. He really didn't know, so he said, "Maybe I haven't read enough newspapers."
Yang Wendong He shook his head and said with a smile: "It's not that you haven't read enough. Ming Pao is indeed a new newspaper. It was just established at the beginning of this year. It's normal that you don't know.
However, the boss of Ming Pao must know you, it is Jin Yong. "
"Jin Yong? That Jin Yong who writes novels? "The Legend of the Condor Heroes"? "Wei Zetao naturally knew Jin Yong's name when he heard it.
"Yes, that's him. Yang Wendong nodded and said, "He has established his own newspaper. From now on, he has already written novels in his own newspaper." "
Wei Zetao became interested and asked: "Is Mr. Jin Yong's new novel out? What's it called? I like his novels very much. I have read "The Legend of the Condor Heroes" several times. "
"It's called "The Legend of the Condor Heroes". Yang Wendong asked back: "Don't you like his novels?" Why haven't you paid attention to the new novel? ”
"Well" Wei Zetao paused and said, "I don't really like following newspapers. I only read 2,000 words a day. It's too tiring. After the novel is finished and the bound volume is published, I will feel more comfortable and feel better. "
"Oh, that makes sense." Yang Wendong smiled and said, "But if it's the same as you, then who can Mr. Jin Yong sell his newspaper to? I’m going to buy his newspaper after reading the novel.”
Wei Zetao shrugged and said, “There will always be many other people chasing after him.”
“Okay,” Yang Wendong didn’t care. , and said: "You can indeed wait until the completion of his new book before reading it."
If history does not change, then in a few months, the NT plot of Little Dragon Girl will cause a sensation in Hong Kong , Mingpao will also be splashed with paint, and by then, it will probably become even more famous.
Although I don’t know why Jin Yong wrote this, some historical records say it’s because Jin Yong couldn’t catch up with Xia Meng, one of the three princesses of the Great Wall, and some say it’s because someone else ghostwrote it, but I have to say that it’s also because of this incident. Jin Yong's reputation was further enhanced.
Even in the 1950s, people had the same requirements for the male protagonist. He could be abused, beaten, and forced to jump off a cliff, but the female protagonist could not be touched. It’s just that Jin Yong’s writing style is too strong. The story was so well written, and people in this era had no choice, so in the end everyone just let it go
Even later generations of netizens have acquiesced, but if anyone writes another novel like this The plot can be sprayed to death.
Wei Zetao said: "Okay, I will go and communicate with Mingpao to see what kind of advertising space is more suitable."
Yang Wendong nodded and said: "Well, let's go find it. Haoyu, he has done advertisements for mouse sticky boards and rodent control business before, and he also found Mingpao.”
"Sticky mouse board?" Wei Zetao thought for a while and said, "How is the effect of this advertisement? The post-it note thing has come to an end for a short time recently, and I also want to spend more time on it."
“I heard it’s not bad, sales have increased a bit.” Yang Wendong said: “Actually, I want to see the effect of advertising in Hong Kong. If possible, I need to use this as data to compare with exclusive distribution in other regions. After all, there are only 3 million people in Hong Kong, and the market is limited. Any products other than real estate should be exported, especially industrial products.
However, whether you want to find a dealer or negotiate good terms for cooperation with a dealer, you also need to make achievements in the Hong Kong market.
Wei Zetao nodded and said: "That's right. From last year to now, the sales model of sticky mouse boards is that we will provide the goods to anyone who has the money to come and get the goods.
This model is okay in the early stage, but if you want to achieve the best performance of your products, you definitely need an exclusive distributor with resources. ”
“Yes. Yang Wendong nodded and said: "So next, we also need to find capable long-term partners in several major markets, just like 3M cooperates with us to sell sticky notes."
Other small markets can just adopt the current model in the short term. ”
One improvement is the channel, which also takes a long time to establish. In the early stage, the natural focus is on those large markets with strong economies, such as Europe, America, Japan, etc.
< br>"Okay. Wei Zetao nodded and said, "It just so happens that I have some free time during this period. I will develop the dealer matter and see if I can find a suitable one." ”
"Okay, this matter needs to be done as soon as possible, otherwise we will miss the summer of the northern hemisphere again." Yang Wendong followed.
The current size of the factory can be considered medium-sized in Hong Kong. When the new factory is completed in the future, it will definitely become one of the largest factories in Hong Kong.
Hong Kong industries in this era are mainly small-scale and rarely large-scale. Li Jiacheng relied on plastic flowers to become the leader of Hong Kong industry.
Even if It is the textile industry, clothing industry or toy industry that will be large-scale in the future, but it has not yet formed a large-scale small giant.
Wei Zetao said with a smile: "Okay, one more thing. Recently, the old factory in Liming has begun to run out of space. He has approached me several times and is thinking of renting another place.
I had planned to give this place to him in the future, but I couldn't wait any longer. "
Yang Wendong took a sip of tea and said: "Actually, it's okay. The production of sticky mouse boards mainly relies on people, as long as there is a place.
The plan can’t keep up with the changes. It’s a good thing that business is so good.
Then rent a separate warehouse for him, and then quickly modify it to produce sticky mouse boards. As for this, we will talk about it later. ”
In the short term, both of its products are about to experience a huge explosion in production capacity. Although I and others also have plans, many things cannot be the same as early estimates. The sticky mouse board is In this way, the sales rate of this mouse trap is so high that it can be sold anywhere in the world. This is without finding stronger channels.
Wei Zetao was silent for a while, and then said: "Actually, many customers are now paying full price in order to get the sticky mouse board as soon as possible. Or we can increase the price appropriately, which can also alleviate the current production capacity. Question."
"That's okay." Yang Wendong nodded and said, "I guess those people who bought our sticky mouse boards will probably pay more when they get to their destination."
Wei Zetao said with a smile: "These are actually not important, and we don't need to know. As long as we sell well and the supply exceeds demand, it means the price is low."
Yang Wendong said: "Yes, during this period we My main focus is on post-it issues and loans, but I don’t pay much attention to the mouse pad.
The price increase is good, but by how much should it increase? This is a bit difficult to determine. "
Wei Zetao thought for a while and said: "We are indeed not sure, but we can test the dealer. "
"Then what is the reason for the price increase? Yang Wendong asked again: "Although it is our freedom to increase prices, it is not always easy to say this kind of thing forcefully. We still have to find a reason." "
Wei Zetao smiled and said: "Yes, but the reasons are easy to find. Just say that the price of the glue we bought from Japan has increased, or the price of the cardboard we use has increased. These are all fine.
They will not really verify whether it is true. Everyone knows what is going on. Even if someone does verify it, is it possible that they can really say it? If such a fool really does this, then there is no need for us to cooperate with such a person. ”
"Well, these people should not be so stupid. They still understand the unspoken rules." Yang Wendong smiled, and then thought of something: "Zhao Chengguang and An Yongqiang should not raise the price. They helped me a lot in the beginning, even if they help me this time It’s just a small favor.”
With the current development situation of Yang Wendong, it actually doesn’t care much about the local market in Hong Kong, and these two people are not very helpful to them now.
It’s just that this is where he made his fortune, and he still needs to handle interpersonal relationships here. In the future, he will have a good reputation if he speaks out about this kind of thing. In addition, his future products also need to be marketed in the Hong Kong market first. Promotion, they are still helpful to themselves.
Besides, he also has the intention to repay those who have helped him start his own business.
Wei Zetao agreed and said: "Well, there is not much market in Hong Kong anyway. Our factory still mainly relies on exports, especially the European, American and Japanese markets."
Yang Wendong nodded, then thought of something more and asked: "By the way, plastic flowers in Hong Kong have been very popular since the year before last. Did some factories in Hong Kong increase their prices later?"
"No." Wei Zetao shook his head and said: "There is not only one company that can make plastic flowers. Some manufacturers can sell them so well. In addition to the good quality and beautiful flowers, the most important thing is that the price is cheap, and they do a very good job in cost control.
So Once the price increases, customers will be given to others. We are different from them in this regard. At least from a legal perspective, only we can produce plastic."
Yang Wendong smiled and asked: "Plastic. Isn’t there a patent for flowers?”
“Yes.” Wei Zetao said, “It’s just that this thing was not done well or the cost was high a few decades ago, so there is no invention patent.
There are technology or process patents, even owned by one company, but other people have other technologies and they do not infringe each other. Besides, even if someone steals your technology and makes it in their own factory, and you want to sue them, where is the evidence?
The appearance of this plastic flower is unremarkable. "
Yang Wendong nodded and said: "Indeed, technology patents are legally difficult to defend, unlike our invention patents, which can be seen at a glance. ”
Technology is important, but the reality is that the cost of rights protection is very high, especially for technologies that are not visible in the end product. If someone infringes on the technology and the patent expires, the inventor may not know.
Even if you know, you can't protect your rights. The prerequisite for saying goodbye is that you have to have a lot of data about the factory, and this data must be obtained through legal means in the court. This is a bug... …
Wei Zetao added: "Another reason is that the dealers of many factories are also fixed, and each region has exclusive dealers.
Many of them are also long-term partners, so it is not easy to rise. Even if the price is going to increase, we have to wait until the agreed time."
"It's the same with us and 3M," Yang Wendong nodded.
The exclusive dealer has a contract with the manufacturer. Once the price is marked, it is a bit difficult to increase the price, especially since most of the cooperation itself is a strong dealer.
Only someone like Coca-Cola can reverse pressure on distributors, even if it is exclusive.
Wei Zetao added: "I will test out the dealers in a few days for the specific price increase. I will let you know then and we will decide together."
"Okay." Yang Wendong naturally agreed to the price increase. But for super big things, even he, the boss, has to discuss it with a few people around him.
Wei Zetao put away the drawings on the table and was about to leave, but suddenly said: "By the way, I almost forgot one thing, Yang Sheng, you have to go to the new factory in a few days, we have to start work "Worship God."
"Start work and worship God?" Yang Wendong was stunned. This was not the first time he heard this word. It is said that the Hong Kong film and television industry likes to play this way, and this tradition still exists in the 21st century. .
Wei Zetao said with a smile: "Yes, when many large-scale buildings in Hong Kong start construction, there will be a worship ceremony.
Generally speaking, it is to pray for a prosperous business in the future. In the case of factories, it may not matter if it is a small one, but it is best to do it if it is a large one. "
"Well, OK! "Yang Wendong thought for a while and agreed.
Do as the Romans do. Even if he comes from the 21st century, there is no need to abide by the rules of Hong Kong in the 1950s. Anyway, it is just for fun.
Wei Zetao asked again : "Then do you want to call someone else, or a reporter? "
"Forget it about journalists, we are not making movies..." Yang Wendong shook his head and said: "As for others, let's call some shopping mall friends who have cooperated with us. ”
(End of this chapter)